One view of Twitter:“It’s kinda like scrolling throughthe Table of Contents to a greatmagazine, one that’s being publishedevery minute.” - Luke Sullivan, aka @HeyWhipple
One view of Twitter:“Twitter is my personal submarineand periscope to the ocean of theWorld Wide Web...deﬁned by myrelationships to people and ideas.” - J.P. Rangaswami
One view of Twitter:“How the narcissistic keepin touch with the feckless.” - The Ad Contrarian
What is Twitter?• “Microblogging” service; messages limited to 140 characters.• Ability to share links, photos, ﬁles, audio and video to those who follow you.• Determine the community you choose to “follow.”• Lets you follow people, news or events in real time.• “What do you want to share right now?”
Twitter stats:• 300,000 new users join daily.• 8% of American adults use Twitter, 2% use it daily (6 million).• 32% of users have 0 - 5 followers, more than 50% have <100.• Only 29% of “tweets” generate any kind of action (RT, reply). (Source: Nielson, December 2010)
Getting started:• Set up your account (ﬁll outproﬁle, select “handle,” set password,choose a background, upload a proﬁlepicture.• Listen (follow people, companies,publications or industry leaders youlike).• Contribute (original content orRT).• Attract followers (online/ofﬂinemedia, reciprocation, quality content).
Tools that can helpyou make you a Twitter black belt:
Recommended Best Practices.• Give attribution.• Thank people who mention you.• <120 characters makes it easy to RT.• Quality, not quantity.• Solve, don’t sell.• No “spamming.”• Converse/Participate.
Resources:• http://www.quisenblog.com/2009/10 (Social Media month)• http://www.business.twitter.com• http://www.mashable.com/guidebook/twitter