You: The BRAND - Michelle Villalobos presentation to American Express Technologies, 2011

You: The Brand with Michelle Villalobos (vee - ya - low - bos )

We ALL have a personal brand.Purposeful or accidental, decided by you, or decided by those around you...

It’s thedifference between this... Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

It’s“one-hit- 1wonder” vs.longevity

It’s not WHAT you know.It’s not even WHO you know. It’s who knows YOU.

How do people describe you...when you’re not in the room?

People LOVEtalking aboutother people,are youMANAGINGwhat they’resaying aboutYOU?

Are you knownfor where you’re GOINGor where you’ve BEEN?

How YOU can do it. But before we start... alittle something to get you pumped up!

My story.

“what-the-heck-is- 2 she-doing-with-the- money-we-spent-on- her-education” years “intellectual” years the “oye gringa” years“I’m-not-hispanic” years

So I quit...and ventured out.

uh-oh.

Fast Forward 5 Years...

BusinessIsincoming

I’m considered anexpert in my field

I work with people I love

How I did it.

PersonalBranding

Online Branding Email Marketing SocialIn-Person Networking Media

OnlineEfforts

1Are you on your path?

Do you love what you’re doing right now?Image: Michal Marcol / FreeDigitalPhotos.net

Who AREyou REALLY?This is where I hadto spend the bulk of my Personal Branding efforts

2this is whatpeople SEE HOW YOU LIVE What you say & do WHAT YOU WANT Future Goals & Objectives WHAT YOU BELIEVE IN Principles & Values this is what determines WHY ARE YOU HERE? your brand Purpose WHO ARE YOU? Innate Passions, Talents & Interests

the Passions PITs Talents - love to do - physical - as a kid Interests - “brainy”- how about what - empathetic you hate doing? - relationship- - the shows you building watch - the books you read - the things you love doing - even though you don’t get paid

Call your MOM!! Trust me...she remembers.

“Leading expert in & professionalspeaker on Personality Marketing - the latest trend in cutting through the clutter, capturing attention & engaging audiences in an ageof virtual relationships, information overload & ADD.”

PositioningStatement Exercise

Positioning Statement Exercise:What do you want to be TOP OF MIND for? Write a positioning statement for that.

Top Of MIND Exercise: What are 5 things youcould do right away to become “top-of-mind” for that?

Choose your key wordsWhat do you want to be top of mind for? “Fine Art & Wedding Photography in Miami” Luxury safety, security & Private yoga locksmith services in South Florida instruction in North Miami Beach One of Miami’s top criminal defense attornies - the one other lawyers call when they get in trouble Relationship expert Hypnotist specializing in specializing in helping single weight-loss, quitting smoking and women in Miami find the reducing stresss love of their dreamsCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

IDEA: Create a personal one-pagewebsite with simple links to anything - from the obvious (your LinkedIn Profile, your Facebook Profile) to the not-so- obvious - the companies you’ve worked for, your hobbies, a picture of you on Flickrrunning a marathon... Get creative & be authentic. http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year.

Share yourexpertise

Standing out – appropriately – from the crowdhelps you stay topof mind. Look UP at the top people in your field and get inspired by them.Then add your own twist.

4. BuildYour Network

Networking

download at:www.MichelleVillalobos.com

CreateALLIANCES &PARNERSHIPS

Gather a personal “board of advisors”

Relationship Killers• lack of contact• one-sidedness• self-interest• neglect

Relationship Growers • availability • contact • trust • listening • honesty • mutual benefit

the 7 habits of highly connected people

download at:www.MichelleVillalobos.com

5. Volunteer For High ProfileProjects, Assignments & Teams

“Companies with the most women in senior management positions had a 35% higher return on equity and a34% higher return to shareholders.” – Catalyst Study * Lois P. Frankel, PhD

Case Studies

Step I: Dig Deep: Who are you? Why are you here, what do you want? Step 2: Own your name. Step 3: Look the part. Step 4: Craft your story. Step 5: Build your network. Step 6: Communicate regularly & authentically

Want More?Free Mini Personal Branding Course

Committments.

Or ju st Goog le me! MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

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You: The BRAND - Michelle Villalobos presentation to American Express Technologies, 2011

by Michelle Villalobos on Dec 08, 2011

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You: The BRAND - Michelle Villalobos presentation to American Express Technologies, 2011 — Presentation Transcript