You The Online Brand - Michelle Villalobos Presentation, Miami, FL - Social Media Workshop & Networking

Pick your name • Can you own your actual name? • Is your name very common? • Can you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Consider your brand. • Coin a term/phrase. • Is geography a consideration? 3 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

http://www.google.com/proﬁles

Article “do’s” • Title is everything - Communicate More Powerfully (Without Being a Bitch) - I’m Not Crazy, It’s Just My Personality Type • Use numbers - The Perfect 10 in Sales,The First 10 Seconds,The Next 10 Minutes,10 Days Later - 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous • Tell the beneﬁt (not the process) - Lose 10 Pounds in 1 Day – Without Diet or Exercise! - vs. How To Use Yoga & Crunches for 90 Minutes Every Day 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

Have a home base

The Importance of your Proﬁle Picture 5

First Impressions 5

First Impressions Key Elements • Eye Contact • Expression • Attitude • Body Language • Clothes • Neatness • “Props” • Greeting/Handshake • Your BRAND 5

“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of ﬁne art to hang on your wall. Art Photography for the people who matter most!” Tracey Hagen (photographed by Little’s Classic American Portraits) Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

2

1

2

1

Exposure vs. Leads 1

Website basics • Useful trumps cool • No auto-play music • “The Power of One” • Update often • Clarity • Check links: • Design = identity. www.linkalarm.com • Type • Titles matter • Simple, clean • 3-clicks • Consistent theme • Objective? 3 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

Facebook tips • Be a person • Use a great image – more personal • Create lists to separate • Be conversational, not promotional • Import your blog, link to your site • Be reachable • Groups? Name is everything. • Pay attention. Listen, respond, post. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

Twitter By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Listen First. TweetBeep.com, Twitter Search, Seesmic Application By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Ask Questions: ToAnswer.com, By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

When you communicate, deliver value. How? Educate, inform, entertain, ask, relate... Especially if it’s speciﬁc to a niche or industry. By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Here’s where you can send stuff out daily (instead of email) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Great tweets give value but entice people to seek more... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Tim Ferris – “The Four-Hour Workweek” Notice how Tim mixes it up. And just one promotional tweet, the rest: All Value. By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

No one cares if you're: sitting in trafﬁc, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous). By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Here’s a great example of how to get people to unfollow you... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

To Do... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Own Your Name • Reveal yourself, be human, be authentic • Build trust, be market-oriented • Educate, entertain, inform • Build trust by delivering value regularly • Have a consistent theme, go narrow & deep • Repeat that message • Be social • Listen ﬁrst, listen most • Put your name everywhere you post 2 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

Thank You Todd Paton CEO Paton Marekting Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Want More? Sign up for my network... I send out slideshows & free valuable info on a regular basis. http://www.MichelleVillalobos.com (888) 531-3830 Questions? Jessica@MivistaInc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

QUESTION: I need to simplify the marketing process - Twitter, My space, Linked in all are time consuming and sounds like you have to spend your life dealing with each circle of friends/associates - did I mention PLAXO? Come on, enough! ANSWER: Pick ONE aligned, appropriate thing, and do it consistently and well. Use the rest (social media) to be yourself, consistent to your brand, authentic and to drive trafﬁc (without “promoting” all the time). Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

QUESTION: How to use Social Media for marketing my business. ANSWER: MONITOR, listen, jump in, deliver value to those WHO WANT IT. Stop promoting. Stop spamming. Nobody cares about you, it’s all about THEM. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

QUESTION: I want to know the way to tie various networking sites together, i.e., updating one to update all, can you do that? ANSWER: Ping.fm. But careful... Sometimes what’s appropriate for one isn’t for all... An update that makes sense in LinkedIn doesn’t necessarily translate well to Facebook or Twitter, or vice versa. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

QUESTION: Some big money company scooped my domain name from me... How can I use SEO techniques, on-line PR/ marketing, blogging/FB-ing, Twittering to own my name on line even if I don't own my URL/domain name anymore? ANSWER: You can still own your BRAND even if you can’t own your exact given name. Perhaps brand yourself with a middle initial, or better yet, with your title (i.e., “Dr” + name) or christen yourself with a moniker (i.e., “Miami’s sports chiropractor.”) Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

QUESTION: I'd like to know where in a web page, where in a FB page, where in a blog do search engines look when ranking a search...? ANSWER: Without getting too detailed, search engines crawl within the content, and especially the title tags. So title your pages and everything you upload with your NAME. For example, a photographer uploading images to Flickr would want to title each image with his/her name and company. [FYI: They don’t crawl interior Facebook pages, just the public proﬁle. They do crawl ALL of Twitter.] Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

QUESTION: How can I generate quality leads, with my online brand. I am trying to get rid off all that spam. ANSWER: ANSWER: Position yourself as an expert, and become top of mind to the people that generate your business. Listen, monitor, engage, deliver value on a consistent basis, and above all, be patient and don’t give up. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

QUESTION: How to use Facebook, etc to ﬁnd a job. I am currently unemployed and would like to know what resources I can use to help me ﬁnd a job. ANSWER: What you SHOULDN’T do is simply say “hey I’m looking does anybody know about anything? If you hear about something good let me know...” That’s the worst, because it puts people in the position of doing you a favor. You want to turn the tables – you’re a catch!! Make sure you have a strong position or brand that you’re putting into people’s minds, take a couple of weeks to build that up before saying “Anyone know a ____ that needs a ____?” Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

QUESTION: How to use the social networks for non-profit organizations and events. ANSWER: Like the job seeker, don’t position it as charity or alms, make sure you focus on the value to the giver. In other words, if you’re targeting businesspeople, make sure you focus on how an INVESTMENT in the community pays off long term. There’s really no difference between a non-profit and a for-profit in terms of how you use social networks. You’re still a business – you just give away your profits for a good cause. Focus on the RESULTS you provide, touch people’s heartstrings, connect emotionally. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

QUESTION: What type of weekly blurbs to send out to the audience to keep them interested? ANSWER: Weekly is a lot, so you’d better be providing real value in small chunks that people can use right away. If you’re just sending an inspirational quote, that’s more suited to a Tweet, but a weekly recipe, weekly horoscope, these are all things people might look forward to. Daily is a lot... think about what you’d be okay with receiving daily, weekly, monthly, quarterly, annually... the level of immediate usability goes down, but depth goes up... Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

Want More? Sign up for my network... I send out slideshows & free valuable info on a regular basis. http://www.MichelleVillalobos.com (888) 531-3830 Questions? Jessica@MivistaInc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

You The Online Brand - Michelle Villalobos Presentation, Miami, FL - Social Media Workshop & Networking

2 comments

Notes on slide 1

6 Favorites