"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle

WHY? • no system to process/maintain • high volume • 1-to-1 follow up • wasting time • lack of focus • unqualified contacts • push rather than pull All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 5

objectives • how to maximize results from networking • address most common challenges • identify strategies to keep contacts “warm” • plan for lead generation • identify “capture” methods All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 6

1 relationship models: one-to-one one-to-many

stop drowning model - to- one one clients “percolates” become com community up to leads mu nica feedte bac k extend

from contact to client 1. capture (“Networking Like A Pro” - Ivan Misner) 2. input & organize 3. follow up/maintain to generate regular leads All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 9

(activity) what value piece(s) could you quickly & easily offer to capture your ideal target? 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

universal concerns • pain • money what matters • happiness to your • health ideal client? • time All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 28

ii. input & organize (the process piece) 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

what’s your process? (map it out) Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

1 you should know... • 82% more successful on/after 3rd contact • “7 touches” average • 4 touches in 10 days (leads)* • best is mix of contact methods * Duct Tape Marketing

the cheapest, easiest, most effective way to keep a large audience engaged over time? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 44

Marie Forleo’s emails • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Conﬁdently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish 2

stay informed (i.e., Google Reader)

article “do’s” • title is everything - Communicate More Powerfully (Without Being a Bitch) - I’m Not Crazy, It’s Just My Personality Type • use numbers - The Perfect 10 in Sales,The First 10 Seconds,The Next 10 Minutes,10 Days Later - 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous • tell the beneﬁt (not the process) - Lose 10 Pounds in 1 Day – Eating Everything You Want! - vs. How To Use Yoga & Crunches for 90 Minutes Every Day 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

1 don’t like writing?

maintenance strategies • be quick for ﬁrst follow up (but batch & use system) • stay on top of your industry news & be a source of valuable info • entertain, educate or inform (or all three!) • focus on your ideal, you’ll lose people, it’s okay • you don’t have to write - there are other tools! • be human, be authentic • “Power of One” 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

(activity) what ongoing value could you quickly & easily provide to maintain your ideal target? 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

committments • today? • this week? • this month? • in 3 months? • this year? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 70

want this slideshow? i’ll email it to you if you ﬁll out the feedback form ;) Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

www.MichelleVillalobos.com michelle@mivistainc.com (888) 531-3830 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

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"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle

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"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle Presentation Transcript