promote, market & sell
online... without selling your soul
  use low-cost or no-cost online tools to pull
  fans & busines...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, vi...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, vi...
what’s the difference?



      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Repr...
itʼs not who you know...
                 itʼs who knows you
   • internet = leverage
   • pull business
   • become known...
4


Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
so how do you do it?



      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprin...
so how do you do it?
• start with a strong brand
• be findable & ensure whatʼs there is good
• capture fans - the ones who ...
i. you: the brand

                                                                                            4


Copyrig...
(short & sweet)




                  (BPS, USP, BIS, blah-blah-blah)
                                                    ...
who am I?
                                                  why am I here?
                                               ...
ii. own your name

                                                                                            4


Copyrig...
pick your name
     •    Can you own your actual name?
     •    Is your name very common?
     •    Can you add a middle ...
name difficulties




                                                                                            3


Copyr...
stake your claim
                                                                     www.YourName.com




             ww...
iii. establish key
                        words & phrases


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.M...
to do (right now)
       • 3 - 5 words you want associated with your name
       • what do you want to be top of mind for?...
case study


                       Tracey Hagen Photography




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. w...
case study




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
case study




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
case study




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
case study
   “Tracey Hagen Photography”
                                                       vs.
     “Miami portrait p...
case study




                                                                                            4


Copyright 2...
case study




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
iv. put it everywhere

                                                                                            4


Cop...
what happens when
                      people Google you?



Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www....
go Google yourself!!



Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
also:
 gerrystecca.com                           saatchigallery.com.uk                            flickr.com
Copyright 2007...
how is this pull not push?

 • nowhere does he say “Iʼm the best”
 • no awards, news, etc. (unless you look)
 • the work s...
start with the easy stuff




                                                                                            ...
for anything visual




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Google maps




http://maps.google.com/ click put your
business on Google maps then add a listing
http://en.wikipedia.org/wiki/Wikipedia:Your_first_article
put your name on everything
           you put onto the internet.



                                                     ...
stand out!

                                                                                            1


Copyright 2007...
find ways to deliver value




                                                                                            ...
find ways to deliver value
                                                screensavers
   free music downloads            ...
need content?




http://www.google.com/reader
write articles




                                                                                            1


Copyrig...
don’t like writing?




                                                                                            1


Co...
monitor




                     http://www.google.com/alerts
                                                            ...
monitor




                     http://www.google.com/alerts
                                                            ...
monitor




                                                                                            1


Copyright 2007...
get interviewed




                                                                                            1


Copyri...
upload a media kit/bio

     •    photo
     •    background - short paragraphs
     •    images/samples - lots!
     •   ...
don’t hide


                                                                                            1


Copyright 200...
be a person




                                                                                            1


Copyright ...
Tracey Hagen Photography




                                                  Before
Copyright 2007- 2009 Mivista, Inc. w...
Tracey Hagen
  (photographed by Little’s Classic American Portraits)




Copyright 2007- 2009 Mivista, Inc. www.MivistaInc...
have a home base


                                                                                            1


Copyrig...
have a home base
have a home base
have a home base
have a home base
have a home base
have a home base
have a home base
links to your site are essential

•   ask friends
•   ask fans
•   find partners - preferably with big traffic!
•   get crea...
blogs are super easy




       blogger or wordpress?

http://pulsed.blogspot.com/2007/07/
   blogger-wordpress-chart.html
have a home base
link to it everywhere


don’t forget the http://
your home base


                                                                                            1


Copyright...
website evolution
                      case study

                                                                      ...
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1
1
1
1
1
exposure vs. leads


                     1
1
1
how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tip...
list growth
Start List   Growth                                                                                          T...
website basics
   • useful trumps cool                                               • check links:
   • “The Power of One...
maintain & manage
                     your brand


                                                                      ...
relationship models:




                                                                                               2
...
online relationship model

                                - to- one
                       one                           ...
1


Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
1


Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
1


Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
1


Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
1


Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
facebook tips
         • be a person
         • use a great image – more personal
         • create lists to separate
    ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
twitter

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s...
listen




By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart...
follow people in your
      industry, people you admire,
             people you like




By Michelle Villalobos. Copyrigh...
use an application
                              (i.e., Seesmic)




By Michelle Villalobos. Copyright 2009, All Rights Re...
deliver value: educate,
                    inform, entertain, or
                          ask, relate.




By Michelle V...
have a perspective
                           - a strong one...




By Michelle Villalobos. Copyright 2009, All Rights Res...
1 to 10 “promo-to-
                            value ratio”




By Michelle Villalobos. Copyright 2009, All Rights Reserve...
no one cares if you're:
                      sitting in traffic, just
                    woke up, going to bed,
         ...
publicly acknowledge
                               others




By Michelle Villalobos. Copyright 2009, All Rights Reserved...
give thanks!




By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your...
Here’s a
                                                                                  great
                         ...
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
to do



By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s...
own your name
     •   reveal yourself, be human, be authentic
     •   build trust, be market-oriented
     •   educate, ...
where to start
   1. establish your name & key words
   2. fill out key profiles using the above
   3. set google alerts (it...
be patient




                                                                                            2


Copyright 2...
thank you!


                                                                                            2


Copyright 200...
2


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
2


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
want more?
                                   Sign up for my network. Lots of free
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Promote, Market & Sell Online... Without Selling Your Soul
Promote, Market & Sell Online... Without Selling Your Soul
Promote, Market & Sell Online... Without Selling Your Soul
Promote, Market & Sell Online... Without Selling Your Soul
Promote, Market & Sell Online... Without Selling Your Soul
Promote, Market & Sell Online... Without Selling Your Soul
Promote, Market & Sell Online... Without Selling Your Soul
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Promote, Market & Sell Online... Without Selling Your Soul

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Promote, Market & Sell Online... Without Selling Your Soul

  1. 1. promote, market & sell online... without selling your soul use low-cost or no-cost online tools to pull fans & business to you (without shamelessly pushing, peddling or promoting yourself) Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  2. 2. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  3. 3. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  4. 4. what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  5. 5. itʼs not who you know... itʼs who knows you • internet = leverage • pull business • become known for something specific • connect with like-minded people on a large scale • charge higher prices • gain credibility (easier sales process) • increase perceived value in the marketplace • earn praise and recognition • become a celebrity in your field Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  6. 6. 4 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  7. 7. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  8. 8. so how do you do it? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  9. 9. so how do you do it? • start with a strong brand • be findable & ensure whatʼs there is good • capture fans - the ones who love you best • gather them in one place (at least) • deliver value to their lives in some way • provide an easy way for them to promote you • communicate regularly (no spam!) • create a process to grow your online audience • think exposure vs. leads Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  10. 10. i. you: the brand 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  11. 11. (short & sweet) (BPS, USP, BIS, blah-blah-blah) 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  12. 12. who am I? why am I here? what do I believe in? what value do I offer? for whom? how am I unique? = YOU: the brand Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  13. 13. ii. own your name 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  14. 14. pick your name • Can you own your actual name? • Is your name very common? • Can you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Consider your brand. • Coin a term/phrase. • Is geography a consideration? 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  15. 15. name difficulties 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  16. 16. stake your claim www.YourName.com www.YourNameSomething.com 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  17. 17. iii. establish key words & phrases Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  18. 18. to do (right now) • 3 - 5 words you want associated with your name • what do you want to be top of mind for? • keep in mind location, target audience • what are people looking for you looking for? • get into their heads • try Google keyword tool (type in your URL) • ask your clients/friends/outside perspective 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  19. 19. case study Tracey Hagen Photography Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  20. 20. case study Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  21. 21. case study Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  22. 22. case study Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  23. 23. case study “Tracey Hagen Photography” vs. “Miami portrait photographer who captures your personality with an artistic flair. Tracey can make you look great and create a piece of fine art to hang on your wall. Art photography for the people (and animals) who matter most!” 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  24. 24. case study 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  25. 25. case study Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  26. 26. iv. put it everywhere 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  27. 27. what happens when people Google you? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  28. 28. go Google yourself!! Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  29. 29. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  30. 30. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  31. 31. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  32. 32. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  33. 33. also: gerrystecca.com saatchigallery.com.uk flickr.com Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  34. 34. how is this pull not push? • nowhere does he say “Iʼm the best” • no awards, news, etc. (unless you look) • the work speaks for itself • people choose to engage (i.e., Facebook, Myspace) • other people promote for him • he makes himself findable Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  35. 35. start with the easy stuff 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  36. 36. for anything visual Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  37. 37. Google maps http://maps.google.com/ click put your business on Google maps then add a listing
  38. 38. http://en.wikipedia.org/wiki/Wikipedia:Your_first_article
  39. 39. put your name on everything you put onto the internet. 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  40. 40. stand out! 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  41. 41. find ways to deliver value 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  42. 42. find ways to deliver value screensavers free music downloads engage with you how-tos value entertainment time elapse video events slideshows 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2
  43. 43. need content? http://www.google.com/reader
  44. 44. write articles 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  45. 45. don’t like writing? 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  46. 46. monitor http://www.google.com/alerts 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  47. 47. monitor http://www.google.com/alerts 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  48. 48. monitor 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  49. 49. get interviewed 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  50. 50. upload a media kit/bio • photo • background - short paragraphs • images/samples - lots! • artist’s statement (?) • be real • align with your brand 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  51. 51. don’t hide 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  52. 52. be a person 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  53. 53. Tracey Hagen Photography Before Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  54. 54. Tracey Hagen (photographed by Little’s Classic American Portraits) Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  55. 55. have a home base 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  56. 56. have a home base
  57. 57. have a home base
  58. 58. have a home base
  59. 59. have a home base
  60. 60. have a home base
  61. 61. have a home base
  62. 62. have a home base
  63. 63. links to your site are essential • ask friends • ask fans • find partners - preferably with big traffic! • get creative (i.e., testimonials) • reciprocate • only choose if aligns with your brand • get listed (i.e., directories)
  64. 64. blogs are super easy blogger or wordpress? http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html
  65. 65. have a home base
  66. 66. link to it everywhere don’t forget the http://
  67. 67. your home base 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  68. 68. website evolution case study 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  69. 69. 2
  70. 70. 1
  71. 71. 1
  72. 72. 1
  73. 73. 1
  74. 74. 1
  75. 75. 1
  76. 76. 1
  77. 77. 1
  78. 78. 1
  79. 79. 1
  80. 80. 1
  81. 81. 1
  82. 82. 1
  83. 83. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  84. 84. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  85. 85. 1
  86. 86. 1
  87. 87. 1
  88. 88. 1
  89. 89. 1
  90. 90. exposure vs. leads 1
  91. 91. 1
  92. 92. 1
  93. 93. how Marie Forleo got me • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Confidently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish 2
  94. 94. list growth Start List Growth Total Week 4 Week 10 Week 20 Week 52 Size Rate Growth 4 10 20 52 100 1% 104 110 122 168 65% 500 1% 520 552 610 839 65% 1000 1% 1,041 1,105 1,220 1,678 65% 100 2% 108 122 149 280 166% 500 2% 541 609 743 1,400 166% 1000 2% 1,082 1,219 1,486 2,800 166% 100 5% 122 163 265 1,264 958% 500 5% 608 814 1,327 6,321 958% 1000 5% 1,216 1,629 2,653 12,643 958% 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  95. 95. website basics • useful trumps cool • check links: • “The Power of One” www.linkalarm.com • design = identity. • titles matter • type • 3-clicks • simple, clean • objective? • consistent theme • show your face • no auto-play music • have a personality • update often • video is awesome 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  96. 96. maintain & manage your brand 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  97. 97. relationship models: 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  98. 98. online relationship model - to- one one clients audience become becomes com fans leads mun feed icate bac k extend 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  99. 99. 1 Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
  100. 100. 1 Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
  101. 101. 1 Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
  102. 102. 1 Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
  103. 103. 1 Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
  104. 104. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  105. 105. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  106. 106. facebook tips • be a person • use a great image – more personal • create lists to separate • be conversational, not promotional • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  107. 107. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  108. 108. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  109. 109. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  110. 110. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  111. 111. twitter By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  112. 112. listen By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  113. 113. follow people in your industry, people you admire, people you like By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  114. 114. use an application (i.e., Seesmic) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  115. 115. deliver value: educate, inform, entertain, or ask, relate. By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  116. 116. have a perspective - a strong one... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  117. 117. 1 to 10 “promo-to- value ratio” By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  118. 118. no one cares if you're: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  119. 119. publicly acknowledge others By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  120. 120. give thanks! By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  121. 121. Here’s a great example of how to get people to unfollow you... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  122. 122. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  123. 123. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  124. 124. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  125. 125. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  126. 126. to do By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  127. 127. own your name • reveal yourself, be human, be authentic • build trust, be market-oriented • educate, entertain, inform • build trust by delivering value regularly • have a consistent theme, go narrow & deep • repeat that message • be social • listen first, listen most • put your name everywhere you post 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  128. 128. where to start 1. establish your name & key words 2. fill out key profiles using the above 3. set google alerts (it feels good) 4. profile picture 5. establish a home base - even if it’s a blog 6. capture people with an offer (value piece) 7. email marketing (i.e., Constant Contact) 8. pick one way to deliver value (regularly) 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  129. 129. be patient 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  130. 130. thank you! 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  131. 131. 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  132. 132. 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  133. 133. 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  134. 134. want more? Sign up for my network. Lots of free stuff! (Like this slideshow) www.MichelleVillalobos.com To work one-on-one with me: Call Jessica Lurie (305) 608-9455 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

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