The Evolution of the Super Bowl Commercial

The Evolution of the Super Bowl commercial. Presented by Mickey Lonchar Quisenberry Marketing & Design Twitter: @mickeylonchar

Super Bowl Advertising: Then & Now

Super Bowl Advertising: Then & Now1967 = 22 million viewers 2012 = 111 million viewers

The four eras ofSuper Bowl Advertising:

Era 1: Ads that sold stuff. (1967 - 1978)

Era 2: Ads that entertained. (1979 - 1988)

Era 3: Ads became “social.” (1989 - 2008)

Era 3: Ads became “social.” (1989 - 2008) Who “won” the Super Bowl?

Era 3: Ads became “social.” (1989 - 2008)

Era 3: Ads became “social.” (1989 - 2008) Dear Agency: You’re Fired

Era 4: Ads became “the product.” (2009 - present)

Era 4: Ads became “the product.” (2009 - present) What the...?

Era 4: Ads became “the product.” (2009 - present) And this is an online-only teaser!

Era 4: Ads became “the product.” (2009 - present) This year: 61,000 crowdsourced video entries.

Era 4: Ads became “the product.” (2009 - present) (4.4 million views in three days.)

2012 Admeter Results Top 5 Spots:

2012 Admeter Results Top 5 Spots: 5. Sketchers: “Go Run”

2012 Admeter Results Top 5 Spots:4. M&M’s: “Wardrobe Malfunction”

2012 Admeter Results Top 5 Spots:3. Doritos: “Man’s Best Friend”

2012 Admeter Results Top 5 Spots: 2. Bud Light: “Weego”

2012 Admeter Results Top 5 Spots: 1. Doritos: “Baby Slingshot”

2012 Admeter Results Bottom 5 Spots:50. Go Daddy: “Body Paint”51. Bud Light Platinum: “Factory”52. Lexus GS: “Break Through”53. Bud Light Platinum: “Work”54. Go Daddy: “Cloud”

My favorite spot?

Only 364 days till Super Bowl XLVII.Go create the next great Doritos commercial!

@mickeylonchar

The Evolution of the Super Bowl Commercial

by mickeylonchar on Feb 06, 2012

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The Evolution of the Super Bowl Commercial — Presentation Transcript