View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
chosing a business model Freemium + virality Try-and-buy + sales cycleShareware / lite + adoption Pay-per-use + upselling
how much are you worth? quantify the ROI for the buyerare we saving them money and pains (aspirin) or just making their lives better (vitamin)? “Users with Teambox increased by 30% their billable hours”
choose a pricing model per user per usage per company
choose a nice name for your baby Our ﬁrst name was Saiku, at http://saikuapp.com We spent $1000 to acquire http://teambox.com much more memorable
the whole funnel!stolen from Dave McClure’s “Startup Metrics for Pirates”
metrics you should watch CAC Customer Acquisition Cost LTV LifeTime Value of a client ARPU Average Revenue Per User Churn % of Clients you lose a month Cohort Evolution of users who signed upVirality rate Users invited per user