Happiness

Slide 1: An alternative to traditional philanthropy Presented by: Allison Beyer-Clausen E-mail: allison@happiness.org August 2008

Slide 2: Agenda • Introduction to Happiness Foundation • Case examples • Foundation activities • Contributing to Happiness

Slide 3: Introduction to Happiness Foundation

Slide 4: Happiness unites us • Happiness is a fundamental value found in all cultures • Happiness is a common interest • Happiness gives inspiration and enhances quality of life Yet, happiness is as elusive for the wealthy as it is for the poor

Slide 5: Wealth does not equal happiness Personal income (in 2000 $) Very happy (%) Source: David G. Myers (davidmyers.org)

Slide 6: Happiness can be described in many ways • There is no right or wrong definition • The important thing is that people become more conscious of what makes them happy • Many cannot define what brings them true happiness • Most people believe that happiness is felt most when shared with others At Happiness Foundation, we believe that happiness is felt by making other people happy

Slide 7: Our purpose To inspire and enable people to make other people happy - improving the quality of life for everyone involved. Our values Speed: Thinking, but moving quickly Impact: Working in scalable ways Visibility: Making a visible contribution

Slide 8: Our purpose and values guide our approach To inspire and enable people to make other people happy - improving the quality of life for everyone involved. Our work sets an example and interests people Our work makes a in helping others. measurable difference in the quality of life of the Our work makes people we reach. it easy and rewarding to get involved.

Slide 9: Our mission To unlock the hidden potential inside all of us to use our knowledge and skills to accelerate the impact of Nonprofits.

Slide 10: Our method Happiness Foundation is an alternative to traditional philanthropy, providing pro bono consulting services rather than money to Nonprofits. Through the Foundation, business leaders and experts donate their time, knowledge, and contacts to help Nonprofits increase their impact. Acting as a matchmaker and project coordinator, Happiness Foundation makes this new form of giving possible.

Slide 11: An alternative to traditional philanthropy Foundation activities • Matchmaking • Engagement scope • Role definition Volunteer • Project coordination Nonprofits Consultants • Collaboration tools • The Forum • The Handbook • The PowerPoint Capacity building through donations of time and knowledge instead of money

Slide 12: Engagements focus our efforts We identify Nonprofits that The Nonprofits supported by require strategic guidance to Happiness Foundation require grow. We focus on Nonprofits strategic input that directly within the following categories: Addresses Nonprofits’ most pressing needs, including: • Poverty alleviation • Education • Financial management • Human rights • Technology • Health • Organizational development • Communications and marketing We do not support Nonprofits • Human resource management which are religious or political. • Fundraising assistance Engagements are prioritized based on our values: Speed, impact, and visibility.

Slide 13: Consultants are specifically recruited We evaluate skills and match We provide a simple mechanism Volunteer Consultants to to easily transfer the knowledge Nonprofits that fit their and skills that make them interests. Our Volunteer successful in their professional Consultants are: lives. • Top-performers in their professional lives • Business leaders and experts with relevant knowledge/skills • Passionate and dedicated

Slide 14: The Forum guides the Foundation Happiness Forum is the Attendees are invited by Foundation’s annual event: Volunteer Consultants, representatives of Nonprofits, • Achievements are presented and Alumni of past engagements • New Nonprofits are explained of the Foundation. • Commitments are secured

Slide 15: What our Corporate Sponsors are saying “The concept of focusing on human \"It is not often that you come across a new resources rather than money is different, concept that you believe will have a positive inspiring and motivating.” impact on society.” - Deloitte - MatchWord World Wide “We found that Happiness Foundation was ”We have chosen to sponsor the Happiness the greatest idea in charity we had come a Foundation, which tries to help people in across in a long time.” need in an intelligent and innovative way. At - Saatchi & Saatchi the same time we rediscover our own set of values? Revolt, Knowledge, Faith, Drive ? in “Happiness is one of the strongest brands for the way the Happiness Foundation acts.” mankind if nurtured and managed well - Reputation throughout a life span.” - Venture Republic

Slide 16: Why our Volunteer Consultants choose HF “The brilliance of the Happiness model is that “Happiness Foundation is the right place for it will build that crucial link between need and me as the projects and the people involved resources, giving people the opportunity to are genuine and express the same joy of help in a genuinely meaningful, practical way giving as I feel.” by making use of the unique abilities of each - Jan Balling Frederiksen individual.” “The whole spirit that characterizes the - Shonna Keogan Foundation rubs off on me, motivates me - and makes me happy. So it is not difficult to “Happiness Foundation makes it possible for find the time in a busy schedule since I get so me to make a meaningful and targeted much more in return than I give.” contribution in a manner that is wholly - Marie Ørsted gratifying. It has redefined what happiness means to me.” “I have chosen to support and help - Peter Bakel Happiness Foundation because I feel their ideas and visions are truly different and groundbreaking and because I know they will create results through their commitment and enthusiasm. - Tony Lorentzen

Slide 17: Case examples

Slide 18: Project profile: Re-positioning UNHCR in Northern Europe Leader: Michael Sherain and Mark Ronan (Quadric) Purpose: Increasing relevance in Nordic and Baltic countries Role: Internal workshops and external interviews Result: Revised communication platform and approach to corporate fundraising

Slide 19: Partnering with UNHCR “These types of non-traditional partnerships with NGOs, with companies, with foundations and with academic institutions will help UNHCR move to the next level of making a difference: from saving lives to giving refugee youth a reason to live.” Mr. Yacoub El Hillo UN Senior Partnerships Officer and Former Chief of Staff United Nations High Commissioner for Refugees World Refugee Day, Chicago - June 20, 2003

Slide 20: Project profile: Volunteer portal for Denmark Leader: Mickey Beyer-Clausen Purpose: FrivilligJob.dk is a portal for all Danish volunteer positions Role: Provide pro bono consulting services and secure sponsorships Result: Secured necessary sponsorships and launched frivilligjob.dk

Slide 21: Partnering with FriSe “In June 2004 FriSe, the Danish umbrella organisation for Volunteer Centres, entered a partnership with Happiness Foundation. Happiness Foundation agreed to help finding strategic partners and sponsors in order to establish a website for volunteering, an online job portal that could promote and develop social volunteering especially amongst the younger audience. The partnership was a great success and thanks to Happiness Foundation’s contribution FrivilligJob.dk was launched in March 2005. FrivilligJob.dk is still going strong and provides today an excellent platform for anyone wanting to volunteer. The ability to give people details of specific and current opportunities in a fun, easy and engaging way has helped to bring volunteering into the 21st century.” Sussi Maack Managing Director FriSe

Slide 22: Project profile: Afghan Women Leaders Connect Leader: Purva Patel and Gertrude Bakel Purpose: AWLC helps women and children recover from years of civil war and political oppression by building the capacity of local non-profits Role: Provide pro bono consulting services in needed areas Result: Secured pro bono office space and administrative support for Refugee Women in Development; created a \"tool book\" for RefWID to distribute to Nonprofits run by women in Afghanistan High school students Children learn their Girls attend classes in attend the Somaia lessons in the Jalozai Peshawar at Gawhar School. Afghan Refugee Camp Shad School

Slide 23: Project profile: Happiness Tents Leader: Nona Lim and Gabrielle Greeves Purpose: To establish a happy and safe playground for children in refugee camps all over the world in collaboration with UNHCR Role: Concept development Result: Laid foundation and queued concept up for implementation (seeking appropriate agency) Somali House, Children at Bonga Boys playing dominos at Kebribeyah camp refugee camp Bonga camp

Slide 24: Foundation activities

Slide 25: Structured for efficiency and transparency Board of Directors Happiness Board of Advisors Forum Recruitment Engagement Executive Director Director Director Volunteer Prize Nonprofits Consultants Receivers Alumni • Open access to all documentation • Minimal administration

Slide 26: happiness.org - the Foundation’ s portal The website enables people to apply Videos, images, and detailed for positions, nominate Nonprofits, descriptions bring the Nonprofits to and read about current engagements. life.

Slide 27: extranet.happiness.org - our extranet Our extranet enables Volunteer Consultants and Nonprofits to work efficiently

Slide 28: The Handbook - our primary tool The methodologies employed by Happiness Foundation will be documented in a user-friendly handbook that will be shared with all Volunteer Consultants and Nonprofits. The Handbook will also be made available to individuals and organizations that are not affiliated with Happiness Foundation but are interested in learning more about volunteerism and effective ways of contributing. The Handbook will include: • Advice for Volunteer Consultants • Best practices for Nonprofits • Case studies that demonstrate real results • Project management tools (e.g. checklists and templates) • Process descriptions (e.g. recruitment, matchmaking)

Slide 29: Momentum is building 2002 2004 Incorporated in Denmark Grant from Ministry of Social Affairs First Nonprofit selected Launch of frivilligjob.dk happiness.org launched Endorsed by Ernst & Young 2005 / 2006 Partnership with AWLC Dormant due to Founder’s move to New York 30+ Corporate Sponsors involved 2007 2003 Incorporated the Foundation with base in US Partnership with UNHCR TV appearance on Denmark’s TV2 Expectations for 2008/09 Happiness Tents event with UNHCR Launch The Handbook version 1.0 Article in Euroman Engage in 7 Nonprofits Article in Berlingske Nyhedsmagasin Involve 30+ Volunteer Consultants Article in INSEAD’s Indevor

Slide 30: Volunteer Consultant Alumni Peter Bakel, Jan Balling Frederiksen, Arul Ramiah, Maria Ørsted, Shonna Keogan, Tim Vang, Anne Hartmann, Tony Lorentzen, Lye Chan Loy, Christian Ørsted, Jette Beyer-Clausen, Vibe Hyltoft, Benjamin Gundgaard, Nona Lim, Claude Challe, Johan Frøshaug, Barbara Scheel, Barry Cooney, Lisa Baumgartner, Purva Patel, Malkit Singh, Michael Sherain, Gertrude Bakel, Gabrielle Noelle Greeves, Morten Just, Mads Pedersen, Nimmi Holstein, Jakob Just-Bomholt, Mette Torekov Wiingaard, Mina Ingerslev, Bent Rej, Sarah Zobel Kølpin, Marie-Claire Holbek, Charlotte Brinkmann, Pernille P. Borup, Beth Hanlon, Arlene T. Bakel, Mia Ljungberg, Rikke Haarup, Martin Ritzenhoff, Maria Irwin, Michael Hogan, Michael Mogensen, Martin Nordestgaard Knudsen, Marina Lenzberg, Margaret Mann, Martin Ohrt, Anders Koefoed, Billie Koppel, Kathrine Færch, Thomas K. Thorstholm, Bettina Sherain, Peter Funch, Peter Bilde Fogh, Rikke Haarup, Lone Lønbo, Morten Lund, Lim Siow Joo, and Allison Beyer-Clausen.

Slide 31: Key Corporate Sponsors Deloitte, IBM, Microsoft, Bowne Global Solutions, Saatchi & Saatchi, FranklinCovey, Sony Danmark, Canon, Speednames, Reputation/Publicis, Leo Burnett, MatchWork World Wide, Lorentzen.com, In2Media, Select Sport, Venture Republic, Dyhr.Hagen, Macvaerk Design Studio, Quadric, CustomerSense, MadMerch.com, Schultz, WorldPay, Streamworks, Asbjerg Grafisk Tryk-Center, Skovshoved Hotel, Motion Pictures, DDB Danmark, E-Types, The Message, Holmegaard, Dansk Magazine, Style Counsel, Restaurant Konrad, Galerie Asbæk, Hummel, K.thurmann, Bryan Adams, Aschehoug, GroupCare, Nevado Ecuador, Kjær & Sommerfeldt, Tage Andersen, Frederiksberg Tæpper, Quickshaw, Vangsgaard, Friluftsland, The North Face, Mørkegaard, Callas, Sodemann, Bach Klaver & Flygler, BBA Copenhagen, Panorama, Special Models, Avis, Bruuns Bazaar, Vesterkopi, Reproff, SuperOffice, BMG, and Fitch.

Slide 32: Contributing to Happiness

Slide 33: Please think openly about contributing • Refer people you think would be interested in our work • Apply for consultancy roles to support Nonprofits • Become a Corporate Sponsor providing in-kind donations • Apply to become a Guardian of the Foundation Choose your focus and level of impact

Slide 34: Apply to become a Guardian Guardianship provides the financial backbone Benefits of Happiness Foundation and we are looking • Recognition in all relevant HF materials for a few individuals or companies who feel as • Use of HF Guardian logo excited about this approach as we do and • Participation in the HF Advisory Board want to become Guardians. • Invitations to special events • A HF presentation to employees/friends Our intention is to create a small headquarters with an Executive Director, a Donation Engagement Director, and a Recruitment Single or multi-year commitments are Director who will draw on our Volunteer welcome. Donations will be used to cover Consultants and Corporate Sponsors for employee salaries and operational costs. support.

Slide 35: Thank you for your time and interest Happiness Foundation, Inc. 50 Hill Street, #333 Southampton, NY 11968 United States +1 (631) 377-3003 www.happiness.org Happiness Foundation is a private foundation tax-exempt under section 501(c)(3) of the Internal Revenue Code