Loneliness andLove Stories:The Business Case for TellingPersonal Stories
Great leaderstell personal stories Session Deliverables Discover why business leaders arelooking for a new story. Learn...
The Little Boxwith Four Fat Chocolates Storytelling comes natural to all of us – weall have our gifts and style. Stories...
Why business leadersare looking for a new story Moving to a conceptual age. Creativity increases ROI. Increase in lonel...
Three Companies –Stories Increase ROIPfizer – using personal stories toincrease sales.American Girl – personal storiesbe...
Romeo andJuliet story model We all have our own storytelling gifts andstyle. Improve your business conversations by: Th...
Think in love stories:First find the story truth Analysis: The heart of every great story isvulnerability. Why Romeo and ...
Next:Choose story type
Start with a story glimmer “Jobs and Wozniak toiling in garage” A snap shot or a glimpse Incomplete story, just the sta...
Create yourbusiness love story Story Vine: Tension and movement of events buildsas you move up the Vine. Imagine Romeo ...
Create yourbusiness love story Story Setup: Current realities/who, what, where of thestory. Fascinating setting and det...
Create yourbusiness love story Struggle: Conflict of your story. Story Finale: Ending ignites to action around a newre...
Walk ThroughCreation Story Scenario Story Glimmer Creation Scenario: I worked my way through college. Story Truth: Cr...
Walk ThroughCreation Story Scenario Story Setup Started a catering business selling muffinsout of basket to business off...
Walk ThroughCreation Story Scenario Struggle The struggle here is getting the better job andworking while going to schoo...
Tell your storyin three easy love acts Invite: Propose Story. Think of this act as anoffering and a gift to the listener....
Some words forInviting, Uniting, and Igniting Invite – Offer “Let me tell you a story.” “Last week…”“That reminds me…” “...
Story checklist for improving conversations Pick the type ofstory to tell. Start with a StoryGlimmer. Think in LoveStor...
The heart of everygreat story is vulnerability Use Romeo and Juliet story model to: Think in stories. Create your own s...
Contact Us Your Story Guide Need help bringing your story to surface? michelle.lebow@memoirofme.com michellelebow.net...
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The Business Case for Telling Personal Stories

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Loneliness and love stories: why business leaders want a new story.

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  • Big Ed and the Body BraceI have a personal example of a time this became true in my own life. I had been working on negotiating the licensing of my personalized children’s book with a big online personalized site. I had provided the data and documentation as to why the licensing would make the online site money many times over. And, the people I was negotiating with at every turn had given me a roadblock. So, the next round, instead of providing more data, I responded with a story. A personal story. A story that made me vulnerable. A story that featured my human weakness. A story with heart and a story truth. The story I shared was the following:  When I was in junior high I wore a scoliosis brace. Today, braces are so sleek and slim, one hardly notices them. Back when I wore a brace, it had big metal bars in the front and back that reached up to my chin. One of the best memories I have of wearing my brace is of a boy in my grade called, “Big Ed.” Between classes, Big Ed would pick me up by my bars and lift me like rolled yoga mat over his big head. I’d watch below me the hive of smaller heads shift in the hall as he carried and set me down gently at the door of my next class. Two years of Big Ed hauling me around in my brace and the doctor said I’d need to have surgery. The spring of my eight-grade year, I had a metal rod surgically wired to my spine. After, I was in a body cast flipped over every two hours for two weeks. The only memory I have of those weeks was begging for pain medication. When I finally slid out of the body cast -- I used a walker, weighed 52 pounds, and had no padding on the balls of my toes. That very next crackly leafed fall, six months later, I ran cross-country and was one of five freshmen in Minnesota to qualify individually for the state high school cross-country meet. My doctor had told me, over and over again, it couldn’t be done. The truth in this story is there are always a million reasons why something can’t be done and why something won’t work. However, the truth is if you try, it just might happen.  Sharing this personal story changed the tone and depth and pitch of our negotiating conversations. The next month, my personalized children’s book was featured on that big personalized .com site.  Sharing the Power of StorytellingOnce I realized how personal stories opened me to opportunities and experiences I wouldn’t otherwise have found, I wanted to share this idea with others. Storytelling comes natural to all of us – it’s the oldest form of communication -- and we all have our own natural storytelling gifts and style. However, what makes one story snap its’ fingers and shake its’ head while another story folds its’ knees to the ground? This is the question that compelled me to research -- to find the formula of the exact story elements that added together in a way like 2 + 2 = 4 and out plops a perfect story. I found many books and articles and many story elements of truth and of struggle, of heroes and of villains, of uniting and of igniting, but not one concise formula of how to create and tell a story. I, then, created a personal story formula myself.
  • Romeo and Juliet Storytelling formula gives us a framework on how to create and tell stories.One of my executive clients I am coaching told me he’s having a hard time reconnecting and engaging with clients he already has to generate more business. His problem is he’s not sure how to tell a good “Who am I story” He’s not sure how to talk about himself without sounding like he is bragging or even what interesting parts of him to include in the his who am I story. So I interviewed him about his values and customer stories and personal things about him. Some of the to his questions had so much energy, they jumped out at me and other things he talked about seemed tired, the same data or parts of stories he’s told for too long. Together we wrote a story portfolio or 3 different who am I using only the responses that had so much energy and life. He practiced the stories in his office, in his mirror, in the car on the way home from work. Three weeks later, we got back together for a session and we we leaned into his natural storytelling gifts which are calmness, steadiness, trustworthiness, loyalty and then we worked on incorporating some nonverbal elements that he wasn’t as comfortable with doing. Last week he presented to a group of 300 people at the Direct Marketing Conference in Las Vegas and he said he received excellent feedback on his pres.Scripted presentation for service renewals. At the same point in every presentation, she felt the energy drain from presentation and the client and even herself was bored with the what was being said. So we worked together in the areas where she felt the energy drain and we built stories with the data she was required to present. Since she started using stories in her presentations, three clients upgraded their service renewals.
  • Romeo and Juliet resonate as the best love story of all time because of unpredictable vulnerability, which is the heart of every great story. Romeo and Juliet storytelling model teaches business leaders how to think in love stories and how to create and tell their own business love stories.What does it mean to “think in love stories?” I think it means finding the pulpy, vulnerable heart or truth of the story. The story truth is what creates the emotional connection and ignites a greater purpose. For example, the hearty pulp of Apple’s creation story -- Jobs and Wozniak toiling in a garage -- inspires a love connection and champions Apple, not only as a business with products, but as something with a robust heartbeat. Jim Signorelli says, “Stories clothe truths.” Romeo and Juliet’s storytelling vine makes it easy to find the truth and heart of the business story.
  • Creation Stories – “Who am I” and “Who are We Stories.”Value Stories – “How we work” and “What we believe.”Vision Stories – “Where are we going?”
  • Most people tell story snap shots – a glimpse or glimmer of a story. Even Jobs and Wozniak toiling in the garage, is a story glimmer. The way to move business conversations to something lusty is to tell more than a story glimmer. A true business love story is a complete drama. I like to visualize a complete, vivid story using the six elements of the Romeo and Juliet storytelling model.
  • Story Setup: The current realities of the story. The family feud of Montague and Capulet families is the setup to Romeo and Juliet falling in forbidden love.Hero/Villain – The hero is you, your services or products. The villain is the person or thing you fight against. Romeo and Juliet are the heroes. The villain is the family feud that prevents them from being together.Struggle – The climax of your story. The unpredictable struggle is Romeo and Juliet killing themselves for love.Story Finale – The finale ignites to action around a new reality. The finale inspired Montague and Capulet families to join hands and end the family feud after the deaths of Romeo and Juliet.
  • Struggle – The climax of your story. The unpredictable struggle is Romeo and Juliet killing themselves for love.Story Finale – The finale ignites to action around a new reality. The finale inspired Montague and Capulet families to join hands and end the family feud after the deaths of Romeo and Juliet.
  • Struggle – The climax of your story. The unpredictable struggle is Romeo and Juliet killing themselves for love.Story Finale – The finale ignites to action around a new reality. The finale inspired Montague and Capulet families to join hands and end the family feud after the deaths of Romeo and Juliet.This is by no means the end to plot outlines. Possible others include Egregious Greed, Revenge, Against All Odds, Deliverance From Evil, and more. But no matter which plot you find yourself leaning toward, the storylines must introduce choices, put the characters in difficult positions and allow them to make believable choices that direct the story’s outcome. These points concern the technical structure of a story. Use them as a skeleton and add life by using emotion, rich characterization and fascinating settings. Use minor and major climaxes, building to the final major climax and revelation that leaves the main character changed in the end. Storytelling is a craft that has existed as long as humankind. Some people verbalize their stories while others write them down. The most successful ones are those that know how to capture their audience’s attention.
  • Story Setup: The current realities of the story. The family feud of Montague and Capulet families is the setup to Romeo and Juliet falling in forbidden love.Hero/Villain – The hero is you, your services or products. The villain is the person or thing you fight against. Romeo and Juliet are the heroes. The villain is the family feud that prevents them from being together.Struggle – The climax of your story. The unpredictable struggle is Romeo and Juliet killing themselves for love.Story Finale – The finale ignites to action around a new reality. The finale inspired Montague and Capulet families to join hands and end the family feud after the deaths of Romeo and Juliet.
  • Story Setup: The current realities of the story. The family feud of Montague and Capulet families is the setup to Romeo and Juliet falling in forbidden love.Hero/Villain – The hero is you, your services or products. The villain is the person or thing you fight against. Romeo and Juliet are the heroes. The villain is the family feud that prevents them from being together.Struggle – The climax of your story. The unpredictable struggle is Romeo and Juliet killing themselves for love.Story Finale – The finale ignites to action around a new reality. The finale inspired Montague and Capulet families to join hands and end the family feud after the deaths of Romeo and Juliet.
  • Story Setup: The current realities of the story. The family feud of Montague and Capulet families is the setup to Romeo and Juliet falling in forbidden love.Hero/Villain – The hero is you, your services or products. The villain is the person or thing you fight against. Romeo and Juliet are the heroes. The villain is the family feud that prevents them from being together.Struggle – The climax of your story. The unpredictable struggle is Romeo and Juliet killing themselves for love.Story Finale – The finale ignites to action around a new reality. The finale inspired Montague and Capulet families to join hands and end the family feud after the deaths of Romeo and Juliet.
  • Lastly, how do you tell your business love story? I think telling the business love story involves staging the business love story in three connecting love “acts.” These acts connect the storyteller to the story listener.
  • I’m really grateful the
  • The Business Case for Telling Personal Stories

    1. 1. Loneliness andLove Stories:The Business Case for TellingPersonal Stories
    2. 2. Great leaderstell personal stories Session Deliverables Discover why business leaders arelooking for a new story. Learn the three types of stories and howto create a business story using a storymodel. Work through a story scenario using thestory model.“2012 is the year of thestory… 3M is one that isusing storytelling best…”Fast Company
    3. 3. The Little Boxwith Four Fat Chocolates Storytelling comes natural to all of us – weall have our gifts and style. Stories activate the mind in ways that makelisteners fell like they are having avisual, tactile and kinetic experience What makes one stand on its two feet, swayits hips, and move the conversation forwardin the manner that the storyteller desires?
    4. 4. Why business leadersare looking for a new story Moving to a conceptual age. Creativity increases ROI. Increase in loneliness. Desire for stewardship, intimacy, andmeaning to make the world a betterplace.
    5. 5. Three Companies –Stories Increase ROIPfizer – using personal stories toincrease sales.American Girl – personal storiesbehind the dolls.Tiffany & Co. – “What makesTrue Love” organic personalstory campaign.
    6. 6. Romeo andJuliet story model We all have our own storytelling gifts andstyle. Improve your business conversations by: Thinking in compelling stories. Creating a compelling story. Telling a compelling story.“What people really want fromtheir business conversations is ajuicy love story.”Peter Drucker
    7. 7. Think in love stories:First find the story truth Analysis: The heart of every great story isvulnerability. Why Romeo and Julietresonates as the greatest love story of alltime. Story Truth: What is the meaning or truth ofthe story? This is what creates the emotionalconnection and ignites a greater purpose.
    8. 8. Next:Choose story type
    9. 9. Start with a story glimmer “Jobs and Wozniak toiling in garage” A snap shot or a glimpse Incomplete story, just the start of a goodstory Most people have and use story glimmer’severyday
    10. 10. Create yourbusiness love story Story Vine: Tension and movement of events buildsas you move up the Vine. Imagine Romeo climbing the vine to getto Juliet alone on the balcony. Will he make it? What will happen once he gets there? Will he be discovered?
    11. 11. Create yourbusiness love story Story Setup: Current realities/who, what, where of thestory. Fascinating setting and details! Hero/Villain: Hero is you, your services or products.Villain is the person or thing you fightagainst.
    12. 12. Create yourbusiness love story Struggle: Conflict of your story. Story Finale: Ending ignites to action around a newreality.
    13. 13. Walk ThroughCreation Story Scenario Story Glimmer Creation Scenario: I worked my way through college. Story Truth: Creation Scenario: Who I am is hard work andpersistence and if you hire me that’swhat you’ll get.
    14. 14. Walk ThroughCreation Story Scenario Story Setup Started a catering business selling muffinsout of basket to business offices. Found a small internet sales company sellingmuffins. Wanted to work for them to gain the businessexperience while getting her degree. Hero/Villain Hero Her – the rising star. Villain -- the world opening up to allow her towork in a business job before the degree.
    15. 15. Walk ThroughCreation Story Scenario Struggle The struggle here is getting the better job andworking while going to school fulltime. Will she make it through and get the degreeand the job? How will she convince them tohire her before she has her degree? Story Finale She got the the job and the degree! Hard work and perseverance has played outin her life since that time. The action is hire her!
    16. 16. Tell your storyin three easy love acts Invite: Propose Story. Think of this act as anoffering and a gift to the listener. Unite: Bond Together. This act is what you sayand do so the listener bonds to you and thestory truth. Ignite: Marry in Action. This act is how thelistener is compelled by the story to act in anew and different way.
    17. 17. Some words forInviting, Uniting, and Igniting Invite – Offer “Let me tell you a story.” “Last week…”“That reminds me…” “Did I ever tell youabout…” Unite – Bond A repeated phrase that unites you to thelistener. “Romeo! Romeo! Where for artthou?” Ignite – Act Use words that include what we cansee, taste, touch, hear, and smell. Thesetypes of words compel listener to action.
    18. 18. Story checklist for improving conversations Pick the type ofstory to tell. Start with a StoryGlimmer. Think in LoveStories and find theStory Truth. Create usingthe Romeoand Juliet StoryVine. Tell the Love Storyin 3 Love Acts.
    19. 19. The heart of everygreat story is vulnerability Use Romeo and Juliet story model to: Think in stories. Create your own stories. Tell your stories.
    20. 20. Contact Us Your Story Guide Need help bringing your story to surface? michelle.lebow@memoirofme.com michellelebow.net Tell Your Story Online Need help telling your story online? info@9clouds.com 9Clouds.com
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