"You The (Online) Brand" by Michelle Villalobos, delivered at the Women's Success Summit III

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Google is the new resume. If people can't find you there... or if what they see doesn't represent you well, you're missing out on opportunities, clients, promotions and credibility. Learn how to "own …

Google is the new resume. If people can't find you there... or if what they see doesn't represent you well, you're missing out on opportunities, clients, promotions and credibility. Learn how to "own your name" so that when people look you up... they see a WHOLE BUNCH of exactly what you want them to see. Created by Michelle Villalobos, personal branding strategist & professional speaker.

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  • 1. YOU: The ONLINE BrandThe Own-Your-Name, Build-Your- Reputation & Pull-Jobs-And- Opportunities-To-You Program Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 1
  • 2. what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 2
  • 3. between thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 3
  • 4. and this?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 4
  • 5. branded vs. brand-lessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 5
  • 6. pick vs runt Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 6
  • 7. push vs. pullCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 7
  • 8. in-demand vs widely availableCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 8
  • 9. known vs unknownCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 9
  • 10. 1one-hit-wondervs. longevity 10
  • 11. it’s all branding - whether purposeful or accidental, decided by you, or decided by your audienceCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 11
  • 12. what’s the point of all this branding?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 12
  • 13. “top of mind”Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 13
  • 14. • talk show host?• home & entertaining expert?• dog trainer?• child-care expert?• martyr?• satanic rocker?• dirty politician? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 14
  • 15. “small isthe newbig”Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 15
  • 16. what would you advise Tiger to do?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 16
  • 17. social is the new It’s Not Who You Know... business YOU: It’s Who KnowsCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 17
  • 18. so how do you do it? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 18
  • 19. over 76,000,000 views *at last count 19
  • 20. A Quick Primer “in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 20
  • 21. Step 1: Monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 21
  • 22. Step 1: Monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 22
  • 23. Step II: Take a “baseline”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 23
  • 24. Step II: Take a “baseline”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 24
  • 25. Step III: Define your brand YOU: The BRAND Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 25
  • 26. WHAT do I DO? WHO do I do it FOR? HOW am I UNIQUE? (WHERE do I do it?) = YOU: The BrandCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 26
  • 27. Some of you may have to do extra work & soul- searching here... Who Am I? Why Am I Here?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 27
  • 28. Having trouble with this part? Go deeper. Try writing a personal mission statement (download the guide from my website)Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 28
  • 29. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 29
  • 30. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 30
  • 31. Step IV: Own Your NameCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 31
  • 32. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 32
  • 33. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 33
  • 34. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 34
  • 35. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 35
  • 36. claim ALL profiles wherever you can...Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 36
  • 37. put your name on everything you put onto the internet. 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 37
  • 38. start with the easy stuff 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 38
  • 39. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 39
  • 40. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 40
  • 41. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 41
  • 42. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 42
  • 43. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 43
  • 44. put your name EVERYWHERE – with that brand you choseCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 44
  • 45. Step V: Choose your key words (& keywords) Remember: What do you want to be top of mind for? “Fine Art & Wedding Photography in Miami” Luxury safety, Private yoga security & locksmith services in instruction in North Miami South Florida Beach One of Miami’s top criminal defense attornies - the one other lawyers call when they get in trouble Relationship experts specializing in helping Hypnotist specializing in single women in Miami find the losing weight, quitting smoking and love of their dreams reducing stresssCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 45
  • 46. Step VI: ShowYour FaceCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 46
  • 47. By the way... that doesn’tmean BORING.In fact, having some “flair” will make youmemorable AND approachable. 47
  • 48. Email Signatures Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 48
  • 49. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 49
  • 50. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 50
  • 51. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 51
  • 52. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 52
  • 53. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 53
  • 54. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 54
  • 55. 55
  • 56. for anything visualCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 56
  • 57. 57
  • 58. VII. Deploy 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 58
  • 59. Have an online “home base”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 59
  • 60. blogs are super easy blogger vs. wordpress?http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html 60
  • 61. IDEA: Create a personal one-pagewebsite with simple links to anything - from the obvious (your LinkedIn Profile, your Facebook Profile) to the not-so- obvious - the companies you’ve worked for, your hobbies, a picture of you on Flickrrunning a marathon... Get creative & be authentic. http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year. 61
  • 62. 1 62
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  • 66. 66
  • 67. post value (& associate it with your NAME!! graphic artist? musician? free screensavers music downloads writer? articles performer? other? how-tos value youtube videos artist? lawyer? time-lapse video debates/arguments teacher? slideshows, video instruction 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2 67
  • 68. 68
  • 69. write articles 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 69
  • 70. “YouTube 2nd most surpasses Yahoo as popular se world’s arch engin e!” 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 70
  • 71. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 71
  • 72. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 72
  • 73. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 73
  • 74. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 74
  • 75. post value (include your NAME & keywords!) 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 75
  • 76. need content?http://www.google.com/reader 76
  • 77. 77
  • 78. stop talking about what you can/should/will do, just do it, record it, then link to it!Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 78
  • 79. 79
  • 80. i. worth spreadingii. spreadable 80
  • 81. 81
  • 82. 1 82
  • 83. how Marie Forleo got me• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Mens Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didnt He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish 2 83
  • 84. VIII: use social media 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 84
  • 85. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 85
  • 86. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 86
  • 87. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 87
  • 88. Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. Thats not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 88
  • 89. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 89
  • 90. facebook tips • be a person • use a great image – more personal – change it up • create lists to separate personal from work • be conversational, not promotional • entertain, educate or inform • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. • post things that will strike up conversationCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 90
  • 91. twitterBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 91
  • 92. 92
  • 93. REMEMBER: No one cares if youre: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous)By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 93
  • 94. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 94
  • 95. don’t self-promote listen, engage, observe, educate, inform, entertain, ask, relate, inspire, converse...By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 95
  • 96. follow people in your industry, people you admire, people you like – not just anyone so that they’ll follow you backBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 96
  • 97. for more in-depth ideas/ info, download Twittorial & Top 10 Tips for New Tweeps from Slideshare: http:// www.slideshare.net/ michellevillalobosBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 97
  • 98. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 98
  • 99. 1 99
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  • 104. recap: where to start 1. set google alerts (it feels good) 2. strong brand, establish your name & key words 3. fill out key profiles (easy stuff first) 4. show your face! choose profile pics wisely - like logo! 5. establish a home base - even if it’s a blog 6. pick one way to deliver value (regularly) 7. email marketing (i.e., Constant Contact) - need to capture emails somehow 8. be patient & consistent 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 104
  • 105. write down ONE thing you will do – todayCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 105
  • 106. 2 106
  • 107. want more? www.MichelleVillalobos.com To refer Michelle a speaking engagement, please contact: Jessica Lurie (888) 531-3830 jessica@mivistainc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 107