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@michuk@michuk
THE ART OF PITCHINGTHE ART OF PITCHING
Borys Musielak <borys@musielak.eu>
@michuk@michuk
WHAT IS A PITCH?WHAT IS A PITCH?
Sales Pitch – a line of talk that attempts to
persuade someone or somethin...
@michuk@michuk
LEARN YOUR PITCHLEARN YOUR PITCH
“Filmaster helps cinemas drive incremental
profitable admissions using per...
@michuk@michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
Problem
Solution
Traction
Other Validators
@michuk@michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
Exciting
Memorizable
Benefits, not features
Leave room for...
@michuk@michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
“If you’re lucky (and good), the audience
will remember on...
@michuk@michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
[Dave McClure video]
@michuk@michuk
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
@michuk@michuk
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
Bad examples:
We have more features
We're faster
We're smarter
W...
@michuk@michuk
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
Good examples:
Google's Search Algorithm
37Signals' Blog
@michuk@michuk
INTELCLINICINTELCLINIC
[IntelClinic Pitch video]
@michuk@michuk
IDEA VALIDATIONIDEA VALIDATION
Borys Musielak <borys@musielak.eu>
Concierge MVPConcierge MVP
@michuk@michuk
Concierge (French pronunciation: [k sj ]) is anɔɔ ɛʁʒ
employee of an apartment b...
ZAPPOSZAPPOS
@michuk@michuk
ZAPPOSZAPPOS
@michuk@michuk
“I went to a couple of stores, took some pictures of
the shoes, made a website, put them up an...
KEKEMEKEKEKEMEKE
@michuk@michuk
EVENTSEVENTS
@michuk@michuk
ANGELINA@OSCARSANGELINA@OSCARS
@michuk@michuk
ANGELINA@SXSWANGELINA@SXSW
@michuk@michuk
ANGELINA@SXSWANGELINA@SXSW
@michuk@michuk
EVENTSEVENTS
@michuk@michuk
Do Research
Schedule meetings in advance
Network like crazy
Follow up!
@michuk@michuk
Do RESEARCHDo RESEARCH
Use your network!#leweb websummit
#tcdisrupt #sxsw
#eps13 #dld
#leweb websummit
#tcd...
@michuk@michuk
PLAN MEETINGSPLAN MEETINGSPLAN MEETINGSPLAN MEETINGSSCHEDULE MEETINGSSCHEDULE MEETINGS
@michuk@michuk
BE PROACTIVEBE PROACTIVE
@michuk@michuk
NETWORK LIKE CRAZYNETWORK LIKE CRAZY
Not about your ideaNot about your idea
@michuk@michuk
Not about your ideaNot about your idea
@michuk@michuk
Order food from
your cell phone!
http://bit.ly/13PmWkg
Confidential ...
IT's ABOUT YOU!IT's ABOUT YOU!
@michuk@michuk
...AND YOUR TEAM...AND YOUR TEAM
@michuk@michuk
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk@michuk
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk@michuk
“Being a Founder Is Lonely”“Being a Founder Is Lonely”
http://onforb.es/19...
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk@michuk
“Being a Founder Is Riddled
With Doubt”
“Being a Founder Is Riddled
With D...
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk@michuk
“Being a Founder Bankrupts
You”
“Being a Founder Bankrupts
You”
http://onf...
Three BeesThree Bees
@michuk@michuk
BE PERSISTENTBE PERSISTENT
@michuk@michuk
“Now that we've exhausted all the
possibilities... let's get started!
“Now that ...
BE OPENBE OPEN
@michuk@michuk
“I'd better sign my
own NDA... because
you never know...”
“I'd better sign my
own NDA... bec...
BE WEIRD :)BE WEIRD :)
@michuk@michuk
@michuk@michuk
RESOURCESRESOURCES
Borys Musielak <borys@musielak.eu>
TALK TO PEOPLE!TALK TO PEOPLE!
@michuk@michuk
“The More People Know You,
The More People Can Help You”
“The More People Kn...
@michuk@michuk
EVENTS in WARSAWEVENTS in WARSAW
Aula Polska, OpenReaktor, Czwartki z
Social Media, Geek Girls Carrots,
Mak...
@michuk@michuk
STARTUP WEEKENDSTARTUP WEEKEND
54-hour weekend events during which groups of
developers, business managers,...
@michuk@michuk
ACCELLERATORSACCELLERATORS
PL: The Founder Institute, Startup Enterpreneuria,
SWNext, Startup Hub Poland, A...
@michuk@michuk
STARTUP CONTESTSSTARTUP CONTESTS
PL: Startup Fest, Start with e-nnovation, Aulery
Europe: The Europas, LeWe...
@michuk@michuk
@@
Borys Musielak
E: borys@musielak.eu
T: twitter.com/michuk
F: facebook.com/michuk
Q: quora.com/Borys-Musi...
Startup Essentials: Pitching, Idea Validation and First Steps in Business
Startup Essentials: Pitching, Idea Validation and First Steps in Business
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Startup Essentials: Pitching, Idea Validation and First Steps in Business

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From pitching your first project, through idea validation process using concierge MVP to first steps in business: finding co-founders and fighting for your company.

Published in: Education

Transcript of "Startup Essentials: Pitching, Idea Validation and First Steps in Business"

  1. 1. @michuk@michuk THE ART OF PITCHINGTHE ART OF PITCHING Borys Musielak <borys@musielak.eu>
  2. 2. @michuk@michuk WHAT IS A PITCH?WHAT IS A PITCH? Sales Pitch – a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. Source: http://en.wikipedia.org/wiki/Sales_presentation
  3. 3. @michuk@michuk LEARN YOUR PITCHLEARN YOUR PITCH “Filmaster helps cinemas drive incremental profitable admissions using personalized communication.”
  4. 4. @michuk@michuk WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH? Problem Solution Traction Other Validators
  5. 5. @michuk@michuk WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH? Exciting Memorizable Benefits, not features Leave room for questions
  6. 6. @michuk@michuk WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH? “If you’re lucky (and good), the audience will remember only ONE THING about your pitch.”
  7. 7. @michuk@michuk WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH? [Dave McClure video]
  8. 8. @michuk@michuk COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
  9. 9. @michuk@michuk COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE Bad examples: We have more features We're faster We're smarter We're better at X
  10. 10. @michuk@michuk COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE Good examples: Google's Search Algorithm 37Signals' Blog
  11. 11. @michuk@michuk INTELCLINICINTELCLINIC [IntelClinic Pitch video]
  12. 12. @michuk@michuk IDEA VALIDATIONIDEA VALIDATION Borys Musielak <borys@musielak.eu>
  13. 13. Concierge MVPConcierge MVP @michuk@michuk Concierge (French pronunciation: [k sj ]) is anɔɔ ɛʁʒ employee of an apartment building, hotel or office building who serves guests, with duties similar to those of a receptionist. MVP (Minimum Viable Product) is a strategy used for fast and quantitative market testing of a product. It may also involve carrying out market analysis before hand.
  14. 14. ZAPPOSZAPPOS @michuk@michuk
  15. 15. ZAPPOSZAPPOS @michuk@michuk “I went to a couple of stores, took some pictures of the shoes, made a website, put them up and told the shoe store, if I sell anything, I'll come here and pay full price.” Source: http://www.businessinsider.com/nick-swinmurn-zappos-rnkd-2011-11
  16. 16. KEKEMEKEKEKEMEKE @michuk@michuk
  17. 17. EVENTSEVENTS @michuk@michuk
  18. 18. ANGELINA@OSCARSANGELINA@OSCARS @michuk@michuk
  19. 19. ANGELINA@SXSWANGELINA@SXSW @michuk@michuk
  20. 20. ANGELINA@SXSWANGELINA@SXSW @michuk@michuk
  21. 21. EVENTSEVENTS @michuk@michuk Do Research Schedule meetings in advance Network like crazy Follow up!
  22. 22. @michuk@michuk Do RESEARCHDo RESEARCH Use your network!#leweb websummit #tcdisrupt #sxsw #eps13 #dld #leweb websummit #tcdisrupt #sxsw #eps13 #dld
  23. 23. @michuk@michuk PLAN MEETINGSPLAN MEETINGSPLAN MEETINGSPLAN MEETINGSSCHEDULE MEETINGSSCHEDULE MEETINGS
  24. 24. @michuk@michuk BE PROACTIVEBE PROACTIVE
  25. 25. @michuk@michuk NETWORK LIKE CRAZYNETWORK LIKE CRAZY
  26. 26. Not about your ideaNot about your idea @michuk@michuk
  27. 27. Not about your ideaNot about your idea @michuk@michuk Order food from your cell phone! http://bit.ly/13PmWkg Confidential data on mobile devices http://bit.ly/18nyXC3
  28. 28. IT's ABOUT YOU!IT's ABOUT YOU! @michuk@michuk
  29. 29. ...AND YOUR TEAM...AND YOUR TEAM @michuk@michuk
  30. 30. NOT ALWAYS SWEETNOT ALWAYS SWEET @michuk@michuk
  31. 31. NOT ALWAYS SWEETNOT ALWAYS SWEET @michuk@michuk “Being a Founder Is Lonely”“Being a Founder Is Lonely” http://onforb.es/199X9Jr
  32. 32. NOT ALWAYS SWEETNOT ALWAYS SWEET @michuk@michuk “Being a Founder Is Riddled With Doubt” “Being a Founder Is Riddled With Doubt” http://onforb.es/199X9Jr
  33. 33. NOT ALWAYS SWEETNOT ALWAYS SWEET @michuk@michuk “Being a Founder Bankrupts You” “Being a Founder Bankrupts You” http://onforb.es/199X9Jr
  34. 34. Three BeesThree Bees @michuk@michuk
  35. 35. BE PERSISTENTBE PERSISTENT @michuk@michuk “Now that we've exhausted all the possibilities... let's get started! “Now that we've exhausted all the possibilities... let's get started!
  36. 36. BE OPENBE OPEN @michuk@michuk “I'd better sign my own NDA... because you never know...” “I'd better sign my own NDA... because you never know...”
  37. 37. BE WEIRD :)BE WEIRD :) @michuk@michuk
  38. 38. @michuk@michuk RESOURCESRESOURCES Borys Musielak <borys@musielak.eu>
  39. 39. TALK TO PEOPLE!TALK TO PEOPLE! @michuk@michuk “The More People Know You, The More People Can Help You” “The More People Know You, The More People Can Help You”
  40. 40. @michuk@michuk EVENTS in WARSAWEVENTS in WARSAW Aula Polska, OpenReaktor, Czwartki z Social Media, Geek Girls Carrots, Makerland, Bootstrappers Breakfast, OpenCoffee, WRUG, Activatorium, PyWaw, DjangoPiwo More: Startup Digest Warsaw (https://www.startupdigest.com/digests/warsaw)
  41. 41. @michuk@michuk STARTUP WEEKENDSTARTUP WEEKEND 54-hour weekend events during which groups of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, or presentation by Sunday evening Next Event: Warsaw, 30-31.05 - 01.06 (http://warsaw.startupweekend.org/)
  42. 42. @michuk@michuk ACCELLERATORSACCELLERATORS PL: The Founder Institute, Startup Enterpreneuria, SWNext, Startup Hub Poland, Accelerate Europe: Seedcamp, Wayra, TechPeaks US: Y Combinator, Tech Stars, 500 Startups
  43. 43. @michuk@michuk STARTUP CONTESTSSTARTUP CONTESTS PL: Startup Fest, Start with e-nnovation, Aulery Europe: The Europas, LeWeb, PIONEER Festival, The Next Web, European Pirate Summit US: TechCrunch Disrupt, DEMO, Launch...
  44. 44. @michuk@michuk @@ Borys Musielak E: borys@musielak.eu T: twitter.com/michuk F: facebook.com/michuk Q: quora.com/Borys-Musielak Tel: +48795158581 Filmaster.TV | ReaktorWarsaw.com | borys.musielak.eu
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