YOU:                     The ONLINE Brand   The 5 Steps ToOwn Your Name & Niche       Copyright Michelle Villalobos, Mivis...
A Quick Primer    “in 30-seconds or less”             Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Ri...
Step 1: Monitor                     http://www.google.com/alerts                                                          ...
http://www.google.com/alerts                                                                                            1C...
Take a “baseline”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Step 2: Be Branded              Not Brand-lessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (...
what’s the difference?        Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.  To Repri...
between thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                     ...
and this?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                        ...
what would    you  advise   Tiger to do?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 5...
in-demand vs                                                      widely availableCopyright 2007- 2009 Michelle Villalobos...
pick vs. runt      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribut...
1one-hit-wondervs. longevity                     14
WHAT do I DO?                                                          WHO do I do it FOR?                                ...
HavingABrandMeansHavingANicheCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                         ...
known                                                                                      vs                             ...
“top of mind”Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                         ...
• talk show host?• home & entertaining expert?• dog trainer?• child-care expert?• martyr?• satanic rocker?• dirty politici...
Step 3: Own Your NameCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
claim ALL profiles             wherever you can...Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830    ...
put your name on everything      you put onto the internet.                                                               ...
start with the easy stuff                                                                                            1Copy...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
for anything visualCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830              ...
put your name             EVERYWHERE – with             that brand you choseCopyright 2007- 2009 Michelle Villalobos, Mivi...
Step 4: ShowYour FaceCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
By the way...  that doesn’tmean BORING.In fact, having  some “flair” will make youmemorable AND approachable.             ...
Email Signatures Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                     ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
44
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what’s the difference?        Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.  To Repri...
between   this         Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.   To Reprint, Di...
...and this?      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute...
Step 3:                 Pull, Don’t PushCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 5...
Step 5: Deploy                                                                                            1Copyright 2007-...
Have an online                         “home base”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.c...
blogs are super easy      blogger vs. wordpress?http://pulsed.blogspot.com/2007/07/   blogger-wordpress-chart.html        ...
IDEA: Create a  personal one-pagewebsite with simple links to anything -  from the obvious    (your LinkedIn     Profile, ...
“YouTube                                                               2nd most surpasses                                 ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
post value   (include your NAME & keywords!)                                                                              ...
60
61
1    62
how Marie Forleo got me• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Mens Tips! ...
Use social media                                                                                            1Copyright 200...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Michelle Villalobos Check out the email i just got!! Ay     yay yay... "Michelle:I think you are extremely feminist.     T...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
facebook tips    •   be a person    •   use a great image – more personal – change it up    •   create lists to separate p...
twitterBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s c...
72
REMEMBER:             No one cares if youre:             sitting in traffic, just             woke up, going to bed,      ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
don’t self-promote             listen, engage, observe,           educate, inform, entertain,               ask, relate, i...
follow people in your     industry, people you admire,      people you like – not just        anyone so that they’ll      ...
for more in-depth ideas/         info, download Twittorial           & Top 10 Tips for New         Tweeps from Slideshare:...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
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1    81
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recap: where to start   1. set google alerts (it feels good)   2. strong brand, establish your name & key words   3. fill ...
write down ONE thing                   you will do – todayCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.Mivi...
2    85
want more?                                      www.MichelleVillalobos.com                                       To refer ...
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5 Steps To Own Your Name & Niche - Michelle Villalobos presents at BizBash Expo

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Learn how to create and deploy and online brand that positions you as an expert, generates leads and allows you to raise your prices!

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5 Steps To Own Your Name & Niche - Michelle Villalobos presents at BizBash Expo

  1. 1. YOU: The ONLINE Brand The 5 Steps ToOwn Your Name & Niche Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 1
  2. 2. A Quick Primer “in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 2
  3. 3. Step 1: Monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 3
  4. 4. http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 4
  5. 5. Take a “baseline”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 5
  6. 6. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 6
  7. 7. Step 2: Be Branded Not Brand-lessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 7
  8. 8. what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 8
  9. 9. between thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 9
  10. 10. and this?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 10
  11. 11. what would you advise Tiger to do?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 11
  12. 12. in-demand vs widely availableCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 12
  13. 13. pick vs. runt Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 13
  14. 14. 1one-hit-wondervs. longevity 14
  15. 15. WHAT do I DO? WHO do I do it FOR? HOW am I UNIQUE? (WHERE do I do it?) = YOU: The BrandCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 15
  16. 16. HavingABrandMeansHavingANicheCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 16
  17. 17. known vs unknownCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 17
  18. 18. “top of mind”Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 18
  19. 19. • talk show host?• home & entertaining expert?• dog trainer?• child-care expert?• martyr?• satanic rocker?• dirty politician? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 19
  20. 20. Step 3: Own Your NameCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 20
  21. 21. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 21
  22. 22. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 22
  23. 23. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 23
  24. 24. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 24
  25. 25. claim ALL profiles wherever you can...Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 25
  26. 26. put your name on everything you put onto the internet. 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 26
  27. 27. start with the easy stuff 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 27
  28. 28. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 28
  29. 29. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 29
  30. 30. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 30
  31. 31. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 31
  32. 32. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 32
  33. 33. for anything visualCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 33
  34. 34. put your name EVERYWHERE – with that brand you choseCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 34
  35. 35. Step 4: ShowYour FaceCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 35
  36. 36. By the way... that doesn’tmean BORING.In fact, having some “flair” will make youmemorable AND approachable. 36
  37. 37. Email Signatures Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 37
  38. 38. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 38
  39. 39. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 39
  40. 40. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 40
  41. 41. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 41
  42. 42. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 42
  43. 43. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 43
  44. 44. 44
  45. 45. 45
  46. 46. what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 46
  47. 47. between this Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 47
  48. 48. ...and this? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 48
  49. 49. Step 3: Pull, Don’t PushCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 49
  50. 50. Step 5: Deploy 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 50
  51. 51. Have an online “home base”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 51
  52. 52. blogs are super easy blogger vs. wordpress?http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html 52
  53. 53. IDEA: Create a personal one-pagewebsite with simple links to anything - from the obvious (your LinkedIn Profile, your Facebook Profile) to the not-so- obvious - the companies you’ve worked for, your hobbies, a picture of you on Flickrrunning a marathon... Get creative & be authentic. http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year. 53
  54. 54. “YouTube 2nd most surpasses Yahoo as popular se world’s arch engin e!” 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 54
  55. 55. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 55
  56. 56. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 56
  57. 57. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 57
  58. 58. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 58
  59. 59. post value (include your NAME & keywords!) 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 59
  60. 60. 60
  61. 61. 61
  62. 62. 1 62
  63. 63. how Marie Forleo got me• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Mens Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didnt He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish 2 63
  64. 64. Use social media 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 64
  65. 65. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 65
  66. 66. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 66
  67. 67. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 67
  68. 68. Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. Thats not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 68
  69. 69. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 69
  70. 70. facebook tips • be a person • use a great image – more personal – change it up • create lists to separate personal from work • be conversational, not promotional • entertain, educate or inform • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. • post things that will strike up conversationCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 70
  71. 71. twitterBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 71
  72. 72. 72
  73. 73. REMEMBER: No one cares if youre: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous)By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 73
  74. 74. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 74
  75. 75. don’t self-promote listen, engage, observe, educate, inform, entertain, ask, relate, inspire, converse...By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 75
  76. 76. follow people in your industry, people you admire, people you like – not just anyone so that they’ll follow you backBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 76
  77. 77. for more in-depth ideas/ info, download Twittorial & Top 10 Tips for New Tweeps from Slideshare: http:// www.slideshare.net/ michellevillalobosBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 77
  78. 78. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 78
  79. 79. 1 79
  80. 80. 1 80
  81. 81. 1 81
  82. 82. 1 82
  83. 83. recap: where to start 1. set google alerts (it feels good) 2. strong brand, establish your name & key words 3. fill out key profiles (easy stuff first) 4. show your face! choose profile pics wisely - like logo! 5. establish a home base - even if it’s a blog 6. pick one way to deliver value (regularly) 7. email marketing (i.e., Constant Contact) - need to capture emails somehow 8. be patient & consistent 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 83
  84. 84. write down ONE thing you will do – todayCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 84
  85. 85. 2 85
  86. 86. want more? www.MichelleVillalobos.com To refer Michelle a speaking engagement, please contact: Jessica Lurie (888) 531-3830 jessica@mivistainc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 86
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