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20 Ways To
Become A
Compelling
PUBLIC
SPEAKER
By
Michelle Villalobos
1
2
What do you
struggle with most?
3
What do you
struggle with most?
Fear
AnxietyContent
Development
Delivery Forgetting stuff
Lack of honest
feedback
4
Focus on 1 or 2 main issues.
Are they EMOTION-based
or SKILLS-based?
5
Share
6
1. Identify The
Outcome You Seek
7
8
Coping
With
Anxiety
& Fear
9
Are you focused on a
negative outcome?
10
Learn The Skills &
Practice Them!
11
2. Know Your
Audience
12
13
What’s
In
It
For
Me?
14
What’s their ?
15
How can
you help?
16
17
www.constantcontact.com/
index.jsp?
pn=mivistaconsulting
18
3. Plan Content
19
Traditional
Outline
20
Mindmaps
allow the brain
to work non-
linearly, which
is great for
the first
stages of
planning
21
22
getting exposure
for corporate
brands using
gifts, gimmicks,
and giveaways
23
choosing
products
designing
products
pricing
products
planning &
timing
the
printing
process
things to
watch out
for
the
printing
process
getting exposure
for corporate
brands using
gifts, gimmicks,
and giveaways
24
choosing
products
designing
products
pricing
products
planning &
timing
the
printing
process
things to
watch out
for
the
printing
process
getting exposure
for corporate
brands using
gifts, gimmicks,
and giveaways
internet
scams
shipping
charges
rush fees
setup
charges
bait &
switch
25
Now, put it in order.
26
1.Objectives Setting (10 minutes)
A.Why are you here?
B.What do you hope to have by the end of the day?
C.Where are you stuck?
D.What have you tried?
2.Strategy (1 hour)
A.Business Model
B.Sales Funnel
i. Chez Badeaux as an example
ii. Come up with each of their sales funnels
3.Identify Profitable Target (& How To Reach Them) (30 minutes)
A.Where to find them?
B.Idenitfy organizations
C.Where do they congregate?
D.How can you get in there?
E.What’s their PAIN? What can you teach them?
opening with WHY
is usually the
best way to go -
then get into
WHAT, and finally
HOW (but don’t
give it ALL away!)
...and so on.
27
1.WHY
• Position why it’s important
• What do they stand to LOSE vs. what they can GAIN
2.WHAT
• What you’re offering / teaching, the overview -
introduce any “mental shifts” here (i.e., “you’ll have to
change the way you think about talent”)
• Position with respect to VALUE and OUTCOMES not
process
3.HOW
• Teach what you’re going to teach
4.RECAP
• Highlights (VERY QUICKLY)
Easy Breezy Basic Structure
28
4. Understand The
Human Brain
29
30
Right
vs.
Left
Brain
31
32
33
StorySelling for Financial Advisors: HowTop Producers Sell
(Scott West & Mitch Anthony)
“...If you focus on logic,
numbers, reasons and rationale when
you sell, you’re putting half your
[audience’s] brain to sleep...”
[the half that makes decisions]
34
“Communication is the
transfer of emotion.”
– Seth Godin
35
5. Get into your
audience’s “right brain.”
36
Stories, Metaphors, Humor
Analogies & Visuals
37
example:
“Survival Of The Fittest,
blah, blah, blah, [long
explanation....]”
38
39
Google Image Search
40
41
YouTube Search
42
43
44
6. Interact
45
Confucious say...
“I hear, I forget. I see, I
remember. I do, I understand.”
46
47
48
Interaction
use popular references
people connect with
(Star Trek is a
personal fave)
49
Interview your audience
50
On PowerPoint
51
52
53
54
55
56
7. Delivery
57
58
1
59
60
Make Eye Contact
61
Engage Your Audience
62
63
Passion trumps Perfection
64
“Mirror
Neurons”
65
66
Microphones are Good
67
8. Look Like A Million Bucks
3
68
Your brand is
most readily
conveyed by
what you wear
(& how you
wear it). Make
sure it’s aligned
with your brand
when you are in
public, especially
when you’re
speaking!
69
By the way...
that doesn’t
mean BORING.
In fact, having
some “flair”
will make you
memorable AND
approachable.
Just make sure
it’s aligned with
who you are
and what your
target needs.
70
Remember, not
everyone needs
to love your
brand...
71
Inflection
72
Use Your Whole Body
73
Practice Gesturing
74
try:
“um”
“you know”
“ahhh”
“like”
...pausing
...rhetorical question
...dramatic pause
...drop altogether
instead of:
Eliminate Verbal Filler
75
only
just
you know
really
in my opinion
sort of
kind of
apparently
I’m not an expert, but
I may not be qualified, but
but
maybe
I guess
76
There’s an
app for that!
77
7. Tricks
78
Interview your audience
79
1. "Without Socrates,
we wouldn't have the
Socratic Method, the
greatest way of teaching
things known to man
(apart from juggling
chain saws.)"
80
81
Practice
over the
phone
first
82
83
84
Mirror, mirror
on the wall,
who’s the
best
presenter of
them all?
85
86
Practice. Practice. Practice.
87
Exercise
88
Public Speaking Intensive
Saturday, February 12th, 2011
Need more?
89

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