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"Targeting Your Future" - Create A Personal Brand That Opens Doors, Michelle Villalobos, Sponsored by Target at FIU
 

"Targeting Your Future" - Create A Personal Brand That Opens Doors, Michelle Villalobos, Sponsored by Target at FIU

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The three-step process for creating and deploying a personal online brand that opens the door to opportunities. Delivered by Michelle Villalobos to FIU students, sponsored by Target.

The three-step process for creating and deploying a personal online brand that opens the door to opportunities. Delivered by Michelle Villalobos to FIU students, sponsored by Target.

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    "Targeting Your Future" - Create A Personal Brand That Opens Doors, Michelle Villalobos, Sponsored by Target at FIU "Targeting Your Future" - Create A Personal Brand That Opens Doors, Michelle Villalobos, Sponsored by Target at FIU Presentation Transcript

    • Targeting Your Future create a personal brandthat opens the door to opportunities Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 1
    • what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 2
    • between thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 3
    • and this?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 4
    • branded vs. brand-lessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 5
    • what would you advise Tiger to do?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 6
    • Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 7
    • Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 8
    • push vs. pullCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 9
    • pick vs runt Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 10
    • in-demand vs widely availableCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 11
    • known vs unknownCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 12
    • from nicheCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 13
    • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 14
    • to broadCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 4 15
    • so how do you do it? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 16
    • “in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 17
    • monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 18
    • monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 19
    • YOU: The BRAND Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 20
    • 1. DEFINE your BRAND 2. OWN your NAME 3. SHOW your FACECopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 21
    • 1. Define the BRAND WHO am I? WHY am I here? what do I BELIEVE in? what do LOVE doing? what am I GREAT at? how am I UNIQUE? = YOU: the brandCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 22
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 23
    • name one thing you LOVED doing as a little kid...Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 24
    • name one thing you were a NATURAL at doing as a little kid...Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 25
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 26
    • 2. Own your NAMECopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 27
    • • At the very least: own your name • Is your name very common? • Can you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Consider your brand. • Coin a term/phrase. • Is geography a consideration? • The “______”? 3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 28
    • monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 29
    • monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 30
    • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 31
    • put your name EVERYWHERE – with that brand you choseCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 32
    • 3.Your IMAGECopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 33
    • show your FACE 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 34
    • Tracey Hagen Photography BeforeCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 35
    • “I photograph people and capture personality with an artistic flair. I can make you look good and create a piece of fine art to hang on your wall. Art Photography for the people who matter most!” Tracey Hagen (photographed by Little’s Classic American Portraits)Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 36
    • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 37
    • 1. BE that person ONLINE 2. OWN your NAME 3. SHOW your FACECopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 38
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 39
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 40
    • It’s estimated that less than 10% of people obtain a job advertised online at popular sites such as Monster.com, CareerBuilder.com, or TheLadders.com. In-person networking & tapping into contact who already KNOW you are your best bet.Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 41
    • deploymentCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 42
    • put your name on everything you put onto the internet. 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 43
    • start with the easy stuff 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 44
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 45
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 46
    • 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 47
    • for anything visualCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 48
    • “YouTube surpasses Yahoo as world’s2nd most popular search engine!” 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 49
    • post value (& associate it with your NAME!! 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 50
    • post value (& associate it with your NAME!! graphic artist? musician? free music screensavers downloads writer? articles performer? other? how-tos value youtube videos artist? lawyer? time-lapse video debates/arguments teacher? slideshows, video instruction 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2 51
    • have a home base 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 52
    • need content?http://www.google.com/reader 53
    • stop talking ABOUT what you can do, JUST DO IT (then link to it)Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 54
    • 55
    • what makes something “go viral?” 56
    • examplesCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 57
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 58
    • 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 59
    • 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 60
    • 61
    • have a home base 62
    • have a home base 63
    • write articles 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 64
    • 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 65
    • social media 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 66
    • no one cares if youre: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous)By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 67
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 68
    • deliver value: educate, inform, entertain, or ask, relate.By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 69
    • tips • use a great image & change it up • create lists to separate! • entertain, educate or inform • import your blog, link to your site • be careful! • use Facebook as “command central”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 70
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 71
    • 1. WHO will you BE? 2. HOW will you TRANSMIT that online?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 72
    • recap 1. establish your brand (who am I? who will I be?) 2. set google alerts (it feels good) 3. own your name 4. fill out key profiles 5. choose profile pictures wisely - like a logo! 6. establish a home base - even if it’s a blog 7. pick at least one way to deliver value (regularly) 8. be patient & consistent 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 73
    • good luck! www.MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 74