"You: The Online Brand" – Personal Branding Strategist, Michelle Villalobos, Denver, CO, January 2011

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The step-by-step (abridged) guide to how to "own your name" on the internet so when people Google you, they find lots of results that are compelling and aligned with your personal brand. Grow your business, establish yourself as an expert and generate leads and opportunities using only free or low-cost online tools.

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"You: The Online Brand" – Personal Branding Strategist, Michelle Villalobos, Denver, CO, January 2011

  1. 1. YOU: The ONLINE Brand The Step-By-Step Own-Your-Name, Build-Your-Reputation & Pull-Business-To-You Program Easy Enough For ANYONE! Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  2. 2. what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  3. 3. between this Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  4. 4. and this? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  5. 5. it’s all branding - whether purposeful or accidental, decided by you, or decided by your audience Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  6. 6. Goal: To Be “TOP OF MIND” • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • satanic rocker? • dirty politician? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  7. 7. what would you advise Tiger to do? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  8. 8. so how do you do it? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  9. 9. over 76,184,000 views (and that’s just ONE video)
  10. 10. • internet = leverage • unlimited • widen sphere of influence • charge higher prices • gain credibility (easier sales process) • increase perceived value • earn praise and recognition Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  11. 11. A Quick Primer “in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  12. 12. Step 1: Monitor http://www.google.com/alerts 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  13. 13. Step 1: Monitor http://www.google.com/alerts 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  14. 14. Step II: Define your brand YOU: The BRAND Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  15. 15. WHAT do I DO? WHO do I do it FOR? HOW am I UNIQUE? (WHERE do I do it?) = YOU: The Brand Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  16. 16. Some of you may have to do extra work & soul- searching here... Who Am I? Why Am I Here? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  17. 17. Having trouble with this part? Go deeper. Try writing a personal mission statement (download the guide from my website) Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  18. 18. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  19. 19. Step III: Choose your key words (& keywords) Remember: What do you want to be top of mind for? “Fine Art & Wedding Photography in Miami” Luxury safety, security & locksmith Private yoga services in South Florida instruction in North Miami Beach One of Miami’s top criminal defense attornies - the one other lawyers call when they get in trouble Relationship experts specializing in helping single Hypnotist specializing in women in Miami find the love of losing weight, quitting smoking and their dreams reducing stresss Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  20. 20. “Don’t spend any time or money on marketing yourself on the internet until you’ve performed thorough keyword and market research.” Step 1: Find Keywords Step 2: Check for “Commercial Intent” Todd Paton Paton Marketing, Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  21. 21. or simply visit: https://adwords.google.com/select/KeywordToolExternal
  22. 22. or simply visit: http://adlab.msn.com/Online-Commercial-Intention/
  23. 23. once you have keywords... Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  24. 24. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  25. 25. Step IV. Own your name Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  26. 26. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  27. 27. • Is your name very common? • Could you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Add in your brand key words / keywords • Coin a term or phrase. • Add where. Micro? Local? National? Global? • The “______”? 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  28. 28. claim ALL profiles wherever you can... Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  29. 29. start with the easy stuff 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  30. 30. put your name on everything you put onto the internet. 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  31. 31. for anything visual Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  32. 32. “Eva Ritvo” - Image Search Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  33. 33. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  34. 34. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  35. 35. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  36. 36. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  37. 37. Google Maps http://maps.google.com/ click “put your business on Google maps then add a listing”
  38. 38. Step V: Show your face Marla Acosta Andres Asion Celebrity Makeup Artist, South Florida Real Estate Broker, Miami Russell S. 1 Jacobs Real Estate Lawyer Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  39. 39. Laura Cerwinske Writer, Artist, Teacher of “Radical Writing” & Transformational Healing Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  40. 40. Cristina Maria Lloyd Expert in home/ office space organization and home staging. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  41. 41. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  42. 42. Tracey Hagen Photography Before Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  43. 43. “Fine Portrait Art & Wedding Photographer in South Florida” After Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  44. 44. Email Signatures Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  45. 45. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  46. 46. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  47. 47. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  48. 48. a quick note about color & composition Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  49. 49. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  50. 50. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  51. 51. VI. Have a website (or other home base) 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  52. 52. IDEA: Create a personal one-page website with simple links to anything - from the obvious (your LinkedIn Profile, your Facebook Profile) to the not-so-obvious - the companies you’ve worked for, your hobbies, a picture of you on Flickr running a marathon... Get creative & be http://www.Flavors.me. Free accounts available authentic. but not very functional) or upgrade for $20/year.
  53. 53. blogs are super easy blogger vs. wordpress? http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html
  54. 54. remember the http://
  55. 55. VII. Build your reputation 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  56. 56. post value (& associate it with your NAME!! graphic artist? musician? free music screensavers downloads writer? articles performer? other? how-tos value youtube videos artist? lawyer? time-lapse video debates/arguments teacher? slideshows, video instruction 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2
  57. 57. “YouTube 2nd most surpasses Yahoo as popular se world’s arch engin e!” 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  58. 58. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  59. 59. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  60. 60. post value (include your NAME & keywords!) 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  61. 61. experiment!!! Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  62. 62. VIII. email marketing
  63. 63. 1
  64. 64. how Marie Forleo got me • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Confidently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish 2
  65. 65. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 72 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  66. 66. social is the new business Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  67. 67. • Over 400 million active users • 50% log in every day • Over 100 million accessing on mobile phones • More than 5 billion pieces of content shared weekly Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  68. 68. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  69. 69. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  70. 70. Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. That's not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez." Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  71. 71. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  72. 72. facebook tips • be a person • use a great image – more personal – change it up • create lists to separate personal from work • be conversational, not promotional • entertain, educate or inform • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. • post things that will strike up conversation Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  73. 73. twitter By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  74. 74. REMEMBER: No one cares if you're: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  75. 75. As Brian Tannebaum, Criminal Defense Attorney, blogger & online personality says: “Talk To People” By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  76. 76. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  77. 77. case studies
  78. 78. Tracee Rothschild Life Coach & NLP Practitioner The Whole Person Center Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  79. 79. Tracee Rothschild The Couchless Therapist Fast solutions to life’s problems... without all the couch talk. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  80. 80. Tracee Rothschild “The Couchless Therapist” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  81. 81. Cristina Maria Lloyd Professional Organizer Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  82. 82. Name: Cristina Maria Lloyd! Industry: Interior Design/Professional Organizer! 1. Brand Objectives: She helps you make your spaces more productive, attractive and efficient - home office, kitchen & closets are her specialty. She goes deeper than just an organizer - she gets into your head to help you release things you don"t need and hang onto the things that will help you get where you need to go. 2. Challenges: Loves to dress up - but as an organizer, needs to look ready to get to work. 3. Brand Identity: Real, honest, helpful, stylish, artistic, organized, meticulous, determined, detail oriented. 4. Shot Ideas/Poses/Props: Surrounded by stacks of papers/files that look organized. OR show “before-after” with disorganized on one side, organized on the other? 5. Colors/Hair/Makeup: Stylish but ready to get to work. She loves to look GOOOOOD. Very unique and attractive style. 8. This is a picture of Cristina that she likes
  83. 83. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  84. 84. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  85. 85. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  86. 86. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  87. 87. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  88. 88. Mike Thomas “South Florida Electrical Contractor for High-End Residences, Upscale Hotels & Office Buildings” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  89. 89. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  90. 90. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  91. 91. “God created light... but Mike hooks it up” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  92. 92. “God created light... but Mike hooks it up” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  93. 93. recap: where to start 1. set google alerts (it feels good) 2. strong brand, establish your name & key words 3. fill out key profiles (easy stuff first) 4. show your face! choose profile pics wisely - like logo! 5. establish a home base - even if it’s a blog 6. pick one way to deliver value (regularly) 7. email marketing (i.e., Constant Contact) - need to capture emails somehow 8. be patient & consistent 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  94. 94. write down ONE thing you will do – today Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  95. 95. 2
  96. 96. want more? www.MichelleVillalobos.com To book Michelle, please contact: Jessica Lurie (888) 531-3830 jessica@mivistainc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  97. 97. July 29th Packages Include: • 3 retouched headshots • Email signature • One-on-ones with Michelle • Social media coaching to deploy your image online • Satisfaction Guarantee! Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

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