with
Michelle Villalobos
(vee - ya - low - bos)
@mivi
You: The Brand
Copyright 2009 Michelle Villalobos, www.MichelleVilla...
Copyright MichelleVillalobos, Mivista Consulting, Inc. 2009.All Rights Reserved.
To Reprint, Distribute or Repurpose, visi...
Copyright MichelleVillalobos, Mivista Consulting, Inc. 2009.All Rights Reserved.
To Reprint, Distribute or Repurpose, visi...
The Lewinsky Effect:
If you don’t brand yourself,
others will do it for you
(and if it’s bad, it’s really hard to fix)
Cop...
Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
It’s not WHAT
You Know.
It’s not even
WHO
...
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for c...
Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Rules of Engagement
(AKA: How to get the M...
Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
The Uh-oh
Precedes
The A-ha!
Copyright 201...
Avoid
“I Already
Knew That”
Syndrome
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Forget “No,” instead try “Yes, And...”
Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
This isn’t a spectator sport... “Get On The Court!”
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888)...
DO HAVE BE
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repu...
DO HAVE BE
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repu...
BE DO HAVE
DO HAVE BE
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To repr...
this is what
people SEE
HOW YOU LIVE
What you say
& do
WHAT YOU WANT
Future Goals &
Objectives
WHAT YOU BELIEVE IN
Princip...
The 8 Be’s
Be Authentic
To BRAND yourself,
you must first UNDERSTAND yourself
All Content Copyright MichelleVillalobos, Mivista Consu...
SALES TRAINING & CONSULTING
SALES TRAINING & CONSULTING
SALES TRAINING & CONSULTING
Copyright 2007 Michelle Villalobos, ww...
Embrace
your
inner
child.
Embrace
your
inner
child.
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Get clear
about (and
cool with)
your uniqu...
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Get clear
about (and
cool with)
your uniqu...
Stuff I LOVE/
WANT To Do
Learning
Creating content
Interviewing people
Being onstage
Media interviews
Meeting (amazing) pe...
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Accept
& understand
your
personality
type
...
Seek
counsel.
“History is the past.
Base decisions on the future.”
– Three Feet From Gold
1
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Where are you going?
What do you really ...
me at dave pic
TalentsPassions & InterestsPersonality
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights...
2 lists...
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Passions
1
.
.
.
10
Talents
1
....
In my spare time I LOVE to:
1._________________
2._________________
3._________________
4._________________
5.____________...
Resources:
•Strengths Finder 2.0 - Test included with Book
•Myers Briggs Type Inventory (MBTI)
•Wealth Dynamics
•DISC
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for c...
“Circus” = $20
“Cirque” = $100+
Shoes = $20+
“Louboutins” = $795+
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Rese...
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for c...
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
If you’ve ever bought a
pair of designer jeans,
then you know that
people often pay a
premium for a “unique
value proposit...
Commodity
Lots of options, not highly differentiated
Superstar
‘nuff said
Master Specialist
Very few substitutes,
highly d...
Superstar
‘nuff said
Commodity
Lots of options, not highly differentiated
Superstar
‘nuff said
Master Specialist
Very few ...
Superstar
‘nuff said
Commodity
Lots of options, not highly differentiated
Superstar
‘nuff said
Master Specialist
Very few ...
Superstar
‘nuff said
Future
YOU
Commodity
Lots of options, not highly differentiated
Superstar
‘nuff said
Master Specialis...
Experiences you provide
Emotions you evoke
Rituals you’ve developed
Your vision
Unique tools you’ve designed
or use
Unique...
Be Top-Of-Mind
What do you want to be KNOWN for?
Specifically.
All Content Copyright MichelleVillalobos, Mivista Consultin...
• Real Estate Tycoon?
• Dog Trainer
• Best American Olympic Gymnast Ever?
• Child-care Expert
• Matchmaker?
• Scientologis...
• Real Estate Tycoon?
• Dog Trainer
• Best American Olympic Gymnast Ever?
• Child-care Expert
• Matchmaker?
• Scientologis...
What do YOU want to
be TOP OF MIND for?
What are 3 things you
could do right away to
work towards that?
Be Shameless
Shame is overrated.
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reser...
Be The Expert
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or r...
From New York City to Caracas, Venezuela,
special
will be targeting qualified buyers of
big-ticket items.
Ocean Drive en E...
Donna
Vincent Roa
Thought Leader on
WATER as it relates to
Corporate Responsibility,
PR, Communications &
Environmental Im...
A brief history of
shameless self-promotion...
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-...
Requirements ☞
Money
Power
Male
The Internet:
A Game Changer
Be Visible
“Unwritten Rules: What You Don’t Know Can Hurt Your Career” © 2008 by CATALYST
Volunteer For
High Profile Projects,
Assignments & Teams
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | ...
Who needs to
see you? How
can you make
them notice?
Be Focused
& Effective
Vilfredo Pareto - Italian
engineer, sociologist,
economist, political
scientist, philosopher
AKA: GENIUS!!
All Content Cop...
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for c...
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for c...
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for c...
“Busy-ness”
is the enemy
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
“Pathological Volunteerism”
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for c...
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for c...
All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for c...
Studies show that if you
LIMIT the time available for a task,
you REDUCE the amount
of time that task takes
AND improve re...
“Treat every day like
it's the day before
vacation, and you will
get more work done!”
- Zig Ziglar
Copyright 2010 Michelle...
If you FIRST determine what your
“hard limits” are in terms of TIME,
you will be more focused and
produce BETTER results
i...
Be Aware
Mirror
Neurons
I want What do
they want?
10 minutes to learn...
A lifetime to master
rubies sapphires
DIRECTORS PROMOTERS
emeralds
ANALYZERS
pearls
NURTURERS
FASTpaceRELAXEDpace
TASK-oriented PEOPLE-oriented
1
Eye contact is the most
basic form of human
interaction... even
newborns do it
Be Connected
Everyone needs
cheerleaders &
mentors.
Who are yours?
Do they know where
you want to go, what
you want to do?
Let’s Brag
(Activity)
Copyright 2013 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
PS - Gettng
OTHERS to
brag about you is
way more effective
than bragging
about yourself....
Copyright 2013 Michelle Villal...
8 Be’s
1. Be Authentic
2. Be Unique
3. Be Top-Of-Mind
4. Be Shameless
5. Be The Expert
6. Be Focused & Effective
7. Be Awa...
A-ha’s &
Commitments
Copyright 2013 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
A goal is a promise y...
Or just Google me!
MichelleVillalobos.com
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado
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You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado

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Having a great personal brand begins and ends with who you're BEING. Michelle Villalobos walks the audience through the 8 "Be's" of personal branding... Be Authentic, Be Unique, Be Top-Of-Mind, Be Shameless, Be The Expert, Be Focused & Effective, Be Aware, Be Connected.

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You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado

  1. 1. with Michelle Villalobos (vee - ya - low - bos) @mivi You: The Brand Copyright 2009 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  2. 2. Copyright MichelleVillalobos, Mivista Consulting, Inc. 2009.All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  3. 3. Copyright MichelleVillalobos, Mivista Consulting, Inc. 2009.All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. Piper Weiss, Shine Staff | Love + Sex – Wed, Aug 17, 2011 10:34 PM EDT “No matter what she accomplishes or how she reinvents herself to the public, she'll always be the First Lady of Scandal.”
  4. 4. The Lewinsky Effect: If you don’t brand yourself, others will do it for you (and if it’s bad, it’s really hard to fix) Copyright MichelleVillalobos, Mivista Consulting, Inc. 2009.All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  5. 5. Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 It’s not WHAT You Know. It’s not even WHO You Know. It’s Who Knows YOU... ...THAT’s Your Brand. And what they say when you’re not AROUND.
  6. 6. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters, “The Brand Called YOU” 1997
  7. 7. Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 Rules of Engagement (AKA: How to get the MOST out of the next 90 minutes!!)
  8. 8. Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 The Uh-oh Precedes The A-ha! Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  9. 9. Avoid “I Already Knew That” Syndrome Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  10. 10. Forget “No,” instead try “Yes, And...” Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  11. 11. This isn’t a spectator sport... “Get On The Court!” Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  12. 12. DO HAVE BE All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  13. 13. DO HAVE BE All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  14. 14. BE DO HAVE DO HAVE BE All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  15. 15. this is what people SEE HOW YOU LIVE What you say & do WHAT YOU WANT Future Goals & Objectives WHAT YOU BELIEVE IN Principles & Values WHY ARE YOU HERE? Purpose WHO ARE YOU? Innate Passions, Talents & Interests this is what determines your brand this is your brand Copyright 2007 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 BE
  16. 16. The 8 Be’s
  17. 17. Be Authentic To BRAND yourself, you must first UNDERSTAND yourself All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  18. 18. SALES TRAINING & CONSULTING SALES TRAINING & CONSULTING SALES TRAINING & CONSULTING Copyright 2007 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  19. 19. Embrace your inner child.
  20. 20. Embrace your inner child.
  21. 21. Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 Get clear about (and cool with) your unique talents & skills.
  22. 22. Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 Get clear about (and cool with) your unique talents & skills.
  23. 23. Stuff I LOVE/ WANT To Do Learning Creating content Interviewing people Being onstage Media interviews Meeting (amazing) people Strategizing for others Facilitating Personality Typing Editing reports Being creative Cool clients The Stuff I HATE/ DON’T Want To Deal With Email management Financials/bookkeeping Answering the phone Scheduling Logistics/production Generating leads Staying on top of sales Invoicing Homework Writing reports Demanding clients Bossy people Admit your flaws & stop trying to “fix” yourself.
  24. 24. Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 Accept & understand your personality type *and others’ too
  25. 25. Seek counsel.
  26. 26. “History is the past. Base decisions on the future.” – Three Feet From Gold
  27. 27. 1 Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 Where are you going? What do you really WANT?
  28. 28. me at dave pic
  29. 29. TalentsPassions & InterestsPersonality All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  30. 30. 2 lists... Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 Passions 1 . . . 10 Talents 1 . . . 10 Now cross out until you’re left with one of each!!
  31. 31. In my spare time I LOVE to: 1._________________ 2._________________ 3._________________ 4._________________ 5._________________ 6._________________ 7._________________ 8._________________ Chat with friends on phone I could incorporate this activity into work by... 1._____________________________ 2._____________________________ 3._____________________________ 4._____________________________ 5._____________________________ 6._____________________________ 7._____________________________ 8._____________________________ Do more biz dev by phone Paint/collage Spend more time on creative Dance/perform Incorporate into presentation Learn/read Content development Charity/help Mentorship Travel Expand geographic territory Adapted from: Drink wine Network
  32. 32. Resources: •Strengths Finder 2.0 - Test included with Book •Myers Briggs Type Inventory (MBTI) •Wealth Dynamics •DISC
  33. 33. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com Be Unique “Better isn’t better... Different is better” Mike Michalowicz New York Times Bestselling Author of: The Toilet Paper Entrepreneur & The Pumpkin Plan
  34. 34. “Circus” = $20 “Cirque” = $100+
  35. 35. Shoes = $20+ “Louboutins” = $795+ All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  36. 36. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com Commodity Premium
  37. 37. Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  38. 38. If you’ve ever bought a pair of designer jeans, then you know that people often pay a premium for a “unique value proposition” All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  39. 39. Commodity Lots of options, not highly differentiated Superstar ‘nuff said Master Specialist Very few substitutes, highly differentiated Specialist Fewer options, more differentiation Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  40. 40. Superstar ‘nuff said Commodity Lots of options, not highly differentiated Superstar ‘nuff said Master Specialist Very few substitutes, highly differentiated Specialist Fewer options, more differentiation Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  41. 41. Superstar ‘nuff said Commodity Lots of options, not highly differentiated Superstar ‘nuff said Master Specialist Very few substitutes, highly differentiated Specialist Fewer options, more differentiation Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  42. 42. Superstar ‘nuff said Future YOU Commodity Lots of options, not highly differentiated Superstar ‘nuff said Master Specialist Very few substitutes, highly differentiated Specialist Fewer options, more differentiation Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  43. 43. Experiences you provide Emotions you evoke Rituals you’ve developed Your vision Unique tools you’ve designed or use Unique ideas A proprietary process or model Awards/accolades/ accreditations A unique background Partnerships A “language” you’ve invented or repurposed Unique assets Patented equipment or invention Results you’ve generated Roadmaps/processes you’ve built Intellectual Property Pain points that you fix Promises Guarantees Your “Story” Copyright Michelle & Jessica, Inc. 2012.All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”.
  44. 44. Be Top-Of-Mind What do you want to be KNOWN for? Specifically. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  45. 45. • Real Estate Tycoon? • Dog Trainer • Best American Olympic Gymnast Ever? • Child-care Expert • Matchmaker? • Scientologist? • Pop Art Icon? Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  46. 46. • Real Estate Tycoon? • Dog Trainer • Best American Olympic Gymnast Ever? • Child-care Expert • Matchmaker? • Scientologist? • Pop Art Icon? • Child Actor Gone Bad? Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  47. 47. What do YOU want to be TOP OF MIND for? What are 3 things you could do right away to work towards that?
  48. 48. Be Shameless Shame is overrated. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  49. 49. Be The Expert All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  50. 50. From New York City to Caracas, Venezuela, special will be targeting qualified buyers of big-ticket items. Ocean Drive en Español's Fashion and Luxury Issue (with a special Real Estate section) Miami continues to boom as a global cultural and business center and is capturing it all. Get on board with our October as we target buyers of high-end goods, fashion, fine furnishings and, of course, real estate. Ocean Drive en Español Fashion and Luxury Issue with a special Real Estate Section will be at the International Real Estate (IRE) Expo in Caracas, Venezuela where interested in South Florida Real Estate will congregate from October 23rd to 25th. You will also find us at The Learning Annex's Real Estate Wealth Expo in NYC featuring speakers Rudy Giuliani, Suze Orman, Robert Kiyosaki and Donald Trump! Ocean Drive en Español hundreds of qualified buyers Real Estate Developers: Don't miss your chance to be exposed to buyers and investors- twice! With every full-page insertion, your project or agency may also publish extra information in the Special "Viva Miami" Section-because as you probably already know, research consistently shows that readers are far more likely to remember information they see repeatedly. And for extra exposure, run a spread or an insert that cannot be ignored. With its fashion and luxury focus, the October Issue makes sense for more than just Real Estate. Anyone targeting that elusive and influential elite who start and disseminate trends should be in this book. Call us for positioning and rates anytime, but call soon because the best positions go first! Deadline is August 31st. Saludos, Michelle E. Villalobos Associate Publisher Ocean Drive en Español Dewar's 12, Hummer, Sergio Rossi, Jack Daniels, David Yurman, Fendi, Burdines. What do these brands have in common? They all advertise in Join the growing ranks of advertisers targeting the Hispanic and Latin American markets!Ocean Drive en Español. Please click here to be removed from our mailing list -> This will open your mail client - send the blank email from the email account you received this message. remove@oceandrive.com 8/20/04 12:28 PM Fashion and Luxury Issue with a special Real Estate Section Page 1 of 1 stream://1/ Saludos! May is going to be one amazing month for Ocean Drive en Español. As some of you may remember, May marks four years since this glossy, upscale, Spanish-language magazine first appeared in 2001 featuring a stunning Gloria Estefan cover shot by David LaChapelle. Since then the book has grown and experienced tremendous success—with 2004-2005 showing the biggest boost ever! To celebrate, we are doing some fabulous events and promotions in May, like our first ever Golf Experience benefiting Amigos for Kids and presented by Mercedes-Benz, on May 14th at the Doral Blue Monster, an Official PGA Course. Afterwards, we will celebrate in style with one of our legendary Anniversary Parties. Together these events will garner media exposure both locally and nationally and will catapult our May Issue—and your advertisement—into the spotlight. Take advantage of our own promotion and marketing efforts and capitalize on the increased circulation and exposure of this fabulous issue. Deadline for ads and artwork is April 16th (no exceptions!) so call us soon to reserve the best placement possible. Also, don’t forget that June is our POWER month. Powerful people, places and products are showcased in our highly anticipated Power Issue and Power Party. Ciao, Michelle E. Villalobos Executive Publisher Ocean Drive en Español 305-532-2544 ext 234 mivi@oceandrive.com Mercedes, Chivas Regal, Tommy Bahama, Tiffany & Co., Cole Haan, General Motors, Gucci, Louis Vuitton... What do these brands have in common? They all advertise in Ocean Drive en Español! Dewar’s 12, Hummer, Sergio Rossi, Jack Daniels, David Yurman, Fendi What do these brands have in common? They understand the strength of the Hispanic Market - they advertise in Ocean Drive en Español. Not everyone understands the growth and power of the Hispanic market... but the companies who do their homework and are consistently ahead of the game do. What are you waiting for? These companies know that the Hispanic Market is influencing the general market and an ever-growing rate. And with almost 70% of its population being Hispanic, South Florida is at the center of this Latin movement. People who live in or have visited South Florida understand how powerful the Hispanic market is here— and how this market influences other ones. Trends start here but they don’t stay contained here for long. Because South Florida is a nexus for Hispanics and Latin Americans of all backgrounds (not just one or two countries), trends quickly extend and multiply all over, even overseas to Puerto Rico, Spain, Mexico, Colombia, Venezuela, Argentina and many other too-numerous-to-list countries. Studies have even shown that dollars spent in this market are more profitable than those spent in the general market! Because the Hispanic market has been ignored, they are less “saturated” with marketing than the general market and are actually more likely to be influenced by advertising. Moreover, once you’ve gained their business, they’ve also proven to be more brand-loyal than the general market. You will reach this influential market through us. For the 4th year in a row, Ocean Drive en Español brings you the music industry’s coolest people and trends in its annual September Music Special—one of our most popular issues of the year. On the cover: rock sensation and nine-time Grammy winner Juanes—the hottest thing in Latin Music since Ricky Martin. And inside, in true Ocean Drive en Español fashion, we’ve got everything else that’s hip and happening. As if that weren’t enough, all 2004 Latin Grammy Nominees will see the September Issue because Ocean Drive en Español will be in every single Nominee Gift Basket on September 1st. The opportunity to reach these celebrities, producers and music industry leaders along with South Florida’s premier trendsetters is priceless. Call me or call your Account Executive before August 2nd to reserve a spot in this issue. Saludos, Could there be a more high-profile Latin celebrity than Jennifer Lopez? We think not. That’s why she will grace our cover this April, making it one of the most sought-after and fabulous issues in the history of Ocean Drive en Español! And that’s not the only good reason to get involved with us this month... The Latin Billboard Awards are coming to town on April 28th and Ocean Drive en Español is getting ready to celebrate! Our large format, glossy publication will be right where the visiting trendsetters shop, party, eat and relax. Deadline is this Friday, March 11th. And don’t forget that right now we’re planning our biggest event of the year: The Ocean Drive en Español Golf Experience and 4th Anniversary Celebration on May 14th. Take advantage of these events to target the upscale, affluent consumers that influence everyone around them. These events are the ultimate in interactive marketing; you’re limited only by your imagination. Sponsorships range from $9,000 to $32,000 and if we don’t yet have what you need, we’ll create it for you. Finally, the June we will once again look at POWER. Powerful people, places and products are showcased in our highly anticipated Power Issue and Power Party. Call us anytime and let us help you reach this influential group of buyers. More than any other lifestyle publication, we understand the growing and influential Hispanic market. Our clients include Mercedes, Chivas, Louis Vuitton, Hummer, Elini, Gucci, Christian Dior, Jimmy Choo, Cartier, Esprit, Harmont & Blaine, Ford, Lancome, Calvin Klein, Tiffany & Co., Budweiser, Bermuda Tourism, Prada, Movado, and Hennessy, among others. Call us or email us anytime! For more information, go to www.oceandriveenespanol.com. Saludos y recuerdos, Michelle E. Villalobos Executive Publisher Ocean Drive en Español mivi@oceandrive.com 305-532-2544 ext 234 December is the month during which the most international travelers arrive to South Florida. Last year, over one million visitors from all over the world (mostly Latin America) came to the Port of Miami and Miami International Airport. Target affluent Latin Americans as they arrive en masse to shop for the holidays and use Ocean Drive en Español as the ultimate lifestyle guide. Whether they receive it in the mail, pick it up at South Florida’s most upscale boutiques, thumb through it at the dermatologist’s office or buy it at airport newsstands worldwide... Elite Hispanics and Latin Americans look to Ocean Drive en Español for what’s in style, who’s wearing/buying/using it and where to find it. Showcase your brand to this trendsetting and exclusive market in the pages of Ocean Drive en Español. Call or email by November 2nd to participate in our Special Gift Guide Advertorial Section. For even greater impact, run a spread or talk to us about the various other unique ways we can promote your brand in this blockbuster issue. Final deadline is November 8th. We look forward to hearing from you! Saludos, Michelle E. Villalobos
  51. 51. Donna Vincent Roa Thought Leader on WATER as it relates to Corporate Responsibility, PR, Communications & Environmental Impact
  52. 52. A brief history of shameless self-promotion... Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  53. 53. Requirements ☞ Money Power Male
  54. 54. The Internet: A Game Changer
  55. 55. Be Visible
  56. 56. “Unwritten Rules: What You Don’t Know Can Hurt Your Career” © 2008 by CATALYST
  57. 57. Volunteer For High Profile Projects, Assignments & Teams Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  58. 58. Who needs to see you? How can you make them notice?
  59. 59. Be Focused & Effective
  60. 60. Vilfredo Pareto - Italian engineer, sociologist, economist, political scientist, philosopher AKA: GENIUS!! All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  61. 61. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com 20% 80% 20% 80% Inputs Outputs
  62. 62. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  63. 63. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com Focus on those clients! Focus on rewarding these employees. 20% of bugs contribute to 80% of computer crashes: 20% of workers contribute 80% of results: Focus on fixing those bugs first. 20% of clients contribute 80% of revenue: What 20% of your inputs yield 80% of your results?
  64. 64. “Busy-ness” is the enemy Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  65. 65. “Pathological Volunteerism” Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  66. 66. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com Data expands to fill the space available for storage.
  67. 67. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  68. 68. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com Parkinson’s Law * “Work expands so as to fill the time available for its completion.”
  69. 69. Studies show that if you LIMIT the time available for a task, you REDUCE the amount of time that task takes AND improve results! Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 AKA: “The Vacation Phenomenon”
  70. 70. “Treat every day like it's the day before vacation, and you will get more work done!” - Zig Ziglar Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  71. 71. If you FIRST determine what your “hard limits” are in terms of TIME, you will be more focused and produce BETTER results in the (shorter) time you allot. All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
  72. 72. Be Aware
  73. 73. Mirror Neurons
  74. 74. I want What do they want?
  75. 75. 10 minutes to learn... A lifetime to master
  76. 76. rubies sapphires DIRECTORS PROMOTERS emeralds ANALYZERS pearls NURTURERS FASTpaceRELAXEDpace TASK-oriented PEOPLE-oriented
  77. 77. 1 Eye contact is the most basic form of human interaction... even newborns do it
  78. 78. Be Connected
  79. 79. Everyone needs cheerleaders & mentors. Who are yours? Do they know where you want to go, what you want to do?
  80. 80. Let’s Brag (Activity) Copyright 2013 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  81. 81. PS - Gettng OTHERS to brag about you is way more effective than bragging about yourself.... Copyright 2013 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  82. 82. 8 Be’s 1. Be Authentic 2. Be Unique 3. Be Top-Of-Mind 4. Be Shameless 5. Be The Expert 6. Be Focused & Effective 7. Be Aware 8. Be Connected Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
  83. 83. A-ha’s & Commitments Copyright 2013 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 A goal is a promise you make to yourself, not a dream you’d “like” to reach.
  84. 84. Or just Google me! MichelleVillalobos.com
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