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Indian Hills Community College 200 8  Recruiting & Admissions Report Prepared by the Recruiting and Admissions Team Indian Hills Community College November 12, 2008
Executive Summary ,[object Object]
What We’ll Cover Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Recruiting Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Recruiting Process Don Jim Emily Michelle
The Recruiting Process ,[object Object],[object Object],[object Object],[object Object]
The Recruiting Process ,[object Object],[object Object],[object Object],[object Object]
The Recruiting Process ,[object Object],[object Object]
The Recruiting Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
The # 1  Information Gathering Tool… ,[object Object],[object Object],… The   Prospective Student Card   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prospective Student Database ,[object Object],[object Object]
Reporting From CollegeNet Wayne Community ‘09 – ‘12   ‘ 05 – ’06 ‘ 06 – ‘07  ‘ 07 – ‘08 ‘ 08 – ’09 Goal Applications 85 90 105 TBD 94.33 Enrollment 11 12 20 TBD 15.33 Contacts as of August 2008 29   Grad First Last Street City St Zip Email Bday Prgm Prgm2 5/1/2009 Samantha Anderson POB 91 Lineville IA 50147 [email_address] 9/16/1990 AARTO.AA TADN1.DIP 5/1/2009 Katherine Bradford 2019 Vale Rd Derby IA 50068 [email_address] 9/17/1990 TCFOR.AAS   5/1/2009 Brady Carpenter 1440 Liberty Road Corydon IA 50060 [email_address] 12/15/1990 TTURF.DIP TDRVR.AAS 5/1/2009 Michael Comer 1391 HWy J46 Allerton IA 50008 [email_address] 11/10/1990 undecided   5/1/2009 Jami Cremeens 310 East south Street, Apt 2A Corydon IA 50060   7/16/1991 TADN1.DIP   5/1/2009 Nathan Cunningham 727 N Front St Humeston IA 50123 [email_address] 9/1/1991 TDRVR.AAS   5/1/2009 Jordan Gradeless 3250 Hwy J18 Melrose IA 52569 [email_address] 5/12/1991 AARTO.AA   5/1/2009 Tiffany Hachsney 504 West Monroe Corydon IA 50060 [email_address] 5/18/1991 TADN1.DIP   5/1/2009 Christina Hackett 1287 100th St Corydon IA 50060 [email_address] 4/14/1991 AARTO.AA  
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pre-Prospective Student Flow System
Prospective Student Flow System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applicant Flow System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions or Comments Regarding the Recruiting Process?
Group Recruiting Results Year End Totals -- 8/25/08 Year End Totals -- 8/24/07 Count Students  Count  Students Schools Visited 488 1195 Schools Visited 529 1531 College Fairs 63 717 College Fairs 52 683 Tours  466 976 Tours  494 934 Transcripts  379 379 Transcripts  383 383 Inquiries  12884 12884 Inquiries  3967 3967 Applications  7194 7194 Applications  6375 6375 Visits Forms Students Visits Forms Students Total 997 263 22596 1075 213 13873 Application Breakdown Applications 08/FA 08/WI 09/SP 09/SU 09/FA 09/WI Total   210 21 8 7 8 0 254           ATC Health A&S C'ville HS Total 29 41 66 13 105 254  
Individual Recruiting Results INDIVIDUAL RECRUITER'S TOTALS                                 Don Darland   YTD   Emily Humble   YTD         YTD Students           YTD Students Schools Visited 180 426   Schools Visited 155 415 College Fairs 24 185   College Fairs 18 190 Tours 149 204   Tours 87 100 Total: 353 815   Total: 260 705                                 Michelle    YTD   Jim Davis   YTD Schiller YTD Students           YTD Students Schools Visited 129 280   Schools Visited 24 74 College Fairs 12 217   College Fairs 9 125 Tours 120 163   Tours 90 509 Total: 261 660   Total: 123 708
Recruiting Accountability Cumulative Totals                                          Schools # of Students Fairs # of Students Tours # of Students   Don Darland  36.90% 35.60% 38.10% 25.80% 33.40% 20.90%   Ashley Moyer 31.80% 34.70% 28.60% 26.50% 19.50% 10.20%   Michelle  Schiller  26.40% 23.40% 19.00% 30.30% 26.90% 16.70%   Jim Davis 4.90% 6.20% 14.30% 17.40% 20.20% 52.20%   Total : 100.00 % 100.00 % 100.00 % 100.00 % 100.00 % 100.00 %                                             IHCC Recruiters visit 270 schools of those schools…                 Assigned % of Schools Assigned # of Schools Visited % of Schools Visited     Don Darland  90 33.30% 180 200.00%     Ashley Moyer 79 29.30% 155 196.20%     Michelle Schiller  86 31.90% 129 150.00%     Jim Davis 15 5.60% 24 160.00%  
Conversion and Yield Rates Conversion and Yield Rates 2005 - 2006 2006 - 2007 2007 - 2008 Contacts 8252 7498 16151 Applications  3774 4018 3948 New Student  Enrollment 2525 2570 2542 2005 - 2006 2006 - 2007 2007 - 2008 Conversion Rate 46% 54% 25% Yield Rate 67% 64% 64% Students Per 100 31 35 16
Converting Applications to Students 2005 - 2006 2006 - 2007 2007 - 2008 3-Year Average Apps Enrolled % Apps Enrolled % Apps Enrolled % Apps Enrolled % IHCC  1858 1354 73% 1948 1342 68.89% 1935 1336 69.04% 1914 1344 70.23% Other 550 335 61% 607 371 61.12% 647 356 55.02% 601 354 58.87% DMACC  337 217 64% 343 211 61.52% 371 230 61.99% 350 219 62.61% Missouri  217 127 59% 294 171 58.16% 274 164 59.85% 262 154 58.85% GED 235 157 67% 189 132 69.84% 197 137 69.54% 207 142 68.60% Kirkwood  120 70 58% 118 65 55.08% 104 68 65.38% 114 68 59.36% SECC  113 74 65% 98 62 63.27% 99 66 66.67% 103 67 65.16% Southwestern  77 40 52% 67 33 49.25% 55 33 60.00% 66 35 53.27% Illinois  66 39 59% 64 36 56.25% 67 39 58.21% 66 38 57.87% Iowa Valley 59 27 46% 60 33 55.00% 60 28 46.67% 60 29 49.16% Eastern Iowa 46 34 74% 49 34 69.39% 42 25 59.52% 46 31 67.88% Iowa Central 14 5 36% 49 8 16.33% 12 7 58.33% 25 7 26.67% Hawkeye  19 11 58% 31 12 38.71% 15 8 53.33% 22 10 47.69% Iowa Western 16 10 63% 23 16 69.57% 15 7 46.67% 18 11 61.11% Home Schooled 13 10 77% 19 11 57.89% 22 17 77.27% 18 13 70.37% WIT  7 1 14% 20 10 50.00% 18 9 50.00% 15 7 44.44% NE Iowa 13 6 46% 21 14 66.67% 10 9 90.00% 15 10 65.91% NIACC  9 4 44% 10 5 50.00% 3 3 100.00% 7 4 54.55% Iowa Lakes 4 3 75% 5 3 60.00% 2 0 0.00% 4 2 54.55% NW Iowa 1 1 100% 3 1 33.33% 0 0 0.00% 1 1 50.00% Total 3774 2525 67% 4018 2570 63.96% 3948 2542 64.39% 3913 2546 65.05%
Where do Students Come From?
10  Year Fall Enrollment Data
Student Demographics   Fall 2007   Fall 2008     Sex Number Percent   Number Percent   Change Male 1679 40.2%   1694 40.1%   0.89% Female 2448 58.6%   2499 59.1%   2.08% Unknown 47 1.1%   23 0.5%   -51.06%                 Web information Number Percent   Number Percent   Change No Web classes 3406 81.6%   3246 76.8%   -4.70% Web only classes 232 5.6%   304 7.2%   31.03% Web mixed 536 12.8%   679 16.1%   26.68%                 Residence Number Percent   Number Percent   Change Iowa Resident 3923 94.0%   3932 93.0%   0.23% Non-Iowa Resident 235 5.6%   274 6.5%   16.60% Foreign 16 0.4%   23 0.5%   43.75%
Student Demographics   Fall 2007   Fall 2008     Race/Ethnicity Number Percent   Number Percent   Change American Indian/Alaskan Native 41 1.0%   55 1.3%   34.15% Asian/Pacific Islands 37 0.9%   39 0.9%   5.41% Black/Non-Hispanic 54 1.3%   51 1.2%   -5.56% Hispanic 83 2.0%   122 2.9%   46.99% White/Non-Hispanic 3776 90.5%   3820 90.3%   1.17% Unknown 183 4.4%   142 3.4%   -22.40%                 Age Group Number Percent   Number Percent   Change 17 & under 899 21.5%   975 23.1%   8.45% 18 - 22 1875 44.9%   1876 44.4%   0.05% 23 - 26 367 8.8%   386 9.1%   5.18% 27 - 30 237 5.7%   251 5.9%   5.91% 31 - 39 377 9.0%   361 8.5%   -4.24% 40 - 55 301 7.2%   320 7.6%   6.31% Over 55 38 0.9%   30 0.7%   -21.05% Unknown 80 1.9%   30 0.7%   -62.50%
Strengths, Opportunities & Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object]
Questions and Answers
Thank You! Presentation Created by Michelle Schiller Coordinator, Prospective Student Information [email_address] 1-800-726-2585 ext. 5131

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2008 Recruiting Marketin & Admission Reportt

  • 1. Indian Hills Community College 200 8 Recruiting & Admissions Report Prepared by the Recruiting and Admissions Team Indian Hills Community College November 12, 2008
  • 2.
  • 3.
  • 4.
  • 5. The Recruiting Process Don Jim Emily Michelle
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Reporting From CollegeNet Wayne Community ‘09 – ‘12   ‘ 05 – ’06 ‘ 06 – ‘07 ‘ 07 – ‘08 ‘ 08 – ’09 Goal Applications 85 90 105 TBD 94.33 Enrollment 11 12 20 TBD 15.33 Contacts as of August 2008 29   Grad First Last Street City St Zip Email Bday Prgm Prgm2 5/1/2009 Samantha Anderson POB 91 Lineville IA 50147 [email_address] 9/16/1990 AARTO.AA TADN1.DIP 5/1/2009 Katherine Bradford 2019 Vale Rd Derby IA 50068 [email_address] 9/17/1990 TCFOR.AAS   5/1/2009 Brady Carpenter 1440 Liberty Road Corydon IA 50060 [email_address] 12/15/1990 TTURF.DIP TDRVR.AAS 5/1/2009 Michael Comer 1391 HWy J46 Allerton IA 50008 [email_address] 11/10/1990 undecided   5/1/2009 Jami Cremeens 310 East south Street, Apt 2A Corydon IA 50060   7/16/1991 TADN1.DIP   5/1/2009 Nathan Cunningham 727 N Front St Humeston IA 50123 [email_address] 9/1/1991 TDRVR.AAS   5/1/2009 Jordan Gradeless 3250 Hwy J18 Melrose IA 52569 [email_address] 5/12/1991 AARTO.AA   5/1/2009 Tiffany Hachsney 504 West Monroe Corydon IA 50060 [email_address] 5/18/1991 TADN1.DIP   5/1/2009 Christina Hackett 1287 100th St Corydon IA 50060 [email_address] 4/14/1991 AARTO.AA  
  • 13.
  • 14.
  • 15.
  • 16. Questions or Comments Regarding the Recruiting Process?
  • 17. Group Recruiting Results Year End Totals -- 8/25/08 Year End Totals -- 8/24/07 Count Students Count Students Schools Visited 488 1195 Schools Visited 529 1531 College Fairs 63 717 College Fairs 52 683 Tours 466 976 Tours 494 934 Transcripts 379 379 Transcripts 383 383 Inquiries 12884 12884 Inquiries 3967 3967 Applications 7194 7194 Applications 6375 6375 Visits Forms Students Visits Forms Students Total 997 263 22596 1075 213 13873 Application Breakdown Applications 08/FA 08/WI 09/SP 09/SU 09/FA 09/WI Total   210 21 8 7 8 0 254           ATC Health A&S C'ville HS Total 29 41 66 13 105 254  
  • 18. Individual Recruiting Results INDIVIDUAL RECRUITER'S TOTALS                                 Don Darland   YTD   Emily Humble   YTD         YTD Students           YTD Students Schools Visited 180 426   Schools Visited 155 415 College Fairs 24 185   College Fairs 18 190 Tours 149 204   Tours 87 100 Total: 353 815   Total: 260 705                                 Michelle   YTD   Jim Davis   YTD Schiller YTD Students           YTD Students Schools Visited 129 280   Schools Visited 24 74 College Fairs 12 217   College Fairs 9 125 Tours 120 163   Tours 90 509 Total: 261 660   Total: 123 708
  • 19. Recruiting Accountability Cumulative Totals                                         Schools # of Students Fairs # of Students Tours # of Students   Don Darland 36.90% 35.60% 38.10% 25.80% 33.40% 20.90%   Ashley Moyer 31.80% 34.70% 28.60% 26.50% 19.50% 10.20%   Michelle Schiller 26.40% 23.40% 19.00% 30.30% 26.90% 16.70%   Jim Davis 4.90% 6.20% 14.30% 17.40% 20.20% 52.20%   Total : 100.00 % 100.00 % 100.00 % 100.00 % 100.00 % 100.00 %                                             IHCC Recruiters visit 270 schools of those schools…                 Assigned % of Schools Assigned # of Schools Visited % of Schools Visited     Don Darland 90 33.30% 180 200.00%     Ashley Moyer 79 29.30% 155 196.20%     Michelle Schiller 86 31.90% 129 150.00%     Jim Davis 15 5.60% 24 160.00%  
  • 20. Conversion and Yield Rates Conversion and Yield Rates 2005 - 2006 2006 - 2007 2007 - 2008 Contacts 8252 7498 16151 Applications 3774 4018 3948 New Student Enrollment 2525 2570 2542 2005 - 2006 2006 - 2007 2007 - 2008 Conversion Rate 46% 54% 25% Yield Rate 67% 64% 64% Students Per 100 31 35 16
  • 21. Converting Applications to Students 2005 - 2006 2006 - 2007 2007 - 2008 3-Year Average Apps Enrolled % Apps Enrolled % Apps Enrolled % Apps Enrolled % IHCC 1858 1354 73% 1948 1342 68.89% 1935 1336 69.04% 1914 1344 70.23% Other 550 335 61% 607 371 61.12% 647 356 55.02% 601 354 58.87% DMACC 337 217 64% 343 211 61.52% 371 230 61.99% 350 219 62.61% Missouri 217 127 59% 294 171 58.16% 274 164 59.85% 262 154 58.85% GED 235 157 67% 189 132 69.84% 197 137 69.54% 207 142 68.60% Kirkwood 120 70 58% 118 65 55.08% 104 68 65.38% 114 68 59.36% SECC 113 74 65% 98 62 63.27% 99 66 66.67% 103 67 65.16% Southwestern 77 40 52% 67 33 49.25% 55 33 60.00% 66 35 53.27% Illinois 66 39 59% 64 36 56.25% 67 39 58.21% 66 38 57.87% Iowa Valley 59 27 46% 60 33 55.00% 60 28 46.67% 60 29 49.16% Eastern Iowa 46 34 74% 49 34 69.39% 42 25 59.52% 46 31 67.88% Iowa Central 14 5 36% 49 8 16.33% 12 7 58.33% 25 7 26.67% Hawkeye 19 11 58% 31 12 38.71% 15 8 53.33% 22 10 47.69% Iowa Western 16 10 63% 23 16 69.57% 15 7 46.67% 18 11 61.11% Home Schooled 13 10 77% 19 11 57.89% 22 17 77.27% 18 13 70.37% WIT 7 1 14% 20 10 50.00% 18 9 50.00% 15 7 44.44% NE Iowa 13 6 46% 21 14 66.67% 10 9 90.00% 15 10 65.91% NIACC 9 4 44% 10 5 50.00% 3 3 100.00% 7 4 54.55% Iowa Lakes 4 3 75% 5 3 60.00% 2 0 0.00% 4 2 54.55% NW Iowa 1 1 100% 3 1 33.33% 0 0 0.00% 1 1 50.00% Total 3774 2525 67% 4018 2570 63.96% 3948 2542 64.39% 3913 2546 65.05%
  • 22. Where do Students Come From?
  • 23. 10 Year Fall Enrollment Data
  • 24. Student Demographics   Fall 2007   Fall 2008     Sex Number Percent   Number Percent   Change Male 1679 40.2%   1694 40.1%   0.89% Female 2448 58.6%   2499 59.1%   2.08% Unknown 47 1.1%   23 0.5%   -51.06%                 Web information Number Percent   Number Percent   Change No Web classes 3406 81.6%   3246 76.8%   -4.70% Web only classes 232 5.6%   304 7.2%   31.03% Web mixed 536 12.8%   679 16.1%   26.68%                 Residence Number Percent   Number Percent   Change Iowa Resident 3923 94.0%   3932 93.0%   0.23% Non-Iowa Resident 235 5.6%   274 6.5%   16.60% Foreign 16 0.4%   23 0.5%   43.75%
  • 25. Student Demographics   Fall 2007   Fall 2008     Race/Ethnicity Number Percent   Number Percent   Change American Indian/Alaskan Native 41 1.0%   55 1.3%   34.15% Asian/Pacific Islands 37 0.9%   39 0.9%   5.41% Black/Non-Hispanic 54 1.3%   51 1.2%   -5.56% Hispanic 83 2.0%   122 2.9%   46.99% White/Non-Hispanic 3776 90.5%   3820 90.3%   1.17% Unknown 183 4.4%   142 3.4%   -22.40%                 Age Group Number Percent   Number Percent   Change 17 & under 899 21.5%   975 23.1%   8.45% 18 - 22 1875 44.9%   1876 44.4%   0.05% 23 - 26 367 8.8%   386 9.1%   5.18% 27 - 30 237 5.7%   251 5.9%   5.91% 31 - 39 377 9.0%   361 8.5%   -4.24% 40 - 55 301 7.2%   320 7.6%   6.31% Over 55 38 0.9%   30 0.7%   -21.05% Unknown 80 1.9%   30 0.7%   -62.50%
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  • 30. Thank You! Presentation Created by Michelle Schiller Coordinator, Prospective Student Information [email_address] 1-800-726-2585 ext. 5131