Public Radio News Directors Guide

PRNDG: The Public Radio News Directors Guide
www.prndg.org

Why PRNDG?
Now: PRNDG 1.0
Next: PRNDG 2.0
Your Feedback & Advice

Why PRNDG?
Urgency in growing strong local news
Notable system demand for a central handbook for public radio news directors
New tools for publishing and networking

The PRNDG is the first and only manual for public radio news managers in the United States

PRNDG Goals
To improve public service journalism by
* Defining the roles and responsibilities of news managers…
* Promoting “best practices,” ethics and competencies in local newsrooms...

PRNDG Goals
To improve public service journalism by
* Providing a repository for case studies, work samples, templates, instructions and links…
* Creating a user network to discuss timely issues and share recipes for success

PRNDG 1.0
Funded by NPR’s Local News Initiative & PRNDI
Planning started in February 2007
Site launched in November 2008
More than 80 news directors consulted
1000 hours of research, collection, design, writing, editing and publishing

PRNDG – Chapter Organization
1) Your Job -- roles and responsibilities of news directors
2) Your Team -- hiring and performance of the news team
3) Your News -- editorial planning and process
4) Your Audience -- needs and preferences of listeners
5) Your Medium -- the emerging multi-platform environment
6) Your World – our greater public broadcasting system
7) Field Kit – appendix of resources

PRNDG – Field Kit
Case Studies
Samples
How To’s
Issues & Challenges
Outside Help

PRNDG 1.0 – Navigation Modes
Read like a book
Skim as a directory
Search by keyword

PRNDG 1.0 – Usage
Google Analytics:
600 unique visitors during first two months
Averaging 7 page views per visit
Averaging 9.5 minutes per visit
7000 total page views

PRNDG 2.0
Add Social Networking
Add Multi-Media Content
Add Weekly Column & Marketing

PRNDG 2.0 -- Social Networking
Users can upload content, samples, stories…
launch discussions on issues…
rate the power and validity of competing ideas…
Thus deepening and broadening the guide.

PRNDG 2.0 – Multi-Media Content
The author woulddeepencore content…
Including photos, audio, video and graphics…
Increasing userengagementand enjoyment.

PRNDG 2.0 – Add Column/Marketing
Selected contributors would provide timely articles to the front page…
which would also be widely circulated in the public media community…
stimulating greater guide usage and discussion, and add to the guide content.

PRNDG
The Tour

Ideas?
Feedback?
Funding?

“Thank you for the news director guide. It's an excellent resource and just what we needed!”
 -- Nancy Finken NET Radio Network Manager

Public Radio News Directors Guide

by Michael Marcotte on Feb 02, 2010

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Public Radio News Directors Guide — Presentation Transcript