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entertainmentpersonalizedborys@filmaster.com · +1 646 269 1626 · http://filmaster.tvFuture of television by Filmaster: http:...
"I get excited when I receive an email frommy theater chain"—said no one
HOW DOESIT WORK?Viewer input External resourcesWatchinghabitsRatingsFacebooklikesTwitterMetacriticsWebresourcesMoodPlotkey...
COST & BREAK EVENBreak even with 0.5% growthSimple pricing basedon number of subscribers0750,0001,500,000Year 1 Year 21 M5...
ProSieben: Nasebands Hochzeit!10,00020,00030,00040,00050,000Feb 3 Feb 6 Feb 9 Feb 12 Feb 15 Feb 18 Feb 21 Feb 24 Feb 27252...
SAMSUNG50%viewership growthviewership growth23%ProSiebenSat.1Cinemas3-5%attendance growth
AnalyticsFarnboroughFleetGodalmingAldershotWokingEngland200-450 YesTotal: 5 60725-199 MaybeTotal: 9 5010-24 NoTotal: 12 382
Borys Musielakborys@filmaster.com+1 646 269 1626@michukTHANK YOUTest it yourself:http://filmaster.com/cinema-demo/User: ente...
Drive Cinema Attendance Through Personalization--Filmaster at CinemaCon 2013
Drive Cinema Attendance Through Personalization--Filmaster at CinemaCon 2013
Drive Cinema Attendance Through Personalization--Filmaster at CinemaCon 2013
Drive Cinema Attendance Through Personalization--Filmaster at CinemaCon 2013
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Drive Cinema Attendance Through Personalization--Filmaster at CinemaCon 2013

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Filmaster drives significant additional attendance through using affordable new customer facing marketing tools including dynamic personalized film recommendations across all communication platforms used by cinemas (website, email, facebook, apps).

The presentation was delivered at CinemaCon 2013 in Las Vegas by Borys Musielak as part of the panel “Driving Incremental Admissions Through Innovative, Personalized and Engaging Communication Techniques” led by Mark de Quervain.

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Transcript of "Drive Cinema Attendance Through Personalization--Filmaster at CinemaCon 2013"

  1. 1. entertainmentpersonalizedborys@filmaster.com · +1 646 269 1626 · http://filmaster.tvFuture of television by Filmaster: http://youtu.be/_SnSs8gWx0cDrive cinema admissions through personalization
  2. 2. "I get excited when I receive an email frommy theater chain"—said no one
  3. 3. HOW DOESIT WORK?Viewer input External resourcesWatchinghabitsRatingsFacebooklikesTwitterMetacriticsWebresourcesMoodPlotkeywordsSimilarmoviesCurationCastDirectorGenreFactual dataRecommendationsProduct Placement Personalized AdviceFilmaster’s UniqueKnowledge BaseEasy deploymentNo softwareinstallation required
  4. 4. COST & BREAK EVENBreak even with 0.5% growthSimple pricing basedon number of subscribers0750,0001,500,000Year 1 Year 21 M500 K0UsersCost / Revenue ** For 3% admissions increase
  5. 5. ProSieben: Nasebands Hochzeit!10,00020,00030,00040,00050,000Feb 3 Feb 6 Feb 9 Feb 12 Feb 15 Feb 18 Feb 21 Feb 24 Feb 27252015105Views CTR
  6. 6. SAMSUNG50%viewership growthviewership growth23%ProSiebenSat.1Cinemas3-5%attendance growth
  7. 7. AnalyticsFarnboroughFleetGodalmingAldershotWokingEngland200-450 YesTotal: 5 60725-199 MaybeTotal: 9 5010-24 NoTotal: 12 382
  8. 8. Borys Musielakborys@filmaster.com+1 646 269 1626@michukTHANK YOUTest it yourself:http://filmaster.com/cinema-demo/User: entertainmentPass: personalized
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