Social Media - #TLIP2
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Social Media presentation, guest lecture Saxion Hospitality Business School - international programme Tourism & Leisure.

Social Media presentation, guest lecture Saxion Hospitality Business School - international programme Tourism & Leisure.

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  • IntroductionWho am I?Work?What are we going to do today?
  • Bob Dylan- Wrote the song in 1964 (47 years ago)
  • Justin Bieber-> Canadian boy, 17 yrs.-> 12,921,707 followers op Twitter (9,000,000 starting this year)-> 36,260,520 ‘likes’ op Facebook (25,000,000 starting this year)->EsmeeDenters,
  • Decade of informationFrom the start, the Internet was dominated by ‘information’ – one-to-many.Search-engines like Google, Baidu, Lycos etc. used this.
  • Decade of people or sharingMany-to-many dialogues more importantSocial networks create relevant content in search procesCommunities gain importance
  • Social Media & ChangeMediaArab spring (http://www.youtube.com/watch?v=rZwNb11n9zk)Hudson bay riverOrganizational structuresCooperatingSharing of informationCo-creationWorking together, across organizational bordersPower to the people: let your customers decide what’s best
  • Social Media & ChangeMediaArab spring (http://www.youtube.com/watch?v=rZwNb11n9zk)Hudson bay riverOrganizational structuresCooperatingSharing of informationCo-creationWorking together, across organizational bordersPower to the people: let your customers decide what’s best

Social Media - #TLIP2 Presentation Transcript

  • 1. Social Media 2011 #TLIP2
    Welcome!
  • 2. Key take-aways
    Social Media are changing the world.
    Social Media are free, but have a price.
    Social Media offer huge possibilities for the Tourism industry.
    Social Media need a strategy.
  • 3. WHAT?
    WHY?
    HOW?
  • 4. WHAT?
    “The times they are a’ changing”
  • 5. WHAT?
  • 6. WHAT?
    Leaving ‘decade of information’
  • 7. WHAT?
    Entering ‘decade of people’
  • 8. What is Social Media?
    WHAT?
    “Thedemocratizationof information, transforming people from content readersinto publishers. It is the shift from a broadcast mechanism, one-to many, to a many-to-many model, rooted inconversationsbetween authors, people, and peers.”
    - Brian Solis
  • 9. WHAT?
  • 10. WHAT?
    WHY?
    HOW?
  • 11. Social Media & Change
    “Tell me and I'll forget;
    show meand I may remember;
    involve me and I'll understand.”
    - Chinese Proverb
    WHY?
  • 12. Social Media & Change
    How does Social Media change…
    …Media?
    …Organizational structures?
    …Real life relationships?
    …Copyrights?
    …You?
    WHY?
  • 13. Social Media & Organizations
    Are you ok with customers…
    …sharing copyrighted content?
    …posting bad reviews online?
    …giving feedback?
    WHY?
  • 14. Social Media & You
    How does Social Media influence…
    …Your relationships?
    …Your network?
    …Your sphere of influence?
    …You?
    WHY?
  • 15. WHAT?
    WHY?
    HOW?
  • 16. Social Media gone wrong
    HOW?
  • 17. Successful Strategy
    How can you make Social Media part of your strategy?
    Learn
    Listen
    Engage
    Measure
    HOW?
  • 18. HOW?
  • 19. Social Media Tools
    How can you use these tools?
    Social Networks (Facebook, Twitter)
    Peer recommendations (Yelp, Tripadviser)
    Location Based Services (Foursquare, Bedo.cn, Jiepang)
    HOW?
  • 20. Thank you!
    Check #TLIP2 on Twitter!