If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO

If They Don’t LOVE It It’s Just SPAM Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

what business are you in?

marketing 2

what is marketing?

marketing = (how you get) sales

so how can you build your network? 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Viral Growth Start List Growth Total Week 4 Week 10 Week 20 Week 52 Size Rate Growth 4 10 20 52 100 1% 104 110 122 168 65% 500 1% 520 552 610 839 65% 1000 1% 1,041 1,105 1,220 1,678 65% 100 2% 108 122 149 280 166% 500 2% 541 609 743 1,400 166% 1000 2% 1,082 1,219 1,486 2,800 166% 100 5% 122 163 265 1,264 958% 500 5% 608 814 1,327 6,321 958% 1000 5% 1,216 1,629 2,653 12,643 958% 2 All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com

1 key elements • eye contact • expression • attitude • body language • clothes • neatness • “props” • greeting/handshake 5 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

key elements • eye contact • expression • attitude • body language • clothes • neatness • “props” • greeting/handshake 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

ﬁrst impressions

1 tone & tempo distance eyes expression words sounds building rapport posture contact hands head (position & movement) 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

talking business the “Elevator Pitch” the “Elevator Teaser”

1 talking business beneﬁts, not features results, not process what problem do you solve? how are you unique? why should they care?

follow up/maintain news opinions (expert) how-to’s referrals VALUE fun opportunities information introductions 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

other ways to capture contacts 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

workshops, seminars, conventions

capturing contacts online 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of ﬁne art to hang on your wall. Art Photography for the people who matter most!” Tracey Hagen (photographed by Little’s Classic American Portraits) Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

Have a home base

home base

website basics • useful trumps cool • check links: • “The Power of One” www.linkalarm.com • fonts & backgrounds • titles matter • simple, clean • exposure vs. leads? • no auto-play music • be human • add content often • video is awesome 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

build rapport • engage multiple senses (image/video) • dialogue (2-way) • be human (people relate to PEOPLE) • be authentic • connect emotionally 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

follow up/maintain news opinions (expert) how-to’s referrals VALUE fun opportunities information introductions 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

stay informed (i.e., Google Reader)

value piece “do’s” • title is everything - Communicate More Powerfully (Without Being a Bitch) - I’m Not Crazy, It’s Just My Personality Type • use numbers - The Perfect 10 in Sales,The First 10 Seconds,The Next 10 Minutes,10 Days Later - 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous • tell the beneﬁt (not the process) - Lose 10 Pounds in 1 Day – Without Diet or Exercise! - vs. How To Use Yoga & Crunches for 90 Minutes Every Day 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

1 you should know... • 82% more successful on/after 3rd contact • “7 touches” average • 4 touches in 10 days (leads)* • best is mix of contact methods * Duct Tape Marketing

1 how Marie Forleo got me • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Confidently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

what could you send out on a regular basis that wouldn’t be spam? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 92 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

1. permission marketing (seth godin) 2. set expectations 3. deliver value

recap • make a great ﬁrst impression - in person & online • develop rapport by being interested not interesting • capture fans - the ones who love you best • grow your audience by offering something of value • gather them in one place (at least) - i.e., email • deliver value to their lives regularly in some way • provide an easy way for them to forward you • no spam! Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

email marketing crash course with Zak Barron

educational programs to develop communications, sales & marketing skills

want more? www.MichelleVillalobos.com Email or Call: (888) 531-3830 michelle@mivistainc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

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If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO

by Michelle Villalobos on Jul 23, 2009

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If They Don’t LOVE It, It’s Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO — Presentation Transcript