Cold calling is now 97% ineffective. In my presentation I cover how some brands are winning on social media, and how some are losing by trying to treat it as a mass marketing channel.
14. Cyber Monday
88% of consumers use Online Reviews
85% Check 10 Reviews
88% of consumers trust reviews more
then friends
44% will check even after making the
purchasing decision
44. 44
The Communication Funnel
Day 0
Welcome Email
Please Buy Our
Product.
Please Buy Our Product
Hidden In A Case Study
You Really Should Buy Our
Product.
You Will Miss Something Huge
Now You Don’t Have Our
Product
Last Chance To Buy
Our Product