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Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
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Social Media ROI

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V3 Presentation on Social Media ROI

V3 Presentation on Social Media ROI

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  • 1. V3 Integrated Marketing
  • 2. Social Media ROI <ul><li>When it comes to Social Media ROI, these things are a given: </li></ul><ul><li>It’s HARD to measure </li></ul><ul><li>  </li></ul><ul><li>It’s NOT like advertising </li></ul><ul><li>The REAL value of Social Media and Blogging is this: </li></ul><ul><li>  </li></ul><ul><li>It can be used to turn your business into a magnet for attracting the kind of customers and clients you WANT to have.    </li></ul>
  • 3. Old World Way to Reach Customers Banner Website Call Center Sales Rep Phone Lead Gen Direct Mail Search Phone
  • 4. Old World Way to Reach Customers Direct Marketing = Fire Hose
  • 5. New World Way to Reach Customers en Sales Rep Call Center Website IP TV Rating Sites Social Video TV Print E-Mail Banner Mobile Blogs Community Organic Search Lead Gen Direct mail Paid Search Widgets
  • 6. New World Way to Reach Customers Brand Marketing = Envelope them in a Fog
  • 7. Inbound Marketing <ul><li>  </li></ul>
  • 8. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 9. How Does This Impact Your Business?
  • 10. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 11. 74%       Percentage of small business owners that say social media helps them close business.     Source: Inc Magazine - http://bit.ly/amD4kP
  • 12. Companies with more indexed pages on Google, Yahoo and Bing generate more sales leads.   Every 50 to 100 incremental indexed pages can mean double-digit lead growth. Growth in new leads accelerates significantly once websites achieve 300+ pages indexed by Google. More Indexed Pages = $
  • 13. Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • 14. 67%       Increase in monthly sales leads for companies that blog over companies that don't blog.   Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • 15. 434%       Increase in website pages indexed by Google for companies that blog over companies that don't blog.   Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • 16. 97% of Consumers are searching online for products and services. Their behavior has changed. Have your marketing tactics changed with them?
  • 17. Apples aren’t Oranges <ul><li>You CAN’T </li></ul><ul><li>measure Social Media like a </li></ul><ul><li>Traditional Channel . So </li></ul><ul><li>don’t try to make an Apple out of </li></ul><ul><li>an Orange </li></ul>
  • 18. Don’t Despair, (hang on) <ul><li>Before ROI, you get this: </li></ul><ul><li>Increase in site traffic </li></ul><ul><li>Increase in time spent on site </li></ul><ul><li>Views of a specific landing page, blog post or offer </li></ul><ul><li>Increased follower/like/friend base </li></ul><ul><li>Increase in Share of Voice </li></ul><ul><li>Increase in Positive Sentiment </li></ul>
  • 19. PATIENCE is a Virtue <ul><li>Because, what you GET is this: </li></ul><ul><li>Increased revenue </li></ul><ul><li>More leads </li></ul><ul><li>Shorter sales cycles </li></ul><ul><li>Lower customer acquisition costs </li></ul><ul><li>Lower customer service costs </li></ul><ul><li>Lower customer retention costs </li></ul><ul><li>(WooHoo – Boss is Happy!) (Priceless) </li></ul>
  • 20. Says WHO? <ul><li>Gary Vaynerchuck </li></ul><ul><li>Took family wine business from $4M to $50M </li></ul><ul><li>via social media </li></ul><ul><li>He found that spending: </li></ul><ul><li>$15K on direct mail netted 200 new customers </li></ul><ul><li>$7500K on billboards netted 300 new customers </li></ul><ul><li>$0 on social media (other than time) netted 1800 new customers </li></ul><ul><li>Source: Erik Qualman, Socialnomics </li></ul>
  • 21. Says WHO? <ul><li>Moonfruit – A Web Hosting Firm </li></ul><ul><li>Invested $15K in social media </li></ul><ul><li>Web traffic up 300% </li></ul><ul><li>Sales up 20% </li></ul><ul><li>Source: Erik Qualman, Socialnomics </li></ul>
  • 22. Says WHO? <ul><li>FORD </li></ul><ul><li>25% of Ford’s ENTIRE marketing spend </li></ul><ul><li>is on social media </li></ul><ul><li>(Pssst: Think there’s a reason for that?) </li></ul><ul><li>Source: Erik Qualman, Socialnomics </li></ul>
  • 23. Says WHO? <ul><li>Genius.com (software company) </li></ul><ul><li>24% of their LEADS convert </li></ul><ul><li>to SALES opportunities </li></ul><ul><li>Source: Erik Qualman, Socialnomics </li></ul>
  • 24. Says WHO? <ul><li>Susan G Komen Foundation </li></ul><ul><li>@TweetsForACause , headquartered in Atlanta, sent out a tweet to encourage SUPPORT of their annual Komen event . The “Twitter family” and their ability to raise awareness from all over the world – resulted in 11,000 visitors to the Atlanta chapter’s site in 24 hours </li></ul><ul><li>Source: Erik Qualman, Socialnomics </li></ul>
  • 25. Back to the Tricky Question – That Pesky ROI <ul><li>The Key is BENEFITS </li></ul><ul><li>Short vs. Long </li></ul><ul><li>Financial vs. Non-Financial </li></ul>
  • 26. Create a SCORECARD <ul><li>Financial: Has Revenue/Profit increased? Have Costs decreased? </li></ul><ul><li>Brand: Have consumer attitudes about the brand improved? </li></ul><ul><li>Risk Management: Better prepared to find/respond? </li></ul><ul><li>Digital: Has the company enhanced its assets ? </li></ul>
  • 27. If You’re Not Measuring <ul><li>You’re not MARKETING </li></ul><ul><li>Start with a STRATEGY </li></ul><ul><li>Measure. Test. Test. Measure again. </li></ul><ul><li>Test some more. </li></ul><ul><li>Measure again. </li></ul><ul><li>Adapt. Change. Watch. Listen. </li></ul><ul><li>Adapt some more. </li></ul>
  • 28. Your Scorecard Source, Augie Ray, Forrester Genius, http://www.experiencetheblog.com
  • 29. And Remember, It All Starts Here - With Your Website <ul><li>It Starts Here </li></ul>
  • 30. V3 Integrated Marketing Vision + Voice + Value http://v3im.com This work is the unwed brainchild of @shellykramer + @michellelamar

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