Jaguar Land Rover (UK)

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A couple of brief technological scenarios related to the future automobile industry.

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  • Daring myself as an old teacher of Michel's, that somehow, I had my share of his success. Congrats Michel, such a brilliant career you're making out of life!
    Best regards,
    Renato Mader
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Jaguar Land Rover (UK)

  1. 1. Michell ZappaA brief future of technological scenarios
  2. 2. GPSGPS GPS
  3. 3. GPS GPSGPS GPS
  4. 4. 3 days of contentuploaded every minute.
  5. 5. TECHNOLOGICAL IMPERATIVESInherence Efficiency Complexity Inevitability
  6. 6. INHERENCETechnology wants to be part of us.
  7. 7. Anything useful that“ we make is technology. — Kevin Kelly — Founding executive editor, WIRED Magazine
  8. 8. EFFICIENCYTechnology wants to be faster.
  9. 9. COST SPEED
  10. 10. 20122008 CPU × FSB RAM SSD Mbps
  11. 11. Years0 5 10 15 20 25Electricity 30TelephoneRadioTelevisionComputerInternetMobile phoneSmartphone Tablet TIME ADOPTION
  12. 12. COMPLEXITYTechnology creates itself out of itself.
  13. 13. Li-Pol Multi- Kernel EDGE mediaNiMH File- OS Cloud GPRS system sync Li-Ion App Social LTE GSM store network Video Photo TCP IPS Touch-camera camera screen Internet MMS SIM LCD HSDPA Email SMS TFT- Multi-XMPP LCD touch GPS Compass LED Wi-Fi Key- board Trian- A-GPS Blue- USB NFCgulation tooth
  14. 14. system GSM NiMH OS Kernel App GPRS store Multi- Social media network EDGE Li-Ion Cloud HSDPA sync Li-Pol LTECompass Trian- GPS A-GPS IPS TFT- LCD CRT gulation LCD NFC Multi- touch XMPP Blue- tooth Touch- screen MMS USB SMS SIM Email Photo Key- Wi-Fi camera board Video camera TCP
  15. 15. INEVITABILITYIf it’s possible, it’s necessary.
  16. 16. TECHNOLOGICAL IMPERATIVESInherence Efficiency Complexity Inevitability
  17. 17. 2. MAKING SENSE OF INNOVATION
  18. 18. 2012202020302040
  19. 19. AI INTERNET INTERFACES SENSORS UBICOMP ROBOTICS BIOTECH MATERIALS ENERGY SPACE GEOTECH
  20. 20. “SCI-FI SCAFFOLDING”
  21. 21. PHOTOGRAPHY
  22. 22. Faces & smiles
  23. 23. UbiquityPerson recognitionObject recognitionFocus & cropping
  24. 24. “UBICAM”
  25. 25. Knows where you areKnows who you are withKnows what to focus onKnows what matters to youRecords & publishes automatically.
  26. 26. “UBICAM”
  27. 27. “UBICAM”
  28. 28. “UBICAM”
  29. 29. SCREENS
  30. 30. BRING YOUR OWN DEVICE
  31. 31. Media Contacts AppsNews Softwarefeeds updates
  32. 32. Friends Data integrity Payments Driving Smart grid Devicenearby prefs data proofing Placemarks Media Apps Contacts Location historyWeather Interface News Software Conversations Tripit data consistency feeds updates data Foursquare FaceTime Software NUI Data checkins integration agents prefs tethering
  33. 33. SHARING
  34. 34. OWNERSHIP ACCESS ?
  35. 35. U.S. car sharing: Members & Vehicles1,000,000 100,000 10,000 1,000 100 2000 2002 2004 2006 2008 2010
  36. 36. Ride sharingContextual computingMulti-modal routingSelf-driving cars
  37. 37. “DON’T TELL ME WHAT TO DO”
  38. 38. “DON’T TELL ME WHAT TO DO”
  39. 39. Thank you. @envisioningtechmz@envisioningtech.com envisioningtech.com

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