"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos
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"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos

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Design & deploy a compelling personal online brand that drives business, generates leads and attracts opportunities.

Design & deploy a compelling personal online brand that drives business, generates leads and attracts opportunities.

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  • Hi I'm Rita
    I saw your profile, I must confess I picked interest in it and if you do not mind I'd like you to write me on this ID (rita27desmond@yahoo.co.uk) I'm waiting to read from you, because I have something very important and urgent to tell you. in my response I will send my picture, I'll be waiting for your response on this email id (rita27desmond@yahoo.co.uk) Please write me at THIS SITE, THANKS
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  • I always learn something @ Michelle Villalobos workshops! I am a big fan and have attended 5 different workshops and always learn something new! Thank you!

    Tracey Hagen
    Photographer
    http://www.traceyhagen.com
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  • Excellent.
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  • goede sheets over online brand, tools en website tips ed
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  • it's a great way to sell oneself out!!! Ü
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"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos "You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos Presentation Transcript

  • YOU: The ONLINE Brand The Step-By-Step Own-Your-Name, Build-Your-Reputation & Pull-Business-To- You Program Easy Enough For ANYONE Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • between this Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • and this? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • branded vs. brand-less Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • what would you advise Tiger to do? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • between this Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • ...and this? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • push vs. pull Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • in-demand vs widely available Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • known vs unknown Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • “small is the new big” Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • it’s all branding - whether purposeful or accidental, decided by you, or decided by your audience Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • what’s the point of all this branding? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • “top of mind” Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • so how do you do it? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • over 76,184,000 views (and that’s just ONE video)
  • • internet = leverage • unlimited • widen sphere of influence • charge higher prices • gain credibility (easier sales process) • increase perceived value • earn praise and recognition Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • A Quick Primer “in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • Step 1: Monitor http://www.google.com/alerts 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Step 1: Monitor http://www.google.com/alerts 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Step II: Take a “baseline” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Step II: Take a “baseline” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Step III: Define your brand YOU: The BRAND Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • WHAT do I DO? WHO do I do it FOR? HOW am I UNIQUE? (WHERE do I do it?) = YOU: The Brand Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Some of you may have to do extra work & soul- searching here... Who Am I? Why Am I Here? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Having trouble with this part? Go deeper. Try writing a personal mission statement (download the guide from my website) Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Step IV: Choose your key words (& keywords) Remember: What do you want to be top of mind for? “Fine Art & Wedding Photography in Miami” Luxury safety, security & locksmith Private yoga services in South Florida instruction in North Miami Beach One of Miami’s top criminal defense attornies - the one other lawyers call when they get in trouble Relationship experts specializing in helping single Hypnotist specializing in women in Miami find the love of losing weight, quitting smoking and their dreams reducing stresss Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Key Words & Keywords • what do you want to be top of mind for? • keep in mind location, target audience • what are people looking for you looking for? • get into their heads • 3 - 5 words you want associated with your name 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • “Don’t spend any time or money on marketing yourself on the internet until you’ve performed thorough keyword and market research.” Todd Paton CEO Paton Marketing, Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Keyword/Market Research Goal: Identify Your 3 Top Keywords
  • Keyword/Market Research STEP 1: KEYWORD RESEARCH TOOL Google “keyword research tool”
  • or simply visit: https://adwords.google.com/select/KeywordToolExternal
  • Keyword/Market Research 2 Ways Prospects Search To Research To Buy (or fill out a form)
  • Keyword/Market Research STEP 2: IDENTIFY THE TOP KEYWORDS Google “commercial intent”
  • or simply visit: http://adlab.msn.com/Online-Commercial-Intention/
  • Thank You ! Todd Paton www.PatonMarketing.com
  • once you have keywords... Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Step V. Own your name Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • claim ALL profiles wherever you can... Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • put your name on everything you put onto the internet. 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • • Is your name very common? • Could you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Add in your brand key words / keywords • Coin a term or phrase. • Add where. Micro? Local? National? Global? • The “______”? 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • start with the easy stuff 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • “Eva Ritvo” - Image Search Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • “Deborah Weed” - Video Search Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • testimonials (the case study approach) Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Google Maps http://maps.google.com/ click “put your business on Google maps then add a listing”
  • Step VI: Show your face Marla Acosta Andres Asion Celebrity Makeup Artist, South Florida Real Estate Broker, Miami Russell S. 1 Jacobs Real Estate Lawyer Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Laura Cerwinske Writer, Artist, Teacher of “Radical Writing” & Transformational Healing Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Cristina Maria Lloyd Expert in home/ office space organization and home staging. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Tracey Hagen Photography Before Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • “Fine Portrait Art & Wedding Photographer in South Florida” After Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Email Signatures Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • a quick note about color & composition Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • VII. Have a website (or other home base) 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • blogs are super easy blogger vs. wordpress? http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html
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  • 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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  • IDEA: Create a personal one-page website with simple links to anything - from the obvious (your LinkedIn Profile, your Facebook Profile) to the not-so-obvious - the companies you’ve worked for, your hobbies, a picture of you on Flickr running a marathon... Get creative & be http://www.Flavors.me. Free accounts available authentic. but not very functional) or upgrade for $20/year.
  • exposure vs. leads 1
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  • remember the http://
  • links to your site are essential • ask friends • ask fans • find partners - preferably with big traffic! • get creative (i.e., testimonials) • reciprocate • only choose if aligns with your brand • get listed (i.e., directories)
  • (some) website basics • check links: • capture! www.linkalarm.com • “The Power of One” • titles matter • design = identity • “3-clicks” • fonts/legibility = #1 reason for “bounces” • objective: exposure or leads? • consistency • show your face • no auto-play music! • have a personality • add content often • video is awesome 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • IIX. Build your reputation 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • upload a media kit/bio • background - short • images/samples - lots! • artist’s statement (?) • mission/philosophy • headshot (high res) • pricing (?) • press 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • for anything visual Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • post value (& associate it with your NAME!! graphic artist? musician? free music screensavers downloads writer? articles performer? other? how-tos value youtube videos artist? lawyer? time-lapse video debates/arguments teacher? slideshows, video instruction 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2
  • “YouTube 2nd most surpasses Yahoo as popular se world’s arch engin e!” 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • post value (include your NAME & keywords!) 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • need content? http://www.google.com/reader
  • stop talking about what you can/should/will do, just do it, record it, then link to it! Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • i. worth spreading ii. spreadable
  • IX. email marketing
  • 1
  • how Marie Forleo got me • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Confidently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish 2
  • Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 121 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 121 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • what could you send out regularly (that wouldn’t be SPAM)? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 122 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • social is the new business Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • social media 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • • Over 400 million active users • 50% log in every day • Over 100 million accessing on mobile phones • More than 5 billion pieces of content shared weekly Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. That's not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez." Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • facebook tips • be a person • use a great image – more personal – change it up • create lists to separate personal from work • be conversational, not promotional • entertain, educate or inform • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. • post things that will strike up conversation Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • twitter By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  • REMEMBER: No one cares if you're: sitting in tra!c, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  • Introducing... Brian Tannebaum, Criminal Defense Attorney, blogger & online personality By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • don’t self-promote listen, engage, observe, educate, inform, entertain, ask, relate, inspire, converse... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  • follow people in your industry, people you admire, people you like – not just anyone so that they’ll follow you back By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  • no one cares if you're: sitting in tra!c, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  • for more in-depth ideas/ info, download Twittorial & Top 10 Tips for New Tweeps from Slideshare: http://www.slideshare.net/ michellevillalobos By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  • case studies
  • Tracee Rothschild Life Coach & NLP Practitioner The Whole Person Center Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Tracee Rothschild The Couchless Therapist Fast solutions to life’s problems... without all the couch talk. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Tracee Rothschild “The Couchless Therapist” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Cristina Maria Lloyd Professional Organizer Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Name: Cristina Maria Lloyd! Industry: Interior Design/Professional Organizer! 1. Brand Objectives: She helps you make your spaces more productive, attractive and efficient - home office, kitchen & closets are her specialty. She goes deeper than just an organizer - she gets into your head to help you release things you don"t need and hang onto the things that will help you get where you need to go. 2. Challenges: Loves to dress up - but as an organizer, needs to look ready to get to work. 3. Brand Identity: Real, honest, helpful, stylish, artistic, organized, meticulous, determined, detail oriented. 4. Shot Ideas/Poses/Props: Surrounded by stacks of papers/files that look organized. OR show “before-after” with disorganized on one side, organized on the other? 5. Colors/Hair/Makeup: Stylish but ready to get to work. She loves to look GOOOOOD. Very unique and attractive style. 8. This is a picture of Cristina that she likes
  • Cristina Maria Lloyd Professional organizing expert specializing in home and office space organization & home staging. “A Home For Everything You Own”
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Mike Thomas “South Florida Electrical Contractor for High-End Residences, Upscale Hotels & Office Buildings” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Serious Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Fun Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • “First God created light... then he created Mike” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • “A Family Business” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Creative Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • get creative! combine online & offline efforts Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • experiment!!! Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • recap: where to start 1. set google alerts (it feels good) 2. strong brand, establish your name & key words 3. fill out key profiles (easy stuff first) 4. show your face! choose profile pics wisely - like logo! 5. establish a home base - even if it’s a blog 6. pick one way to deliver value (regularly) 7. email marketing (i.e., Constant Contact) - need to capture emails somehow 8. be patient & consistent 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • write down ONE thing you will do – today Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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  • want more? www.MichelleVillalobos.com To book Michelle, please contact: Jessica Lurie (888) 531-3830 jessica@mivistainc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • July 29th Packages Include: • 3 retouched headshots • Email signature • One-on-ones with Michelle • Social media coaching to deploy your image online • Satisfaction Guarantee! Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.