Our online audiences: Who are they and what do they want? Dylan Edgar
Web statistics <ul><li>What information do we collect? </li></ul><ul><li>How do we collect it? </li></ul><ul><li>How do we...
Online audience research <ul><li>Who are the Hub’s online audiences? </li></ul><ul><li>What do they want from us? </li></u...
% Why are you on the site?
% What else would you like to see?
Where do you live? %
“ Other” means:
Gender Visitor surveys Online questionnaires
Were your expectations met?
<ul><li>Dylan Edgar </li></ul><ul><li>London Museums Hub </li></ul><ul><li>[email_address] </li></ul>
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Dylan Edgar Renaissance LondonDylan Edgar, Renaissance London: Our Online Audiences, who are they and what do they want?

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Dylan Edgar Renaissance LondonDylan Edgar, Renaissance London: Our Online Audiences, who are they and what do they want?

  1. 1. Our online audiences: Who are they and what do they want? Dylan Edgar
  2. 2. Web statistics <ul><li>What information do we collect? </li></ul><ul><li>How do we collect it? </li></ul><ul><li>How do we use it? </li></ul><ul><li>Can we all take the same approach to recording this information? </li></ul><ul><li>If so, how can the Hub make use of it? </li></ul>
  3. 3. Online audience research <ul><li>Who are the Hub’s online audiences? </li></ul><ul><li>What do they want from us? </li></ul><ul><li>Are they getting what they want? </li></ul><ul><li>If not, why not? </li></ul><ul><li>What’s the link between online use and physical use of the Hub? </li></ul>
  4. 4. % Why are you on the site?
  5. 5. % What else would you like to see?
  6. 6. Where do you live? %
  7. 7. “ Other” means:
  8. 8. Gender Visitor surveys Online questionnaires
  9. 9. Were your expectations met?
  10. 10. <ul><li>Dylan Edgar </li></ul><ul><li>London Museums Hub </li></ul><ul><li>[email_address] </li></ul>

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