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The Evolution of the Super Bowl Commercial

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A brief overview and some examples of the Four Eras of Superbowl Commercials.

A brief overview and some examples of the Four Eras of Superbowl Commercials.

Published in: Spiritual, Sports, Business
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  • 1. The Evolution of the Super Bowl commercial. Presented by Mickey Lonchar Quisenberry Marketing & Design Twitter: @mickeylonchar
  • 2. Super Bowl Advertising: Then & Now
  • 3. Super Bowl Advertising: Then & Now1967 = 22 million viewers 2012 = 111 million viewers
  • 4. The four eras ofSuper Bowl Advertising:
  • 5. Era 1: Ads that sold stuff. (1967 - 1978)
  • 6. Era 2: Ads that entertained. (1979 - 1988)
  • 7. Era 2: Ads that entertained. (1979 - 1988)
  • 8. Era 3: Ads became “social.” (1989 - 2008)
  • 9. Era 3: Ads became “social.” (1989 - 2008)
  • 10. Era 3: Ads became “social.” (1989 - 2008)
  • 11. Era 3: Ads became “social.” (1989 - 2008)
  • 12. Era 3: Ads became “social.” (1989 - 2008) Who “won” the Super Bowl?
  • 13. Era 3: Ads became “social.” (1989 - 2008) Who “won” the Super Bowl?
  • 14. Era 3: Ads became “social.” (1989 - 2008)
  • 15. Era 3: Ads became “social.” (1989 - 2008)
  • 16. Era 3: Ads became “social.” (1989 - 2008)
  • 17. Era 3: Ads became “social.” (1989 - 2008) Dear Agency: You’re Fired
  • 18. Era 4: Ads became “the product.” (2009 - present)
  • 19. Era 4: Ads became “the product.” (2009 - present) What the...?
  • 20. Era 4: Ads became “the product.” (2009 - present) And this is an online-only teaser!
  • 21. Era 4: Ads became “the product.” (2009 - present)
  • 22. Era 4: Ads became “the product.” (2009 - present)
  • 23. Era 4: Ads became “the product.” (2009 - present)
  • 24. Era 4: Ads became “the product.” (2009 - present)
  • 25. Era 4: Ads became “the product.” (2009 - present)
  • 26. Era 4: Ads became “the product.” (2009 - present) This year: 61,000 crowdsourced video entries.
  • 27. Era 4: Ads became “the product.” (2009 - present)
  • 28. Era 4: Ads became “the product.” (2009 - present)
  • 29. Era 4: Ads became “the product.” (2009 - present) (4.4 million views in three days.)
  • 30. 2012 Admeter Results Top 5 Spots:
  • 31. 2012 Admeter Results Top 5 Spots: 5. Sketchers: “Go Run”
  • 32. 2012 Admeter Results Top 5 Spots:4. M&M’s: “Wardrobe Malfunction”
  • 33. 2012 Admeter Results Top 5 Spots:3. Doritos: “Man’s Best Friend”
  • 34. 2012 Admeter Results Top 5 Spots: 2. Bud Light: “Weego”
  • 35. 2012 Admeter Results Top 5 Spots: 1. Doritos: “Baby Slingshot”
  • 36. 2012 Admeter Results Bottom 5 Spots:50. Go Daddy: “Body Paint”51. Bud Light Platinum: “Factory”52. Lexus GS: “Break Through”53. Bud Light Platinum: “Work”54. Go Daddy: “Cloud”
  • 37. My favorite spot?
  • 38. Only 364 days till Super Bowl XLVII.Go create the next great Doritos commercial!
  • 39. @mickeylonchar

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