Its Not Who You Know... Its Who Knows You! - Presentation Transcript
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it’s not who you know...
it’s who knows you
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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do you
want to
be like
this guy...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
or like these guys? 1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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the difference
• push vs. pull
• supply vs. demand
• availability vs. scarcity
• in-your-faceness vs. limited access
• annoying vs. entertaining
• cold call vs. answer leads
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
i. capture
ii. build
iii. close (rinse, repeat)
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
i. capture contacts
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
first impressions
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key elements
• Eye Contact
• Expression
• Attitude
• Body Language
• Clothes
• Neatness
• “Props”
• Greeting/Handshake
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
rapport
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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build a system...
and stick to it
All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved.
www.mivistaconsulting.com 12
ii. build relationships
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
how much is
your time
worth?
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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the value of one hour...
{ }
base earnings
work hours/year the $$ value
= of your hour
{ ratio }
productivity
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Base Earnings Target 150000
Number of work weeks 48
Number of work days/week 4
Work hours/day 9
Productivity 1/3
Value of YOUR hour $260.42
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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think about that every time...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
think about that every time...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
think about that every time...
hey, got a minute?
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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biggest time burners
email
meetings phone
people procrastination
menial repetitive
tasks tasks
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email batching*
50 messages/day = 1 message every 10 minutes
9 am II IIIII III I IIII I I III I II I I III I I II II IIIII II IIIIII III 5 pm
* Tim Ferriss, The Four Hour Workweek
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email batching
productive productive
time productive productive
time 12:30
time time
9 am II IIIII III I IIII I I III I II I I III I I II II IIIII II IIIIII III 5 pm
productive productive productive
time time time
productive productive
time time
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email batching
9 am II IIIII III I IIII I I III I II I I III I I II II IIIII II IIIIII III 5 pm
productive time productive time
batch batch
email email
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email scheduling
• least productive way to start day
• start day in “reactive mode”
• never regain control
• avoid email for at least first hour
• reserve first hour for most critical
• what really can’t wait 1 hour?
• if people really need you... they will find you
• “single most powerful way to regain control”*
*Julie Morganstern
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instead consider making 5 phone
calls every morning - just to say
“hi” & keep your list warm
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OFFICE HOURS
please bring specific issues/questions
you’d like to address & resolve
Monday: 4 to 6 pm
Wednesday: 8 to 10 am
Friday: noon to 2 pm
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NEW BUSINESS HOURS
helps control how much time you
spend responding to what could be
unqualified requests for your time
Every Thursday
Jane Doe
Director, Business Development
janedoe@abccorp.com
tel 305.555.9000
direct 305.555.7979
toll-free 888.555-8000
mobile 305.555.4869
ABC, Corp. fax 888.555.1678
Jane Doe
Director, Business Development
janedoe@abccorp.com
305.555.9050
ABC, Corp.
find
me
follow
me
incoming call
(hide
me
shield
me)
incoming call
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eliminate
just say no!
saying no
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“While I appreciate the invite, right now we’ve
made a strategic decision to concentrate on more
speaking engagements and workshops. So if you
have one of those, great! But if you’d like to
discuss a new unrelated opportunity/idea, we
simply don't have the time or the manpower to
do it right now.
I'm sure you understand and hope to see you at
the next Miami Marketers Happy Hour!”
plan
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outsource
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Thanks for your email.
In an effort to free up time and become more efficient & effective, I'm outsourcing my inbox ;)
Patti & Corrisa will be monitoring my incoming business emails, booking my speaking
engagements, scheduling appointments, & answering most incoming emails for the time being.
Should you urgently need to speak with me, text me at xxxx@txt.att.net. I will answer or call
you back at my earliest convenience. However, I am "batching" communications and
responding once or twice a day at most. Please do not add this email to any subscription lists
or mailing lists.
I appreciate your helping me to automate, outsource and delegate all non-essential
tasks in an effort to "upgrade my life." If you are interested in performing your own
experiment, here are a few book recommendations:
1. The 4-Hour Workweek
2. Upgrade Your Life
3. Never Check Email in the Morning
Thank you!
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“dance close to the
revenue line”
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“networking” model
one-to-one
mass media model
one-to-many
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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ideal model
e-to -one
on clients
become “percolates”
up to leads
com community
mun
feed icate
bac
k
extend 2
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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email marketing
All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved.
www.mivistaconsulting.com
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how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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don’t like to write?
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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iii. close deals
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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you should know...
• 82% more successful on/after 3rd contact
• “7 touches” average
• 4 touches in 10 days (leads)*
• best is mix of contact methods
• show your face!!
* Duct Tape Marketing
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package services
like products*
*make products more like services
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Turnkey, No-Hassle, Financial Management Packages
i. The Shoestring Budget Entrepreneur: Everything you need to start
being finance-healthy. Perfect for freelancers, solo-practitioners, solo-
preneurs and other self-made professionals.
$XXX one-time fee.
ii. The Finance Department Alternative: We'll create order from chaos,
AND help you maintain it. $XXX + $XXX - $XXX/month*
iii. The Outsourced CFO Package: Like having your own CFO at a
fraction of the price. $XXX to set up + $XXX to $XXX/month*
on choices
i. the one they do not want
ii. the one you think is best
iii. the one they wish they could pick
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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2009 Mivista, Inc. Packages & Pricing
“Michelle is an outstanding consultant and coach, with a keen ability to identify key strengths and weaknesses
and develop effective strategies to maximize income and potential. She gets great results.”
– David Suarez, Interactive Training Solutions
SERVICE DETAILS RATES
Coaching, Consulting & Training* 1x 2x 3x 4x
Hourly (in person/by phone) $160/$120 $150/$110 $140/$100 $120/$90
Daily (local/travel) $1000/$1500 $900/$1400 $800/$1300 $700/$1200
Monthly (price/month for 6 month package) $160 $280 $370 $450
Unlimited Access (monthly retainer) starting at $1,500/month
Website & Online Services basic enhanced
“You: The Industry Expert” Website $987 $1,987
Custom Promotional Workshops & Seminars 1 event 2 events 3 events 4 events
Deliver existing workshop for your audience $2,700 $2,400 $2,200 $1,900
Design & deliver custom program for your audience $3,500 $3,200 $2,900 $2,500
Want us to promote to our audience?** add $1,500 add $1,500 add $1,500 add $1,500
Sponsorships
Presenting/Title Sponsorships $1,900 and up
Exhibiting Sponsorships $500 and up
Keynotes
South Florida/National or International not including travel $2,500/$5,000
* I’m not a fan of hourly or daily billing, why? Because it misaligns my incentives and yours. But you guys insist on hourly rates, so here they are...
** Rush fee: $1000 for any event less than 6 weeks out.
Mivista, Inc. 261 Navarre Avenue, #102, Coral Gables, FL 33134
www.michellevillalobos.com ! jessica@mivistainc.com
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1
pricing is a
marketing strategy
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1
pricing strategies
• extra value/bonus
• discount = reduce value
• bundle
• move away from hourly
• payment plans/options
All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved.
www.mivistaconsulting.com
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nurture your
referrers
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Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
a good referral system
• educates referrers
• motivates referrers
• measures
• builds in feedback (for referrer)
• is easy (for the referrer)
• gives back
Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com 68
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“giver’s gain”
philosophy
Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com 69
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make a plan for your
biggest referrers
(like... right now)
Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com 70
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batch!
Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com 71
YOU:
the online brand
– November 19th, 2009 –
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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