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If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO
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If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO

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  • 1. If They Don’t LOVE It It’s Just SPAM Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 2. what businessare you in?
  • 3. marketing 2
  • 4. what is marketing?
  • 5. marketing =(how you get) sales
  • 6. 2 write down... 1. who are your top 5 clients/ sources of revenue? 2. where/who did they come from?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 3
  • 7. 1 it’s not who you know... it’s who knows youCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 8. 1 people do business with people they like 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 9. 1 old social is the new businessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 10. so how can you build your network? 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 11. 1 relationship models: one-to-one one-to-manyCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 12. ideal model - to- one one clients “percolates” become up to leads com community mun icat feed e bac k extendCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 13. Viral GrowthStart List Growth Total Week 4 Week 10 Week 20 Week 52 Size Rate Growth 4 10 20 52 100 1% 104 110 122 168 65% 500 1% 520 552 610 839 65% 1000 1% 1,041 1,105 1,220 1,678 65% 100 2% 108 122 149 280 166% 500 2% 541 609 743 1,400 166% 1000 2% 1,082 1,219 1,486 2,800 166% 100 5% 122 163 265 1,264 958% 500 5% 608 814 1,327 6,321 958% 1000 5% 1,216 1,629 2,653 12,643 958% 2 All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
  • 14. capture contactsCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 15. ☏✉ 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 16. 1
  • 17. vs.Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 18. 1
  • 19. 1 key elements • eye contact • expression • attitude • body language • clothes • neatness • “props” • greeting/handshake 5Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 20. key elements• eye contact• expression• attitude• body language• clothes• neatness• “props”• greeting/handshake 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 21. first impressions
  • 22. 1 “be interested, not interesting” 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 23. 2
  • 24. 1 tone & tempo distance eyesexpression wordssounds building rapport posture contact hands head (position & movement) 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 25. 1 tone & tempo distance eyesexpression wordssounds building rapport posture contact hands head (position & movement) 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 26. talking business the “Elevator Pitch” the “Elevator Teaser”
  • 27. Tracee Rothschild Life Coach & NLP Practitioner The Whole Person CenterCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 28. Tracee Rothschild The Couchless Therapist Fast solutions to life’s problems... without all the couch talk.Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 29. 1 talking businessbenefits, not features results, not processwhat problem do you solve? how are you unique? why should they care?
  • 30. 1 now what?All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
  • 31. follow up/maintain news opinions (expert) how-to’sreferrals VALUE fun opportunities information introductions 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 32. 1 nurture your “fans” 1Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
  • 33. other ways to capture contacts 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 34. workshops, seminars, conventions
  • 35. capturing contacts online 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 36. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 37. go yourself 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 38. Start with the easy stuff 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 39. Put your name on everything you put onto the internet. 2Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 40. Be a person 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 41. Tracey Hagen Photography BeforeCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 42. “I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall. Art Photography for the people who matter most!” Tracey Hagen (photographed by Little’s Classic American Portraits)Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 43. Jessica Lurie Yoga Enthusiast (& Mivista Partner)Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 44. Marla Acosta Makeup Artist For Film & PhotographyCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 45. Cristina Maria Lloyd Outta Space, Professional Organizing for Home Offices & ClosetsCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 46. Have a home base
  • 47. home base
  • 48. 2
  • 49. 1
  • 50. 1
  • 51. 1
  • 52. 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 53. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 54. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 55. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 56. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 57. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 58. 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 59. website basics • useful trumps cool • check links: • “The Power of One” www.linkalarm.com • fonts & backgrounds • titles matter • simple, clean • exposure vs. leads? • no auto-play music • be human • add content often • video is awesome 3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 60. build rapport 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 61. build rapport• engage multiple senses (image/video)• dialogue (2-way)• be human (people relate to PEOPLE)• be authentic• connect emotionally 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 62. II. Building Rapport 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 63. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 64. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 65. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 66. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 67. 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 68. follow up/maintain news opinions (expert) how-to’sreferrals VALUE fun opportunities information introductions 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 69. find ways to deliver value 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 70. find ways to deliver value 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 71. stay informed(i.e., Google Reader)
  • 72. write articles 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 73. value piece “do’s” • title is everything - Communicate More Powerfully (Without Being a Bitch) - I’m Not Crazy, It’s Just My Personality Type • use numbers - The Perfect 10 in Sales,The First 10 Seconds,The Next 10 Minutes,10 Days Later - 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous • tell the benefit (not the process) - Lose 10 Pounds in 1 Day – Without Diet or Exercise! - vs. How To Use Yoga & Crunches for 90 Minutes Every Day 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 74. 1email marketingAll Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
  • 75. why email?All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 84
  • 76. 1 you should know...• 82% more successful on/after 3rd contact• “7 touches” average• 4 touches in 10 days (leads)*• best is mix of contact methods * Duct Tape Marketing
  • 77. 1
  • 78. 1 how Marie Forleo got me • Why You Shouldnt Initiate "The Talk" - Your April 1 Dish • Date Confidently Using Real Mens Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didnt He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 DishCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 79. 1 don’t like to write?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 80. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 81. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 82. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 83. what could you send out on a regular basisthat wouldn’t be spam? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 92 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 84. 1. permission marketing(seth godin) 2. setexpectations 3. deliver value
  • 85. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 86. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 87. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 88. 1
  • 89. 1
  • 90. 1
  • 91. 1
  • 92. 1
  • 93. recap• make a great first impression - in person & online• develop rapport by being interested not interesting• capture fans - the ones who love you best• grow your audience by offering something of value• gather them in one place (at least) - i.e., email• deliver value to their lives regularly in some way• provide an easy way for them to forward you• no spam! Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  • 94. email marketing crash course with Zak Barron
  • 95. educational programs to developcommunications, sales & marketing skills
  • 96. want more? www.MichelleVillalobos.com Email or Call: (888) 531-3830 michelle@mivistainc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.