Public Radio News Directors Guide

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An introduction to the PRNDG

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Public Radio News Directors Guide

  1. 1. PRNDG: The Public Radio News Directors Guide<br />www.prndg.org<br />
  2. 2. PRNDG: The Public Radio News Directors Guide<br />Why PRNDG?<br />Now: PRNDG 1.0<br />Next: PRNDG 2.0<br />Your Feedback & Advice<br />
  3. 3. PRNDG: The Public Radio News Directors Guide<br />Why PRNDG?<br /><ul><li> Urgency in growing strong local news
  4. 4. Notable system demand for a central handbook for public radio news directors
  5. 5. New tools for publishing and networking</li></li></ul><li>PRNDG: The Public Radio News Directors Guide<br />The PRNDG is the first and only manual for public radio news managers in the United States <br />
  6. 6. PRNDG: The Public Radio News Directors Guide<br />PRNDG Goals<br /> To improve public service journalism by<br /> * Defining the roles and responsibilities of news managers…<br /> * Promoting “best practices,” ethics and competencies in local newsrooms... <br />
  7. 7. PRNDG: The Public Radio News Directors Guide<br />PRNDG Goals<br /> To improve public service journalism by<br /> * Providing a repository for case studies, work samples, templates, instructions and links… <br /> * Creating a user network to discuss timely issues and share recipes for success<br />
  8. 8. PRNDG: The Public Radio News Directors Guide<br />PRNDG 1.0<br /><ul><li> Funded by NPR’s Local News Initiative & PRNDI
  9. 9. Planning started in February 2007
  10. 10. Site launched in November 2008
  11. 11. More than 80 news directors consulted
  12. 12. 1000 hours of research, collection, design, writing, editing and publishing</li></li></ul><li>PRNDG: The Public Radio News Directors Guide<br />PRNDG – Chapter Organization<br />1) Your Job -- roles and responsibilities of news directors<br />2) Your Team -- hiring and performance of the news team<br />3) Your News -- editorial planning and process<br />4) Your Audience -- needs and preferences of listeners<br />5) Your Medium -- the emerging multi-platform environment<br />6) Your World – our greater public broadcasting system<br />7) Field Kit – appendix of resources<br />
  13. 13. PRNDG: The Public Radio News Directors Guide<br />PRNDG – Field Kit<br />Case Studies<br />Samples <br />How To’s<br />Issues & Challenges<br />Outside Help<br />
  14. 14. PRNDG: The Public Radio News Directors Guide<br />PRNDG 1.0 – Navigation Modes<br /><ul><li> Read like a book
  15. 15. Skim as a directory
  16. 16. Search by keyword</li></li></ul><li>PRNDG: The Public Radio News Directors Guide<br />PRNDG 1.0 – Usage <br />Google Analytics: <br /><ul><li> 600 unique visitors during first two months
  17. 17. Averaging 7 page views per visit
  18. 18. Averaging 9.5 minutes per visit
  19. 19. 7000 total page views</li></li></ul><li>PRNDG: The Public Radio News Directors Guide<br />PRNDG 2.0<br /><ul><li> Add Social Networking
  20. 20. Add Multi-Media Content
  21. 21. Add Weekly Column & Marketing</li></li></ul><li>PRNDG: The Public Radio News Directors Guide<br />PRNDG 2.0 -- Social Networking<br />Users can upload content, samples, stories… <br />launch discussions on issues… <br />rate the power and validity of competing ideas… <br />Thus deepening and broadening the guide.<br />
  22. 22. PRNDG: The Public Radio News Directors Guide<br />PRNDG 2.0 – Multi-Media Content<br />The author woulddeepencore content…<br />Including photos, audio, video and graphics…<br />Increasing userengagementand enjoyment.<br />
  23. 23. PRNDG: The Public Radio News Directors Guide<br />PRNDG 2.0 – Add Column/Marketing<br />Selected contributors would provide timely articles to the front page…<br />which would also be widely circulated in the public media community…<br />stimulating greater guide usage and discussion, and add to the guide content.<br />
  24. 24. PRNDG: The Public Radio News Directors Guide<br />PRNDG<br />The Tour<br />
  25. 25. PRNDG: The Public Radio News Directors Guide<br />Ideas?<br />Feedback?<br />Funding?<br />
  26. 26. PRNDG: The Public Radio News Directors Guide<br />“Thank you for the news director guide. It&apos;s an excellent resource and just what we needed!”<br />
-- Nancy Finken
NET Radio Network Manager<br />

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