<Insert Picture Here>Flying into the FutureBuilding a Service Orientated AirlineMichael Parsons – Consulting Senior Practi...
The following is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may no...
Airlines continue to face many challengeshttp://www.flickr.com/photos/purplemattfish/
Retaining and   growing high      value      customershttp://www.flickr.com/photos/agustinrafaelreyes/
“Loyalty will depend on technology”               Maya Leibman President of AAdvantages® American Airlineshttp://www.flick...
Demonstrating      differentiated      value to the consumerhttp://www.flickr.com/photos/33465428@N02/
United Airlines “Opt” program                     helped differentiate them &                   delivered $1.1 billion in ...
An   aging, fragile                                        infrastructure that is                                        d...
A legacy   architecture that     restricts     agilityhttp://www.flickr.com/photos/tyman/
An application spaghetti that is     poorly integrated and     costly to maintainhttp://www.flickr.com/photos/tittentem/
Airlines are embracing aservice orientated approach
Through a number of  SOA entry Points
Event                                             Process     Driven                                             Portals  ...
And using this toinnovate & differentiate
Innovate and Differentiate throughEvent Driven Processing
A delayed flight event                                           automatically                                           p...
Ramp Information: AA405 delayed 85 minutes. Deicing requiredhttp://www.flickr.com/photos/flyforfun/
Arrivals Notification:                                                AA405 Delayed Arrivalhttp://www.flickr.com/photos/ju...
Innovate and    Differentiate    Delivering anexceptional customer     experience
“Mr Brown, we                                             apologize but your                                         fligh...
“Mr Brown, we                                             apologize but your                                         fligh...
"Airline operations are completely event- oriented as events occur, their impact ripples throughout the entire system and ...
Application and Asset SilosOperations                     Maint. &               Customer                     Finance     ...
Shared Services and Data Event                      Communication Management Management               Operations    Maint....
Oracle SOA Platform           POLICY   JDEV    MANAGER                        EM         CEP            BAM               ...
An open system built on                        a Service Orientated                        Architecturehttp://www.flickr.c...
That’s Flexible,                                             Agile      and cross                                         ...
Leveraging                                             existing                                             systems and   ...
With the ability toimplementbusinessrequirements andservicesquickly
With a service                                                             focus                                          ...
Business &                                                                           Business &                           ...
Building a Service Orientated Airline
Building a Service Orientated Airline
Building a Service Orientated Airline
Building a Service Orientated Airline
Building a Service Orientated Airline
Building a Service Orientated Airline
Building a Service Orientated Airline
Building a Service Orientated Airline
Building a Service Orientated Airline
Building a Service Orientated Airline
Upcoming SlideShare
Loading in...5
×

Building a Service Orientated Airline

601

Published on

Today's airlines are faced with multiple challenges. They have to manage complex system environments and ever-changing demands. At the same time they must increase efficiency, decrease costs, and generate additional revenue. On top of this, passenger satisfaction and loyalty have to be maintained

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
601
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
44
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Building a Service Orientated Airline

  1. 1. <Insert Picture Here>Flying into the FutureBuilding a Service Orientated AirlineMichael Parsons – Consulting Senior Practice Director
  2. 2. The following is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may not be incorporated into anycontract. It is not a commitment to deliver anymaterial, code, or functionality, and should not berelied upon in making purchasing decisions.The development, release, and timing of anyfeatures or functionality described for Oracle’sproducts remains at the sole discretion of Oracle.
  3. 3. Airlines continue to face many challengeshttp://www.flickr.com/photos/purplemattfish/
  4. 4. Retaining and growing high value customershttp://www.flickr.com/photos/agustinrafaelreyes/
  5. 5. “Loyalty will depend on technology” Maya Leibman President of AAdvantages® American Airlineshttp://www.flickr.com/photos/agustinrafaelreyes/
  6. 6. Demonstrating differentiated value to the consumerhttp://www.flickr.com/photos/33465428@N02/
  7. 7. United Airlines “Opt” program helped differentiate them & delivered $1.1 billion in ancillary revenues in 2009http://www.flickr.com/photos/33465428@N02/
  8. 8. An aging, fragile infrastructure that is difficult to maintainhttp://www.flickr.com/photos/heather/
  9. 9. A legacy architecture that restricts agilityhttp://www.flickr.com/photos/tyman/
  10. 10. An application spaghetti that is poorly integrated and costly to maintainhttp://www.flickr.com/photos/tittentem/
  11. 11. Airlines are embracing aservice orientated approach
  12. 12. Through a number of SOA entry Points
  13. 13. Event Process Driven Portals Process Automation Multi- B2B Integration Channel Applications Enterprise Legacy Application Sunsetting Integration Business Strategic BusinessMaster DataManagement Integration Business Activity Transformation Monitoring SOA Extending Solution Service Packaged Applications Entry Management Points Industry or Developer Custom Regulatory Productivity Securing Application Compliance Services Development
  14. 14. And using this toinnovate & differentiate
  15. 15. Innovate and Differentiate throughEvent Driven Processing
  16. 16. A delayed flight event automatically pushes information to all concernedhttp://www.flickr.com/photos/swanksalot/
  17. 17. Ramp Information: AA405 delayed 85 minutes. Deicing requiredhttp://www.flickr.com/photos/flyforfun/
  18. 18. Arrivals Notification: AA405 Delayed Arrivalhttp://www.flickr.com/photos/juntosworldwide/
  19. 19. Innovate and Differentiate Delivering anexceptional customer experience
  20. 20. “Mr Brown, we apologize but your flight will be delayed 85 minutes due to bad weather. We have booked you onto an alternative connecting flight departing JFK at 19:45 and have informed your hotel of your late arrival. If you have any questions or concerns please reply to this message. ”http://www.flickr.com/photos/holtsman/
  21. 21. “Mr Brown, we apologize but your flight will be delayed 85 minutes due to bad weather. We have booked you onto an alternative connecting flight departing JFK at 19:45 and have informed your hotel of your late arrival. If you have any questions or concerns please reply to this message. ”http://www.flickr.com/photos/holtsman/
  22. 22. "Airline operations are completely event- oriented as events occur, their impact ripples throughout the entire system and beyond" Ramnath Cidambi manager of middleware engineering and support services at United Airlines
  23. 23. Application and Asset SilosOperations Maint. & Customer Finance Engineering Support Customer ID: Customer ID: Customer ID: Name Name Name Address Address Address BOD BOD Bill to Address Passport # FFP # PSS MRO FFP FI Business Business Business Business Logic Logic Logic Logic Legacy ERP CRM Finance Business functionality & information buried in silos … proprietary interfaces serving the silos
  24. 24. Shared Services and Data Event Communication Management Management Operations Maint. & Customer Finance BAM Engineering Support Departments New Business Processes Canonical Data Model Business Services PSS MRO FFP FI Customer ID: Business Business Business Business Name Logic Logic Logic Logic Address Bill To Address BOD Passport # FFP# Legacy ERP CRM Finance Business functionality and information exposed as business services … standards-based, shared & reusable services
  25. 25. Oracle SOA Platform POLICY JDEV MANAGER EM CEP BAM BPEL PROCESS MGR BUSINESS RULES HUMAN WORKFLOW SERVICE BUS DATA INTEGRATOR ERP MAINFRAME SERVICES DB PARTNERS EVENTS Adapters & B2B
  26. 26. An open system built on a Service Orientated Architecturehttp://www.flickr.com/photos/loop_oh /
  27. 27. That’s Flexible, Agile and cross platformhttp://www.flickr.com/photos/audreypenven/
  28. 28. Leveraging existing systems and assetshttp://www.flickr.com/photos/paul_garland/
  29. 29. With the ability toimplementbusinessrequirements andservicesquickly
  30. 30. With a service focus thatsets you apart from the crowdhttp://www.flickr.com/photos/jarodcarruthers/
  31. 31. Business & Business & Architecture Architecture Strategy Strategy Strategic Drivers SOA Discovery SOA Delivery Information Organization Information Organization Infrastructure Governance Infrastructure Governance Operations, Projects, Operations, Projects, Administration Portfolios & Administration Portfolios & & Services & Services Management Management Does not have clear Executive Discovery roadmap to SOA Entry implementation Workshop Governance Point Requires assistance in defining initial SOA Reference reference Architecture Reference architecture to meet Workshop Architecture strategic visionDiscovery Meeting Requires assistance Organisation SOA to determine & Governance Governance strategy for Workshop SOA adoption of services Security Wants to see how SOA would apply Service SOA to their business Discovery Centre of problems with Workshop Excellence example services Commence strategic SOA Roadmap Service & implementation Planning Engineering projects against Workshop strategy vision Oracle SOA support team
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×