Twitter for business seminar deck

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Slideshow deck from a presentation I prepared for members of Greater Spokane Inc.

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Twitter for business seminar deck

  1. 1. Learning to love the “Big Blue T.” Mickey Lonchar Creative Director Quisenberry Marketing & Design
  2. 2. We’ve always been “social.”
  3. 3. Social Media gives us the tools to make being “social” a lot easier.
  4. 4. Social Media “flips the funnel.”
  5. 5. The Six Stages of Twitter:
  6. 6. 1. Denial
  7. 7. 2. Contempt
  8. 8. 3. Intrigue
  9. 9. 4.Trial
  10. 10. 5. Frustration
  11. 11. 6. Aha!
  12. 12. One view of Twitter: “It’s kinda like scrolling through the Table of Contents to a great magazine, one that’s being published every minute.” - Luke Sullivan, aka @HeyWhipple
  13. 13. One view of Twitter: “Twitter is my personal submarine and periscope to the ocean of the World Wide Web...defined by my relationships to people and ideas.” - J.P. Rangaswami
  14. 14. One view of Twitter: ! ! “How the narcissistic keep in touch with the feckless.” ! - The Ad Contrarian
  15. 15. What is Twitter? • “Microblogging” service; messages limited to 140 characters. • Ability to share links, photos, files, audio and video to those who follow you. • Determine the community you choose to “follow.” • Lets you follow people, news or events in real time. • “What do you want to share right now?”
  16. 16. Twitter stats: • 300,000 new users join daily. • 8% of American adults use Twitter, 2% use it daily (6 million). • 32% of users have 0 - 5 followers, more than 50% have <100. • Only 29% of “tweets” generate any kind of action (RT, reply). (Source: Nielson, December 2010)
  17. 17. The obligatory Twitter usage chart.
  18. 18. How can your business use Twitter?
  19. 19. Follow industry leaders and publications.
  20. 20. Build a reputation as a “Thought Leader.”
  21. 21. Make time-sensitive announcements or offers.
  22. 22. Provide customer support.
  23. 23. Conduct a real-time search.
  24. 24. Expose original content to a wider audience.
  25. 25. Aggregate great content.
  26. 26. Add a social component to an event or conference.
  27. 27. Additional outlet for Social Media content.
  28. 28. Provide/discover a unique voice.
  29. 29. Getting started: • Set up your account (fill out profile, select “handle,” set password, choose a background, upload a profile picture. • Listen (follow people, companies, publications or industry leaders you like). • Contribute (original content or RT). • Attract followers (online/offline media, reciprocation, quality content).
  30. 30. Tools that can help you make you a Twitter black belt:
  31. 31. http://www.business.twitter.com
  32. 32. A Social Media Dashboard. (Hootsuite,Tweetdeck)
  33. 33. Monitor conversation feeds.
  34. 34. Aggregates Social Media profiles. Built-in analytics and link shortener.
  35. 35. Twitter Search (advanced)
  36. 36. Social Media analytics.
  37. 37. Community manager. (www.tweetbig.com)
  38. 38. Recommended Best Practices. • Give attribution. • Thank people who mention you. • <120 characters makes it easy to RT. • Quality, not quantity. • Solve, don’t sell. • No “spamming.” • Converse/Participate.
  39. 39. Resources: • http://www.quisenblog.com/2009/10 (Social Media month) • http://www.business.twitter.com • http://www.mashable.com/guidebook/twitter
  40. 40. Questions?
  41. 41. Contact info: Email: mickey@quisenberry.net Twitter: @MickeyLonchar Blog: http://www.quisenblog.com Web: http://www.quisenberry.net For a PDF of this deck, email me at mickey@quisenberry.net.

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