Twitter Chats and Google+ Hangouts on Air for SES San Francisco 2013
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  • 1. Social Publicity and Publishing How to Earn It, Grow It, Brand It Michelle Stinson Ross Digital Always Media Director of Social Marketing
  • 2. About Digital Always Media Digital Marketing Agency: SEO, Social, PPC, Web Development, Analytics @SocialMichelleR
  • 3. About Me Director of Social Marketing (DAM) Experienced blogger Community Manager Social Media Marketing Strategist Consultant since 2009 Digital Marketing Industry Writer Find me, Michelle Stinson Ross @SocialMichelleR
  • 4. Publicity According to Wikipedia: Publicity is the deliberate attempt to manage the public's perception of a subject. Publicity is the act of attracting media attention and gaining visibility with the public. From a marketing perspective, publicity is one component of promotion. @SocialMichelleR
  • 5. Examples of old school promotional tactics • • • • • • • • Art exhibitions Event sponsorship Arrange a speech or talk Make an analysis or prediction Conduct a poll or survey Issue a report Take a stand on a controversial subject Arrange for a testimonial • • • • • Announce an appointment Invent then present an award Stage a debate Organize a tour of your business or projects Issue a commendation @SocialMichelleR
  • 6. Thanks to Social Media, it is far easier to set up and run ongoing publicity efforts. @SocialMichelleR
  • 7. Twitter Chats Real Time Connections Publicity Benefits of Participation • Exposure of your brand to a focused audience of influencers • Relationships with influencers built on common topics of interest • Quoted by bloggers • Increased topic authority • Possible guest expert invitations # @SocialMichelleR
  • 8. Twitter Chats Real Time Connections How to find the right chats • Follow chats mentioned by those you follow • Chats quoted in blogs • Chats curated by others • Twubs, TweetChat, ect. • Tweet Chat Lists # @SocialMichelleR
  • 9. Blogs Twitter Chats Check out the chats that your favorite industry blogs mention. http://www.socialme diaexaminer.com/soci al-media-togenerate-leads/ @SocialMichelleR
  • 10. Twitter Chat Curators @ChatSalad b @SoonFeed i @TheChatDiary y @SocialMichelleR
  • 11. Chat Sites Our favorites: • Twubs.com/p/hasht ag-directory • Blog.tweetchat.co m/calendar Recommended: • Twebevent.com • Twchat.com @SocialMichelleR
  • 12. Lists • • • Tweetreports.com Gnosisarts.com/ho me/tweetchat_wiki list.ly/list/102all-about-twitterchat-sessions @SocialMichelleR
  • 13. @ItsJustTami Job, Career, Lifestyle #CareerChat #CareerGirlChat #CareerSavvy #HFChat (Hire Friday) #OMCchat #EnergyOfYes #DreamChat p @SocialMichelleR
  • 14. Twitter Chats Real Time Connections Understanding the Chat Environment • Lurk before you leap • Questions are as welcome as comments • Content inspiration and distribution • Best tools for the job # @SocialMichelleR
  • 15. Chat Tools Our favorites: • Twubs.com/p/hasht ag-directory • Blog.tweetchat.co m/calendar Recommended: • Twebevent.com • Twchat.com @SocialMichelleR
  • 16. Twitter Chats Real Time Connections Publicity Benefits of Hosting • Hosts control the schedule • Hosts control the topic • Hosts control the official transcript • Hosts control the perception of expertise # @SocialMichelleR
  • 17. Mentions Twitter Chats #SocialChat Blog Mentions • Mashable • Social Media Today • Social Times • Simply Measured • Grasshopper @SocialMichelleR
  • 18. #SocialChat Blog Mentions • http://mashable.com/2012/04/11/twitter-chatssocial-media-marketers/ • http://socialmediatoday.com/kevinfawley/407822/20-game-changing-twitter-chats • http://www.aimclearblog.com/2013/07/30/theaimclear-wants-to-clone-you-awards-50spectacular-marketers-who-exemplify-ourindustry/ • http://www.mpdailyfix.com/the-best-twitterchats-for-marketers/ • http://simplymeasured.com/blog/2013/06/14/12twitter-chats-for-community-managers-andsocial-mediapros/?utm_source=twt&utm_medium=soc&utm_ca mpaign=blg • http://grasshopper.com/blog/2013/02/fivemarketing-twitter-chats-to-help-promote-yourbusiness/ # @SocialMichelleR
  • 19. Google+ Hangouts on Air Interviews and Talk Shows Publicity Benefits of Participating in an Open Hangout • You choose the shows that fit you best • Video to use over and over again • Exposure of your brand to a new audience • Relationships with influencers built on mutual benefit • Possible guest expert invitations G+ @SocialMichelleR
  • 20. Google+ Hangouts on Air Interviews and Talk Shows “The publicity opportunities one can uncover by using G+ HoA in business are limited only by your imagination! You can invite any celebrity or journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced.” +DebbieHorovitch, Google Hangouts on Air Consultant, Social Sparkle & Shine @SocialMichelleR
  • 21. Google+ Hangouts on Air Interviews and Talk Shows How to Find the Right Hangouts • Google+ Hangouts on Air • Google+ Events • Search YouTube • Search Google • Mentions from your networks G+ @SocialMichelleR
  • 22. Google+ Hangouts on Air @SocialMichelleR
  • 23. Google+ Events @SocialMichelleR
  • 24. YouTube Search @SocialMichelleR
  • 25. Google+ Hangouts on Air Interviews and Talk Shows Understanding the Hangout Environment • Easy as any other video chat • Remember you are RECORDING • Tools – graphics, screen sharing, etc. G+ @SocialMichelleR
  • 26. Hangout Environment • • • • • • • • Chat Screenshare Capture Toolbox Lower Thirds Mute Selecting a feed Broadcasting & Embedding @SocialMichelleR
  • 27. Google+ Hangouts on Air Interviews and Talk Shows Publicity Benefits of Hosting • Highly engaging activity on G+ and YouTube • Video content to share and repurpose • Reason to connect with influencers and media G+ @SocialMichelleR
  • 28. Google+ Hangouts on Air Interviews and Talk Shows Making the Most of the Video • Embed in a blog post • Share with email list • Include in your email signature • Edit down to a specific point to blog about • Share via Social with influencers • Add the link to relevant book, product, business reviews G+ @SocialMichelleR
  • 29. Thank you Please feel free to chat with me anytime. j @SocialMichelleR