"You: The Online Brand – For College Students" - Presented at Florida International University, by Michelle Villalobos

YOU: The ONLINE BrandThe Own-Your-Name, Build-Your- Reputation & Pull-Jobs-And- Opportunities-To-You Program Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 1

1one-hit-wondervs. longevity 10

over 76,000,000 views *at last count 19

A Quick Primer “in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 20

Step III: Deﬁne your brand YOU: The BRAND Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 25

Having trouble with this part? Go deeper. Try writing a personal mission statement (download the guide from my website)Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 28

Step V: Choose your key words (& keywords) Remember: What do you want to be top of mind for? “Fine Art & Wedding Photography in Miami” Luxury safety, Private yoga security & locksmith services in instruction in North Miami South Florida Beach One of Miami’s top criminal defense attornies - the one other lawyers call when they get in trouble Relationship experts specializing in helping Hypnotist specializing in single women in Miami find the losing weight, quitting smoking and love of their dreams reducing stresssCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 45

By the way... that doesn’tmean BORING.In fact, having some “flair” will make youmemorable AND approachable. 47

blogs are super easy blogger vs. wordpress?http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html 60

IDEA: Create a personal one-pagewebsite with simple links to anything - from the obvious (your LinkedIn Profile, your Facebook Profile) to the not-so- obvious - the companies you’ve worked for, your hobbies, a picture of you on Flickrrunning a marathon... Get creative & be authentic. http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year. 61

post value (& associate it with your NAME!! graphic artist? musician? free screensavers music downloads writer? articles performer? other? how-tos value youtube videos artist? lawyer? time-lapse video debates/arguments teacher? slideshows, video instruction 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2 67

need content?http://www.google.com/reader 76

i. worth spreadingii. spreadable 80

how Marie Forleo got me• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Mens Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didnt He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish 2 83

Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. Thats not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 88

facebook tips • be a person • use a great image – more personal – change it up • create lists to separate personal from work • be conversational, not promotional • entertain, educate or inform • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. • post things that will strike up conversationCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 90

twitterBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 91

REMEMBER: No one cares if youre: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous)By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 93

don’t self-promote listen, engage, observe, educate, inform, entertain, ask, relate, inspire, converse...By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 95

follow people in your industry, people you admire, people you like – not just anyone so that they’ll follow you backBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 96

for more in-depth ideas/ info, download Twittorial & Top 10 Tips for New Tweeps from Slideshare: http:// www.slideshare.net/ michellevillalobosBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 97

recap: where to start 1. set google alerts (it feels good) 2. strong brand, establish your name & key words 3. fill out key profiles (easy stuff first) 4. show your face! choose profile pics wisely - like logo! 5. establish a home base - even if it’s a blog 6. pick one way to deliver value (regularly) 7. email marketing (i.e., Constant Contact) - need to capture emails somehow 8. be patient & consistent 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 104

want more? www.MichelleVillalobos.com To refer Michelle a speaking engagement, please contact: Jessica Lurie (888) 531-3830 jessica@mivistainc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 107

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"You: The Online Brand – For College Students" - Presented at Florida International University, by Michelle Villalobos

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