Communicate powerfully onstage! Presentation skills and tips for people who get nervous, anxious or just plan SCARED onstage. Learn how to structure and prepare your presentation content, how to deliver it effectively, and how to get mentally prepared.

1. PRESENTS
Be A
POW ERFUL &
CO MPELLING
PRES ENTER
with
Michelle Villalobos
(vee - ya - low - bos )
1

2. Premise:
We are all selling
something.
2

3. Problem is...
Most people
HATE being
sold to.
3

4. Today
•WHY: Generate leads to your
business
•WHAT: Use an education-focused
presentation as a showcase for who
you are, what you do
•HOW: Create content people
actually want to listen to / engage
with, decide how you will “capture”
4

5. Speaking in
Public is:
•Scary
•Nerve-wracking
•No fun
•Important
•Difficult
•Other?
5

6. Fear
Delivery Forgetting stuff
What is your biggest challenge
with public speaking?
Content Anxiety
Lack of honest
Development
feedback
6

7. Exercise
The Sales Funnel
7

8. here...
to go in
HO has
W
To end
up dow
n here
?
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9. PART I: Prepare
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10. 1. Know Your Audience
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11. 11

12. What’s
In
It
For
Me?
12

13. What’s their
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14. How can
you help?
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15. 15

16. 16

17. 2. Identify The
Outcome You Seek
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18. You could give the best
presentation in the
world... but if you don’t
identify the outcome you
seek, you could miss a
huge opportunity!
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19. PART II:
Develop Content
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20. 3. Mindmapping
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21. Traditional
Outline
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22. Mindmaps
allow the brain
to work non-
linearly, which
is great for the
first stages of
planning
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23. 23

24. Subtopic Subtopic Subtopic
Subtopic Central Topic Subtopic
material material
material material
Subtopic Subtopic Subtopic
material material
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25. 25

26. 26

27. Mindmap Exercise
27

28. Now, put it in order.
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29. Opening with
1. Objectives Setting (10 minutes)
A.Why are you here?
B.What do you hope to have by the end of the
WHY is the
day?
C.Where are you stuck? best way to
start.
D.What have you tried?
2. Strategy (1 hour)
A.Business Model
Then get into
B.Sales Funnel
i. Chez Badeaux as an example
ii. Come up with each of their sales funnels
3. Identify Profitable Target (& How To Reach Them)
WHAT.
(30 minutes)
A.Where to find them?
B.Idenitfy organizations
C.Where do they congregate? Finally,
address HOW.
D.How can you get in there?
E.Whatʼs their PAIN? What can you teach them?
29

30. Easy Breezy Basic Structure
1.WHY
•Position WHY important
•What do they stand to LOSE vs. GAIN
•Discuss VALUE and OUTCOMES not process
2.WHAT
•The solution you’re offering
•Introduce any “mental shifts” here
3.HOW
•Teach what you’re going to teach
4.RECAP
•Highlights (VERY QUICKLY)
30

31. 4. Speak to the
RIGHT BRAIN
31

32. Right
vs.
Left
Brain
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33. 33

34. 34

35. “...If you focus on logic,
numbers, reasons and rationale
when you sell, you’re putting half your
client’s brain to sleep... [the half that
makes decisions]”
StorySelling for Financial Advisors: How Top Producers Sell
(Scott West & Mitch Anthony)
35

36. “Communication is the
transfer of emotion.”
– Seth Godin
36

37. 5. Add Color: Stories,
Metaphors, Humor
Analogies & Visuals
37

38. example:
“Survival Of The Fittest,
blah, blah, blah, [long
explanation....]”
OR
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39. 39

40. “A picture is worth a
thousand words”
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41. 41

42. 42

43. Use analogies to illustrate
complex concepts.
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44. 44

45. 45

46. 46

47. Use popular
references
people
recognize and
connect with
to get
“BUY IN.”
47

48. vs.
48

49. 6. Use PowerPoint
Wisely
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50. 50

51. 51

52. 52

53. 53

54. 54

55. ONE concept per slide!
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56. www.sethgodin.com/freeprize/reallybad-1.pdf
56

57. PART III:
Delivery
57

58. 7. Look Like A Million Bucks
58

59. Your brand is
most readily
conveyed by how
you LOOK.
People form a
first imression
within SECONDS
of seeing you!
What does your
image “say?”
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60. 8. Get in
the right
MINDSET
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61. 61

62. Whether you
think you can or
think you can’t...
You’re right.
62

63. Are you focused on a
negative outcome?
63

64. University Of Chicago Study
64

65. •nothing = 0% improvement
•practice = 24% improvement
•creative visualization = 23% improvement
65

66. 66

67. OUT!!!!
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68. 68

69. Learn the skills, practice them &
visualize yourself being successful
69

70. “Mirror Neurons”
70

71. People will
feel what
you feel...
71

72. http://www.youtube.com/watch?v=qR3rK0kZFkg
72

73. 9. Interact
73

74. Confucious say...
“I hear, I forget. I see, I
remember. I do, I understand.”
74

75. 8. Interact.
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76. People love to interact...
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77. Interview your audience
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78. Incorporate activities & exercises...
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79. Use LEADING
questions!
1."Without
Socrates, we
wouldn't have the
Socratic Method, the
greatest way of
teaching things known
to man (apart from
juggling chain
saws.)"
79

80. http://www.garlikov.com/Soc_Meth.html
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81. 10. Make more eye contact
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82. 82

83. 83

84. 1
Eye contact is the
most basic form
of human
interaction... even
newborns do it
84

85. Most people don’t make
enough eye contact.
(And if you’re fiddling with your BBerry, that’s one reason why -
I know that’s kind of a tangent, but I had to get that out there).
85

86. 11. Command
Attention!
Stand firm
Speak loudly
Don’t read
Make eye contact
86

87. 12. Microphones are good,
USE THEM!!!
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88. 13. use strong language,
(lose weak language)
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89. Weak Language
•Verbal filler (um, like, ah)
•Rambling (and... and... also)
•Qualifiers
•Nervous chatter
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90. Qualifiers only
just
& Hedgers: you know
really
in my opinion
sort of
kind of
apparently
I’m not an expert, but
I may not be qualified,
but
but
maybe
I guess
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91. Instead of Use:
pausing
“um” “ah”
active voice
passive voice
stating the facts
“feel”
3rd person
fillers
pauses
91

92. “I may be wrong but
what if we try a new approach? I
was thinking, you know, maybe we
could, um, find a partner or something,
you know to help us grow our mailing list.
Maybe I could call a few people that I know. I
don’t know, what do you think?”
kie josiuel lk asj kdi ko oudu lki, reit
kci,wii, oieru iyd klkea loi leoop ncke
adlfjad ieu loo keuu eioci klle leyuc ckelk lke
as eec eae ree clkj elkj sld fkjds adlk fja....
too passive
92

93. “That idea is no good,
forget it. We should find a
partner and tap into their
list. I know a few and I will
start calling as soon as we
finish.”
aggressive
93

94. “One way to grow a list
is to partner with others
and offer a benefit in
return. I know a few I can
call. Thoughts?”
just right
94

95. “(k)notty words”
can not
could not
should not
do not
would not
95

96. “to be” = weak
___ I lead
I am (was, will be...) ___________
__ the leader of a team
I am
You o sversee
You are (were, will be) You ____ _________ sale
__ are responsible for sales
__ We manage
We are (were, will be) __
We are the _____
_____managers of...
They helped
They are (were, will be) ____
They were helping the __
_________kids...
96

97. effective action verbs...
Achieve Forecast Motivate Reengineer
Advance Generate Negotiate Reorganize
Conduct Gain Obtain Represent
Consult Gather Operate Restructure
Commit Head Organize Revise
Train
Coordinate Host Originate Safeguard
Transform
Develop Identify Oversee Secure
Transcend
Deliver Implement Participate Specify
Unify
Design Improve Perform Spearhead
Upgrade
Define Improvise Pioneer Standardize
Utilize
Devote Influence Plan Strengthen
Validate
Earn Launch Prepare Structure
Value
Enhance Lead Present Suggest
Write
Evaluate Lobby Promote Supersede
Examine Maintain Publish Supervise
Extend Manage Pursue Target
Facilitate Marketed Rank Teach/
Formulate Maximized Update Taught
Fulfill Mediated Redesign Test
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98. “feel”
98

99. lose “(k)notty” words
can not
could not
should not
do not
would not
rephrase with
what you DO want
or WILL do
99

100. ec
14. Vary Your Infl tion
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101. 15. Watch How
The Experts Do It
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102. 102

103. 16. Practice. Practice. Practice.
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104. 17. Record Yourself!
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105. There’s
an app
for that!
105

106. Even better:
record
yourself on
video (tripods
are cheap and
universal to
all cameras)
106

107. Now let’s nail
down YOUR
presentations!!
107

108. oogle me!
O r just G
www.MichelleVillalobos.com
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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