Viral Marketing - Can You Make it Work?


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Grab Your Free eBook - The greatest ever viral marketing idea of all time

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Viral Marketing - Can You Make it Work?

  1. 1. ==== ====Grab Your Free eBook - The greatest ever viral marketing idea of all time ====Viral marketing is a marketing strategy for a product or service whereby its users feel encouragedto pass along the marketing message. Viral marketing is dependent on pass-along rate, and so itfollows that if large number of people pass along something to large number of recipients, who inturn repeat the same cycle, the whole phenomenon takes the shape of viral marketing.That job is In relation to todays e-world, the concept of viral marketing takes its cue fromphenomenal success of Hotmail in late nineties. Between July, 1996 when it was launched andFeb 1999, Hotmail grew at an astounding rate of a million users every month to reach 30 millionmembers in just 2-1/2 years.Venture capitalist Jurvetson, who funded Hotmail was to later compare addiction to Hotmail withthe virus that causes sneezing, for he learned that each sneeze released 2 million particles.While Hotmails was a very successful viral marketing, a recent example of viral marketing isGmail. Both are free email services, but the path to success is different from one another. Let usexamine how viral marketing worked for them. Viral Marketing - HotmailBefore Hotmail there was no concept of virtual mailbox. Emails were received and stored inmailbox that would reside on computer hard-disk. It was inconvenient because it ate away disk-space. Hotmail changed the scenario. Since it was free, people rushed in to sign for Hotmail, thusbeginning a prolonged spell of viral marketing.To be a hotmail member soon became an addiction. Even small-time email users queued in. Astime wore on, owning Hotmail account became ultimate recognition of having arrived on theinternet. Such an absolute co-option wasnt witnessed before, such was the power of Hotmailsviral marketing.Viral Marketing - GmailIn sharp contrast, Gmail adopted a different viral marketing strategy. Debuting in April 2004,Google started sending limited invitations to likely users, each of whom would thereafter invitemore users, thereby initiating chains of viral marketing.Gmails viral marketing is succeeding not only because there is a clamor to own a Gmail account.Remember there are many free email services out there. But none comes close to Gmail. Hereyou have gigantic virtual storage space (2-1/2 gigabytes) and a string of top-class free add-onslike online chat, calendar, auto-save, conversation views, search mail and so on. Viral Marketing -Necessary ingredientsWhat are essential constituents of successful viral marketing? Studying Hotmail and Gmail, hereare some emerging points for would-be adopters of viral marketing strategy:1. Free valuableproduct or service is a powerful incentive for interested viewers. If you have access to one whichyou can afford to offer free (e-books for example), your viral marketing will get a boost. Whateveryou offer free, it must translate to immediate tangible or intangible benefit(s), so people will getattracted in no time. While so doing, earn revenue from selling ads or selling some other productor service.2. To be effective in viral marketing, ensure your offers easy availability. It has totransmit effortlessly, capped with simple yet addictive message.3. Watch out what goes. BothHotmail and Gmail succeeded as viral marketing strategy because there existed need for them.Similarly the concept of blogging expanded fast because people wanted their own place on web.
  2. 2. 4. Viral marketing requires you have ability to scale up facility to keep pace with demand. If thereis a sudden surge in demand and your resource is unable to cater, your viral marketing stopsimmediately.5. Make use of existing communication network for viral marketing. For example, ifyour service concerns medical advice, consider placing your message at places frequented bymedical personnel.6. Take advantage of others resources to spread your viral marketing.Suppose you are an expert writer, think of placing your articles in other newsletters and webpublications. Affiliate programs routinely insert ads in highly visible related websites.In conclusion, it is important to bear in mind that typical viral marketing plans have certain shelf-life, beyond which the advantage tapers off. Timely actions and a perfect rhythm among yourmoves form the bedrock of successful viral marketing.Article by Josh at http://www.hostingfrenzy.comVisit his site for a comprehensive web hosting directory, articles, tools, and much more.Article Source: ====Grab Your Free eBook - The greatest ever viral marketing idea of all time ====