Your SlideShare is downloading. ×
"Guerrilla Marketing 101" - Presented by Michelle Villalobos to DFYIT!How to use guerrillal marketing together
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

"Guerrilla Marketing 101" - Presented by Michelle Villalobos to DFYIT!How to use guerrillal marketing together

9,239
views

Published on

An interesting and fun program to teach people about guerrilla marketing techniques, and how to integrate them with online methods to make marketing messages "go viral."

An interesting and fun program to teach people about guerrilla marketing techniques, and how to integrate them with online methods to make marketing messages "go viral."

Published in: Business, News & Politics

7 Comments
59 Likes
Statistics
Notes
No Downloads
Views
Total Views
9,239
On Slideshare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
987
Comments
7
Likes
59
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. so what is guerrilla marketing?
  • 2. from “Guerrilla” (not gorilla) Warfare
  • 3. mark eting “guerrilla warfare:” mark eting unconventional warfare in which believers a small group of combatants uses mobile tactics in the form of spre ad a ambushes & raids to fight a ssage, me larger & less mobile formal army. su pport a cause or promote a brand.
  • 4. search “Arlington Miami” on YouTube
  • 5. search “Guerrilla Marketing cars” on YouTube
  • 6. Havaianas campaign
  • 7. search “frozen Grand Central” on YouTube
  • 8. search “T-Mobile dance” on YouTube
  • 9. what do all of these have in common?
  • 10. key benefits elements • surprise = attention-grabbing • creative = memorable • aggressive = strong impression • small size = inexpensive • mobility = easy to replicate & repeat • purpose = inspiring & persuasive • flexible = adaptable to situation • targeted = resonate with audience • varied weapons = variety of tools • engage others = recruit
  • 11. 2
  • 12. influence the INFLUENCERS 1 Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
  • 13. going viral
  • 14. viral marketing marketing that uses existing social networks (online or off) to produce awareness that spreads organically like a virus.
  • 15. what are the benefits of “going viral?”
  • 16. 14,378,025 views
  • 17. what makes something “go viral?”
  • 18. i. worth spreading ii. spreadable
  • 19. worth spreading • appeals to your target audience • entertains • informs • educates • inspires • short (usually)
  • 20. spreadable • record it • post where anyone can see it • use existing networks (brown bags?) • easy to forward/share • place it where people already are
  • 21. “Susan Boyle” over 76,184,000 views (and that’s just ONE video)
  • 22. these are your ✉ weapons! 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  • 23. things to consider
  • 24. be careful: sometimes guerrilla campaigns can go wrong... this guy was arrested after pulling this stunt at the Olympics
  • 25. this NVIDIA guerrilla marketing campaign went horribly wrong when people thought these LEDs were bombs all over NYC.
  • 26. real women named “Sarah Marshall” did not appreciate this movie promotion campaign
  • 27. here are the 10 steps
  • 28. 1. define your purpose 2. describe your audience 3. brainstorm 4. then rate, edit & choose 5. plan 6. execute & record (engage?) 7. spread 8. track/measure 9. evaluate (take feedback) 10. revise
  • 29. right now 1. break into groups 2. brainstorm 10 ideas (FAST)* 3. go through each idea, rate it 1-10 want my “Breakthrough Brainstorming Guide?” download here: http://bit.ly/7csee * include: non video-based, in schools
  • 30. good luck & have fun!
  • 31. www.MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.