Startup Essentials: Pitching, Idea Validation and First Steps in Business

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From pitching your first project, through idea validation process using concierge MVP to first steps in business: finding co-founders and fighting for your company.

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Startup Essentials: Pitching, Idea Validation and First Steps in Business

  1. 1. @michuk@michuk THE ART OF PITCHINGTHE ART OF PITCHING Borys Musielak <borys@musielak.eu>
  2. 2. @michuk@michuk WHAT IS A PITCH?WHAT IS A PITCH? Sales Pitch – a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. Source: http://en.wikipedia.org/wiki/Sales_presentation
  3. 3. @michuk@michuk LEARN YOUR PITCHLEARN YOUR PITCH “Filmaster helps cinemas drive incremental profitable admissions using personalized communication.”
  4. 4. @michuk@michuk WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH? Problem Solution Traction Other Validators
  5. 5. @michuk@michuk WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH? Exciting Memorizable Benefits, not features Leave room for questions
  6. 6. @michuk@michuk WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH? “If you’re lucky (and good), the audience will remember only ONE THING about your pitch.”
  7. 7. @michuk@michuk WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH? [Dave McClure video]
  8. 8. @michuk@michuk COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
  9. 9. @michuk@michuk COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE Bad examples: We have more features We're faster We're smarter We're better at X
  10. 10. @michuk@michuk COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE Good examples: Google's Search Algorithm 37Signals' Blog
  11. 11. @michuk@michuk INTELCLINICINTELCLINIC [IntelClinic Pitch video]
  12. 12. @michuk@michuk IDEA VALIDATIONIDEA VALIDATION Borys Musielak <borys@musielak.eu>
  13. 13. Concierge MVPConcierge MVP @michuk@michuk Concierge (French pronunciation: [k sj ]) is anɔɔ ɛʁʒ employee of an apartment building, hotel or office building who serves guests, with duties similar to those of a receptionist. MVP (Minimum Viable Product) is a strategy used for fast and quantitative market testing of a product. It may also involve carrying out market analysis before hand.
  14. 14. ZAPPOSZAPPOS @michuk@michuk
  15. 15. ZAPPOSZAPPOS @michuk@michuk “I went to a couple of stores, took some pictures of the shoes, made a website, put them up and told the shoe store, if I sell anything, I'll come here and pay full price.” Source: http://www.businessinsider.com/nick-swinmurn-zappos-rnkd-2011-11
  16. 16. KEKEMEKEKEKEMEKE @michuk@michuk
  17. 17. EVENTSEVENTS @michuk@michuk
  18. 18. ANGELINA@OSCARSANGELINA@OSCARS @michuk@michuk
  19. 19. ANGELINA@SXSWANGELINA@SXSW @michuk@michuk
  20. 20. ANGELINA@SXSWANGELINA@SXSW @michuk@michuk
  21. 21. EVENTSEVENTS @michuk@michuk Do Research Schedule meetings in advance Network like crazy Follow up!
  22. 22. @michuk@michuk Do RESEARCHDo RESEARCH Use your network!#leweb websummit #tcdisrupt #sxsw #eps13 #dld #leweb websummit #tcdisrupt #sxsw #eps13 #dld
  23. 23. @michuk@michuk PLAN MEETINGSPLAN MEETINGSPLAN MEETINGSPLAN MEETINGSSCHEDULE MEETINGSSCHEDULE MEETINGS
  24. 24. @michuk@michuk BE PROACTIVEBE PROACTIVE
  25. 25. @michuk@michuk NETWORK LIKE CRAZYNETWORK LIKE CRAZY
  26. 26. Not about your ideaNot about your idea @michuk@michuk
  27. 27. Not about your ideaNot about your idea @michuk@michuk Order food from your cell phone! http://bit.ly/13PmWkg Confidential data on mobile devices http://bit.ly/18nyXC3
  28. 28. IT's ABOUT YOU!IT's ABOUT YOU! @michuk@michuk
  29. 29. ...AND YOUR TEAM...AND YOUR TEAM @michuk@michuk
  30. 30. NOT ALWAYS SWEETNOT ALWAYS SWEET @michuk@michuk
  31. 31. NOT ALWAYS SWEETNOT ALWAYS SWEET @michuk@michuk “Being a Founder Is Lonely”“Being a Founder Is Lonely” http://onforb.es/199X9Jr
  32. 32. NOT ALWAYS SWEETNOT ALWAYS SWEET @michuk@michuk “Being a Founder Is Riddled With Doubt” “Being a Founder Is Riddled With Doubt” http://onforb.es/199X9Jr
  33. 33. NOT ALWAYS SWEETNOT ALWAYS SWEET @michuk@michuk “Being a Founder Bankrupts You” “Being a Founder Bankrupts You” http://onforb.es/199X9Jr
  34. 34. Three BeesThree Bees @michuk@michuk
  35. 35. BE PERSISTENTBE PERSISTENT @michuk@michuk “Now that we've exhausted all the possibilities... let's get started! “Now that we've exhausted all the possibilities... let's get started!
  36. 36. BE OPENBE OPEN @michuk@michuk “I'd better sign my own NDA... because you never know...” “I'd better sign my own NDA... because you never know...”
  37. 37. BE WEIRD :)BE WEIRD :) @michuk@michuk
  38. 38. @michuk@michuk RESOURCESRESOURCES Borys Musielak <borys@musielak.eu>
  39. 39. TALK TO PEOPLE!TALK TO PEOPLE! @michuk@michuk “The More People Know You, The More People Can Help You” “The More People Know You, The More People Can Help You”
  40. 40. @michuk@michuk EVENTS in WARSAWEVENTS in WARSAW Aula Polska, OpenReaktor, Czwartki z Social Media, Geek Girls Carrots, Makerland, Bootstrappers Breakfast, OpenCoffee, WRUG, Activatorium, PyWaw, DjangoPiwo More: Startup Digest Warsaw (https://www.startupdigest.com/digests/warsaw)
  41. 41. @michuk@michuk STARTUP WEEKENDSTARTUP WEEKEND 54-hour weekend events during which groups of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, or presentation by Sunday evening Next Event: Warsaw, 30-31.05 - 01.06 (http://warsaw.startupweekend.org/)
  42. 42. @michuk@michuk ACCELLERATORSACCELLERATORS PL: The Founder Institute, Startup Enterpreneuria, SWNext, Startup Hub Poland, Accelerate Europe: Seedcamp, Wayra, TechPeaks US: Y Combinator, Tech Stars, 500 Startups
  43. 43. @michuk@michuk STARTUP CONTESTSSTARTUP CONTESTS PL: Startup Fest, Start with e-nnovation, Aulery Europe: The Europas, LeWeb, PIONEER Festival, The Next Web, European Pirate Summit US: TechCrunch Disrupt, DEMO, Launch...
  44. 44. @michuk@michuk @@ Borys Musielak E: borys@musielak.eu T: twitter.com/michuk F: facebook.com/michuk Q: quora.com/Borys-Musielak Tel: +48795158581 Filmaster.TV | ReaktorWarsaw.com | borys.musielak.eu

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