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  • 1. How’syour Timing?Put the icing onthe cake. Don’tforgetthe cake.If it makes people feelhappy, it’ll be 30%more likely to beshared!You’ll be needing these guysKeep it simple, andmake sure it fits withthe brand story.Make sure you can cutthrough the clutter!Are yourepresenting abrand?Yes.Do you have abig budget?No.Do you havecelebrityendorsement? YOULOSE.TRYAGAIN.SIT BACK ANDLET IT GO!What about sexappeal?Is it Tweetable? Is it Likable?Yes.Yes. No.Yes.Yes.Consider yourtitle...Can it bediscovered?By Innovators,Early adopters,Early majority,Late majority,Laggers?LET’S GO VIRAL!Is it Awe-inspiring?Memorable? Yes.Highly entertaining?Just out of theblue, exceptional?Yes.Yes.Well that’s not goodenoughNo.No.Well sometimesyou’ve got tospend money tomake moneyHow shocking isit?Better go forinfectiousinstead.Does yourcontent have ahappy feel?Create FOMO!Yes.Appeal to emotions...Are you missing out ifyou haven’t seen ityet?!Yes.No.Yep.What’s theTrigger?Practical ValuePublicEmotionTriggersSocial CurrencyCheck List -you need:StoriesO.K.Got Music?Better make it anear worm – not afail-worm!It’s gotta be searchable!By the way, it’s notjust good luck.By MichelleTruax
  • 2. References and Credits:Icons by softarea. http://softarea.deviantart.com/art/15-Social-Media-Icons-PSD-337836695 Imagessourced from Flickr’s Creative Commons, with Attribution license and Attribution-Non CommercialLicense: Twitter birds from Matt Hamm. Follow me from @woofer_kyyiv. Clover from Slow PictoGraphic.Reference Material:•https://social.ogilvy.com/why-the-harlemshake-is-disruptive-innovation-to-social-media-campaign-marketing/•http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.htmlhttp://www.huffingtonpost.com/jonah-berger/virals-secret-formula-part-2_b_3100340.html•http://www.insidehighered.com/news/2012/02/16/campus-themed-internet-memes-go-viral•http://www.theatlantic.com/technology/archive/2012/04/what-fuels-the-most-influential-tweets/255453/•http://www.fastcompany.com/3000794/rise-visual-social-media•http://www.wired.com/business/2011/12/immune-to-viral-marketing/•http://www.bbc.com/future/story/20120222-cats-memes-and-internet-schemes•http://business.time.com/2013/02/04/testing-the-science-of-•sharing-at-the-super-bowl-can-viral-ads-be-manufactured/•http://www.inc.com/eric-v-holtzclaw/this-post-will-go-viral.html•http://www.businessinsider.com/why-some-things-go-viral-2013-4•http://www.businessinsider.com/the-science-of-going-viral-2013-3•http://www.smartplanet.com/blog/pure-genius/q-a-jonah-berger-wharton-marketing-guru-on-what-makes-things-go-viral/10010