Build Your Personal Brand

You: The Brand

with
Michelle Villalobos
(vee - ya - low - bos )

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We ALL have a personal brand.
Purposeful or accidental, decided by you,
or decided by those around you...
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It’s the
difference
between
this...

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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...and this:

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It’s“one-hit-
1

wonder” vs.
longevity

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In-demand vs.
widely available

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

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known
vs.
unknown


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“top of mind”

Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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• talk show host?
• home & entertaining expert?
• dog trainer?
• child-care expert?
• martyr?
• satanic rocker?
• dirty politician?

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It’s not WHAT you know.
It’s not even WHO you know.
It’s who knows YOU.

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How do people describe you...
when you’re not in the room?

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People LOVE
talking about
other people,
are you
MANAGING
what they’re
saying about
YOU?

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Are you known
for where you’re GOING
or where you’ve BEEN?
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How YOU can do it.
But before we start... a
little something to get you
pumped up!

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http://www.youtube.com/watch?v=qR3rK0kZFkg
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“what-the-heck-is-
2
she-doing-with-the-
money-we-spent-on-
her-education”
years
“intellectual” years
the “oye gringa” years
“I’m-not-hispanic”
years

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So I quit...
and ventured out.

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Fast Forward 5 Years...

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Business
Is
incoming

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I’m considered an
expert in my field

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I work with people I love

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Online
Branding
Email
Marketing

Social
In-Person Networking Media
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Step 1. Get CLEAR about who
you are, what your PURPOSE is,
and what you WANT out of
your career... and your life.

38

1

Are you on your path?
Gut check time.
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Do you love
what you’re
doing right
now?

Image: Michal Marcol /
FreeDigitalPhotos.net
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Are you bringing
your “A Game?”
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Begin with the end in mind...
What will your life look like in 3 years?
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What kind of
work do you
want to be
doing?
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Who do you want to
be doing it for?

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Who will
you be
doing it
with?

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How do you
want to work?

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Do you want to
travel for work?
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Really think about the kind of
WORK you want to do, and
the kind of environment in
which you want to do it.

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What goals or milestones can you identify?

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Remember
your hobbies
and passions
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Do you like to be alone?
Surrounded by people?

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Where do you want to BE?

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What kind
of lifestyle
do you
want to
maintain?

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What’s your
risk tolerance?

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Who ARE
you REALLY?

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2
this is what
people SEE
HOW YOU LIVE
What you say
& do

WHAT YOU WANT
Future Goals &
Objectives

WHAT YOU BELIEVE IN
Principles & Values this is what
determines
WHY ARE YOU HERE? your brand
Purpose

WHO ARE YOU?
Innate Passions,
Talents & Interests

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the
Passions PITs Talents

- love to do - physical
- as a kid Interests - “brainy”
- how about what - empathetic
you hate doing?
- relationship-
- the shows you building
watch
- the books you read
- the things you love
doing - even though
you don’t get paid

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Call your MOM!!
Trust me...
she remembers.

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Get clear about
Who you ARE,
what you OFFER
& Who NEEDS you most

= POSITIONING STATEMENT

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“Professional speaker, trainer &
consultant on Personality
Marketing - how to cut through
the clutter, capture attention
& create opportunities in an age
of virtual relationships, information
overload & ADD.”

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Pos itioning
Sta tement
E xercise

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Positioning Statement Exercise:
What do you want to be
TOP OF MIND for?
Write a positioning
statement for that.

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Step 2. Own your name

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“in 30-seconds or less”

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Start with a “baseline”


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Monitor

http://www.google.com/alerts
1


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1


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Deploy!!


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Own Your Name

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87

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Claim ALL profiles
wherever you can...

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put your name on everything
you put onto the internet.

2


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Start with the easy stuff

1


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Choose your key words
What do you want to be top of mind for?

“Fine Art & Wedding Photography in Miami”

Luxury safety, security & Private yoga
locksmith services in South Florida instruction in North Miami
Beach

One of Miami’s top criminal defense attornies - the one
other lawyers call when they get in trouble

Relationship expert
Hypnotist specializing in
specializing in helping single
weight-loss, quitting smoking and
women in Miami find the
reducing stresss
love of their dreams

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IDEA: Create a personal one-page website
with simple links to anything - from the
obvious (your LinkedIn Profile, your
Facebook Profile) to the not-so-obvious -
the companies you’ve worked for, your
hobbies, a picture of you on Flickr running
a marathon... Get creative & be authentic.

http://www.Flavors.me. Free accounts available
but not very functional) or upgrade for $20/year.
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http://www.Flavors.me. Free accounts available
but not very functional) or upgrade for $20/year
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Share
your
expertise

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Step 3. Look the part

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Standing out – appropriately – from
the crowd helps you stay top of
mind. Look UP at the top people in
your field and get inspired by them.
Then add your own twist.

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Body Language
• Eye contact
• Body language
social is the new • Clothes
• Neatness
business • Expression
• Attitude
• “Props”
• Greeting/handshake
• Striking up rapport

5


112

What to watch out for.

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• Unequal distribution of eye
contact

social is the new •
•
Arms/hands/fidgeting
Unhappy/angry “resting

business
•
face”
Smile-talking (it feels fake)
• Personal space / proximity
• Leaning in
• Other people around you

5


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Most people don’t make
enough eye contact.
(Are constantly on your BlackBerry?)

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1
Eye contact is the
most basic form of
human interaction...
even newborns do it

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1

Does your
body
language
say “I’m too
busy for
you”? That’s
one surefire
way to turn
people off...

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Handshakes establish equality
between two people.

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No limp handshakes, please...

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And while we’re at it, no dainty
“fingertip” handshakes either.

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Step 4. Build
Your Network

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download at:
www.MichelleVillalobos.com

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Create
ALLIANCES &
PARNERSHIPS

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Gather a personal “board of advisors”

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Relationship Killers

• lack of contact
• one-sidedness
• self-interest
• neglect

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Relationship Growers

• availability
• contact
• trust
• listening
• honesty
• mutual benefit

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the 7 habits of highly
connected people

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download at:
www.MichelleVillalobos.com

134

Step 5.
Communicate Powerfully

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The way you say things is,
like, important?

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Do you ask for
permission to
speak up?

Can I ask a question?

I just want to add one thing

Would you mind if I said
something?

I have an idea I’d like to
share, if you don’t mind

May I add something?
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Do you start your sentences
with “I” – as in, “I think that”
or “I feel that...”?

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blame you for issues
that aren’t yours childish

not effective
leadership (it’s
not about you)
“I” often leads to
“psychobabble”

takes focus off the facts
* How To Say It For Women
Phyllis Mindell, Ed.D.
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“I don’t have enough time to complete that job”
“For the job to be done right, it requires more time”

“I like the way you closed that deal”
“Well done on that deal”

“I noticed that the ofﬁce wasn’t cleaned up”
“The office wasn’t cleaned up last night”
“You forgot to send me that email”
“I didn’t receive your email”

“I feel good about this project”
“This project will be great for business”

* How To Say It For Women Phyllis Mindell, Ed.D.
142

“blah, blah, blah...”
“Be in the moment...
“present...” “The Secret...”
“The Law of Attraction”
“psychobabble,”
rambling & “I feeeeel...”
nervous chatter

and... and... and...
“I’m suuuuch an Aquarius (giggle)”

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delete words that
don’t add value

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instead try

“um” pausing
passive voice active voice
“feel” stating the facts
“I” 3rd person
fillers pauses

145

only
just “Hedges”
you know
really
in my opinion
sort of
kind of
apparently
I’m not an expert, but
I may not be qualified, but
but
maybe
I guess

146

“I may be wrong but what if
we try a new approach? I was
thinking, you know, maybe we could,
um, find a partner or something, you know
to help us grow our mailing list. Maybe I could
call a few people that I know. I don’t know,
what do you think?” kie josiuel lk asj kdi ko
oudu lki, reit kci,wii, oieru iyd klkea loi leoop ncke
adlfjad ieu loo keuu eioci klle leyuc ckelk lke
as eec eae ree clkj elkj sld fkjds adlk fja....

too passive
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“That idea is no good,
forget it. We should find a
partner and tap into their
list. I know a few and I will
start calling as soon as we
finish.”

aggressive
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“One way to grow a list is
to partner with others and
offer a benefit in return. I
know a few I can call.
Thoughts?”

just right
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Step 6. Promote Yourself

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Volunteer For
High Profile Projects,
Assignments & Teams

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How do you
respond to
compliments?
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Step 7. Find A Mentor
(or mentors)

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Everyone
needs
cheerleaders

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Step I: Dig Deep: Who are you? Why are
you here, what do you want?

Step 2: Own your name.

Step 3: Look the part.

Step 4: Craft your story.

Step 5: Build your network.

Step 6: Communicate regularly
& authentically

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Top Of MIND Exercise:
What are 5 things you
could do right away to become
“top-of-mind” for that?

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Want More?
Free Mini Personal
Branding Course

162

Or ju st Goog le me!

MichelleVillalobos.com

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Build Your Personal Brand

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