If They Don't LOVE It, It's Just SPAM Michelle Villalobos, Mivista & Lisa D Sparks, Constant Contact + Women Helping Women Mastermind

If They Don’t LOVE It It’s Just SPAM Building Your Brand & Growing Your Business Using In-Person Networking, Online Marketing & Effective Email Follow-Up. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

ideal relationship model - to- one one clients become “percolates” up to leads com community mun feed icate bac k extend 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

list growth Start List Growth Total Week 4 Week 10 Week 20 Week 52 Size Rate Growth 4 10 20 52 100 1% 104 110 122 168 65% 500 1% 520 552 610 839 65% 1000 1% 1,041 1,105 1,220 1,678 65% 100 2% 108 122 149 280 166% 500 2% 541 609 743 1,400 166% 1000 2% 1,082 1,219 1,486 2,800 166% 100 5% 122 163 265 1,264 958% 500 5% 608 814 1,327 6,321 958% 1000 5% 1,216 1,629 2,653 12,643 958% 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

so how can you build your network? 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

building your network ✉ 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

building relationships in-person 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

I. ﬁrst impressions key elements • Eye Contact • Expression • Attitude • Body Language • Clothes • Neatness • “Props” • Greeting/Handshake 5 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

I. ﬁrst impressions Key Elements • Eye Contact • Expression • Attitude • Body Language • Clothes • Neatness • “Props” • Greeting/Handshake 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

II. building rapport “Seek First To Understand, Then To Be Understood” – Steven R. Covey Habit #5: The 7 Habits of Highly Effective People “Be interested, not interesting” – Jason Beukema, Whet Travel, ELC 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

II. building rapport Tone & Tempo Distance Eyes Expression Words Sounds Active Listening Posture Contact Hands Head (position & movement) 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

II. building rapport The 10-Second “Elevator Pitch” The 10-Second “Teaser” 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

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II. building rapport BENEFITS, not features. OUTCOMES, not processes. RESULTS, not efforts. 3

II. building rapport What problem do you SOLVE? How are you UNIQUE? Why should they CARE? Who do you do it FOR? Describe BENEFITS not features. 3 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

III: follow up/maintain news opinions (expert) how-to’s referrals value fun opportunities information introductions 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

building relationships online 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

I. first impression • google search • business profile • social profile • landing page 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of ﬁne art to hang on your wall. Art Photography for the people who matter most!” Tracey Hagen (photographed by Little’s Classic American Portraits) Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

Have a home base

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II. Build Rapport • Engage multiple senses (image/video) • Energy • Dialogue (2-way) • People relate to PEOPLE • Authenticity • Connect emotionally 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

III. Follow Up & Maintain 1 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Stay informed (i.e., Google Reader)

Article “Do’s” • Title is everything - Communicate More Powerfully (Without Being a Bitch) - I’m Not Crazy, It’s Just My Personality Type • Use numbers - The Perfect 10 in Sales,The First 10 Seconds,The Next 10 Minutes,10 Days Later - 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous • Tell the beneﬁt (not the process) - Lose 10 Pounds in 1 Day – Without Diet or Exercise! - vs. How To Use Yoga & Crunches for 90 Minutes Every Day 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

Offer Value • Capture contact info • Do it quick • Special reports FREE • Opportunities • Solutions • WHAT THEY WANT 0 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Facebook tips • Be a person • Use a great image – more personal • Create lists to separate • Be conversational, not promotional • Import your blog, link to your site • Be reachable • Groups? Name is everything. • Pay attention. Listen, respond, post. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

Twitter By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Listen First. By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Ask Questions. By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Deliver value. Educate, inform, entertain, ask, relate... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Go narrow, be speciﬁc to a niche or an industry. By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Here’s where you can send stuff out daily (instead of email) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Great tweets give value but entice people to seek more... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Tim Ferris – “The Four-Hour Workweek” Notice how Tim mixes it up. And just one promotional tweet, the rest: All Value. By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

No one cares if you're: sitting in trafﬁc, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous). By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Here’s a great example of how to get people to unfollow you... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

want more? get free slideshows, audio, video & downloads & learn about future events, at: www.michellevillalobos.com Questions? Comments? Inquiries? (888) 531-3830 Jessica@MivistaInc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

If They Don't LOVE It, It's Just SPAM Michelle Villalobos, Mivista & Lisa D Sparks, Constant Contact + Women Helping Women Mastermind

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