Targeting Your Future       create a personal brandthat opens the door to opportunities      Copyright Michelle Villalobos...
what’s the difference?      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, ...
between thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                     ...
and this?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                        ...
branded vs.                                brand-lessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaIn...
what   would     you   advise Tiger to     do?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, vis...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, vis...
push vs. pullCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                    ...
pick vs runt      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute...
in-demand vs     widely availableCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830...
known                                                                                      vs                             ...
from                                                                       nicheCopyright 2007- 2009 Mivista, Inc. www.Miv...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
to broadCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                              ...
so how do you do it?      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Di...
“in 30-seconds or less”       Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprin...
monitor                     http://www.google.com/alerts                                                                  ...
monitor                     http://www.google.com/alerts                                                                  ...
YOU: The BRAND      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribu...
1. DEFINE your BRAND            2. OWN your NAME            3. SHOW your FACECopyright 2007- 2009 Michelle Villalobos, Miv...
1. Define the BRAND                                                 WHO am I?                                              ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
name one thing you                   LOVED doing as a                       little kid...Copyright 2007- 2009 Michelle Vil...
name one thing you          were a NATURAL at           doing as a little kid...Copyright 2007- 2009 Michelle Villalobos, ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
2. Own your NAMECopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                      ...
•    At the very least: own your name   •    Is your name very common?   •    Can you add a middle initial or middle name?...
monitor                     http://www.google.com/alerts                                                                  ...
monitor                     http://www.google.com/alerts                                                                  ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
put your name             EVERYWHERE – with              that brand you choseCopyright 2007- 2009 Michelle Villalobos, Miv...
3.Your IMAGECopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                          ...
show your FACE                                                                                            1Copyright 2007-...
Tracey Hagen Photography                                                  BeforeCopyright 2007- 2009 Mivista, Inc. www.Miv...
“I photograph people and capture personality with an   artistic flair. I can make you look good and create a   piece of fine...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
1. BE that person ONLINE          2. OWN your NAME          3. SHOW your FACECopyright 2007- 2009 Michelle Villalobos, Miv...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
It’s estimated that less                                                                         than 10% of people       ...
deploymentCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                       ...
put your name on everything           you put onto the internet.                                                          ...
start with the easy stuff                                                                                            1Copy...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
for anything visualCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830              ...
“YouTube surpasses Yahoo as world’s2nd most popular search engine!”                                                       ...
post value   (& associate it with your NAME!!                                                                             ...
post value (& associate it with your NAME!!                           graphic artist?      musician? free music screensave...
have a home base                                                                                            1Copyright 200...
need content?http://www.google.com/reader                               53
stop talking ABOUT                    what you can do,                     JUST DO IT                     (then link to it...
55
what makes something     “go viral?”                       56
examplesCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                         ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
61
have a home base                   62
have a home base                   63
write articles                                                                                            1Copyright 2007-...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
social media                                                                                            1Copyright 2007- 2...
no one cares if youre:                      sitting in traffic, just                    woke up, going to bed,             ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
deliver value: educate,                    inform, entertain, or                          ask, relate.By Michelle Villalob...
tips     • use a great image & change it up     • create lists to separate!     • entertain, educate or inform     • impor...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
1. WHO will you BE?       2. HOW will you   TRANSMIT that online?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. w...
recap   1.    establish your brand (who am I? who will I be?)   2.    set google alerts (it feels good)   3.    own your n...
good luck!                                  www.MichelleVillalobos.com      Copyright Michelle Villalobos, Mivista Consult...
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"Targeting Your Future" - Create A Personal Brand That Opens Doors, Michelle Villalobos, Sponsored by Target at FIU

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The three-step process for creating and deploying a personal online brand that opens the door to opportunities. Delivered by Michelle Villalobos to FIU students, sponsored by Target.

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"Targeting Your Future" - Create A Personal Brand That Opens Doors, Michelle Villalobos, Sponsored by Target at FIU

  1. 1. Targeting Your Future create a personal brandthat opens the door to opportunities Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 1
  2. 2. what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 2
  3. 3. between thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 3
  4. 4. and this?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 4
  5. 5. branded vs. brand-lessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 5
  6. 6. what would you advise Tiger to do?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 6
  7. 7. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 7
  8. 8. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 8
  9. 9. push vs. pullCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 9
  10. 10. pick vs runt Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 10
  11. 11. in-demand vs widely availableCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 11
  12. 12. known vs unknownCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 12
  13. 13. from nicheCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 13
  14. 14. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 14
  15. 15. to broadCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 4 15
  16. 16. so how do you do it? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 16
  17. 17. “in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 17
  18. 18. monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 18
  19. 19. monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 19
  20. 20. YOU: The BRAND Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 20
  21. 21. 1. DEFINE your BRAND 2. OWN your NAME 3. SHOW your FACECopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 21
  22. 22. 1. Define the BRAND WHO am I? WHY am I here? what do I BELIEVE in? what do LOVE doing? what am I GREAT at? how am I UNIQUE? = YOU: the brandCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 22
  23. 23. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 23
  24. 24. name one thing you LOVED doing as a little kid...Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 24
  25. 25. name one thing you were a NATURAL at doing as a little kid...Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 25
  26. 26. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 26
  27. 27. 2. Own your NAMECopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 27
  28. 28. • At the very least: own your name • Is your name very common? • Can you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Consider your brand. • Coin a term/phrase. • Is geography a consideration? • The “______”? 3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 28
  29. 29. monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 29
  30. 30. monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 30
  31. 31. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 31
  32. 32. put your name EVERYWHERE – with that brand you choseCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 32
  33. 33. 3.Your IMAGECopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 33
  34. 34. show your FACE 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 34
  35. 35. Tracey Hagen Photography BeforeCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 35
  36. 36. “I photograph people and capture personality with an artistic flair. I can make you look good and create a piece of fine art to hang on your wall. Art Photography for the people who matter most!” Tracey Hagen (photographed by Little’s Classic American Portraits)Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 36
  37. 37. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 37
  38. 38. 1. BE that person ONLINE 2. OWN your NAME 3. SHOW your FACECopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 38
  39. 39. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 39
  40. 40. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 40
  41. 41. It’s estimated that less than 10% of people obtain a job advertised online at popular sites such as Monster.com, CareerBuilder.com, or TheLadders.com. In-person networking & tapping into contact who already KNOW you are your best bet.Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 41
  42. 42. deploymentCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 42
  43. 43. put your name on everything you put onto the internet. 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 43
  44. 44. start with the easy stuff 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 44
  45. 45. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 45
  46. 46. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 46
  47. 47. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 47
  48. 48. for anything visualCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 48
  49. 49. “YouTube surpasses Yahoo as world’s2nd most popular search engine!” 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 49
  50. 50. post value (& associate it with your NAME!! 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 50
  51. 51. post value (& associate it with your NAME!! graphic artist? musician? free music screensavers downloads writer? articles performer? other? how-tos value youtube videos artist? lawyer? time-lapse video debates/arguments teacher? slideshows, video instruction 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2 51
  52. 52. have a home base 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 52
  53. 53. need content?http://www.google.com/reader 53
  54. 54. stop talking ABOUT what you can do, JUST DO IT (then link to it)Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 54
  55. 55. 55
  56. 56. what makes something “go viral?” 56
  57. 57. examplesCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 57
  58. 58. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 58
  59. 59. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 59
  60. 60. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 60
  61. 61. 61
  62. 62. have a home base 62
  63. 63. have a home base 63
  64. 64. write articles 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 64
  65. 65. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 65
  66. 66. social media 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 66
  67. 67. no one cares if youre: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous)By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 67
  68. 68. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 68
  69. 69. deliver value: educate, inform, entertain, or ask, relate.By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 69
  70. 70. tips • use a great image & change it up • create lists to separate! • entertain, educate or inform • import your blog, link to your site • be careful! • use Facebook as “command central”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 70
  71. 71. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 71
  72. 72. 1. WHO will you BE? 2. HOW will you TRANSMIT that online?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 72
  73. 73. recap 1. establish your brand (who am I? who will I be?) 2. set google alerts (it feels good) 3. own your name 4. fill out key profiles 5. choose profile pictures wisely - like a logo! 6. establish a home base - even if it’s a blog 7. pick at least one way to deliver value (regularly) 8. be patient & consistent 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 73
  74. 74. good luck! www.MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 74

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