Vital Viral Marketing


Published on

Grab Your Free eBook - The greatest ever viral marketing idea of all time

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Vital Viral Marketing

  1. 1. ==== ====Grab Your Free eBook - The greatest ever viral marketing idea of all time ====Let the world know your name!! Viral Marketing bomb explodes the global world by exploiting themarket and masses as a communication hub that encourages people to pass the marketingmessage. You need to capture the consumer market with your unique and powerful virus andspread using most powerful tool word-of-mouth.Pass-it-on, self-replicating and self-generating, million eyeballs, explosive text, catalyst, marketshrink are few very common terms associated with this terminology. What I have found is viralmarketing is very difficult to start, very difficult to spread and even more difficult to achievesuccess. If it is a success you are maximizing with little investment else you may end up badly.There must be some solid reason for customers to help spread your word. Creating a qualitativecontent as well as enticing them by offering some incentives will be added benefit. Inserting achannel for communication as Hotmail reached its subscribers by having message of free email inthe mail header itself proved to be a great tool for success. Other problem people often face overthe internet are technical and technological problems; make sure your virus (viral message) hasno sophistication associated, it is browser independent and do not require additional software,.exe or plug-ins, neither has attachment which may result that many visitors may not like todownload, wait to run exe and thus may not see it. Privacy policy helps to push up the viralcampaign (I am referring your piece of message as a virus in this article).People attention and contribution has been the most precious spectrum behind internet growth. Todraw people attention you need to have a very strong tool that will take your voice to masses. Youneed to make strategies that will take your business to heights, lock out your competitors throughpricing models and by exploiting competitors legacy distribution channel conflict. Viral advertisingand viral marketing technique is one that utilizes the existing networks on the web to promote apiece of information globally to produce brand awareness through self replicating process. Idea isto take a piece of message and circulate it virally i.e. high pass along rate from person to person. Itworks like a chain reaction, large numbers of people receive the message and they forward this tolarge numbers of people, the more number of people receive it and then it becomes easier tospread the idea. If the pass-along numbers get too low, the overall growth quickly fizzles. Viralmarketing depends on high-pass-along rate from person-to-person.Some of the first recorded offline / online viral campaigns were developed by Tim Nolan fame circa 1996. By placing abstract pairings of catch-phrases, quotes, songlyrics and image mashups, Mr. Nolan developed a method of creating "buzz" around a URL basedinstallation. Phrases like "This city isnt safe" placed along side a URL created curiosity enough inpeoples minds to remember a URL and visit again once they were online.Hotmail is the best example of most successful viral marketing strategy over full life cycle. In 1996,a new product, free web based email was launched by Sabeer Bhatia and Jack Smith. Viral
  2. 2. Marketing catalyst was involved that would exponentially increase the rate of flow of information;nothing to do with virus but the growth is rapid like virus growth through word-of-mouth. Impactand results of viral marketing strategy over hotmail growth can be summarized as: most importantis that Hotmail grew a subscriber base more rapidly than any other company in the world. Now,Hotmail is the largest email provider in the world. Exponential growth of subscribers;unprecedented source of personal information as almost subscribers filled up demographic andpsychographic profile. Also, with expense close to $500K spent on branding, marketing,advertising and promotion, very less was spent in comparison to nearly 12 million users. It is notjust spending money, but spending money in a smart way will work. Hot mail became email king atreduced cost, less expense using viral marketing catalyst. Hotmail viral message (free emailservices) message was involuntary and spread through word-of-mouth. The same strategy wasadopted by Mirabilis; another example is dancing baby screen saver.Viral Marketing, web marketing, web promotion and branding tool will help to have good start upeven though the new entrants are under capitalized. Social community provides broad bandwidthof high frequency social interactions provides a powerful virus opportunity. Viral marketing strategyis to minimize the friction of market entry and proliferation.Internet is the best language and tool that will help you make money online in least time incomparison to other marketing tools available. Remember, rapid growth is of no value withoutcustomer retention. I am sure right viral marketing and advertising strategy will create marketvalue of the product or services in hand. It is the speed of thoughts that will determine yourcompetitiveness in the market. With market shrink strategy, small companies can make big dealsand can be a challenge for brand companies. Proven scalability is the dominating factor in thehyper growth industry. Spread the information analogous to spread of computer virus, majordifference is virus spoils everything but viral marketing will take your business to heights.At the height of B2C it seemed that every starting company had a viral strategy or a viralcomponent, but the truth is that very few achieve success of great heights. Viral marketing is sopowerful that it is worth many times more than the campaigning companies and its result are veryfast.Rakhi, is a SEO copywriter at Development India.Development India is an offshore website design and Development[] Company that offers all sort of web design, development,consulting and maintenance business solutions and services to all its clients successfully. Wehave been successfully delivering projects to our clients and have taken right strategy for Viralmarketing [] and PPC campaigndevelopment.Article Source:
  3. 3. ==== ====Grab Your Free eBook - The greatest ever viral marketing idea of all time ====