Promote, Market & Sell Online... Without Selling Your Soul

promote, market & sell online... without selling your soul use low-cost or no-cost online tools to pull fans & business to you (without shamelessly pushing, peddling or promoting yourself) Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

itʼs not who you know... itʼs who knows you • internet = leverage • pull business • become known for something speciﬁc • connect with like-minded people on a large scale • charge higher prices • gain credibility (easier sales process) • increase perceived value in the marketplace • earn praise and recognition • become a celebrity in your ﬁeld Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

so how do you do it? • start with a strong brand • be ﬁndable & ensure whatʼs there is good • capture fans - the ones who love you best • gather them in one place (at least) • deliver value to their lives in some way • provide an easy way for them to promote you • communicate regularly (no spam!) • create a process to grow your online audience • think exposure vs. leads Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

who am I? why am I here? what do I believe in? what value do I offer? for whom? how am I unique? = YOU: the brand Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

pick your name • Can you own your actual name? • Is your name very common? • Can you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Consider your brand. • Coin a term/phrase. • Is geography a consideration? 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

to do (right now) • 3 - 5 words you want associated with your name • what do you want to be top of mind for? • keep in mind location, target audience • what are people looking for you looking for? • get into their heads • try Google keyword tool (type in your URL) • ask your clients/friends/outside perspective 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

case study “Tracey Hagen Photography” vs. “Miami portrait photographer who captures your personality with an artistic ﬂair. Tracey can make you look great and create a piece of ﬁne art to hang on your wall. Art photography for the people (and animals) who matter most!” 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

how is this pull not push? • nowhere does he say “Iʼm the best” • no awards, news, etc. (unless you look) • the work speaks for itself • people choose to engage (i.e., Facebook, Myspace) • other people promote for him • he makes himself ﬁndable Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

Google maps http://maps.google.com/ click put your business on Google maps then add a listing

http://en.wikipedia.org/wiki/Wikipedia:Your_ﬁrst_article

ﬁnd ways to deliver value screensavers free music downloads engage with you how-tos value entertainment time elapse video events slideshows 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2

need content? http://www.google.com/reader

upload a media kit/bio • photo • background - short paragraphs • images/samples - lots! • artist’s statement (?) • be real • align with your brand 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

have a home base

links to your site are essential • ask friends • ask fans • ﬁnd partners - preferably with big trafﬁc! • get creative (i.e., testimonials) • reciprocate • only choose if aligns with your brand • get listed (i.e., directories)

blogs are super easy blogger or wordpress? http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html

have a home base

link to it everywhere don’t forget the http://

exposure vs. leads 1

how Marie Forleo got me • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Conﬁdently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish 2

list growth Start List Growth Total Week 4 Week 10 Week 20 Week 52 Size Rate Growth 4 10 20 52 100 1% 104 110 122 168 65% 500 1% 520 552 610 839 65% 1000 1% 1,041 1,105 1,220 1,678 65% 100 2% 108 122 149 280 166% 500 2% 541 609 743 1,400 166% 1000 2% 1,082 1,219 1,486 2,800 166% 100 5% 122 163 265 1,264 958% 500 5% 608 814 1,327 6,321 958% 1000 5% 1,216 1,629 2,653 12,643 958% 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

website basics • useful trumps cool • check links: • “The Power of One” www.linkalarm.com • design = identity. • titles matter • type • 3-clicks • simple, clean • objective? • consistent theme • show your face • no auto-play music • have a personality • update often • video is awesome 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

online relationship model - to- one one clients audience become becomes com fans leads mun feed icate bac k extend 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

facebook tips • be a person • use a great image – more personal • create lists to separate • be conversational, not promotional • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

twitter By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

listen By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

follow people in your industry, people you admire, people you like By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

use an application (i.e., Seesmic) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

deliver value: educate, inform, entertain, or ask, relate. By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

have a perspective - a strong one... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

1 to 10 “promo-to- value ratio” By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

no one cares if you're: sitting in trafﬁc, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

publicly acknowledge others By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

give thanks! By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Here’s a great example of how to get people to unfollow you... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

to do By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

own your name • reveal yourself, be human, be authentic • build trust, be market-oriented • educate, entertain, inform • build trust by delivering value regularly • have a consistent theme, go narrow & deep • repeat that message • be social • listen ﬁrst, listen most • put your name everywhere you post 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

where to start 1. establish your name & key words 2. fill out key profiles using the above 3. set google alerts (it feels good) 4. profile picture 5. establish a home base - even if it’s a blog 6. capture people with an offer (value piece) 7. email marketing (i.e., Constant Contact) 8. pick one way to deliver value (regularly) 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

want more? Sign up for my network. Lots of free stuff! (Like this slideshow) www.MichelleVillalobos.com To work one-on-one with me: Call Jessica Lurie (305) 608-9455 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Promote, Market & Sell Online... Without Selling Your Soul

by Michelle Villalobos on Sep 25, 2009

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Promote, Market & Sell Online... Without Selling Your Soul — Presentation Transcript