Practitioners use PR tools and a great deal of creativeness and imagination
provide solutions to PR problems, some of them high profile, and of crisis proportions.
Outstanding programs are seen eventually and explained for their significance in the annual Anvil Awards competitions of the PRSP, and the Quill Awards of the International Association of Business Communicators (IABC)
Code of Ethics developed by PRSP states that PR people must "be honest and accurate in all communications" and "avoid deceptive practices" and "reveal the sponsors for causes and interests represented (in other words, no fake grassroots, blogs or front groups, please),"
Decline representation of clients or organizations that urge or require actions contrary to this code."