"Audience Engagement Through Personalization" - Filmaster panel at MIPTV

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"Deploying Personalisation is the single most cost-efficient thing a content provider can do to Drive Engagement, numbers show."

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"Audience Engagement Through Personalization" - Filmaster panel at MIPTV

  1. 1. entertainmententertainment personalizedpersonalized borys@filmaster.comborys@filmaster.com · @michuk · +48 795 185 581 ·· @michuk · +48 795 185 581 · http://filmahttp://filmaster.tvster.tv Future of television by Filmaster:Future of television by Filmaster: http://youtu.be/_SnSs8gWx0chttp://youtu.be/_SnSs8gWx0c Audience Engagement Through Personalization MIPTV 2014, Cannes
  2. 2. Personalization
  3. 3. Samsung 50%viewership growth 56%ProSiebenSat.1 Cinemas 15%notification CTR conversion growth
  4. 4. K11: Nasebands Hochzeit! 25 20 15 10 5 Views CTR
  5. 5. HOW DOES IT WORK? Easy deployment No software installation Viewer input External resources Watching habits Ratings Facebook likes Twitter Metacritics Web resources Mood Plot keywords Similar movies Curation Cast Director Genre Factual data Recommendations Product Placement Personalized Advice Filmaster’s Unique Knowledge Base
  6. 6. PERSONALISE INSTANTLY based on Facebook activity
  7. 7. Borys Musielak borys@filmaster.com +48 795 158 581 @michuk THANK YOU

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