"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos

YOU: The ONLINE Brand The Step-By-Step Own-Your-Name, Build-Your-Reputation & Pull-Business-To- You Program Easy Enough For ANYONE Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

over 76,184,000 views (and that’s just ONE video)

• internet = leverage • unlimited • widen sphere of inﬂuence • charge higher prices • gain credibility (easier sales process) • increase perceived value • earn praise and recognition Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

A Quick Primer “in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Step III: Deﬁne your brand YOU: The BRAND Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Having trouble with this part? Go deeper. Try writing a personal mission statement (download the guide from my website) Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

Step IV: Choose your key words (& keywords) Remember: What do you want to be top of mind for? “Fine Art & Wedding Photography in Miami” Luxury safety, security & locksmith Private yoga services in South Florida instruction in North Miami Beach One of Miami’s top criminal defense attornies - the one other lawyers call when they get in trouble Relationship experts specializing in helping single Hypnotist specializing in women in Miami ﬁnd the love of losing weight, quitting smoking and their dreams reducing stresss Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

Key Words & Keywords • what do you want to be top of mind for? • keep in mind location, target audience • what are people looking for you looking for? • get into their heads • 3 - 5 words you want associated with your name 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

“Don’t spend any time or money on marketing yourself on the internet until you’ve performed thorough keyword and market research.” Todd Paton CEO Paton Marketing, Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

Keyword/Market Research Goal: Identify Your 3 Top Keywords

Keyword/Market Research STEP 1: KEYWORD RESEARCH TOOL Google “keyword research tool”

or simply visit: https://adwords.google.com/select/KeywordToolExternal

Keyword/Market Research 2 Ways Prospects Search To Research To Buy (or fill out a form)

Keyword/Market Research STEP 2: IDENTIFY THE TOP KEYWORDS Google “commercial intent”

or simply visit: http://adlab.msn.com/Online-Commercial-Intention/

Thank You ! Todd Paton www.PatonMarketing.com

• Is your name very common? • Could you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Add in your brand key words / keywords • Coin a term or phrase. • Add where. Micro? Local? National? Global? • The “______”? 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

Google Maps http://maps.google.com/ click “put your business on Google maps then add a listing”

Step VI: Show your face Marla Acosta Andres Asion Celebrity Makeup Artist, South Florida Real Estate Broker, Miami Russell S. 1 Jacobs Real Estate Lawyer Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

blogs are super easy blogger vs. wordpress? http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html

IDEA: Create a personal one-page website with simple links to anything - from the obvious (your LinkedIn Proﬁle, your Facebook Proﬁle) to the not-so-obvious - the companies you’ve worked for, your hobbies, a picture of you on Flickr running a marathon... Get creative & be http://www.Flavors.me. Free accounts available authentic. but not very functional) or upgrade for $20/year.

exposure vs. leads 1

remember the http://

links to your site are essential • ask friends • ask fans • ﬁnd partners - preferably with big trafﬁc! • get creative (i.e., testimonials) • reciprocate • only choose if aligns with your brand • get listed (i.e., directories)

(some) website basics • check links: • capture! www.linkalarm.com • “The Power of One” • titles matter • design = identity • “3-clicks” • fonts/legibility = #1 reason for “bounces” • objective: exposure or leads? • consistency • show your face • no auto-play music! • have a personality • add content often • video is awesome 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

upload a media kit/bio • background - short • images/samples - lots! • artist’s statement (?) • mission/philosophy • headshot (high res) • pricing (?) • press 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

post value (& associate it with your NAME!! graphic artist? musician? free music screensavers downloads writer? articles performer? other? how-tos value youtube videos artist? lawyer? time-lapse video debates/arguments teacher? slideshows, video instruction 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2

need content? http://www.google.com/reader

i. worth spreading ii. spreadable

IX. email marketing

how Marie Forleo got me • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Conﬁdently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish 2

what could you send out regularly (that wouldn’t be SPAM)? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 122 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

• Over 400 million active users • 50% log in every day • Over 100 million accessing on mobile phones • More than 5 billion pieces of content shared weekly Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. That's not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez." Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

facebook tips • be a person • use a great image – more personal – change it up • create lists to separate personal from work • be conversational, not promotional • entertain, educate or inform • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. • post things that will strike up conversation Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

twitter By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

REMEMBER: No one cares if you're: sitting in tra!c, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Introducing... Brian Tannebaum, Criminal Defense Attorney, blogger & online personality By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

don’t self-promote listen, engage, observe, educate, inform, entertain, ask, relate, inspire, converse... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

follow people in your industry, people you admire, people you like – not just anyone so that they’ll follow you back By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

no one cares if you're: sitting in tra!c, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

for more in-depth ideas/ info, download Twittorial & Top 10 Tips for New Tweeps from Slideshare: http://www.slideshare.net/ michellevillalobos By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

case studies

Name: Cristina Maria Lloyd! Industry: Interior Design/Professional Organizer! 1. Brand Objectives: She helps you make your spaces more productive, attractive and efficient - home office, kitchen & closets are her specialty. She goes deeper than just an organizer - she gets into your head to help you release things you don"t need and hang onto the things that will help you get where you need to go. 2. Challenges: Loves to dress up - but as an organizer, needs to look ready to get to work. 3. Brand Identity: Real, honest, helpful, stylish, artistic, organized, meticulous, determined, detail oriented. 4. Shot Ideas/Poses/Props: Surrounded by stacks of papers/files that look organized. OR show “before-after” with disorganized on one side, organized on the other? 5. Colors/Hair/Makeup: Stylish but ready to get to work. She loves to look GOOOOOD. Very unique and attractive style. 8. This is a picture of Cristina that she likes

Cristina Maria Lloyd Professional organizing expert specializing in home and ofﬁce space organization & home staging. “A Home For Everything You Own”

recap: where to start 1. set google alerts (it feels good) 2. strong brand, establish your name & key words 3. fill out key profiles (easy stuff first) 4. show your face! choose profile pics wisely - like logo! 5. establish a home base - even if it’s a blog 6. pick one way to deliver value (regularly) 7. email marketing (i.e., Constant Contact) - need to capture emails somehow 8. be patient & consistent 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

want more? www.MichelleVillalobos.com To book Michelle, please contact: Jessica Lurie (888) 531-3830 jessica@mivistainc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

July 29th Packages Include: • 3 retouched headshots • Email signature • One-on-ones with Michelle • Social media coaching to deploy your image online • Satisfaction Guarantee! Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

http://theorangemarket.com	360
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http://www.agence-modedemploi.com	66
http://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com	48
http://trendcorner.blogspot.com	41
http://createownwebsite.vatrainingonline.com	38
http://www.mytrendcorner.com	31
http://www.slideshare.net	27
http://www.web-travel-marketing.com	20
http://www.theentrepreneurconnection.com	13
http://mjansson.wordpress.com	12
http://journeyofhrd.blogspot.com	7
http://perezgulin.org	6
https://vista.sheridaninstitute.ca	5
http://blogold-javiercarrete.blogspot.com	2
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"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos

by Michelle Villalobos on Jul 16, 2009

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"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos Presentation Transcript