Networking ROCKS Pinecrest Business Association - Michelle Villalobos

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7 Tips to Maximize Your Networking, Referral Marketing & Word of Mouth Efforts... through effective personal branding – both in person and online.

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Networking ROCKS Pinecrest Business Association - Michelle Villalobos

  1. 1. withMichelle Villalobos(vee - ya - low - bos ) 1
  2. 2. social is the new What business IS networking?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2
  3. 3. social is the new it’s not who you know... business YOU it’s who knowsCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 3
  4. 4. It’s NOT thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 4
  5. 5. It IS more like this... 5
  6. 6. In a room of over 100 people, only 5 had ever landed a job through an online job site like Monster. Almost the entire room had at some point landed a job through a friend, colleague or other referral source. I’m just sayin’...Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 6
  7. 7. networking is developing social is the new & business maintaining “Social Capital”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 7
  8. 8. Your networkis your net _____ worth 8
  9. 9. • Meeting, building & maintaining a network ________ • Building relationships of value • Being “known” social is others new the • Referring business to • “Givers Gain” business • Time-consuming & purposeful • Being a resource to others • CARECopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 9
  10. 10. social is the new WHY network? businessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 10
  11. 11. in-demand =high market value 11
  12. 12. 12
  13. 13. 1relevant =longevity 13
  14. 14. • talk show host?• home & entertaining expert?• dog trainer?• child-care expert?• martyr?• satanic rocker?• dirty politician? 14
  15. 15. * get a job easier * be worth more social isreputation * have a the new businessmind” * being “top of * create longevity * never say “if only...”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 15
  16. 16. social is the new What networking business ISN’TCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 16
  17. 17. 17
  18. 18. it’s not... • “Premature solicitation” • social is the new Selling • business Gathering business cards • Giving out business cards • Sending SPAM • FASTCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 18
  19. 19. social is the new The 7 Habits Of business Highly Connected People _______Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 19
  20. 20. social is the new 1. Brand yourself, business then LOOK the partCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 20
  21. 21. Like it or not, we all have a personal ___ ______ brand.Purposeful or accidental, decided by you, or decided by the people around you... 21
  22. 22. In networking, your brand is most readily conveyed by what you wear (& how you wear it). Makesure it’s alignedwith your brand! 22
  23. 23. By the way... that doesn’tmean BORING.In fact, having some “flair” will make youmemorable AND approachable. 23
  24. 24. Be careful not to send thewrong message... 24
  25. 25. Not sure about your “brand”? Dig deep... reallythink about WHO you ARE andWHAT you WANT out of life. 25
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  32. 32. The Chief 32
  33. 33. social is the new 2. Get SOCIAL businessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 33
  34. 34. 34
  35. 35. get social☏✉ 1 35
  36. 36. social is the new First impressions business 5Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 36
  37. 37. 1 Eye contact is themost basic form ofhuman interaction...even newborns do it 37
  38. 38. “Mirror Neurons” 38
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  40. 40. 2 40
  41. 41. 1 41
  42. 42. To watch out for: • social is the new • Arms/hands/fidgeting “Resting face” business • Smile-talking • Personal space / proximity • Leaning in • Other people around you 5Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 42
  43. 43. what do you notice? 43
  44. 44. what do younotice? 44
  45. 45. 45
  46. 46. First impressions • social is the new • Clothes / Neatness Attitude • business • Eye Contact Expression • Body Language • “Props” • Greeting/handshake 5Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 46
  47. 47. social is the new 3. Remember NAMES businessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 47
  48. 48. The S.A.S.S.Y.© Technique - Lara Loucks ★ Shake their hand. ★ Ask their name. ★ Say their name. ★ Spell their name. ★ You-statement. 48
  49. 49. social is the to 4. LISTEN new business build rapportCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 49
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  51. 51. What’sInItForMe? 51
  52. 52. • Be InterestED (not interestING)• Ask good questions• Focus on the conversation• Seek to understand the other person• Put AWAY your CELL PHONE• Keep an open mind• Make eye contact• Turn towards speaker, lean forward or subtly mirror body language• Make your comments relevant to things the other person said or implied• Probe for clarification• Restate what they’ve said• Recap what they’ve said• Interpret what they’ve said 52
  53. 53. (“formal” style) (“informal” style)(“dominant” style) DIRECTORS PROMOTERS rubies sapphires(“passive” style) ANALYZERS NURTURERS emeralds pearls 53
  54. 54. social is PRACTICE 5. Create & the new business your “Elevator Pitch(es)”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 54
  55. 55. • “Teaser” not “Pitch”• Benefits (not features)• Right brain (stories, humor, analogies)• Leave them hanging - shorter elicits follow up• 30-seconds or LESS (I like 15!)• Make an offer that would appeal to your target audience 55
  56. 56. Dr. Phil is mine,Who’s YOURS? 56
  57. 57. social is the new 6. Input & Organize businessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 57
  58. 58. 58
  59. 59. Under“Free Content”on my website 59
  60. 60. social is the new 7. Follow up... business REGULARLYCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 60
  61. 61. follow up☏✉ 1 61
  62. 62. follow up☏✉ 1 62
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  64. 64. It helps tohave something (or lots ofthings) to give away electronically 64
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  68. 68. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 68To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 68
  69. 69. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 69To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 69
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  71. 71. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 71
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  73. 73. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 73
  74. 74. Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. Thats not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 74
  75. 75. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 75
  76. 76. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 76
  77. 77. 77
  78. 78. Rinse,repeat. 78
  79. 79. social is the new Now get OUT there! businessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 79
  80. 80. 80
  81. 81. want more? bring me your email and i’ll send you this slideshow... and other good stuff. www.MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 81

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