0
YOU:                      The ONLINE BrandThe Own-Your-Name, Build-Your-  Reputation & Pull-Jobs-And- Opportunities-To-You...
what’s the difference?        Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.  To Repri...
between thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                     ...
and this?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                        ...
branded vs.                                  brand-lessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.Mivista...
pick vs runt      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute...
push vs. pullCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                    ...
in-demand vs                                                      widely availableCopyright 2007- 2009 Michelle Villalobos...
known                                                                                      vs                             ...
1one-hit-wondervs. longevity                     10
it’s all branding - whether             purposeful or accidental,                 decided by you, or             decided b...
what’s the point of              all this branding?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830   ...
“top of mind”Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                         ...
• talk show host?• home & entertaining expert?• dog trainer?• child-care expert?• martyr?• satanic rocker?• dirty politici...
“small isthe newbig”Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                  ...
what would    you  advise   Tiger to do?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 5...
social is the new        It’s Not Who You Know...                business YOU:         It’s Who KnowsCopyright 2007- 2009 ...
so how do you do it?        Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.  To Reprint...
over 76,000,000 views *at last count                                       19
A Quick Primer    “in 30-seconds or less”             Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Ri...
Step 1: Monitor                     http://www.google.com/alerts                                                          ...
Step 1: Monitor                     http://www.google.com/alerts                                                          ...
Step II: Take a “baseline”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830       ...
Step II: Take a “baseline”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830       ...
Step III: Define your brand   YOU: The BRAND          Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rig...
WHAT do I DO?                                                          WHO do I do it FOR?                                ...
Some of you may  have to do extra  work & soul-  searching here...  Who Am I?  Why Am I Here?Copyright 2007- 2009 Michelle...
Having trouble    with this part?    Go deeper. Try        writing a   personal mission       statement    (download the  ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Step IV: Own Your NameCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
claim ALL profiles             wherever you can...Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830    ...
put your name on everything      you put onto the internet.                                                               ...
start with the easy stuff                                                                                            1Copy...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
put your name             EVERYWHERE – with             that brand you choseCopyright 2007- 2009 Michelle Villalobos, Mivi...
Step V: Choose your key words (& keywords) Remember: What do you want to be top of mind for?                      “Fine Ar...
Step VI: ShowYour FaceCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
By the way...  that doesn’tmean BORING.In fact, having  some “flair” will make youmemorable AND approachable.             ...
Email Signatures Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                     ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
55
for anything visualCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830              ...
57
VII. Deploy                                                                                            1Copyright 2007- 20...
Have an online                         “home base”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.c...
blogs are super easy      blogger vs. wordpress?http://pulsed.blogspot.com/2007/07/   blogger-wordpress-chart.html        ...
IDEA: Create a  personal one-pagewebsite with simple links to anything -  from the obvious    (your LinkedIn     Profile, ...
1    62
1    63
1    64
1    65
66
post value (& associate it with your NAME!!                                          graphic artist?    musician? free    ...
68
write articles                                                                       1Copyright 2007- 2009 Mivista, Inc. w...
“YouTube                                                               2nd most surpasses                                 ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
post value   (include your NAME & keywords!)                                                                              ...
need content?http://www.google.com/reader                               76
77
stop talking about what                 you can/should/will do,                   just do it, record it,                  ...
79
i. worth spreadingii. spreadable                      80
81
1    82
how Marie Forleo got me• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Mens Tips! ...
VIII: use social media                                                                                            1Copyrig...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Michelle Villalobos Check out the email i just got!! Ay     yay yay... "Michelle:I think you are extremely feminist.     T...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
facebook tips    •   be a person    •   use a great image – more personal – change it up    •   create lists to separate p...
twitterBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s c...
92
REMEMBER:             No one cares if youre:             sitting in traffic, just             woke up, going to bed,      ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
don’t self-promote             listen, engage, observe,           educate, inform, entertain,               ask, relate, i...
follow people in your     industry, people you admire,      people you like – not just        anyone so that they’ll      ...
for more in-depth ideas/         info, download Twittorial           & Top 10 Tips for New         Tweeps from Slideshare:...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
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recap: where to start   1. set google alerts (it feels good)   2. strong brand, establish your name & key words   3. fill ...
write down ONE thing                   you will do – todayCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.Mivi...
2    106
want more?                                      www.MichelleVillalobos.com                                       To refer ...
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You: The Online Brand For STUDENTS - Michelle Villalobos Presentation to University Of Miami

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How to Own Your Name, Build Your Reputation & Attract Jobs And Opportunities Through Online Personal Branding. Delivered by personal branding strategist & keynote speaker, Michelle Villalobos.

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Transcript of "You: The Online Brand For STUDENTS - Michelle Villalobos Presentation to University Of Miami"

  1. 1. YOU: The ONLINE BrandThe Own-Your-Name, Build-Your- Reputation & Pull-Jobs-And- Opportunities-To-You Program Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 1
  2. 2. what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 2
  3. 3. between thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 3
  4. 4. and this?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 4
  5. 5. branded vs. brand-lessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 5
  6. 6. pick vs runt Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 6
  7. 7. push vs. pullCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 7
  8. 8. in-demand vs widely availableCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 8
  9. 9. known vs unknownCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 9
  10. 10. 1one-hit-wondervs. longevity 10
  11. 11. it’s all branding - whether purposeful or accidental, decided by you, or decided by your audienceCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 11
  12. 12. what’s the point of all this branding?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 12
  13. 13. “top of mind”Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 13
  14. 14. • talk show host?• home & entertaining expert?• dog trainer?• child-care expert?• martyr?• satanic rocker?• dirty politician? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 14
  15. 15. “small isthe newbig”Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 15
  16. 16. what would you advise Tiger to do?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 16
  17. 17. social is the new It’s Not Who You Know... business YOU: It’s Who KnowsCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 17
  18. 18. so how do you do it? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 18
  19. 19. over 76,000,000 views *at last count 19
  20. 20. A Quick Primer “in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 20
  21. 21. Step 1: Monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 21
  22. 22. Step 1: Monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 22
  23. 23. Step II: Take a “baseline”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 23
  24. 24. Step II: Take a “baseline”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 24
  25. 25. Step III: Define your brand YOU: The BRAND Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 25
  26. 26. WHAT do I DO? WHO do I do it FOR? HOW am I UNIQUE? (WHERE do I do it?) = YOU: The BrandCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 26
  27. 27. Some of you may have to do extra work & soul- searching here... Who Am I? Why Am I Here?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 27
  28. 28. Having trouble with this part? Go deeper. Try writing a personal mission statement (download the guide from my website)Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 28
  29. 29. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 29
  30. 30. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 30
  31. 31. Step IV: Own Your NameCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 31
  32. 32. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 32
  33. 33. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 33
  34. 34. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 34
  35. 35. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 35
  36. 36. claim ALL profiles wherever you can...Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 36
  37. 37. put your name on everything you put onto the internet. 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 37
  38. 38. start with the easy stuff 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 38
  39. 39. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 39
  40. 40. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 40
  41. 41. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 41
  42. 42. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 42
  43. 43. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 43
  44. 44. put your name EVERYWHERE – with that brand you choseCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 44
  45. 45. Step V: Choose your key words (& keywords) Remember: What do you want to be top of mind for? “Fine Art & Wedding Photography in Miami” Luxury safety, Private yoga security & locksmith services in instruction in North Miami South Florida Beach One of Miami’s top criminal defense attornies - the one other lawyers call when they get in trouble Relationship experts specializing in helping Hypnotist specializing in single women in Miami find the losing weight, quitting smoking and love of their dreams reducing stresssCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 45
  46. 46. Step VI: ShowYour FaceCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 46
  47. 47. By the way... that doesn’tmean BORING.In fact, having some “flair” will make youmemorable AND approachable. 47
  48. 48. Email Signatures Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 48
  49. 49. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 49
  50. 50. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 50
  51. 51. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 51
  52. 52. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 52
  53. 53. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 53
  54. 54. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 54
  55. 55. 55
  56. 56. for anything visualCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 56
  57. 57. 57
  58. 58. VII. Deploy 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 58
  59. 59. Have an online “home base”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 59
  60. 60. blogs are super easy blogger vs. wordpress?http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html 60
  61. 61. IDEA: Create a personal one-pagewebsite with simple links to anything - from the obvious (your LinkedIn Profile, your Facebook Profile) to the not-so- obvious - the companies you’ve worked for, your hobbies, a picture of you on Flickrrunning a marathon... Get creative & be authentic. http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year. 61
  62. 62. 1 62
  63. 63. 1 63
  64. 64. 1 64
  65. 65. 1 65
  66. 66. 66
  67. 67. post value (& associate it with your NAME!! graphic artist? musician? free screensavers music downloads writer? articles performer? other? how-tos value youtube videos artist? lawyer? time-lapse video debates/arguments teacher? slideshows, video instruction 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2 67
  68. 68. 68
  69. 69. write articles 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 69
  70. 70. “YouTube 2nd most surpasses Yahoo as popular se world’s arch engin e!” 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 70
  71. 71. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 71
  72. 72. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 72
  73. 73. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 73
  74. 74. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 74
  75. 75. post value (include your NAME & keywords!) 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 75
  76. 76. need content?http://www.google.com/reader 76
  77. 77. 77
  78. 78. stop talking about what you can/should/will do, just do it, record it, then link to it!Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 78
  79. 79. 79
  80. 80. i. worth spreadingii. spreadable 80
  81. 81. 81
  82. 82. 1 82
  83. 83. how Marie Forleo got me• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Mens Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didnt He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish 2 83
  84. 84. VIII: use social media 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 84
  85. 85. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 85
  86. 86. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 86
  87. 87. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 87
  88. 88. Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. Thats not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 88
  89. 89. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 89
  90. 90. facebook tips • be a person • use a great image – more personal – change it up • create lists to separate personal from work • be conversational, not promotional • entertain, educate or inform • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. • post things that will strike up conversationCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 90
  91. 91. twitterBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 91
  92. 92. 92
  93. 93. REMEMBER: No one cares if youre: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous)By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 93
  94. 94. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 94
  95. 95. don’t self-promote listen, engage, observe, educate, inform, entertain, ask, relate, inspire, converse...By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 95
  96. 96. follow people in your industry, people you admire, people you like – not just anyone so that they’ll follow you backBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 96
  97. 97. for more in-depth ideas/ info, download Twittorial & Top 10 Tips for New Tweeps from Slideshare: http:// www.slideshare.net/ michellevillalobosBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 97
  98. 98. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 98
  99. 99. 1 99
  100. 100. 1 100
  101. 101. 1 101
  102. 102. 1 102
  103. 103. 1 103
  104. 104. recap: where to start 1. set google alerts (it feels good) 2. strong brand, establish your name & key words 3. fill out key profiles (easy stuff first) 4. show your face! choose profile pics wisely - like logo! 5. establish a home base - even if it’s a blog 6. pick one way to deliver value (regularly) 7. email marketing (i.e., Constant Contact) - need to capture emails somehow 8. be patient & consistent 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 104
  105. 105. write down ONE thing you will do – todayCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 105
  106. 106. 2 106
  107. 107. want more? www.MichelleVillalobos.com To refer Michelle a speaking engagement, please contact: Jessica Lurie (888) 531-3830 jessica@mivistainc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 107
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