An alternative to traditional philanthropy Presented by: Allison Beyer-Clausen E-mail: allison@happiness.org August 2008

Agenda Introduction to Happiness Foundation Case examples Foundation activities Contributing to Happiness

Introduction to Happiness Foundation

Case examples

Foundation activities

Contributing to Happiness

Introduction to Happiness Foundation

Happiness unites us Happiness is a fundamental value found in all cultures Happiness is a common interest Happiness gives inspiration and enhances quality of life Yet, happiness is as elusive for the wealthy as it is for the poor

Happiness is a fundamental value found in all cultures

Happiness is a common interest

Happiness gives inspiration and enhances quality of life

Wealth does not equal happiness Source: David G. Myers (davidmyers.org) Personal income (in 2000 $) Very happy (%)

Happiness can be described in many ways There is no right or wrong definition The important thing is that people become more conscious of what makes them happy Many cannot define what brings them true happiness Most people believe that happiness is felt most when shared with others At Happiness Foundation, we believe that happiness is felt by making other people happy

There is no right or wrong definition

The important thing is that people become more conscious of what makes them happy

Many cannot define what brings them true happiness

Most people believe that happiness is felt most when shared with others

Our purpose To inspire and enable people to make other people happy - improving the quality of life for everyone involved. Our values Speed: Thinking, but moving quickly Impact: Working in scalable ways Visibility: Making a visible contribution

To inspire and enable people to make other people happy

- improving the quality of life for everyone involved.

Our values

Speed: Thinking, but moving quickly

Impact: Working in scalable ways

Visibility: Making a visible contribution

Our purpose and values guide our approach To inspire and enable people to make other people happy - improving the quality of life for everyone involved. Our work sets an example and interests people in helping others. Our work makes it easy and rewarding to get involved. Our work makes a measurable difference in the quality of life of the people we reach.

To inspire and enable people to make other people happy

- improving the quality of life for everyone involved.

Our mission To unlock the hidden potential inside all of us to use our knowledge and skills to accelerate the impact of Nonprofits.

To unlock the hidden potential inside all of us to use our knowledge and skills to accelerate the impact of Nonprofits.

Our method Happiness Foundation is an alternative to traditional philanthropy, providing pro bono consulting services rather than money to Nonprofits. Through the Foundation, business leaders and experts donate their time, knowledge, and contacts to help Nonprofits increase their impact. Acting as a matchmaker and project coordinator, Happiness Foundation makes this new form of giving possible.

Happiness Foundation is an alternative to traditional philanthropy, providing pro bono consulting services rather than money to Nonprofits. Through the Foundation, business leaders and experts donate their time, knowledge, and contacts to help Nonprofits increase their impact. Acting as a matchmaker and project coordinator, Happiness Foundation makes this new form of giving possible.

An alternative to traditional philanthropy Volunteer Consultants Foundation activities Matchmaking Engagement scope Role definition Project coordination Collaboration tools The Forum The Handbook The PowerPoint Nonprofits Capacity building through donations of time and knowledge instead of money

Foundation activities

Matchmaking

Engagement scope

Role definition

Project coordination

Collaboration tools

The Forum

The Handbook

The PowerPoint

Engagements focus our efforts The Nonprofits supported by Happiness Foundation require strategic input that directly Addresses Nonprofits’ most pressing needs, including: Financial management Technology Organizational development Communications and marketing Human resource management Fundraising assistance We identify Nonprofits that require strategic guidance to grow. We focus on Nonprofits within the following categories : Poverty alleviation Education Human rights Health We do not support Nonprofits which are religious or political. Engagements are prioritized based on our values: Speed, impact, and visibility.

The Nonprofits supported by

Happiness Foundation require

strategic input that directly

Addresses Nonprofits’ most

pressing needs, including:

Financial management

Technology

Organizational development

Communications and marketing

Human resource management

Fundraising assistance

We identify Nonprofits that

require strategic guidance to

grow. We focus on Nonprofits

within the following categories :

Poverty alleviation

Education

Human rights

Health

We do not support Nonprofits

which are religious or political.

Engagements are prioritized

based on our values: Speed,

impact, and visibility.

Consultants are specifically recruited We evaluate skills and match Volunteer Consultants to Nonprofits that fit their interests. Our Volunteer Consultants are: Top-performers in their professional lives Business leaders and experts with relevant knowledge/skills Passionate and dedicated We provide a simple mechanism to easily transfer the knowledge and skills that make them successful in their professional lives.

We evaluate skills and match

Volunteer Consultants to

Nonprofits that fit their

interests. Our Volunteer

Consultants are:

Top-performers in their professional lives

Business leaders and experts with relevant knowledge/skills

Passionate and dedicated

We provide a simple mechanism

to easily transfer the knowledge

and skills that make them

successful in their professional

lives.

The Forum guides the Foundation Happiness Forum is the Foundation’s annual event: Achievements are presented New Nonprofits are explained Commitments are secured Attendees are invited by Volunteer Consultants, representatives of Nonprofits, and Alumni of past engagements of the Foundation.

Happiness Forum is the

Foundation’s annual event:

Achievements are presented

New Nonprofits are explained

Commitments are secured

Attendees are invited by

Volunteer Consultants,

representatives of Nonprofits,

and Alumni of past engagements

of the Foundation.

What our Corporate Sponsors are saying “ The concept of focusing on human resources rather than money is different, inspiring and motivating.” - Deloitte “ We found that Happiness Foundation was the greatest idea in charity we had come a across in a long time.” - Saatchi & Saatchi “ Happiness is one of the strongest brands for mankind if nurtured and managed well throughout a life span.” - Venture Republic "It is not often that you come across a new concept that you believe will have a positive impact on society.” - MatchWord World Wide ” We have chosen to sponsor the Happiness Foundation, which tries to help people in need in an intelligent and innovative way. At the same time we rediscover our own set of values? Revolt, Knowledge, Faith, Drive ? in the way the Happiness Foundation acts.” - Reputation

“ The concept of focusing on human resources rather than money is different, inspiring and motivating.”

- Deloitte

“ We found that Happiness Foundation was the greatest idea in charity we had come a across in a long time.”

- Saatchi & Saatchi

“ Happiness is one of the strongest brands for mankind if nurtured and managed well throughout a life span.”

- Venture Republic

"It is not often that you come across a new concept that you believe will have a positive impact on society.”

- MatchWord World Wide

” We have chosen to sponsor the Happiness Foundation, which tries to help people in need in an intelligent and innovative way. At the same time we rediscover our own set of values? Revolt, Knowledge, Faith, Drive ? in the way the Happiness Foundation acts.”

- Reputation

Why our Volunteer Consultants choose HF “ The brilliance of the Happiness model is that it will build that crucial link between need and resources, giving people the opportunity to help in a genuinely meaningful, practical way by making use of the unique abilities of each individual.” - Shonna Keogan “ Happiness Foundation makes it possible for me to make a meaningful and targeted contribution in a manner that is wholly gratifying. It has redefined what happiness means to me.” - Peter Bakel “ Happiness Foundation is the right place for me as the projects and the people involved are genuine and express the same joy of giving as I feel.” - Jan Balling Frederiksen “ The whole spirit that characterizes the Foundation rubs off on me, motivates me - and makes me happy. So it is not difficult to find the time in a busy schedule since I get so much more in return than I give.” - Marie Ørsted “ I have chosen to support and help Happiness Foundation because I feel their ideas and visions are truly different and groundbreaking and because I know they will create results through their commitment and enthusiasm. - Tony Lorentzen

“ The brilliance of the Happiness model is that it will build that crucial link between need and resources, giving people the opportunity to help in a genuinely meaningful, practical way by making use of the unique abilities of each individual.”

- Shonna Keogan

“ Happiness Foundation makes it possible for me to make a meaningful and targeted contribution in a manner that is wholly gratifying. It has redefined what happiness means to me.”

- Peter Bakel

“ Happiness Foundation is the right place for me as the projects and the people involved are genuine and express the same joy of giving as I feel.”

- Jan Balling Frederiksen

“ The whole spirit that characterizes the Foundation rubs off on me, motivates me - and makes me happy. So it is not difficult to find the time in a busy schedule since I get so much more in return than I give.”

- Marie Ørsted

“ I have chosen to support and help Happiness Foundation because I feel their ideas and visions are truly different and groundbreaking and because I know they will create results through their commitment and enthusiasm.

- Tony Lorentzen

Case examples

Project profile: Re-positioning UNHCR in Northern Europe Leader: Michael Sherain and Mark Ronan (Quadric) Purpose: Increasing relevance in Nordic and Baltic countries Role: Internal workshops and external interviews Result: Revised communication platform and approach to corporate fundraising

Partnering with UNHCR “ These types of non-traditional partnerships with NGOs, with companies, with foundations and with academic institutions will help UNHCR move to the next level of making a difference: from saving lives to giving refugee youth a reason to live.” Mr. Yacoub El Hillo UN Senior Partnerships Officer and Former Chief of Staff United Nations High Commissioner for Refugees World Refugee Day, Chicago - June 20, 2003

“ These types of non-traditional partnerships with NGOs, with companies, with foundations and with academic institutions will help UNHCR move to the next level of making a difference: from saving lives to giving refugee youth a reason to live.”

Mr. Yacoub El Hillo UN Senior Partnerships Officer and Former Chief of Staff United Nations High Commissioner for Refugees World Refugee Day, Chicago - June 20, 2003

Project profile: Volunteer portal for Denmark Leader: Mickey Beyer-Clausen Purpose: FrivilligJob.dk is a portal for all Danish volunteer positions Role: Provide pro bono consulting services and secure sponsorships Result: Secured necessary sponsorships and launched frivilligjob.dk

Partnering with FriSe “ In June 2004 FriSe, the Danish umbrella organisation for Volunteer Centres, entered a partnership with Happiness Foundation. Happiness Foundation agreed to help finding strategic partners and sponsors in order to establish a website for volunteering, an online job portal that could promote and develop social volunteering especially amongst the younger audience. The partnership was a great success and thanks to Happiness Foundation’s contribution FrivilligJob.dk was launched in March 2005. FrivilligJob.dk is still going strong and provides today an excellent platform for anyone wanting to volunteer. The ability to give people details of specific and current opportunities in a fun, easy and engaging way has helped to bring volunteering into the 21st century.” Sussi Maack Managing Director FriSe

“ In June 2004 FriSe, the Danish umbrella organisation for Volunteer Centres, entered a partnership with Happiness Foundation. Happiness Foundation agreed to help finding strategic partners and sponsors in order to establish a website for volunteering, an online job portal that could promote and develop social volunteering especially amongst the younger audience.

The partnership was a great success and thanks to Happiness Foundation’s contribution FrivilligJob.dk was launched in March 2005. FrivilligJob.dk is still going strong and provides today an excellent platform for anyone wanting to volunteer. The ability to give people details of specific and current opportunities in a fun, easy and engaging way has helped to bring volunteering into the 21st century.”

Sussi Maack

Managing Director

FriSe

Project profile: Afghan Women Leaders Connect Leader: Purva Patel and Gertrude Bakel Purpose: AWLC helps women and children recover from years of civil war and political oppression by building the capacity of local non-profits Role: Provide pro bono consulting services in needed areas Result: Secured pro bono office space and administrative support for Refugee Women in Development; created a "tool book" for RefWID to distribute to Nonprofits run by women in Afghanistan High school students attend the Somaia School. Children learn their lessons in the Jalozai Afghan Refugee Camp Girls attend classes in Peshawar at Gawhar Shad School

Project profile: Happiness Tents Leader: Nona Lim and Gabrielle Greeves Purpose: To establish a happy and safe playground for children in refugee camps all over the world in collaboration with UNHCR Role: Concept development Result: Laid foundation and queued concept up for implementation (seeking appropriate agency) Somali House, Kebribeyah camp Children at Bonga refugee camp Boys playing dominos at Bonga camp

Foundation activities

Structured for efficiency and transparency Board of Directors Volunteer Consultants Nonprofits Board of Advisors Happiness Forum Open access to all documentation Minimal administration Executive Director Alumni Engagement Director Recruitment Director Prize Receivers

Open access to all documentation

Minimal administration

happiness.org - the Foundation’s portal The website enables people to apply for positions, nominate Nonprofits, and read about current engagements. Videos, images, and detailed descriptions bring the Nonprofits to life.

extranet.happiness.org - our extranet Our extranet enables Volunteer Consultants and Nonprofits to work efficiently

The Handbook - our primary tool The methodologies employed by Happiness Foundation will be documented in a user-friendly handbook that will be shared with all Volunteer Consultants and Nonprofits. The Handbook will also be made available to individuals and organizations that are not affiliated with Happiness Foundation but are interested in learning more about volunteerism and effective ways of contributing. The Handbook will include: Advice for Volunteer Consultants Best practices for Nonprofits Case studies that demonstrate real results Project management tools (e.g. checklists and templates) Process descriptions (e.g. recruitment, matchmaking)

The methodologies employed by Happiness Foundation will be documented in a

user-friendly handbook that will be shared with all Volunteer Consultants and

Nonprofits. The Handbook will also be made available to individuals and

organizations that are not affiliated with Happiness Foundation but are interested in

learning more about volunteerism and effective ways of contributing.

The Handbook will include:

Advice for Volunteer Consultants

Best practices for Nonprofits

Case studies that demonstrate real results

Project management tools (e.g. checklists and templates)

Process descriptions (e.g. recruitment, matchmaking)

Momentum is building 2002 Incorporated in Denmark First Nonprofit selected happiness.org launched Endorsed by Ernst & Young Partnership with AWLC 30+ Corporate Sponsors involved 2003 Partnership with UNHCR TV appearance on Denmark’s TV2 Happiness Tents event with UNHCR Article in Euroman Article in Berlingske Nyhedsmagasin Article in INSEAD’s Indevor 2004 Grant from Ministry of Social Affairs Launch of frivilligjob.dk 2005 / 2006 Dormant due to Founder’s move to New York 2007 Incorporated the Foundation with base in US Expectations for 2008/09 Launch The Handbook version 1.0 Engage in 7 Nonprofits Involve 30+ Volunteer Consultants

2002

Incorporated in Denmark

First Nonprofit selected

happiness.org launched

Endorsed by Ernst & Young

Partnership with AWLC

30+ Corporate Sponsors involved

2003

Partnership with UNHCR

TV appearance on Denmark’s TV2

Happiness Tents event with UNHCR

Article in Euroman

Article in Berlingske Nyhedsmagasin

Article in INSEAD’s Indevor

2004

Grant from Ministry of Social Affairs

Launch of frivilligjob.dk

2005 / 2006

Dormant due to Founder’s move to New York

2007

Incorporated the Foundation with base in US

Expectations for 2008/09

Launch The Handbook version 1.0

Engage in 7 Nonprofits

Involve 30+ Volunteer Consultants

Volunteer Consultant Alumni Peter Bakel, Jan Balling Frederiksen, Arul Ramiah, Maria Ørsted, Shonna Keogan, Tim Vang, Anne Hartmann, Tony Lorentzen, Lye Chan Loy, Christian Ørsted, Jette Beyer-Clausen, Vibe Hyltoft, Benjamin Gundgaard, Nona Lim, Claude Challe, Johan Frøshaug, Barbara Scheel, Barry Cooney, Lisa Baumgartner, Purva Patel, Malkit Singh, Michael Sherain, Gertrude Bakel, Gabrielle Noelle Greeves, Morten Just, Mads Pedersen, Nimmi Holstein, Jakob Just-Bomholt, Mette Torekov Wiingaard, Mina Ingerslev, Bent Rej, Sarah Zobel Kølpin, Marie-Claire Holbek, Charlotte Brinkmann, Pernille P. Borup, Beth Hanlon, Arlene T. Bakel, Mia Ljungberg, Rikke Haarup, Martin Ritzenhoff, Maria Irwin, Michael Hogan, Michael Mogensen, Martin Nordestgaard Knudsen, Marina Lenzberg, Margaret Mann, Martin Ohrt, Anders Koefoed, Billie Koppel, Kathrine Færch, Thomas K. Thorstholm, Bettina Sherain, Peter Funch, Peter Bilde Fogh, Rikke Haarup, Lone Lønbo, Morten Lund, Lim Siow Joo, and Allison Beyer-Clausen.

Peter Bakel, Jan Balling Frederiksen, Arul Ramiah, Maria Ørsted, Shonna Keogan, Tim Vang, Anne Hartmann, Tony Lorentzen, Lye Chan Loy, Christian Ørsted, Jette Beyer-Clausen, Vibe Hyltoft, Benjamin Gundgaard, Nona Lim, Claude Challe, Johan Frøshaug, Barbara Scheel, Barry Cooney, Lisa Baumgartner, Purva Patel, Malkit Singh, Michael Sherain, Gertrude Bakel, Gabrielle Noelle Greeves, Morten Just, Mads Pedersen, Nimmi Holstein, Jakob Just-Bomholt, Mette Torekov Wiingaard, Mina Ingerslev, Bent Rej, Sarah Zobel Kølpin, Marie-Claire Holbek, Charlotte Brinkmann, Pernille P. Borup, Beth Hanlon, Arlene T. Bakel, Mia Ljungberg, Rikke Haarup, Martin Ritzenhoff, Maria Irwin, Michael Hogan, Michael Mogensen, Martin Nordestgaard Knudsen, Marina Lenzberg, Margaret Mann, Martin Ohrt, Anders Koefoed, Billie Koppel, Kathrine Færch, Thomas K. Thorstholm, Bettina Sherain, Peter Funch, Peter Bilde Fogh, Rikke Haarup, Lone Lønbo, Morten Lund, Lim Siow Joo, and Allison Beyer-Clausen.

Key Corporate Sponsors Deloitte, IBM, Microsoft, Bowne Global Solutions, Saatchi & Saatchi, FranklinCovey, Sony Danmark, Canon, Speednames, Reputation/Publicis, Leo Burnett, MatchWork World Wide, Lorentzen.com, In2Media, Select Sport, Venture Republic, Dyhr.Hagen, Macvaerk Design Studio, Quadric, CustomerSense, MadMerch.com, Schultz, WorldPay, Streamworks, Asbjerg Grafisk Tryk-Center, Skovshoved Hotel, Motion Pictures, DDB Danmark, E-Types, The Message, Holmegaard, Dansk Magazine, Style Counsel, Restaurant Konrad, Galerie Asbæk, Hummel, K.thurmann, Bryan Adams, Aschehoug, GroupCare, Nevado Ecuador, Kjær & Sommerfeldt, Tage Andersen, Frederiksberg Tæpper, Quickshaw, Vangsgaard, Friluftsland, The North Face, Mørkegaard, Callas, Sodemann, Bach Klaver & Flygler, BBA Copenhagen, Panorama, Special Models, Avis, Bruuns Bazaar, Vesterkopi, Reproff, SuperOffice, BMG, and Fitch.

Deloitte, IBM, Microsoft, Bowne Global Solutions, Saatchi & Saatchi, FranklinCovey, Sony Danmark, Canon, Speednames, Reputation/Publicis, Leo Burnett, MatchWork World Wide, Lorentzen.com, In2Media, Select Sport, Venture Republic, Dyhr.Hagen, Macvaerk Design Studio, Quadric, CustomerSense, MadMerch.com, Schultz, WorldPay, Streamworks, Asbjerg Grafisk Tryk-Center, Skovshoved Hotel, Motion Pictures, DDB Danmark, E-Types, The Message, Holmegaard, Dansk Magazine, Style Counsel, Restaurant Konrad, Galerie Asbæk, Hummel, K.thurmann, Bryan Adams, Aschehoug, GroupCare, Nevado Ecuador, Kjær & Sommerfeldt, Tage Andersen, Frederiksberg Tæpper, Quickshaw, Vangsgaard, Friluftsland, The North Face, Mørkegaard, Callas, Sodemann, Bach Klaver & Flygler, BBA Copenhagen, Panorama, Special Models, Avis, Bruuns Bazaar, Vesterkopi, Reproff, SuperOffice, BMG, and Fitch.

Contributing to Happiness

Please think openly about contributing Refer people you think would be interested in our work Apply for consultancy roles to support Nonprofits Become a Corporate Sponsor providing in-kind donations Apply to become a Guardian of the Foundation Choose your focus and level of impact

Refer people you think would be interested in our work

Apply for consultancy roles to support Nonprofits

Become a Corporate Sponsor providing in-kind donations

Apply to become a Guardian of the Foundation

Apply to become a Guardian Guardianship provides the financial backbone of Happiness Foundation and we are looking for a few individuals or companies who feel as excited about this approach as we do and want to become Guardians. Our intention is to create a small headquarters with an Executive Director, a Engagement Director, and a Recruitment Director who will draw on our Volunteer Consultants and Corporate Sponsors for support. Benefits Recognition in all relevant HF materials Use of HF Guardian logo Participation in the HF Advisory Board Invitations to special events A HF presentation to employees/friends Donation Single or multi-year commitments are welcome. Donations will be used to cover employee salaries and operational costs.

Guardianship provides the financial backbone of Happiness Foundation and we are looking for a few individuals or companies who feel as excited about this approach as we do and want to become Guardians.

Our intention is to create a small headquarters with an Executive Director, a Engagement Director, and a Recruitment Director who will draw on our Volunteer Consultants and Corporate Sponsors for support.

Benefits

Recognition in all relevant HF materials

Use of HF Guardian logo

Participation in the HF Advisory Board

Invitations to special events

A HF presentation to employees/friends

Donation

Single or multi-year commitments are

welcome. Donations will be used to cover

employee salaries and operational costs.

Thank you for your time and interest Happiness Foundation, Inc. 50 Hill Street, #333 Southampton, NY 11968 United States +1 (631) 377-3003 www.happiness.org Happiness Foundation is a private foundation tax-exempt under section 501(c)(3) of the Internal Revenue Code