"You: The BRAND" - Michelle Villalobos presentation to American Express Technologies, 2011

You: The Brand with Michelle Villalobos (vee - ya - low - bos ) 1

We ALL have a personal brand.Purposeful or accidental, decided by you, or decided by those around you... 2

It’s thedifference between this... Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 3

It’s“one-hit- 1wonder” vs.longevity 5

It’s not WHAT you know.It’s not even WHO you know. It’s who knows YOU. 10

How do people describe you...when you’re not in the room? 11

People LOVEtalking aboutother people,are youMANAGINGwhat they’resaying aboutYOU? 12

Are you knownfor where you’re GOINGor where you’ve BEEN? 13

How YOU can do it. But before we start... alittle something to get you pumped up! 14

http://www.youtube.com/watch?v=qR3rK0kZFkg 15

My story. 16

“what-the-heck-is- 2 she-doing-with-the- money-we-spent-on- her-education” years “intellectual” years the “oye gringa” years“I’m-not-hispanic” years 17

So I quit...and ventured out. 20

uh-oh. 21

Fast Forward 5 Years... 24

Now. 25

BusinessIsincoming 28

I’m considered anexpert in my field 29

I work with people I love 30

How I did it. 33

Online Branding Email Marketing SocialIn-Person Networking Media 34

OnlineEfforts 35

Networking 37

1Are you on your path? Gut check time. 39

Do you love what you’re doing right now?Image: Michal Marcol / FreeDigitalPhotos.net 40

Are you bringingyour “A Game?” 41

Begin with the end in mind...What will your life look like in 3 years? 42

What kind ofwork do you want to be doing? 43

Who do you want tobe doing it for? 44

Who willyou bedoing it with? 45

How do youwant to work? 47

Do you want totravel for work? 49

Really think about the kind of WORK you want to do, and the kind of environment in which you want to do it. 51

What goals or milestones can you identify? 52

Rememberyour hobbiesand passions 53

Do you like to be alone?Surrounded by people? 60

Where do you want to BE? 61

What kindof lifestyle do you want tomaintain? 62

What’s yourrisk tolerance? 63

Discussion 64

Who AREyou REALLY? 65

2this is whatpeople SEE HOW YOU LIVE What you say & do WHAT YOU WANT Future Goals & Objectives WHAT YOU BELIEVE IN Principles & Values this is what determines WHY ARE YOU HERE? your brand Purpose WHO ARE YOU? Innate Passions, Talents & Interests 72

the Passions PITs Talents - love to do - physical - as a kid Interests - “brainy”- how about what - empathetic you hate doing? - relationship- - the shows you building watch - the books you read - the things you love doing - even though you don’t get paid 73

Call your MOM!! Trust me...she remembers. 74

“Professional speaker, trainer & consultant on Personality Marketing - how to cut through the clutter, capture attention& create opportunities in an ageof virtual relationships, information overload & ADD.” 76

Pos itioning Sta tement E xercise 77

Positioning Statement Exercise:What do you want to be TOP OF MIND for? Write a positioning statement for that. 78

“in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 80

Choose your key wordsWhat do you want to be top of mind for? “Fine Art & Wedding Photography in Miami” Luxury safety, security & Private yoga locksmith services in South Florida instruction in North Miami Beach One of Miami’s top criminal defense attornies - the one other lawyers call when they get in trouble Relationship expert Hypnotist specializing in specializing in helping single weight-loss, quitting smoking and women in Miami find the reducing stresss love of their dreamsCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 96

IDEA: Create a personal one-page website with simple links to anything - from the obvious (your LinkedIn Profile, yourFacebook Profile) to the not-so-obvious - the companies you’ve worked for, yourhobbies, a picture of you on Flickr running a marathon... Get creative & be authentic. http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year. 97

http://www.Flavors.me. Free accounts availablebut not very functional) or upgrade for $20/year 98

Share yourexpertise 103

Standing out – appropriately – from the crowd helps you stay top of mind. Look UP at the top people inyour field and get inspired by them. Then add your own twist. 106

Body Language • Eye contact • Body language social is the new • Clothes • Neatness business • Expression • Attitude • “Props” • Greeting/handshake • Striking up rapport 5Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 112

What to watch out for. 113

• Unequal distribution of eye contact social is the new • • Arms/hands/fidgeting Unhappy/angry “resting business • face” Smile-talking (it feels fake) • Personal space / proximity • Leaning in • Other people around you 5Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 114

Most people don’t make enough eye contact.(Are constantly on your BlackBerry?) 115

1 Eye contact is the most basic form ofhuman interaction...even newborns do it 116

1 Does your body languagesay “I’m too busy foryou”? That’s one surefire way to turnpeople off... 117

Handshakes establish equality between two people. 119

No limp handshakes, please... 120

And while we’re at it, no dainty “fingertip” handshakes either. 121

Step 4. BuildYour Network 123

Networking 124

download at:www.MichelleVillalobos.com 126

CreateALLIANCES &PARNERSHIPS 127

Gather a personal “board of advisors” 129

Relationship Killers• lack of contact• one-sidedness• self-interest• neglect 130

Relationship Growers • availability • contact • trust • listening • honesty • mutual benefit 131

the 7 habits of highly connected people 132

download at:www.MichelleVillalobos.com 134

Step 5.Communicate Powerfully 135

The way you say things is, like, important? 136

Do you ask for permission to speak up? Can I ask a question?I just want to add one thing Would you mind if I said something? I have an idea I’d like to share, if you don’t mind May I add something? 137

Do you start your sentenceswith “I” – as in, “I think that” or “I feel that...”? 138

blame you for issues that aren’t yours childish not effectiveleadership (it’snot about you) “I” often leads to “psychobabble” takes focus off the facts * How To Say It For Women Phyllis Mindell, Ed.D. 139

“you” 140

“feel” 141

“I don’t have enough time to complete that job”“For the job to be done right, it requires more time” “I like the way you closed that deal” “Well done on that deal” “I noticed that the ofﬁce wasn’t cleaned up” “The office wasn’t cleaned up last night” “You forgot to send me that email” “I didn’t receive your email” “I feel good about this project” “This project will be great for business” * How To Say It For Women Phyllis Mindell, Ed.D. 142

“blah, blah, blah...” “Be in the moment... “present...” “The Secret...” “The Law of Attraction” “psychobabble,” rambling & “I feeeeel...” nervous chatter and... and... and...“I’m suuuuch an Aquarius (giggle)” 143

delete words that don’t add value 144

instead try “um” pausingpassive voice active voice “feel” stating the facts “I” 3rd person fillers pauses 145

only just “Hedges” you know really in my opinion sort of kind of apparently I’m not an expert, butI may not be qualified, but but maybe I guess 146

“I may be wrong but what if we try a new approach? I was thinking, you know, maybe we could, um, find a partner or something, you knowto help us grow our mailing list. Maybe I could call a few people that I know. I don’t know, what do you think?” kie josiuel lk asj kdi ko oudu lki, reit kci,wii, oieru iyd klkea loi leoop ncke adlfjad ieu loo keuu eioci klle leyuc ckelk lke as eec eae ree clkj elkj sld fkjds adlk fja.... too passive 147

“That idea is no good, forget it. We should find a partner and tap into theirlist. I know a few and I willstart calling as soon as we finish.” aggressive 148

“One way to grow a list isto partner with others and offer a benefit in return. I know a few I can call. Thoughts?” just right 149

Step 6. Promote Yourself 151

Volunteer For High Profile Projects,Assignments & Teams 153

How do yourespond tocompliments? 154

Step 7. Find A Mentor (or mentors) 157

Everyone needscheerleaders 158

Step I: Dig Deep: Who are you? Why are you here, what do you want? Step 2: Own your name. Step 3: Look the part. Step 4: Craft your story. Step 5: Build your network. Step 6: Communicate regularly & authentically 159

Top Of MIND Exercise: What are 5 things youcould do right away to become “top-of-mind” for that? 160

Committments. 161

Want More?Free Mini Personal Branding Course 162

Or ju st Goog le me! MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 163

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"You: The BRAND" - Michelle Villalobos presentation to American Express Technologies, 2011

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"You: The BRAND" - Michelle Villalobos presentation to American Express Technologies, 2011 Presentation Transcript