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Colorado 2012

Joint
Information
System

Joint
Information
Center

Micki Trost, PIO
Colorado Division of Homeland
Security & Emergency Management
www.COEmergency.com
micki.trost@state.co.us
Joint Information Center
                                      Incident Commander


JIC Facilities Liaison           Lead Public Information Officer

     Information Gathering &               Information                Field Information Group
         Production Group              Dissemination Group


          Gathering Unit                     Internal Unit             Community Relations Unit



      Research & Writing Unit           Media & Rapid Response Unit       Media Field Unit


     Audio-Visual Support Unit               Briefing Unit                    VIP Unit

      Media Monitoring Unit                 Telephone Unit


                                             Web-Net Unit
Joint Information System
• More Realistic
   • Staffing ~ Resources
   • Incident Needs

• Relationships and People

• “#smem makes JIS worldwide”

• Establish Communication Methods
Summer 2012 Incidents
•   Lower North Fork Fire
•   Elbert-Kiowa-Lamar County Tornadoes
•   Hewlett Gulch Fire
•   High Park Fire
•   Summer Wildfires: Little Sand, Sunrise Mine, Last
    Chance, 30+ more (17 wildfires on July 3 alone)
•   Waldo Canyon Fire
•   Aurora Theater Shooting
•   Presidential Debate
•   Jessica Ridgeway Abduction
Lower North Fork Fire
Jefferson County, March 26, 2012
Lower North Fork Fire
Lower North Fork Fire
Lower North Fork Fire
•   Google Map: 2.7 million direct views
•   Emergency Blog
•   Press Conference
•   Twitter
•   Trap Line
•   Community Meetings
•   VIP Visits
•   State PIO Liaison at ICP
•   Communication and Social Media Plan at
    www.jeffcoblogspot1.com
Lower North Fork Fire
Public Information Officer Workspace
• 8-10 PIOs from Jeffco IMT.
• Inside Incident Command Post utilizing four
  middle school lab tables.
• Each PIO had a laptop, cellphone and their
  GO-Kits. A couple of PIOs had cameras.
• As incident expanded the transition to a Type I
  team included two additional Type I IMT PIOs.
Tornadoes:
    Elbert – Kiowa – Lamar Colorado
• Early contact and information sharing
• PIO support sent to Kiowa County
• COEmergency retweeting and posting from
  local jurisdiction
  – Twitter
  – Websites
  – Faxes
  – Assisted with local media interviews
High Park Fire:
Larimer County Sheriff, June 9, 2012
High Park Fire
High Park Fire

            www.larimer.org/highparkfire
High Park
• Early communication and process for information
  sharing established in Prior Hewlett Gulch Fire. State
  PIO included on Larimer County Sheriff Press Release
  email list and is subscribed to the county emergency
  news website page.
• Tied into Larimer County Information and Social Media
  Sites
• State PIO participation in Larimer’s first Disaster
  Recovery Meeting to meet Community Relations and
  PIO staff.
• VIP Visits
• State PIO Liaison for one week and visited:
   • JIC
   • ICP
   • Disaster Recovery Center
   • Community Meetings
High Park
• Public Information and Public Affairs Support
  requested from the incident to the State EOC

• Colorado National Guard Public Affairs Team
   • Photos
   • Video




Public Information Mission Sets in
WebEOC available to any incident
High Park
Public Information Officer Workspace In JIC
• Conference room in the Larimer County Sheriff office
  next to the dispatch center.
• 10-12 PIOs and county agency representatives in the
  JIC.
• Three-four 2-1-1 representative taking phone calls for
  volunteers and donations and inputting the data in the
  web based system.
• One State field manager and PIO.
• County Emergency Manager was in the same room as
  well as Ham Operators.
• Information received from the ICP from a sheriff
  liaison and through media briefings.
Waldo Canyon Fire
El Paso County, June 23, 2012
Waldo Canyon Fire




  Twitter Accounts Tied Together
Waldo Canyon Fire




                    www.elpasoco.com
Waldo Canyon Fire

         • JIC – CSEPP PIO/ PAO
           support
         • Liaison between ICP and
           EOC
         • No State PIO Liaison
         • PIO conference calls
           regarding Recovery Center
           and Information
         • Request through SEOC for
           PIO support in recovery
           phase
State EOC ESF15 Support
• On July 3: 17 large fires in addition to High Park Fire and Waldo Canyon
  Fire
• Tourism Questions
• National Media Questions
• PIO conference calls between counties, state and federal
• COEmergency sites used to push public and media to official agency
• WebEOC
• FEMA Incident Management Assistance Team deployed to SEOC
    • Social Media Monitoring
    • Media Monitoring and Daily Reports
    • AIR Teams
    • Disaster Declaration Information Assistance
    • Factsheets
    • Congressional Contacts and Visits
    • VIP Visits
    • Recovery Information and Preliminary Damage Assessments
    • Photos
    • 20+ people working
COEmergency Twitter Site




Hashtags: #COfire #COwx #COhealth: Situational Awareness
COEmergency Facebook
COEmergency Blogsite
State EOC ESF 15
Public Information Officer Workspace in the State EOC

• State EOC plus two FEMA IMAT public affairs
  representatives in the EOC with an additional 20+ public
  affairs staff in a conference room in the building.
• Each PIO had a computer, internet access and phone line.
• The FEMA public affairs lead and the State ESF 15 lead
  attended all Command and General Staff meetings during
  the day and coordinated ESF 15 activities.
Aurora Theater Shooting
              Aurora PD, July 9, 2012


Primary source of
information coming
out was through
the Aurora PD
Facebook page and
through media
briefings.
Aurora Theater Shooting
Public Information Officer Liaison Program
• Utilized the local PIO group in Denver (ESPIOC) to support the
  families of the 12 killed and some of those hospitalized for a
  long period.
• Goal to support the families and remove the crush of media on
  them, stop the phone calls, assist with funeral coverage and
  court hearings, but never by caught in front of a camera or
  quoted.
• Orientation provided by Aurora PD PIO, District Attorney, Victim
  Advocates.
• Well received by media.
• Communication strategy
    • Gmail Accounts – lastnameoffamily_familypio@gmail.com
    • Google Voice - number given to media
    • Google Alerts
Aurora Theater Shooting
Public Information Officer Workspace - observed
• Utilized a conference room at the Police
  Department.
• Three – six PIOs in conference room with
  laptops, phone lines, cell phones, white boards.
• Also used space in the PD PIO office.
• Called in assistance from ESPIOC (Emergency
  Services Public Information Officers of Colorado).
Jessica Ridgeway Case:
Westminster PD, October 2012
Jessica Ridgeway Case
Jessica Ridgeway Case




ESPIOC Support to Westminster PD Public Information Officers
Jessica Ridgeway Case

Public Information Officer Workspace
• Utilized the ESPIOC network.
• Utilized the Westminster PD PIO office space
• Two – Three computers, land line phones and four tv
  monitors.
• Communicated through social media and news
  conferences.
Building Joint Information System
• Join or establish local Public Information Groups
• Ask for help
• ColoradoPIO Facebook Group
• Colorado/Utah Joint Information System Facebook Group
• Twitter #smemchats on Fridays
• State EOC Resource Request: PIO Mission Set
• Colorado National Guard Public Affairs Team (through State EOC resource request)
• Sent your press releases, information or let me know where it is located and I will
  support your efforts to get it to the community and media.
• I’d love to visit your PIO group and get to know your teams.

                               Micki.Trost@state.co.us
                                Twitter: COEmergency
                               Facebook: COEmergency
                               www.COEmergency.com


            The relationships are far more important than the technology.

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Colorado 2012 Joint Information Systems at Work

  • 1. Colorado 2012 Joint Information System Joint Information Center Micki Trost, PIO Colorado Division of Homeland Security & Emergency Management www.COEmergency.com micki.trost@state.co.us
  • 2. Joint Information Center Incident Commander JIC Facilities Liaison Lead Public Information Officer Information Gathering & Information Field Information Group Production Group Dissemination Group Gathering Unit Internal Unit Community Relations Unit Research & Writing Unit Media & Rapid Response Unit Media Field Unit Audio-Visual Support Unit Briefing Unit VIP Unit Media Monitoring Unit Telephone Unit Web-Net Unit
  • 3. Joint Information System • More Realistic • Staffing ~ Resources • Incident Needs • Relationships and People • “#smem makes JIS worldwide” • Establish Communication Methods
  • 4. Summer 2012 Incidents • Lower North Fork Fire • Elbert-Kiowa-Lamar County Tornadoes • Hewlett Gulch Fire • High Park Fire • Summer Wildfires: Little Sand, Sunrise Mine, Last Chance, 30+ more (17 wildfires on July 3 alone) • Waldo Canyon Fire • Aurora Theater Shooting • Presidential Debate • Jessica Ridgeway Abduction
  • 5. Lower North Fork Fire Jefferson County, March 26, 2012
  • 8. Lower North Fork Fire • Google Map: 2.7 million direct views • Emergency Blog • Press Conference • Twitter • Trap Line • Community Meetings • VIP Visits • State PIO Liaison at ICP • Communication and Social Media Plan at www.jeffcoblogspot1.com
  • 9. Lower North Fork Fire Public Information Officer Workspace • 8-10 PIOs from Jeffco IMT. • Inside Incident Command Post utilizing four middle school lab tables. • Each PIO had a laptop, cellphone and their GO-Kits. A couple of PIOs had cameras. • As incident expanded the transition to a Type I team included two additional Type I IMT PIOs.
  • 10. Tornadoes: Elbert – Kiowa – Lamar Colorado • Early contact and information sharing • PIO support sent to Kiowa County • COEmergency retweeting and posting from local jurisdiction – Twitter – Websites – Faxes – Assisted with local media interviews
  • 11. High Park Fire: Larimer County Sheriff, June 9, 2012
  • 13. High Park Fire www.larimer.org/highparkfire
  • 14. High Park • Early communication and process for information sharing established in Prior Hewlett Gulch Fire. State PIO included on Larimer County Sheriff Press Release email list and is subscribed to the county emergency news website page. • Tied into Larimer County Information and Social Media Sites • State PIO participation in Larimer’s first Disaster Recovery Meeting to meet Community Relations and PIO staff. • VIP Visits • State PIO Liaison for one week and visited: • JIC • ICP • Disaster Recovery Center • Community Meetings
  • 15. High Park • Public Information and Public Affairs Support requested from the incident to the State EOC • Colorado National Guard Public Affairs Team • Photos • Video Public Information Mission Sets in WebEOC available to any incident
  • 16. High Park Public Information Officer Workspace In JIC • Conference room in the Larimer County Sheriff office next to the dispatch center. • 10-12 PIOs and county agency representatives in the JIC. • Three-four 2-1-1 representative taking phone calls for volunteers and donations and inputting the data in the web based system. • One State field manager and PIO. • County Emergency Manager was in the same room as well as Ham Operators. • Information received from the ICP from a sheriff liaison and through media briefings.
  • 17. Waldo Canyon Fire El Paso County, June 23, 2012
  • 18. Waldo Canyon Fire Twitter Accounts Tied Together
  • 19. Waldo Canyon Fire www.elpasoco.com
  • 20. Waldo Canyon Fire • JIC – CSEPP PIO/ PAO support • Liaison between ICP and EOC • No State PIO Liaison • PIO conference calls regarding Recovery Center and Information • Request through SEOC for PIO support in recovery phase
  • 21. State EOC ESF15 Support • On July 3: 17 large fires in addition to High Park Fire and Waldo Canyon Fire • Tourism Questions • National Media Questions • PIO conference calls between counties, state and federal • COEmergency sites used to push public and media to official agency • WebEOC • FEMA Incident Management Assistance Team deployed to SEOC • Social Media Monitoring • Media Monitoring and Daily Reports • AIR Teams • Disaster Declaration Information Assistance • Factsheets • Congressional Contacts and Visits • VIP Visits • Recovery Information and Preliminary Damage Assessments • Photos • 20+ people working
  • 22. COEmergency Twitter Site Hashtags: #COfire #COwx #COhealth: Situational Awareness
  • 25. State EOC ESF 15 Public Information Officer Workspace in the State EOC • State EOC plus two FEMA IMAT public affairs representatives in the EOC with an additional 20+ public affairs staff in a conference room in the building. • Each PIO had a computer, internet access and phone line. • The FEMA public affairs lead and the State ESF 15 lead attended all Command and General Staff meetings during the day and coordinated ESF 15 activities.
  • 26. Aurora Theater Shooting Aurora PD, July 9, 2012 Primary source of information coming out was through the Aurora PD Facebook page and through media briefings.
  • 27. Aurora Theater Shooting Public Information Officer Liaison Program • Utilized the local PIO group in Denver (ESPIOC) to support the families of the 12 killed and some of those hospitalized for a long period. • Goal to support the families and remove the crush of media on them, stop the phone calls, assist with funeral coverage and court hearings, but never by caught in front of a camera or quoted. • Orientation provided by Aurora PD PIO, District Attorney, Victim Advocates. • Well received by media. • Communication strategy • Gmail Accounts – lastnameoffamily_familypio@gmail.com • Google Voice - number given to media • Google Alerts
  • 28. Aurora Theater Shooting Public Information Officer Workspace - observed • Utilized a conference room at the Police Department. • Three – six PIOs in conference room with laptops, phone lines, cell phones, white boards. • Also used space in the PD PIO office. • Called in assistance from ESPIOC (Emergency Services Public Information Officers of Colorado).
  • 31. Jessica Ridgeway Case ESPIOC Support to Westminster PD Public Information Officers
  • 32. Jessica Ridgeway Case Public Information Officer Workspace • Utilized the ESPIOC network. • Utilized the Westminster PD PIO office space • Two – Three computers, land line phones and four tv monitors. • Communicated through social media and news conferences.
  • 33. Building Joint Information System • Join or establish local Public Information Groups • Ask for help • ColoradoPIO Facebook Group • Colorado/Utah Joint Information System Facebook Group • Twitter #smemchats on Fridays • State EOC Resource Request: PIO Mission Set • Colorado National Guard Public Affairs Team (through State EOC resource request) • Sent your press releases, information or let me know where it is located and I will support your efforts to get it to the community and media. • I’d love to visit your PIO group and get to know your teams. Micki.Trost@state.co.us Twitter: COEmergency Facebook: COEmergency www.COEmergency.com The relationships are far more important than the technology.