02.Contemporary Media Issues Intro to Section B Part 2
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02.Contemporary Media Issues Intro to Section B Part 2

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Second presentation introducing the Postmodern Media topic for the Contemporary Media Issues section of the A2 exam.

Second presentation introducing the Postmodern Media topic for the Contemporary Media Issues section of the A2 exam.

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02.Contemporary Media Issues Intro to Section B Part 2 Presentation Transcript

  • 1. Contemporary Media Issues Introduction to Section B of the Exam Part Two
  • 2.
    • The distinction between media and reality has collapsed, and we now live in a 'reality' defined by images and representations - a state of simulated reality . Images refer to each other and represent each other as reality rather than some ‘actual’ reality that existed before the image represents it - this is the state of hyperreality .
    • Postmodern media rejects the idea that any media product or text is of any greater value than another. All judgements of value are merely taste. Anything can be art, anything can deserve to reach an audience, and culture ‘remixes itself’ as there is no longer anything new to produce or distribute.
    • All ideas of ‘the truth‘ are just competing claims - or discourses and what we believe to be the truth at any point is merely the 'winning' discourse.
    Reminder - Basic Postmodern Media Ideas
  • 3.
    • Postmodern media rejects the idea that any media product or text is of any greater value than another. All judgements of value are merely taste. Anything can be art, anything can deserve to reach an audience, and culture ‘remixes itself’ as there is no longer anything new to produce or distribute. (Julian McDougall)
    Postmodern Media Ideas 2 – What’s right?
  • 4. Postmodernism is sceptical of any absolute, universal and all-embracing claim to knowledge and argues that theories or doctrines which make such claims are increasingly open to criticism, contestation and doubt. Dominic Strinati (1992) Quote 2 How can we tell what’s right anymore?
  • 5. Postmodern Media Ideas 2 – What’s right?
    • If anything can deserve to reach an audience then does that make Web 2.0 postmodern (we’ll look at this in more detail later…)?
    • If anything can be art then what about these examples…how are these postmodern?
  • 6. Marcel Duchamp Fountain (1917)
  • 7. Andy Warhol Campbell’s Soup Can (1964)
  • 8. Postmodern Media Ideas 2 – What’s right?
    • So ‘can’ anything be art in a postmodern world?
    • If there are no absolutes, no definitions, nothing for us to be certain of, as we can never be sure then how can we say what art is…?
    • Are Duchamp and Warhol reminding us that what we are looking at isn’t real?
    • Are they toying with or ‘remixing’ our idea of art?
  • 9. Rene Magritte The Human Condition (1933)
  • 10. Postmodern Media Ideas 2 – What’s right?
    • What about our culture ‘remixing itself’?
    • Is there really no longer anything new to produce or distribute?
  • 11. Kid British – Our House is Dadless (2009)
  • 12. Madness – Our House (1982)
  • 13.
    • Let’s have a brief pause.
    • Explain Point 2 in your own words…
    • Here it is again:
    • Postmodern media rejects the idea that any media product or text is of any greater value than another. All judgements of value are merely taste. Anything can be art, anything can deserve to reach an audience, and culture ‘eats itself’ as there is no longer anything new to produce or distribute. Using music as an example…
    Postmodern Media Ideas 2 – What’s right?
  • 14.
    • All ideas of ‘the truth’ are just competing claims - or discourses and what we believe to be the truth at any point is merely the 'winning' discourse. (Julian McDougall)
    Postmodern Media Ideas 3 – Truth?
  • 15. The Matrix (1999) – There is no spoon
  • 16. Media images encourage superficiality rather than substance, cynicism rather than belief, the thirst for constant change rather than security of stable traditions, the desires of the moment rather than the truths of history. Dominic Strinati (1992) Quote 3 How can we tell what’s true anymore?
  • 17.  
  • 18. Postmodern Media Ideas 3 – Truth?
    • The Strinati quote suggests that Postmodern TV and film are preoccupied with surface style rather than deeper themes which might relate to the 'realities' of society. 
    • For example - high concept movies dwell on special effects, rather than strong plots.
    • Examples?
  • 19. Transformers – Revenge of the Fallen (2009)
  • 20. Postmodern Media Ideas 3 – Truth?
    • Another example - TV dramas now depart from realistic narratives and embrace a surreal world in which 'reality' is often confused.
    • Examples?
  • 21. Lost (2004-2010) Buffy The Vampire Slayer (1997-2003)
  • 22. Twin Peaks (1990-1991) The X-Files (1993-2002)
  • 23. Life on Mars (2006-2007)
    • How does Life on Mars depart from a realistic narrative and embrace a surreal world in which 'reality' is often confused?
  • 24. Postmodern Media Ideas 3 – Truth?
    • Carla Kaplan (1987) identified music videos as perfect examples of postmodernist culture.
    • Why?
    • Because they abandon notions of narrative structure - there is no attempt to 'tell a story‘ and rely purely in the collage of images mixed with music.
    • For example?
  • 25. Cheryl Cole Music Video- ‘Fight For This Love (2009)
  • 26. Leftfield Music Video- ‘Afrika Shox’ (1999) dir. Chris Cunningham
  • 27. Truth is what we should rid ourselves of as fast as possible and pass it on to somebody else. As with illnesses, it's the only way to be cured of it. He who hangs on to truth has lost. Jean Baudrillard (1988) Quote 4 How can we tell what’s true anymore?
  • 28. Review
    • What have we learnt?
    • Postmodern media rejects the idea that any media product or text is of any greater value than another.
    • Our culture is ‘eating itself’ and no longer produces any thing anything new.
    • Postmodern Media is superficial and not concerned with ‘real’ issues.
    • We can no longer be certain of what is true as we can no longer be certain of what is real.
    • Postmodern media transcends boundaries of genre – narratives are no longer realistic and rely increasingly on ‘collage’ to suggest a mood.
  • 29. Short Essay on Postmodernism
    • Time for some writing:
    • What does a postmodernist approach suggest about the way the media has developed in recent years?
    • Remember you’ve got to write about the past, present and future – give examples – use theory to back up your ideas…