Agenda:• What is Vendr?• Target Market• Research• Promotional plan and strategies• Evaluations and Questions
What is Vendr?• Online marketplace for university students• Individual exclusive sites for each university• Students buy and sell items from their peers
Vendrs Message• Provide college students with a simple andsecure online marketplace to exchange goodsand services.• Interact with your peers and make what youwant out of your Vendr experience.• The service is free and is available to anystudent with a “.edu” email address.
Demographic:• 18-24 year old students• both males and femalesSegment 1: Carefree hedonists• Parents give them money• Enthusiastic about leisure activities• Enjoy shoppingSegment 2: Budget-Minded Student• Little money to spend• Strive to find the best deal availableTarget Market Segments
Target Market Insights:Generation Y Media HabitsInternet• Heavy users of Online Shopping• Social Networking Sites• Watch Online Video Content
Target Market Insights:Cost-conscious TrendStudents are more thrifty with their moneyDriversThe RecessionTuition Fee IncreaseThe average level of student debt is over 5,000pounds per year43% of students say that tuition fees are amajor concern(Mintel Report)
Promotional ObjectiveTo have 15% of each universitys undergraduatepopulation to activate a Vendr account withintwelve months
Promotional MessageVendrproviding a convenient way for students to buy and sell onlineUnderlying all communication promotions is the Vendr "V"• unique logo is simple, yet highly recognizable
GANTTMonths JAu Aug Jan Ja201nJulGainBrand AwarenessTeam SelectionWinter BreakMove-In MonthSpring RevampPromotional Activities/RecruitingMove-Out Month
Team SelectionAugust• Recruit 5 Vendr representatives at eachuniversityo they pick their "Vendr Team"• Importance of internal marketing• Create brand interest and awareness• Our most important investment
Moving ForwardExpand to more universities in the UK!o 115 in UK• Blue Ocean Possibilitieso Club/event tickets
Sources• "Accommodation and Financing the Student Lifestyle". Student Lifestyle 2010. 21 June 2012.<http://academic.mintel.com.ezproxy.bu.edu>• "Attitudes towards Fees and Recession". Student Lifestyle 2010. 21 June 2012.<http://academic.mintel.com.exproxy.bu.edu• Cambridge University. <http://www.cam.ac.uk/>• "Future Plans and Prospects". Student Lifestyle 2010. 21 June 2012.<http://academic.mintel.com.ezproxy.bu.edu• "Good University Guide". The Times. 14 June 2012.• Imperial College London. <http://www3.imperial.ac.uk/>• "Issues in the Market". Student Lifestyle 2010. 21 June 2012.<http://academic.mintel.com.ezproxy.bu.edu>• Oxford University. <http://www.ox.ac.uk/>• "PCs, Laptops and Media". Student Lifestyles 2010. 21 June 2012.<http://academic.mintel.com.ezproxy.bu.edu>• University of Leeds. <http://www.leeds.ac.uk/>• University of Manchester. <http://www.manchester.ac.uk/>• Vendr. <vendr.me>• Von Abrams, Karin. "UK Internet Users and Usage: Top 2010 Trends". eMarketer. 21 June
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