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Social Publicity and
Publishing
How to Earn It, Grow It, Brand It

Michelle Stinson Ross
Digital Always Media
Director of ...
About Digital Always Media
Digital Marketing Agency: SEO, Social, PPC, Web Development, Analytics

@SocialMichelleR
About Me
Director of Social Marketing (DAM)
Experienced blogger
Community Manager
Social Media Marketing Strategist
Consul...
Publicity
According to
Wikipedia:
Publicity is the
deliberate attempt to
manage the public's
perception of a subject.
Publ...
Examples of old school promotional
tactics
•
•
•
•
•
•
•
•

Art exhibitions
Event sponsorship
Arrange a speech or talk
Mak...
Thanks to Social Media, it
is far easier to set up
and run ongoing publicity
efforts.

@SocialMichelleR
Twitter Chats
Real Time Connections
Publicity Benefits of Participation
• Exposure of your brand to a focused
audience of ...
Twitter Chats
Real Time Connections
How to find the right chats
• Follow chats mentioned by those you
follow
• Chats quote...
Blogs
Twitter Chats
Check out the chats
that your favorite
industry blogs
mention.
http://www.socialme
diaexaminer.com/soc...
Twitter Chat Curators

@ChatSalad b

@SoonFeed i

@TheChatDiary
y

@SocialMichelleR
Chat Sites
Our favorites:
• Twubs.com/p/hasht
ag-directory
• Blog.tweetchat.co
m/calendar

Recommended:
• Twebevent.com
• ...
Lists
•
•
•

Tweetreports.com
Gnosisarts.com/ho
me/tweetchat_wiki
list.ly/list/102all-about-twitterchat-sessions

@SocialM...
@ItsJustTami
Job, Career, Lifestyle

#CareerChat
#CareerGirlChat
#CareerSavvy
#HFChat (Hire
Friday)
#OMCchat
#EnergyOfYes
...
Twitter Chats
Real Time Connections
Understanding the Chat Environment
• Lurk before you leap
• Questions are as welcome a...
Chat Tools
Our favorites:
• Twubs.com/p/hasht
ag-directory
• Blog.tweetchat.co
m/calendar

Recommended:
• Twebevent.com
• ...
Twitter Chats
Real Time Connections
Publicity Benefits of Hosting
• Hosts control the schedule
• Hosts control the topic
•...
Mentions
Twitter Chats
#SocialChat Blog
Mentions
• Mashable
• Social Media Today
• Social Times
• Simply Measured
• Grassh...
#SocialChat Blog Mentions
• http://mashable.com/2012/04/11/twitter-chatssocial-media-marketers/
• http://socialmediatoday....
Google+ Hangouts on Air
Interviews and Talk Shows
Publicity Benefits of Participating in an Open
Hangout
• You choose the ...
Google+ Hangouts on Air
Interviews and Talk Shows
“The publicity opportunities one
can uncover by using G+ HoA in
business...
Google+ Hangouts on Air
Interviews and Talk Shows
How to Find the Right Hangouts
• Google+ Hangouts on Air
• Google+ Event...
Google+
Hangouts on Air

@SocialMichelleR
Google+
Events

@SocialMichelleR
YouTube
Search

@SocialMichelleR
Google+ Hangouts on Air
Interviews and Talk Shows
Understanding the Hangout Environment
• Easy as any other video chat
• R...
Hangout
Environment
•
•
•
•
•
•
•
•

Chat
Screenshare
Capture
Toolbox
Lower Thirds
Mute
Selecting a feed
Broadcasting &
Em...
Google+ Hangouts on Air
Interviews and Talk Shows
Publicity Benefits of Hosting
• Highly engaging activity on G+ and YouTu...
Google+ Hangouts on Air
Interviews and Talk Shows
Making the Most of the Video
• Embed in a blog post
• Share with email l...
Thank you
Please feel free to chat with
me anytime. j

@SocialMichelleR
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Twitter Chats and Google+ Hangouts on Air for SES San Francisco 2013

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Transcript of "Twitter Chats and Google+ Hangouts on Air for SES San Francisco 2013"

  1. 1. Social Publicity and Publishing How to Earn It, Grow It, Brand It Michelle Stinson Ross Digital Always Media Director of Social Marketing
  2. 2. About Digital Always Media Digital Marketing Agency: SEO, Social, PPC, Web Development, Analytics @SocialMichelleR
  3. 3. About Me Director of Social Marketing (DAM) Experienced blogger Community Manager Social Media Marketing Strategist Consultant since 2009 Digital Marketing Industry Writer Find me, Michelle Stinson Ross @SocialMichelleR
  4. 4. Publicity According to Wikipedia: Publicity is the deliberate attempt to manage the public's perception of a subject. Publicity is the act of attracting media attention and gaining visibility with the public. From a marketing perspective, publicity is one component of promotion. @SocialMichelleR
  5. 5. Examples of old school promotional tactics • • • • • • • • Art exhibitions Event sponsorship Arrange a speech or talk Make an analysis or prediction Conduct a poll or survey Issue a report Take a stand on a controversial subject Arrange for a testimonial • • • • • Announce an appointment Invent then present an award Stage a debate Organize a tour of your business or projects Issue a commendation @SocialMichelleR
  6. 6. Thanks to Social Media, it is far easier to set up and run ongoing publicity efforts. @SocialMichelleR
  7. 7. Twitter Chats Real Time Connections Publicity Benefits of Participation • Exposure of your brand to a focused audience of influencers • Relationships with influencers built on common topics of interest • Quoted by bloggers • Increased topic authority • Possible guest expert invitations # @SocialMichelleR
  8. 8. Twitter Chats Real Time Connections How to find the right chats • Follow chats mentioned by those you follow • Chats quoted in blogs • Chats curated by others • Twubs, TweetChat, ect. • Tweet Chat Lists # @SocialMichelleR
  9. 9. Blogs Twitter Chats Check out the chats that your favorite industry blogs mention. http://www.socialme diaexaminer.com/soci al-media-togenerate-leads/ @SocialMichelleR
  10. 10. Twitter Chat Curators @ChatSalad b @SoonFeed i @TheChatDiary y @SocialMichelleR
  11. 11. Chat Sites Our favorites: • Twubs.com/p/hasht ag-directory • Blog.tweetchat.co m/calendar Recommended: • Twebevent.com • Twchat.com @SocialMichelleR
  12. 12. Lists • • • Tweetreports.com Gnosisarts.com/ho me/tweetchat_wiki list.ly/list/102all-about-twitterchat-sessions @SocialMichelleR
  13. 13. @ItsJustTami Job, Career, Lifestyle #CareerChat #CareerGirlChat #CareerSavvy #HFChat (Hire Friday) #OMCchat #EnergyOfYes #DreamChat p @SocialMichelleR
  14. 14. Twitter Chats Real Time Connections Understanding the Chat Environment • Lurk before you leap • Questions are as welcome as comments • Content inspiration and distribution • Best tools for the job # @SocialMichelleR
  15. 15. Chat Tools Our favorites: • Twubs.com/p/hasht ag-directory • Blog.tweetchat.co m/calendar Recommended: • Twebevent.com • Twchat.com @SocialMichelleR
  16. 16. Twitter Chats Real Time Connections Publicity Benefits of Hosting • Hosts control the schedule • Hosts control the topic • Hosts control the official transcript • Hosts control the perception of expertise # @SocialMichelleR
  17. 17. Mentions Twitter Chats #SocialChat Blog Mentions • Mashable • Social Media Today • Social Times • Simply Measured • Grasshopper @SocialMichelleR
  18. 18. #SocialChat Blog Mentions • http://mashable.com/2012/04/11/twitter-chatssocial-media-marketers/ • http://socialmediatoday.com/kevinfawley/407822/20-game-changing-twitter-chats • http://www.aimclearblog.com/2013/07/30/theaimclear-wants-to-clone-you-awards-50spectacular-marketers-who-exemplify-ourindustry/ • http://www.mpdailyfix.com/the-best-twitterchats-for-marketers/ • http://simplymeasured.com/blog/2013/06/14/12twitter-chats-for-community-managers-andsocial-mediapros/?utm_source=twt&utm_medium=soc&utm_ca mpaign=blg • http://grasshopper.com/blog/2013/02/fivemarketing-twitter-chats-to-help-promote-yourbusiness/ # @SocialMichelleR
  19. 19. Google+ Hangouts on Air Interviews and Talk Shows Publicity Benefits of Participating in an Open Hangout • You choose the shows that fit you best • Video to use over and over again • Exposure of your brand to a new audience • Relationships with influencers built on mutual benefit • Possible guest expert invitations G+ @SocialMichelleR
  20. 20. Google+ Hangouts on Air Interviews and Talk Shows “The publicity opportunities one can uncover by using G+ HoA in business are limited only by your imagination! You can invite any celebrity or journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced.” +DebbieHorovitch, Google Hangouts on Air Consultant, Social Sparkle & Shine @SocialMichelleR
  21. 21. Google+ Hangouts on Air Interviews and Talk Shows How to Find the Right Hangouts • Google+ Hangouts on Air • Google+ Events • Search YouTube • Search Google • Mentions from your networks G+ @SocialMichelleR
  22. 22. Google+ Hangouts on Air @SocialMichelleR
  23. 23. Google+ Events @SocialMichelleR
  24. 24. YouTube Search @SocialMichelleR
  25. 25. Google+ Hangouts on Air Interviews and Talk Shows Understanding the Hangout Environment • Easy as any other video chat • Remember you are RECORDING • Tools – graphics, screen sharing, etc. G+ @SocialMichelleR
  26. 26. Hangout Environment • • • • • • • • Chat Screenshare Capture Toolbox Lower Thirds Mute Selecting a feed Broadcasting & Embedding @SocialMichelleR
  27. 27. Google+ Hangouts on Air Interviews and Talk Shows Publicity Benefits of Hosting • Highly engaging activity on G+ and YouTube • Video content to share and repurpose • Reason to connect with influencers and media G+ @SocialMichelleR
  28. 28. Google+ Hangouts on Air Interviews and Talk Shows Making the Most of the Video • Embed in a blog post • Share with email list • Include in your email signature • Edit down to a specific point to blog about • Share via Social with influencers • Add the link to relevant book, product, business reviews G+ @SocialMichelleR
  29. 29. Thank you Please feel free to chat with me anytime. j @SocialMichelleR
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