Make Them BEG - Michelle Villalobos presentation at Audi Showroom in Dominican Republic

Make Them BEG Stop Selling & Start Seducing...With Your Irresistible Personal Brand with Michelle Villalobos (vee - ya - low - bos )

We ALL have a personal brand. Purposeful or accidental, decided byyou, or decided by those around you...

Getting to know you...

My story.

“what-the-heck- is-she-doing-with- the-money-we- spent-on-her- education” years “intellectual” years the “oye gringa” years“I’m-not-hispanic” years

...no more bosses

So I quit...and ventured out.

uh-oh.

Fast Forward 5 Years...

Mostbusiness isincoming

Clients• American Express (referral)• Constant Contact (networking)• Burger King (networking)• LivingSocial (referral)• Lexis/Nexis (internet lead)• US Medical Supply (US Med) (referral)• Origins (referral)• Inktel Direct (referral)• Uni-K Wax Centers (referral)•Sudsies Drycleaners (networking)

Prices have doubled, tripled &for some services, even quadrupled!

I work with people I love

I further movements I believe in

I founded Miami’s largest 2-dayconference for women.

What happened? 5 Principles.

The Lewinsky Principle

Havaianas highNike valueChristian LouboutinWalgreens emergencyBetsey Johnson VOLUME PROFIT low highprice price FORGETTABLE DANGER ZONE low value

TheGossipPrinciple

“It’s not WHAT you know.It’s not even WHO you know. It’s who knows YOU...and what they say about you when you’re not around.”

Personal Branding A.K.A.“Shameless Self-Promotion”(not necessarily a bad thing... check this out)

A-HA MOMENT!! The most important piece of an effective Personal Brand is that it be authentic and aligned with your TRUE SELF... when that happens, the pieces fall into place on their own.Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

2this is whatpeople SEE HOW YOU LIVE What you say & do WHAT YOU WANT Future Goals & Objectives WHAT YOU BELIEVE IN Principles & Values This is what determines WHY ARE YOU HERE? what people Purpose see. Start HERE. WHO ARE YOU? Innate Passions, Talents & Interests

Think back...This is where I had to spend most of my own Personal Branding efforts

the Passions PITs Talents - love to do - physical - as a kid Interests - “brainy”- how about what - empathetic you hate doing? - relationship- - the shows you building watch - the books you read - the things you love doing - even though you don’t get paid

Resources:• Myers Briggs Type Inventory (MBTI)• DISC• Strengths Finder 2.0 - Book & test included• Crush It! - Gary Vaynerchuk• Practical Genius - Gina Rudan

Call your MOM!! Trust me... she knows.

Do you love what you’re doing right now? Do you wake up excited, energized, and passionate?Image: Michal Marcol / FreeDigitalPhotos.net

Are you known for where you’re GOINGor for where you’ve BEEN?

Personality, Aptitude & Interest Assessments

Having trouble with this part? Go deeper. Write a personal mission statement (download the guide from my website)Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

Begin with the end in mind...What will your life look like in 3 years?

What kind of work doyou want to be doing?

Who do you wantto be doing it for...

... or with?

Do you like the structure of a corporate environment?Image: FreeDigitalPhotos.net

Or are you more of a loner?

Do you want totravel for work?

Or would you rather work from home?

Really consider the kind ofwork you want to do, and the environment in which you want to do it.

Do you knowwhat it REALLY entails?

Remember your hobbies and passions

Plus vacations & travel

Do you like to be alone?Surrounded by people?

What kind of lifestyle do you want to maintain? Do youneed/wantto make a ton of money?

Risk Tolerance?

Michelle Villalobos is a professionalspeaker, consultant and corporate trainer in “Personality Marketing” to help women turn their unique passions, interests and talents into more sales, more job offers, more promotions and more fun.

Positioning Statement Exercise Declare to the world!! What will you be TOP OF MIND for? WHAT do I DO? WHO do I do it FOR? HOW am I UNIQUE? (WHERE do I do it?) = YOU: The Brand

Exercise: The 30-secondPositioning Statement Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Having apersonal brandmeans standing out from the crowd. “Professional”doesn’t have tomean “Boring.” Your virtual images shouldALL be alignedwith your brand.

5.c Put YOURSELFin the spotlight

Craft your“story”

CongressionalCommitteeTranscriptChairman:“...not anotherstory; can you justgive us theanswer?”Buffett:“I’m sorry, that’sjust the way mymind works”

Volunteer for high profileprojects, assignments & teams

5.dCreate alliances, partnerships & support systems

Who’s in YOUR ring?Who’s got your BACK? Gather them close. Who DOESN’T? Dump them.

Networking

Gather a personal “board of advisors”

Cheerleaders

5.e Build a WARM audience by communicating regularly,authentically & non-promotionally

how Marie Forleo got me thinking...• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Mens Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didnt He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish

1 you should know...•82% more successful on/after 3rd contact•“7 touches” average•4 touches in 10 days (leads)*•best is mix of contact methods•show your face!! * Duct Tape Marketing

Ideal Model ne e-to-O Clients Community O n become Community “percolates” up to leads Co mm uni Fee cat db e ac kAll Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 129

CaptureAttract Communicate Spread

here... to go in HO hasW To end up dow n here ?

i n he re... h as t o go W HOMap it out. To end u p down here?

Who’s at the bottom of your funnel?

That’s youraudience...

Referral Streams

A good referral system • Educates referrers • Motivates referrers • Measures • Builds in feedback for referrer • Is easy for the referrer • Gives backCopyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com 139

www.constantcontact.com/index.jsp?pn=mivistaconsulting

what could you send out on a regular basisthat wouldn’t be spam? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 141 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Share yourexpertise

Use Social Media

Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. Thats not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

What could you commit to doingto warm up your network – and keep it warm over time? All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 149

Me: The Case Study

RecapStep I: Who ARE you really?Step 2: What is your PURPOSE?Step 3: What do you want your life to be like?Step 4: Develop your Positioning StatementStep 5: Deploy your personal brand a. Own your name b. Look the part c. Put yourself in the spotlight d. Create alliances & gather support e. Communicate regularly & non-promotionally

Interactive Exercises

Q&A - Live CoachingWho wants to get Googled right now?

Napoleon Hill - Think And Grow Rich1. Burning Desire2. Specialized Knowledge3. Goal Setting4. Decisive5. Focus on Continuos Improvement Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Question: Are youcommitted to building your personal brand? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

If you’re committed... The Offer

Or ju st Goog le me! MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Make Them BEG - Michelle Villalobos presentation at Audi Showroom in Dominican Republic

by Michelle Villalobos on Nov 29, 2011

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Make Them BEG - Michelle Villalobos presentation at Audi Showroom in Dominican Republic — Presentation Transcript

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