Stop
                                         Drowning In
                                         Business
              ...
Start Turning
                                                        Business Cards
                                     ...
does your “system” look like this?




     All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. Al...
challenges?


All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
           ...
WHY?
• no system to process/maintain
• high volume
• 1-to-1 follow up
• wasting time
• lack of focus
• unqualified contact...
objectives

• how to maximize results from networking
• address most common challenges
• identify strategies to keep conta...
1


relationship models:

      one-to-one



     one-to-many
stop drowning model

              - to- one
          one              clients        “percolates”
                      ...
from contact to client
1. capture
  (“Networking Like A Pro” - Ivan Misner)

2. input & organize
3. follow up/maintain to
...
i. capture
                the value piece




All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc....
ii. capture




      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distr...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, vi...
introductions

All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
          ...
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
write an article




                                                                       1


Copyright 2007- 2009 Mivis...
1
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
1
1
1
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
1


      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Rep...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, vi...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, vi...
(activity)
what value piece(s) could
you quickly & easily offer to
capture your ideal target?

                           ...
universal concerns
• pain
• money                                                              what
                      ...
ii. input & organize
                 (the process piece)



                                                             ...
web


                                                                                   (manual)
         (manual)


    ...
what’s your process?
                             (map it out)



       Copyright Michelle Villalobos, Mivista Consulting...
• batch

          • automate

          • outsource                                                                      ...
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
categorize
   (what categories matter?)




All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. Al...
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
39
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                      ...
iii. follow up/maintain
   the trust-building piece


   All Content Copyright 2008, Michelle E.Villalobos, Mivista Consul...
1


       you should know...

•   82% more successful on/after 3rd contact
•   “7 touches” average
•   4 touches in 10 da...
the cheapest, easiest, most
effective way to keep a large
 audience engaged over time?



    All Content Copyright 2008, ...
1




                          email


All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Ri...
1


      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Rep...
Marie Forleo’s emails
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips!...
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
                         ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
slideshows




                                                                       1


Copyright 2007- 2009 Mivista, In...
blog




                                                                       1


Copyright 2007- 2009 Mivista, Inc. www...
stay informed
(i.e., Google Reader)
write articles




                                                                       1


Copyright 2007- 2009 Mivista...
article “do’s”
   • title is everything
     - Communicate More Powerfully (Without Being a Bitch)
     - I’m Not Crazy, I...
1

don’t like writing?
maintenance strategies
• be quick for first follow up (but batch & use system)
• stay on top of your industry news & be a s...
(activity)
 what ongoing value could
you quickly & easily provide to
 maintain your ideal target?

                       ...
a quick note on
                           social media


                                                                ...
1




                                                                 old
              social is the new business



Cop...
Be a person




                                                                       1


Copyright 2007- 2009 Mivista, I...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
committments
• today?
• this week?
• this month?
• in 3 months?
• this year?

      All Content Copyright 2008, Michelle E...
want this
                                        slideshow?
                                      i’ll email it to you
  ...
www.MichelleVillalobos.com
            michelle@mivistainc.com
                (888) 531-3830




          Copyright Mich...
"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle
"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle
"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle
"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle
"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle
"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle
"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle
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"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle

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Learn how to take that pile of business cards and turn it into BUSINESS!

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"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle

  1. 1. Stop Drowning In Business Cards! Michelle Villalobos (vee - ya - LOW - bos) All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
  2. 2. Start Turning Business Cards Into Business All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 2
  3. 3. does your “system” look like this? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 3
  4. 4. challenges? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 4
  5. 5. WHY? • no system to process/maintain • high volume • 1-to-1 follow up • wasting time • lack of focus • unqualified contacts • push rather than pull All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 5
  6. 6. objectives • how to maximize results from networking • address most common challenges • identify strategies to keep contacts “warm” • plan for lead generation • identify “capture” methods All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 6
  7. 7. 1 relationship models: one-to-one one-to-many
  8. 8. stop drowning model - to- one one clients “percolates” become com community up to leads mu nica feedte bac k extend
  9. 9. from contact to client 1. capture (“Networking Like A Pro” - Ivan Misner) 2. input & organize 3. follow up/maintain to generate regular leads All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 9
  10. 10. i. capture the value piece All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 10
  11. 11. ii. capture Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  12. 12. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  13. 13. introductions All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 13
  14. 14. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 14
  15. 15. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 15
  16. 16. write an article 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  17. 17. 1
  18. 18. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 18
  19. 19. 1
  20. 20. 1
  21. 21. 1
  22. 22. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 22
  23. 23. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  24. 24. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  25. 25. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  26. 26. (activity) what value piece(s) could you quickly & easily offer to capture your ideal target? 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  27. 27. universal concerns • pain • money what matters • happiness to your • health ideal client? • time All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 28
  28. 28. ii. input & organize (the process piece) 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  29. 29. web (manual) (manual) (auto-sync) (auto-sync) (auto) All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com ✉ 30
  30. 30. what’s your process? (map it out) Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  31. 31. • batch • automate • outsource will work FREE! • delegate All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 32
  32. 32. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 33
  33. 33. categorize (what categories matter?) All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 34
  34. 34. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 35
  35. 35. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 36
  36. 36. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 37
  37. 37. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 38
  38. 38. 39 All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
  39. 39. iii. follow up/maintain the trust-building piece All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 42
  40. 40. 1 you should know... • 82% more successful on/after 3rd contact • “7 touches” average • 4 touches in 10 days (leads)* • best is mix of contact methods * Duct Tape Marketing
  41. 41. the cheapest, easiest, most effective way to keep a large audience engaged over time? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 44
  42. 42. 1 email All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
  43. 43. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  44. 44. Marie Forleo’s emails • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Confidently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish 2
  45. 45. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 48
  46. 46. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 49
  47. 47. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 50
  48. 48. All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 51
  49. 49. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  50. 50. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  51. 51. slideshows 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  52. 52. blog 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  53. 53. stay informed (i.e., Google Reader)
  54. 54. write articles 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  55. 55. article “do’s” • title is everything - Communicate More Powerfully (Without Being a Bitch) - I’m Not Crazy, It’s Just My Personality Type • use numbers - The Perfect 10 in Sales,The First 10 Seconds,The Next 10 Minutes,10 Days Later - 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous • tell the benefit (not the process) - Lose 10 Pounds in 1 Day – Eating Everything You Want! - vs. How To Use Yoga & Crunches for 90 Minutes Every Day 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  56. 56. 1 don’t like writing?
  57. 57. maintenance strategies • be quick for first follow up (but batch & use system) • stay on top of your industry news & be a source of valuable info • entertain, educate or inform (or all three!) • focus on your ideal, you’ll lose people, it’s okay • you don’t have to write - there are other tools! • be human, be authentic • “Power of One” 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  58. 58. (activity) what ongoing value could you quickly & easily provide to maintain your ideal target? 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  59. 59. a quick note on social media 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  60. 60. 1 old social is the new business Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  61. 61. Be a person 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  62. 62. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  63. 63. committments • today? • this week? • this month? • in 3 months? • this year? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 70
  64. 64. want this slideshow? i’ll email it to you if you fill out the feedback form ;) Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  65. 65. www.MichelleVillalobos.com michelle@mivistainc.com (888) 531-3830 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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