Social Media - #TLIP2

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Social Media presentation, guest lecture Saxion Hospitality Business School - international programme Tourism & Leisure.

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  • IntroductionWho am I?Work?What are we going to do today?
  • Bob Dylan- Wrote the song in 1964 (47 years ago)
  • Justin Bieber-> Canadian boy, 17 yrs.-> 12,921,707 followers op Twitter (9,000,000 starting this year)-> 36,260,520 ‘likes’ op Facebook (25,000,000 starting this year)->EsmeeDenters,
  • Decade of informationFrom the start, the Internet was dominated by ‘information’ – one-to-many.Search-engines like Google, Baidu, Lycos etc. used this.
  • Decade of people or sharingMany-to-many dialogues more importantSocial networks create relevant content in search procesCommunities gain importance
  • Social Media & ChangeMediaArab spring (http://www.youtube.com/watch?v=rZwNb11n9zk)Hudson bay riverOrganizational structuresCooperatingSharing of informationCo-creationWorking together, across organizational bordersPower to the people: let your customers decide what’s best
  • Social Media & ChangeMediaArab spring (http://www.youtube.com/watch?v=rZwNb11n9zk)Hudson bay riverOrganizational structuresCooperatingSharing of informationCo-creationWorking together, across organizational bordersPower to the people: let your customers decide what’s best
  • Social Media - #TLIP2

    1. 1. Social Media 2011 #TLIP2<br />Welcome!<br />
    2. 2. Key take-aways<br />Social Media are changing the world.<br />Social Media are free, but have a price.<br />Social Media offer huge possibilities for the Tourism industry.<br />Social Media need a strategy.<br />
    3. 3. WHAT?<br />WHY?<br />HOW?<br />
    4. 4. WHAT?<br />“The times they are a’ changing”<br />
    5. 5. WHAT?<br />
    6. 6. WHAT?<br />Leaving ‘decade of information’<br />
    7. 7. WHAT?<br />Entering ‘decade of people’<br />
    8. 8. What is Social Media?<br />WHAT?<br />“Thedemocratizationof information, transforming people from content readersinto publishers. It is the shift from a broadcast mechanism, one-to many, to a many-to-many model, rooted inconversationsbetween authors, people, and peers.”<br />- Brian Solis<br />
    9. 9. WHAT?<br />
    10. 10. WHAT?<br />WHY?<br />HOW?<br />
    11. 11. Social Media & Change<br />“Tell me and I'll forget; <br />show meand I may remember; <br />involve me and I'll understand.”<br />- Chinese Proverb<br />WHY?<br />
    12. 12. Social Media & Change<br />How does Social Media change…<br />…Media?<br />…Organizational structures?<br />…Real life relationships?<br />…Copyrights?<br />…You?<br />WHY?<br />
    13. 13. Social Media & Organizations<br />Are you ok with customers…<br />…sharing copyrighted content?<br />…posting bad reviews online?<br />…giving feedback?<br />WHY?<br />
    14. 14. Social Media & You<br />How does Social Media influence…<br />…Your relationships?<br />…Your network?<br />…Your sphere of influence?<br />…You?<br />WHY?<br />
    15. 15. WHAT?<br />WHY?<br />HOW?<br />
    16. 16. Social Media gone wrong<br />HOW?<br />
    17. 17. Successful Strategy<br />How can you make Social Media part of your strategy?<br />Learn<br />Listen<br />Engage<br />Measure<br />HOW?<br />
    18. 18. HOW?<br />
    19. 19. Social Media Tools<br />How can you use these tools?<br />Social Networks (Facebook, Twitter)<br />Peer recommendations (Yelp, Tripadviser)<br />Location Based Services (Foursquare, Bedo.cn, Jiepang)<br />HOW?<br />
    20. 20. Thank you!<br />Check #TLIP2 on Twitter!<br />

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