"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle

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Learn how to take that pile of business cards and turn it into BUSINESS!

Learn how to take that pile of business cards and turn it into BUSINESS!

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  • 1. Stop Drowning In Business Cards! Michelle Villalobos (vee - ya - LOW - bos) All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
  • 2. Start Turning Business Cards Into Business All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 2
  • 3. does your “system” look like this? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 3
  • 4. challenges? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 4
  • 5. WHY? • no system to process/maintain • high volume • 1-to-1 follow up • wasting time • lack of focus • unqualified contacts • push rather than pull All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 5
  • 6. objectives • how to maximize results from networking • address most common challenges • identify strategies to keep contacts “warm” • plan for lead generation • identify “capture” methods All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 6
  • 7. 1 relationship models: one-to-one one-to-many
  • 8. stop drowning model - to- one one clients “percolates” become com community up to leads mu nica feedte bac k extend
  • 9. from contact to client 1. capture (“Networking Like A Pro” - Ivan Misner) 2. input & organize 3. follow up/maintain to generate regular leads All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 9
  • 10. i. capture the value piece All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 10
  • 11. ii. capture Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 12. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 13. introductions All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 13
  • 14. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 14
  • 15. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 15
  • 16. write an article 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 17. 1
  • 18. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 18
  • 19. 1
  • 20. 1
  • 21. 1
  • 22. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 22
  • 23. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 24. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 25. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 26. (activity) what value piece(s) could you quickly & easily offer to capture your ideal target? 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 27. universal concerns • pain • money what matters • happiness to your • health ideal client? • time All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 28
  • 28. ii. input & organize (the process piece) 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 29. web (manual) (manual) (auto-sync) (auto-sync) (auto) All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com ✉ 30
  • 30. what’s your process? (map it out) Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 31. • batch • automate • outsource will work FREE! • delegate All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 32
  • 32. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 33
  • 33. categorize (what categories matter?) All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 34
  • 34. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 35
  • 35. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 36
  • 36. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 37
  • 37. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 38
  • 38. 39 All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
  • 39. iii. follow up/maintain the trust-building piece All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 42
  • 40. 1 you should know... • 82% more successful on/after 3rd contact • “7 touches” average • 4 touches in 10 days (leads)* • best is mix of contact methods * Duct Tape Marketing
  • 41. the cheapest, easiest, most effective way to keep a large audience engaged over time? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 44
  • 42. 1 email All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
  • 43. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 44. Marie Forleo’s emails • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Confidently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish 2
  • 45. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 48
  • 46. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 49
  • 47. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 50
  • 48. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 51
  • 49. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 50. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 51. slideshows 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 52. blog 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 53. stay informed (i.e., Google Reader)
  • 54. write articles 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 55. article “do’s” • title is everything - Communicate More Powerfully (Without Being a Bitch) - I’m Not Crazy, It’s Just My Personality Type • use numbers - The Perfect 10 in Sales,The First 10 Seconds,The Next 10 Minutes,10 Days Later - 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous • tell the benefit (not the process) - Lose 10 Pounds in 1 Day – Eating Everything You Want! - vs. How To Use Yoga & Crunches for 90 Minutes Every Day 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 56. 1 don’t like writing?
  • 57. maintenance strategies • be quick for first follow up (but batch & use system) • stay on top of your industry news & be a source of valuable info • entertain, educate or inform (or all three!) • focus on your ideal, you’ll lose people, it’s okay • you don’t have to write - there are other tools! • be human, be authentic • “Power of One” 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 58. (activity) what ongoing value could you quickly & easily provide to maintain your ideal target? 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 59. a quick note on social media 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 60. 1 old social is the new business Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 61. Be a person 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 62. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 63. committments • today? • this week? • this month? • in 3 months? • this year? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 70
  • 64. want this slideshow? i’ll email it to you if you fill out the feedback form ;) Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 65. www.MichelleVillalobos.com michelle@mivistainc.com (888) 531-3830 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.