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The Evolution of the Super Bowl Commercial
 

The Evolution of the Super Bowl Commercial

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A brief overview and some examples of the Four Eras of Superbowl Commercials.

A brief overview and some examples of the Four Eras of Superbowl Commercials.

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    The Evolution of the Super Bowl Commercial The Evolution of the Super Bowl Commercial Presentation Transcript

    • The Evolution of the Super Bowl commercial. Presented by Mickey Lonchar Quisenberry Marketing & Design Twitter: @mickeylonchar
    • Super Bowl Advertising: Then & Now
    • Super Bowl Advertising: Then & Now1967 = 22 million viewers 2012 = 111 million viewers
    • The four eras ofSuper Bowl Advertising:
    • Era 1: Ads that sold stuff. (1967 - 1978)
    • Era 2: Ads that entertained. (1979 - 1988)
    • Era 2: Ads that entertained. (1979 - 1988)
    • Era 3: Ads became “social.” (1989 - 2008)
    • Era 3: Ads became “social.” (1989 - 2008)
    • Era 3: Ads became “social.” (1989 - 2008)
    • Era 3: Ads became “social.” (1989 - 2008)
    • Era 3: Ads became “social.” (1989 - 2008) Who “won” the Super Bowl?
    • Era 3: Ads became “social.” (1989 - 2008) Who “won” the Super Bowl?
    • Era 3: Ads became “social.” (1989 - 2008)
    • Era 3: Ads became “social.” (1989 - 2008)
    • Era 3: Ads became “social.” (1989 - 2008)
    • Era 3: Ads became “social.” (1989 - 2008) Dear Agency: You’re Fired
    • Era 4: Ads became “the product.” (2009 - present)
    • Era 4: Ads became “the product.” (2009 - present) What the...?
    • Era 4: Ads became “the product.” (2009 - present) And this is an online-only teaser!
    • Era 4: Ads became “the product.” (2009 - present)
    • Era 4: Ads became “the product.” (2009 - present)
    • Era 4: Ads became “the product.” (2009 - present)
    • Era 4: Ads became “the product.” (2009 - present)
    • Era 4: Ads became “the product.” (2009 - present)
    • Era 4: Ads became “the product.” (2009 - present) This year: 61,000 crowdsourced video entries.
    • Era 4: Ads became “the product.” (2009 - present)
    • Era 4: Ads became “the product.” (2009 - present)
    • Era 4: Ads became “the product.” (2009 - present) (4.4 million views in three days.)
    • 2012 Admeter Results Top 5 Spots:
    • 2012 Admeter Results Top 5 Spots: 5. Sketchers: “Go Run”
    • 2012 Admeter Results Top 5 Spots:4. M&M’s: “Wardrobe Malfunction”
    • 2012 Admeter Results Top 5 Spots:3. Doritos: “Man’s Best Friend”
    • 2012 Admeter Results Top 5 Spots: 2. Bud Light: “Weego”
    • 2012 Admeter Results Top 5 Spots: 1. Doritos: “Baby Slingshot”
    • 2012 Admeter Results Bottom 5 Spots:50. Go Daddy: “Body Paint”51. Bud Light Platinum: “Factory”52. Lexus GS: “Break Through”53. Bud Light Platinum: “Work”54. Go Daddy: “Cloud”
    • My favorite spot?
    • Only 364 days till Super Bowl XLVII.Go create the next great Doritos commercial!
    • @mickeylonchar