Targeting Your Future - Create A Personal Brand That Opens Doors

Targeting Your Future create a personal brand that opens the door to opportunities Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

1. Deﬁne the BRAND WHO am I? WHY am I here? what do I BELIEVE in? what do LOVE doing? what am I GREAT at? how am I UNIQUE? = YOU: the brand Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

• At the very least: own your name • Is your name very common? • Can you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Consider your brand. • Coin a term/phrase. • Is geography a consideration? • The “______”? 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

“I photograph people and capture personality with an artistic ﬂair. I can make you look good and create a piece of ﬁne art to hang on your wall. Art Photography for the people who matter most!” Tracey Hagen (photographed by Little’s Classic American Portraits) Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

It’s estimated that less than 10% of people obtain a job advertised online at popular sites such as Monster.com, CareerBuilder.com, or TheLadders.com. In-person networking & tapping into contact who already KNOW you are your best bet. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

post value (& associate it with your NAME!! graphic artist? musician? free music screensavers downloads writer? articles performer? other? how-tos value youtube videos artist? lawyer? time-lapse video debates/arguments teacher? slideshows, video instruction 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2

need content? http://www.google.com/reader

what makes something “go viral?”

have a home base

no one cares if you're: sitting in trafﬁc, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

deliver value: educate, inform, entertain, or ask, relate. By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

tips • use a great image & change it up • create lists to separate! • entertain, educate or inform • import your blog, link to your site • be careful! • use Facebook as “command central” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

recap 1. establish your brand (who am I? who will I be?) 2. set google alerts (it feels good) 3. own your name 4. fill out key profiles 5. choose profile pictures wisely - like a logo! 6. establish a home base - even if it’s a blog 7. pick at least one way to deliver value (regularly) 8. be patient & consistent 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

good luck! www.MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

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Targeting Your Future - Create A Personal Brand That Opens Doors

by Michelle Villalobos on Jul 21, 2010

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Targeting Your Future - Create A Personal Brand That Opens Doors — Presentation Transcript