Sentiment Overall the imcslc• Imcslc • Positive: 32 Neutral: 109 Negative: 1 digital brand has mainly • The measurement by Social Mention is mostly neutral, also with a positive sentiment a neutral sentiment• #imcslc - • Positive: 1 Neutral: 42 Negative: 0 • The measurement by Social Mention is mainly neutral.• @IMCSLC • Positive: 1 Neutral: 42 Negative: 0 The measurement by Social Mention is mainly neutral.• YouTube Page- This means that people • Positive: 1 Neutral: 42 Negative: 0 have neutral feelings • The measurement by Social Mention is mainly neutral. toward the brand• Facebook Page- Not postive nor negative • Positive: 1 Neutral: 2 Negative: 0 The measurement by Social Mention is mainly neutral.
InfluencerIMCSLC INFLUENCE (KRED STORY)The influence level is 523 out of 1000 and an outreach level 3 out of 12•Total Influence Points: 1809•Out reach is determined by how generous you are to others: how muchyou reply, retweet, mention or follow people.•Influence is determined by how many people you influence (true reach),how much you actually influence these people (amplification) and howinfluential the people you influence are (network impact)•Imcslc needs to focus on replying, retweeting, mentioning, and followingpeople who are influential and that will be influenced.
Content from TweetArchivest: @IMCSLC The content posted is not positive nor negative. Most the time it is people updating what is going on the Text program and information related to the program. This includes event updates, articles related to the course, assignments ect.
Content from Tweet Archivest #imcslc The content posted is not positive nor negative. People are using the hashtag when they have something related to the program. This includes event updates, articles related to the course, assignments and posts related to the course
IMCSLC Facebook Page The content on the IMCSLC facebook pages is neutral. Posts are related to the program and marketing. Post include updates about events, assignments, awards, images of students, course updates.
IMCSLC Youtube Channel IMCSLC youtube channel contains previous work done by students such as 2nd year video projects. Also has grads speaking and Robin and Jeffrey talking about the new third year. Not a lot of content and is not updates regularly.
Benchmark @imcslc TwitterThe twitter account has 240 followers which is 18 followersmore than the Facebook account. This means twitter is morepopular by followers, although they are almost even. Thefollowers are mostly student,past students and faculty. To gainmore outside followers @imcslc would have to post morecontent that would attract people outside the program.
Benchmark: Facebook• The Facebook page has 222 likes which means 222 people are “following” the page.• This is 18 likes less than the twitter account. This may be because some people may not be interested in the more content heavy posts and may just want short updates from twitter.• The fan base is mostly students, past students and faculty.
Benchmark:Youtube• The YouTube account has only 10 subscribers but it does have 933 views which means the account is reaching a small amount of people. This is a small amount of views for a brand. The account doesn’t regularly add videos. To get more followers it needs to be as active as the Facebook and Twitter accounts.• Since it is not active and videos are not frequently posted students find no need to follow the account.
Youtube account compared to similar brand exampleDurham College VS. IMCSLCDurham college’s YouTube is the whole college (not just theadvertising program) However, they posts regularly (229 videos, last update Nov.22) where as the imcslc account has only 10 videos and thelast update was in April.This account has 16x the amount of subscribers and 132,000video viewsIf imcslc posted regularly it would build more followers andbe more successful like the Durham Colleges page
Social Metric ToolsSocial mention – allows you to track and measure what people aresaying about you, your company.Kred Story – Visual history of your social influence. It exploresposts, pictures and links that make you influential.Tweet Archivist – online tool to archive, analyze, visualize andexport tweets based on a hash tag or search termTwitalyzer – Analyzes your twitter activity and gives you metricsfor your account such as impact, signal and retweets.General observation – Using qualitative observation methods.Sometimes best to preform analysis by a human. May result in biasresults. Can be backed up with the above tools.