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Twitter for Business Seminar presented to BIZStreet Spokane

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Transcript

  • 1. Learning to love the “Big Blue T.” Mickey Lonchar Creative DirectorQuisenberry Marketing & Design
  • 2. We’ve always been “social.”
  • 3. Social Media gives usthe tools to make being “social” a lot easier.
  • 4. Social Media“flips the funnel.”
  • 5. The Six Stages of Twitter:
  • 6. 1. Denial
  • 7. 2. Contempt
  • 8. 3. Intrigue
  • 9. 4.Trial
  • 10. 5. Frustration
  • 11. 6. Aha!
  • 12. One view of Twitter:“It’s kinda like scrolling throughthe Table of Contents to a greatmagazine, one that’s being publishedevery minute.” - Luke Sullivan, aka @HeyWhipple
  • 13. One view of Twitter:“Twitter is my personal submarineand periscope to the ocean of theWorld Wide Web...defined by myrelationships to people and ideas.” - J.P. Rangaswami
  • 14. One view of Twitter:“How the narcissistic keepin touch with the feckless.” - The Ad Contrarian
  • 15. What is Twitter?• “Microblogging” service; messages limited to 140 characters.• Ability to share links, photos, files, audio and video to those who follow you.• Determine the community you choose to “follow.”• Lets you follow people, news or events in real time.• “What do you want to share right now?”
  • 16. Twitter stats:• 300,000 new users join daily.• 8% of American adults use Twitter, 2% use it daily (6 million).• 32% of users have 0 - 5 followers, more than 50% have <100.• Only 29% of “tweets” generate any kind of action (RT, reply). (Source: Nielson, December 2010)
  • 17. The obligatory Twitter usage chart.
  • 18. How canyour business use Twitter?
  • 19. Follow industry leaders and publications.
  • 20. Build a reputation as a “Thought Leader.”
  • 21. Make time-sensitiveannouncements or offers.
  • 22. Provide customer support.
  • 23. Conduct a real-time search.
  • 24. Expose original content to a wider audience.
  • 25. Aggregate great content.
  • 26. Add a social component to an event or conference.
  • 27. Additional outlet for Social Media content.
  • 28. Provide/discover a unique voice.
  • 29. Getting started:• Set up your account (fill outprofile, select “handle,” set password,choose a background, upload a profilepicture.• Listen (follow people, companies,publications or industry leaders youlike).• Contribute (original content orRT).• Attract followers (online/offlinemedia, reciprocation, quality content).
  • 30. Tools that can helpyou make you a Twitter black belt:
  • 31. http://www.business.twitter.com
  • 32. A Social Media Dashboard. (Hootsuite,Tweetdeck)
  • 33. Monitor conversation feeds.
  • 34. Aggregates Social Media profiles.Built-in analytics and link shortener.
  • 35. Twitter Search (advanced)
  • 36. Social Media analytics.
  • 37. Community manager. (www.tweetbig.com)
  • 38. Recommended Best Practices.• Give attribution.• Thank people who mention you.• <120 characters makes it easy to RT.• Quality, not quantity.• Solve, don’t sell.• No “spamming.”• Converse/Participate.
  • 39. Resources:• http://www.quisenblog.com/2009/10 (Social Media month)• http://www.business.twitter.com• http://www.mashable.com/guidebook/twitter
  • 40. Questions?
  • 41. Contact info:Email: mickey@quisenberry.netTwitter: @MickeyLoncharBlog: http://www.quisenblog.comWeb: http://www.quisenberry.netFor a PDF of this deck, email me at mickey@quisenberry.net.