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  • 1. Book and pay before 3rd Annual Mobile Network Optimisation Eurasia 27 July 2012 and SAVE up to US $350 25—26 September 2012  The Point Hotel Barbaros, Istanbul, Turkey Key speakers include: Optimise your network and prepare for a new generation of   Yigit Berktas, CTO, Bakcell (Azerbaijan) technology to maximise profits and improve customer experience   Igor Ereschenko, Head of RAN Planning Department, Kyivstar (Ukraine)    Roberto Minerva, Head of Innova on Lab, Telecom Italia (Italy)    Coskun Sahin, CTO, Avea (Turkey)    Monther Haddad, Regional Director ‐ Mobile Networks, du (UAE)    David Court, Spectrum Advisor, Telecommunica ons Regulatory Authority  Bahrain    Nikos Babalis, Chief Network Officer, Wind  Hellas  (Greece)    Jamal Abdullah Hassan, RF Planning & Op misa on Director, Korek Telecom (Iraq)    Mohammadreza  Mohsenzadeh, South Region Manager, Mobile Communica on  Company of Iran    Benefit from 3rd Annual Mobile Network Optimisation Eurasia 2012 by: Eshmambet Amatov, Execu ve Director of Strategic Development, OJSC KyrgyzTeleCom  (Kyrgyzstan)   Learning how to maximise 2G network capacity and integrate 2G and 3G networks   Farhan Khan, Na onal Op misa on Manager,  Analysing alterna ve solu ons for reducing OPEX and op mising CAPEX MTN‐Irancell (Iran)     Understanding how to u lise op misa on tools to deliver QoS and QoE Yilmaz Celik, RN Op misa on Specialist, Turkcell (Turkey)   Examining how to deploy next genera on technology and prepare for network evolu on    Networking with pioneers in mobile network op misa on through their exclusive case studies Zafer Genc, RAN Central Op miza on Manager, Avea (Turkey)  Silver sponsor: Exhibitor: Media partners: Researched and developed by:   Tel: +971 4 364 2975   Fax: +971 4 363 1938   Email: enquiry@iqpc.ae     www.mobilenetworksturkey.com
  • 2. ABOUT THE EVENTDear Colleague, Sponsorship and exhibition opportunities are now open! Sponsoring this event will posi on your company as a thought‐leader and will provide a hard‐to‐a ain blend of branding, posi oning, associa on and face‐to‐face interac onWith rapidly growing usage of smart devices and services, mobile operators are looking to with the decision makers that ma er. Various sponsorship and branding opportuni esexpand and upgrade their networks to maximise their efficiency and provide be er are available at our conference, including:customer experience.  Chairing the summit   Evening social events The 3rd Annual Mobile Network Op misa on Eurasia Summit, taking place on 25 ‐ 26 September 2012 in Istanbul, Turkey will address the key challenges the mobile operators in  Leading a presenta on during the        Luncheon sponsorship the region are facing and will bring local and interna onal experts to share their knowledge summit   Exhibi ng and experience through keynote presenta ons, panel discussions and industry case studies.  Leading a workshop   Registra on sponsorship  Join Igor Ereschenko, Head of RAN Planning Department, Kyivstar and Yigit Berktas,   Associa on sponsorship  CTO, Bakcell in “Examining current network performance benchmarks to meet   Lanyard sponsorship  expecta ons of QoE”  Explore how to “Minimise 2G conges on and prepare for 3G network upgrade” with Jamal Abdullah Hassan, RF Planning & Op misa on Director, Korek Telecom   Get insights into how to “Op mise mobile radio networks end to end” with Nikos  Babalis, Chief Network Officer, Wind Hellas   Make sure you secure your seat at this leading telecoms event to be the first to know aboutinnova ons, leading ini a ves and technology advancements that help you drive yourorganisa onal success! For sponsorship and branding opportuni es, call +971 4 360 2800 or email sponsorship@iqpc.ae Kind regards, Who you will meet:  Tanya Sydorenko VP/ Director/GM/Engineer of: Conference Director CTO, VP/Head/Director/Manager of: Mobile Network Op misa on Eurasia Summit  RF/Radio Frequency  Network Planning  Radio Planning   Network Op misa on  Radio NetworkP.S. Special offers are available for group bookings!   Network Quality  Radio Access  Network Strategy  Mobile Networks  Network Development  Network Performance   Tel: +971 4 364 2975   Fax: +971 4 363 1938   Email: enquiry@iqpc.ae    www.mobilenetworksturkey.com
  • 3. CONFERENCE AGENDA08:00 Registra on and refreshments  Tuesday, 25 September 201209:00 Chairperson’s opening remarks and speed‐networking session   Understanding the impact of smartphone usage on compa bility, mul ‐vendor approach and innova ve  network performance op misa on solu ons.Enhancing network efficiency through 2G and 3G network   Managing network quality to meet growing   Nikos Babalis, Chief Network Officer, Wind Hellas  op misa on tools  consumer demands and deliver high QoS and QoE Monther Haddad, Regional Director ‐ Mobile Networks, du    Developing alterna ve strategies to reduce OPEX Coskun Sahin, CTO, Avea  09:20 Integra ng 2G and 3G to handle the smartphone  and CAPEX and op mise user experience  data load and enhance network opera onal efficiency    15:10 A ernoon tea break  Simplifying architecture through integra on of 2G and 12:30 Networking lunch  3G to improve network performance   Building blocks for posi ve customer experience on your  Managing traffic between network layers to ensure 13:30  The  role  of  network  planning  in  the  rollout  of  network  their effec ve co‐existence be er networks Overcoming complexity while modernising networks to  Evolu on of RAN technologies and impact of 15:30 Panel discussion: Examining current network  protect investments and reduce opera onal costs network planning prac ce  performance benchmarks to meet expecta ons of QoE    Analysing the ROI of planning best prac ces  It is a cri cal challenge to increase compe veness throughMonther Haddad, Regional Director ‐ Mobile Networks, du   Forecas ng the future of network planning   ongoing opera onal excellence. This panel discussion will    look into moving from network‐centric to service‐centric10:00 [Case study] Dealing with regulatory requirements  Bernard Breton, Chief Opera ng & Strategy Officer, Mentum  KPIs and KQIs that shi the metrics from measuring thewhile op mising 2G networks    network to those measuring services and experience.  14:00 Op mising mobile radio networks end to end    Mohammadreza  Mohsenzadeh, South Region Manager, Igor Ereschenko, Head of RAN Planning Department,Mobile Communica on Company of Iran   Ensuring service con nuity through smooth Kyivstar  migra on from legacy to new infrastructure Yigit Berktas, CTO, Bakcell  10:40 Networking coffee break   Improving mobile data throughput by op mising Farhan Khan, Na onal Op misa on Manager, MTN‐Irancell  clusters in a coherent and customer centric fashion11:10 [Case study] Minimising 2G conges on and preparing   Simplifying network configura on to minimise 16:00 Op mising network quality and user experience to for 3G network upgrade  opera onal costs increase customer sa sfac on and decrease churn  Looking at alterna ve solu ons to manage traffic  Op mising backhauling to ensure a scalable and  Assessing network challenges brought by bandwidth streams and improve QoS efficient IP bitpipe growth to ensure that the network is opera ng to its Evalua ng exis ng performance management   maximum efficiency mechanisms to u lise capacity of exis ng 2G networks Nikos Babalis, Chief Network Officer, Wind Hellas     Enabling a faster response to performance issues Developing strategies for effec ve 2G offload to through op misa on tools to deliver QoS maximise investment on 2G and 3G 14:40 Panel discussion: Dealing with complexi es while   U lising performance measurement and tes ng tools to  integra ng exis ng networks with next genera on  support ongoing service assuranceJamal Abdullah Hassan, RF Planning & Op misa on networks   Director, Korek Telecom  As networks are becoming more complex, integra on of Eshmambet Amatov, Execu ve Director of Strategic  technologies and systems is more important than ever Development, OJSC KyrgyzTeleCom 11:50 Op misa on models: Emerging trends and  to drive your network performance bo omline and  opportuni es in the Caspian Region, Turkey, Eastern  eliminate problema c areas. This panel discussion will 16:40 Chairperson’s closing remarks Europe and Russia  address the most crucial issues of technology 16:50 End of conference day one 
  • 4. CONFERENCE AGENDA08:30 Registra on and refreshments  Wednesday, 26 September 2012  Choosing the right partners to put op misa on09:00 Chairpersons opening remarks   strategies in prac ceMoving from trials to successful implementa on of 3G   Analysing LTE deployment globally to  U lising managed services and outsourcing asand 4G networks  understand adop on models in local reali es cri cal business tools to reduce OPEX and op mise  Preparing your network to support 4G CAPEX09:10 Deploying a self‐organising network (SON) to  broadband services to improve user  Managing risk through external resources tosimplify network opera ons and manage its own  experience and gain new revenue minimise expendituresresources  opportuni es Analysing the impact of SON on networks to develop  Deploying LTE features in your network to Farhan  Khan,  Na onal Op misa on Manager, MTN‐ new business models and opportuni es for ensure smooth migra on to next genera on Irancell  operators in a mobile environment systems Deploying virtual terminals to manage complex 14:00 Enhancing internal human resources to  networks efficiently 11:40 Evalua ng the current status of 3G/HSPA/ maximise network op misa on process success  Mee ng increased data traffic demands through HSDPA deployment to forecast demand for high   Understanding the importance of keeping your staff effec ve implementa on of SON speed data services  up to date with technology to drive effec ve Reducing OPEX spend and improving opera onal  Reviewing the effec veness of deployment op misa on processes efficiency through automa on and mul ‐vendor OSS strategies currently implemented in the  Inves ng in internal team development and training (opera ng support system) markets to iden fy successful business models, to maximise their exper se  costs and mescales  Managing the technical teams while restructuringRoberto Minerva, Head of Innova on Lab, Telecom   Determining op mal strategy to improve internal departmentsItalia   quality of services offered on 3G/HSPA/HSDPA   networks while minimising the necessary Speaker to be confirmed, Avea  09:50 Open forum discussion: Legisla ve and  network CAPEX  regulatory boundaries while planning on implemen ng   Defining transi on strategies to LTE to ensure 14:40 Analysing network sharing models to define new technologies and data services  a seamless service delivery business progress route and cost‐saving opportuni tes This panel discussion will address the ho est issues that    Exploring network transforma on models tomobile operators in different countries in the region are Yilmaz Celik, RN Op misa on Specialist, Turkcell   improve business performance bo omlinefacing, how they tackle regulatory limita ons and work    Evalua ng risks of sharing resources to buildwith governmental authori es 12:20 Networking lunch  appropriate strategies in the network sharing    systemDavid Court, Spectrum Advisor, Telecommunica ons     Managing the financial aspects of a network sharingRegulatory Authority Bahrain  Op mising internal & external resources to run  partnership to build realis c expecta ons effec ve op misa on and new roll‐outs   10:30 Networking coffee break   15:20 Chairperson’s closing remarks  13:20 [Case study] Best prac ces of developing  15:30 End of conference day two 11:00 Iden fying challenges and opportuni es for  alterna ve partnerships and outsourcing models    thimplemen ng 4  genera on networks  to reduce costs of op misa on 
  • 5. Event code:  12261.012  TEAM DISCOUNTS  must also require payment at the me of registra on. REGISTRATION  Team discounts available on request. Discount offers cannot be combinedPlease complete in BLOCK CAPITALS as informa on is used to produce delegate badges. Call +971 4 364 2975 for more informa on. CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY: Please photocopy for mul ple bookings. Please do not remove this label even if it is not addressed to you. VENUE   You may subs tute delegates at any me by providing reasona‐Your Priority Registra on Code is printed on the top of the label below. Please quote it when registering: The Point Hotel Barbaros   ble advance no ce to IQPC. 5 WAYS TO REGISTER  For any cancella ons received in wri ng not less than eight (8) Address: Esentepe Yıldız Posta Cad. No:29 Şişli / Istanbul ‐ www.mobilenetworksturkey.com +971 4 364 2975 days prior to the conference, you will receive a 90% credit to be TURKEY used at another IQPC conference which must occur within one Telephone: +90 212 337 3000 +971 4 363 1938 IQPC Dubai FZ LLC year from the date of issuance of such credit. An administra on Fax: +90 212 337 3030 enquiry@iqpc.ae PO Box 502397 E‐mail: contact@pointhotel.com fee of 10% of the contract fee will be retained by IQPC for all Dubai, UAE   permi ed cancella ons. No credit will be issued for any cancella‐ ons occurring within seven (7) days (inclusive) of the confer‐ CONFERENCE PRICES  ence. BOOK AND PAY BEFORE 27 July 2012 AND SAVE UP TO US $350  In the event that IQPC cancels an event for any reason, you will Early Bird price Standard price receive a credit for 100% of the contract fee paid. You may use Summit package Payment before 27 July 2012 Save up to Payment after 27 July 2012 by Payment after 27 July 2012 by bank this credit for another IQPC event to be mutually agreed with credit card transfer IQPC, which must occur within one year from the date of cancel‐ Conference only for US $1449 US $250 US $1599 US $1699 la on. Telecom Operators Hotel and travel costs are not included in the registra on fee. In the event that IQPC postpones an event for any reason and Conference only for the delegate is unable or unwilling to a end on the rescheduled solution providers US $2349 US $350 US $2599 US $2699 Please contact Bindu Babu at SNTTA Travel & Tours LLC for travel date, you will receive a credit for 100% of the contract fee paid. and accommoda on requests, quo ng the name of the confer‐ You may use this credit for another IQPC event to be mutuallyDiscounts cannot be combined.Prices are stated net of any applicable local taxes. ence and dates of travel: agreed with IQPC, which must occur within one year from theDiscounts are not valid if payment is received a er closing date. Email: bindu.b@sn adubai.com date of postponement.Payment prior to conference is mandatory for a endance. Tel: +971 4 282 9000, Fax: +971 4 282 9988 Except as specified above, no credits will be issued for cancella‐For more informa on email enquiry@iqpc.ae www.sn adubai.com ons. There are no refunds given under any circumstances. DELEGATE DETAILS:  ROOM RESERVATION IQPC is not responsible for any loss or damage as a result of aPlease complete in BLOCK CAPITALS as informa on is used to produce delegate badges. Please photocopy for addi onal delegates and/or delegate with different addresses Special / corporate rate for room accommoda on is available in subs tu on, altera on or cancella on/postponement of an the hotel. You may contact the hotel directly as per the details event. IQPC shall assume no liability whatsoever in the event thisDELEGATE Mr Mrs Ms Dr Other Company NameTitle First Name Surname above quo ng IQPC or the name of the conference. conference is cancelled, rescheduled or postponed due to aEmail Job Title/Department Nature of Business fortuitous event, Act of God, unforeseen occurrence or any other CONFERENCE DOCUMENTATION Address Postcode Country If you cannot make the dates you can s ll access all of the presen‐ event that renders performance of this conference imprac ca‐Telephone Fax Name of Department Head ta ons delivered throughout the conference days for just $450, ble, illegal or impossible.Name of Training ManagerSignature Date post event. For purposes of this clause, a fortuitous event shall include, but Contact us on +971 4 364 2975 for further details. not be limited to: war, fire, labour strike, extreme weather orI agree to IQPC’s payment terms. If you have not received an acknowledgement before the conference, please call us to confirm your booking. other emergency. PAYMENT METHODS:  IQPC STANDARD TERMS AND CONDITIONS  PROGRAMME CHANGES We also accept payment by the following methods: PAYMENT  Please note that speakers and topics were confirmed at the me By Credit Card: Valid from: Expiry date: Payment is due in full at the me of registra on and includes of publishing; however, circumstances beyond the control of thePlease debit my credit card: Visa Master card American Express lunches, refreshments and detailed conference materials. organisers may necessitate subs tu ons, altera ons or cancella‐Card No:Cardholder’s name Signature Your registra on will not be confirmed un l payment is received ons of the speakers and/or topics. As such, IQPC reserves theCard billing address (if different from Co.address) and may be subject to cancella on. right to alter or modify the adver sed speakers and/or topics ifCountry Postcode By Direct Transfer: Please quote AE [12261.012] with remi ance advice If a booking is received 10 working days before the conference a necessary. Any subs tu ons or altera ons will be updated onIQPC Bank Details: Account name: INTL QUALITY & PROD CEN FZ LLC credit card number will be required to confirm your place, likewise our web page as soon as possible.Account No.: 020‐879714–100 Swi Code: BBME AEAD if full payment has not been received before the conference date.HSBC Bank Middle East Limited, Bur Dubai Branch, P.O. Box: 66, Dubai, UAE. YOUR DETAILS All bank charges to be borne by the payer. Please ensure that IQPC receives the full invoiced amount.Please ck the appropriate box if you would like to pay by one of these methods and our customer services team will contact you directly to finalise the payment. DISCOUNTS  Please email our database manager at enquiry@iqpc.ae and All Early Bird Discounts require payment at me of registra on inform him/her of any incorrect details which will be amendedPayment Terms: Payment is due upon receipt of invoice. Bookings received within 10 working days of the conference require a credit card number to confirm your place. Payment prior to the event is and before the cut‐off date in order to receive any discount. accordingly.mandatory for a endance. All bookings gaining the early bird discount must be paid before the early bird date. otherwise the full rate will be applied and charged. In these instances Any other discounts offered by IQPC (including team discounts)payment of the full amount will be required before entry to the event.