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Disruptive Trends for OD
 

Disruptive Trends for OD

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Macro Trends and how Organization Development (OD) might help organization's adapt.

Macro Trends and how Organization Development (OD) might help organization's adapt.

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Disruptive Trends for OD Disruptive Trends for OD Presentation Transcript

  • If you’re not confused, you’re not paying attention Tom Peters Image credit: http://ffffound.com2/3/2013 Michelle Shail | Synchronous 1
  • We are living in unprecedented times. No individual, organization, or industry is immune to the disruption . “Markets consist of beings, not demographic sectors” (Levine, Locke, Searls and Weinberger, 2000)2/3/2013 Michelle Shail | Synchronous 2
  • This information comes from over a year of listening to multiple channels about the past, the present and what the future holds. Sources include academic and business journals, industry podcasts, webinars and white papers, books and interviews. My hope is that you learn something new and create opportunities for positive change in your organizations.2/3/2013 Michelle Shail | Synchronous 3
  • Tim Berners Lee asked the questions: What would happened if you combined a communication vehicle called the Internet and hyper text linking? What would happen if the world had a standardized language? The answer is the world has the ability to instantly connect. Information is democratized. His principle is that knowledge is for everyone. http://public.web.cern.ch/public/en/About/Web-en.html2/3/2013 Michelle Shail | Synchronous 4
  • Prior to the Web/Internet…… Today and in the future people interact with people around data & content Shift from transactional to relational Now, the lines are blurred…boundaries are down, industries, businesses and people are no longer contained. More than process and technology, success depends on our people plans.Image Credit: www. ironbedframes1.com/main-frame-computer Credit http://www.indiegogo.com/ 2/3/2013 Michelle Shail | Synchronous 5
  • The democratization of information, explosion in technology, globalization and an economic downtown have rewritten our jobs, the way we work and how we communicate personally and professionally. Yet….. In many ways we are leading, planning and executing from this mindset. “70% of time, money & resources spent keeping things the same” ~ Cameron & Quinn2/3/2013 Michelle Shail | Synchronous 6
  • Affect on Change 40% 35% 30% 25% 20% 15% 10% Planned Change UnPlanned Change 5% 0% 2008 2010 Source: Gartner 2012. Data gathered in the context of application support
  • We hear these words often and they seem likeopaque buzz words……..customer centric Connections Social But they are 2/3/2013 not……… Michelle Shail | Synchronous 8
  • The Place Where We Are All Congregating…. Web, Mobile, Social… Has Specific Design Principles W3Cs vision for the Web involves participation, sharing knowledge, and thereby building trust on a global scale.2/3/2013 Michelle Shail | Synchronous 9
  •  Web for AllFor communication, commerce and knowledge regardlessgeography, culture, network infrastructure, physical or mental ability Web on EverythingMobile phones, smartphones, personal digital assistants, interactiveTV, voice response, kiosks, domestic appliances Web for Rich InteractionCommunication tool to share information with anyone, anywhere Web of Data & ServicesLinked data and technical services (tools) that enable computers to domore useful work and support trusted interactions over the network Web of TrustTechnology, tools and standards that promote positive social relationships2/3/2013 Michelle Shail | Synchronous 10
  • What Does It Mean To You? If you want to reach your customers, engage your workforce, identify and scale opportunities and develop your leaders, then a mindset, culture, structure, tools and relationships around those principles are required. Today the Internet economy accounts for a larger piece of GDP than the federal government. By 2016 there will be 3 billion Internet citizens that will transact mostly over mobile phones. Process and technology matter but people are ultimately the catalyst of change. 2/3/2013 Michelle Shail | Synchronous 11
  • Performance Today Comes From Social Intelligence Energy  Engagement  Exploration  Nature of the  Is everyone’s  Extent that Exchange? voice in the members engage  Face to Face room? others outside  Phone  Is there equal their teams  Email/texting input? for info and ideas? The New Science of Building Great Teams, HBR 2012 2/3/2013 Michelle Shail | Synchronous 12
  • Are you designing your people, process andtechnology plans for the future or for the past? What is the effect if you cannot reach your customers or engage your stakeholders? Do your strategies align with the design principles of the space we now live, work and play?2/3/2013 Michelle Shail | Synchronous 13
  • Social and/or social media strategy refers to networks ofpeople using tools and software to: Connect Collaborate Execute on • Plans • Products • ServicesThe social environment includes: blogs podcasts micro-blogging (Twitter, LinkedIn) chat rooms & forums Videos (static & dynamic) social media (LinkedIn, Twitter, Facebook, Pinterest, Google Circles)…. ...on and on and on…….. 2/3/2013 Michelle Shail | Synchronous 14
  • It is Messy ~ Powerful ~ Pervasive“Social organization” is an organization that strategically applies masscollaboration to address significant business challenges or opportunities.“Mass collaboration” exists when large and diverse groups join together fora mutual purpose that creates value. Mark McDonald, Ph.D. , Gartner 12/12 HBR 2/3/2013 Michelle Shail | Synchronous 15
  • Did you know………1.9 billion Internet citizens ~ anticipated to be 5 billion by 2020 most connected toInternet with a mobile device ~ Over 1 billion web pages3 billion internet citizens by 2016 w/ 75+ % using mobile devices for transactionsInternet Economy accounts for a larger piece of GDP than the federal government1 billion people on Facebook ~ 70,000 photos added to Facebook in 1 minute30 billion pieces of content added to Facebook in January 2012107 trillion emails sent in 2011 (89% spam)2 billion YouTube videos watched in 1 day ~ 60 hr. of video uploaded/minute38 billion Twitter searches in January 2012 ~ 400+ million tweet/day ~ 236k/min400+ million Twitter accounts ~ 200+ million LinkedIn Users6 billion mobile subscriptions ~ 75% of world population has access to mobile phoneaccording to World Bank (2012) Source: Gartner (2012)
  • For a message to reach 50 million people it would take:  38 years for the radio  3 years for the iPod  less than 3 months for Facebook Source: http://www.youtube.com/watch ?v=Z4gt62uAasE2/3/2013 Michelle Shail | Synchronous 17
  • Despite the known ROI today, executives are recognizing the opportunities and believe it will have a substantial impact on their business in the next 5 years.2/3/2013 Michelle Shail | Synchronous 18
  • “Social Media experts speculate there will be more change precipitated by advances in the new media environment within the next 5 years than there has been in overall communication environment over the previous 50.” Source: Schein R, Wilson K, Keelen J. Literature review on effectiveness of the use of social media. Brampton, ON: Region of Peel; 20102/3/2013 Michelle Shail | Synchronous 19
  • Learning from the Patterns of Contributions & Perceived Value There are communities for everything from the communal value to the civic value.2/3/2013 Michelle Shail | Synchronous 20
  • Examples As of 9/30/12 244k likeshttps://www.facebook.com/pages/Macbarbie07/15378984642 https://vimeo.com/78380305http://www.youtube.com/user/Macbarbie07user/Macbarbie07 - 128 million video views 2/3/2013 Michelle Shail | Synchronous 21
  • Even though the perceived value is different, we learn that people are contributing and sharing without being told to. They want to contribute, they want to share things that are important to them. How can we inspire people to offer meaningful contributions in our organizations? What keeps people from sharing? How will you develop influence in the 21st century?2/3/2013 Michelle Shail | Synchronous 22
  • Coming to Enterprise Software Near YouRecent M & A’s Touted Benefits of Social SW SAP owns SuccessFactors for  Identifying expertise $3.9 billion  Preserving institutional memory IBM recently purchased Kenexa  Harnessing distributed knowledge  for $1.3 billion ^ Learning Microsoft buys Yammer ^ Performance (enterprise social SW)  Discover emerging opportunities  Microsoft is officially packaging ^ Innovation LinkedIn’s resume & enterprise data into its Office products ^ Growth  Shift from transactional to relational Oracle owns Taleo for $1.9 billion  Faster exception handling for reduced SalesForce.com bought Radian cost, increased productivity & Buddy Media to listen, monitor& engage customers 2/3/2013 Michelle Shail | Synchronous 23
  • Effect on Human CapitalFrom the 20th century we learned that human behavior is not random; it is motivated by a belief in extrinsic and intrinsic rewards and consequencesThe most valuable lesson from the social age is that people want to create, they want to design, they want to be a part of a communitySocial is where your customers are and social is the mindset of your emerging workforce Carter, 2012; Jue, Marr, & Kassotakis, 2010 2/3/2013 Michelle Shail | Synchronous 24
  •  Generation Y, or Millenials (born 1977 – 2000)  Make up 25% of the population  Expected to control 46% of the personal wealth in the U.S. by 2024  Have never known a world without digital technology  Crave and demand instant information and connections2/3/2013 Michelle Shail | Synchronous 25
  • How can you tap into and harvest results from the principles (not just tools & technology) of the digital space we all live in and the intrinsic motivation of people?2/3/2013 Michelle Shail | Synchronous 26
  • Big Data is an Output of a Web of Information and Social Tools for Sharing  Large & Unstructured data that does not fit in traditional databases  2.5 Exabytes of data created/day which is:  High Volume  High Velocity  High VarietyImage credit:http://www.bigdatabytes.com/managing-big-data-starts-here/ 2/3/2013 Michelle Shail | Synchronous 27
  • Benefits & Challenges with Big DataBenefits Challenges Real time information  Resistance Cross Boundary  Mindset information &  Missing internal skills opportunities  Culture Sense External Changes & Ripple  Leadership Affects  Moving from the highest Better analytics for paid person’s opinion to improved decision data driven decisions making2/3/2013 Michelle Shail | Synchronous 28
  • Ways OD Can Help with Big Data Leadership Development  Learning how to ask the “right” questions  Defining a solid focus, aligning and executing  Trusting the data over the hunches | scientific approach Talent Management  Cross functional skill sets in IT, computer science, statistics, engineering, data management  Scarce resource: developing a pipeline, developing internal resources, retaining talent Bridge Connecting Business Units & Functions  Independent perspective working towards specific business objectives  What’s the business opportunity or pain?  Shifting the mind set Culture  Help organizations and groups understand their culture and help them shift when necessary in order to maximize the benefits of big data Joy’s Law: The smartest people work for someone else. ~ Bill Joy, Co-founder, Sun Microsystems
  • Opportunity for OD: Themes from a Year of Listening Biggest inhibitors to navigating the 21st century: Culture & Mindset • Engineering and Executive Subcultures share a preference for engineering people out of the process. OD can engineer people in for 21st century success Systems Approach: Everything is inter-Related • OD can organize people, process and technology across functions and units to drive results • Tie to an organizational objective Shift from Command & Control to Collaborative & Engaging Leadership • Develop emotional intelligence and communication skills • Learn to ask questions, Establish trust and use big data • Focus on core business, mission, and impact but expect iterations Constant Learning • Engaging innate curiosity, create safe environments for contributing information and knowledge (it’s natural after all) • Utilize technology while ensuring the people process as well
  • We know that our Internet environment is messy but its not random. We know that human behavior is not random and that we want to design, create, contribute and build communities. “The post-industrial age is here, and it brings with it the opportunity to carve a completely different path--for you, for your team and for your organization.” ~ Seth Godin, 20122/3/2013 Michelle Shail | Synchronous 31