Libraries Leveraging Facebook and Twitter Michelle Kraft, MLS, AHIP Midwest MLA Conference Columbus, OH 10/5/2009

Facebook Popularity Facebook has 132.1 million unique visitors comScore. 2008-08-12. Fastest growing demographic 35+ -Facebook

Facebook has 132.1 million unique visitors comScore. 2008-08-12.

Fastest growing demographic 35+ -Facebook

Twitter Popularity Visits increased by 1,382% in one year More popular that FB 228% growth 42% tweets by 35-49 yr olds - 62% access Twitter from work -blog.nielsen.com March 2009 -Denis Mortensen visualreview.com Aug. 2009

Visits increased by 1,382% in one year

More popular that FB 228% growth

42% tweets by 35-49 yr olds -

62% access Twitter from work -blog.nielsen.com March 2009 -Denis Mortensen visualreview.com Aug. 2009

The Mobile Phone 22.4 million daily mobile web users An increase of 107% -comScore March 2009 Social networking fastest growing use 427% increase -comScore March 2009

22.4 million daily mobile web users

An increase of 107% -comScore March 2009

Social networking fastest growing use

427% increase -comScore March 2009

Medical Schools and Hospitals on Facebook Over 140 medical schools on Facebook Harvard 1,256 fans Stanford 1,556 fans University of Michigan 823 fans Over 350 hospital accounts found St. Jude Children’s Research Hospital 88,154 fans Mayo Clinic 8,505 fans Cleveland Clinic 4,133 fans Children’s Hospital of Philadelphia 3,723 fans Nationwide Children’s Hospital 2,071fans

Over 140 medical schools on Facebook

Harvard 1,256 fans

Stanford 1,556 fans

University of Michigan 823 fans

Over 350 hospital accounts found

St. Jude Children’s Research Hospital 88,154 fans

Mayo Clinic 8,505 fans

Cleveland Clinic 4,133 fans

Children’s Hospital of Philadelphia 3,723 fans

Nationwide Children’s Hospital 2,071fans

Why? Academic Medical Centers Extension of university environment Outreach Student Alumni Information Hospitals Marketing and PR! Outreach

Academic Medical Centers

Extension of university environment

Outreach

Student

Alumni

Information

Hospitals

Marketing and PR!

Outreach

Libraries on Facebook News and information Event notification Chat reference Post tutorials Surveys/Quizes Extension of the Library

News and information

Event notification

Chat reference

Post tutorials

Surveys/Quizes

Extension of the Library

News and Information

News and Information

Event Notification

Chat Reference

Tutorials

Surveys and Quizes

Extension of the Library

Libraries and Twitter News and information Library Medical Current awarness Outreach Event promotion New books FAQs, quick ref. Polls

News and information

Library

Medical

Current awarness

Outreach

Event promotion

New books

FAQs, quick ref.

Polls

News and Information

Event Promotion

New Books

New Books

FAQs and Quick Ref

Polls

Should Medical Libraries Get Involved? Depends Objective? Goals? Staffing? Updates? Users? Institutional policies? Don’t just do it because everybody else is.

Depends

Objective?

Goals?

Staffing?

Updates?

Users?

Institutional policies?

Don’t just do it because everybody else is.

Kill 2 Birds With 1 Tweet Tie current services together Blog, web site, Twitter, Facebook Catalog, TOCs, How? RSS Facebook Applications Blog Applications APIs

Tie current services together

Blog, web site, Twitter, Facebook

Catalog, TOCs,

How?

RSS

Facebook Applications

Blog Applications

APIs

How? Facebook Search apps Add apps account Applications Settings Edit Settings

Facebook

Search apps

Add apps account

Applications Settings

Edit Settings

How? Widget within Twitter post feeds to blog

Widget within Twitter post feeds to blog

How? Twitter apps can send feed to site or blog Twitterfeed Twitter for Wordpress

Twitter apps can send feed to site or blog

Twitterfeed

Twitter for Wordpress

How? Blogs have Twitter plugins to post latest tweet

Blogs have Twitter plugins to post latest tweet

Evaluation Facebook Followers Web traffic Surveys Nielsen measuring advertisement impact

Facebook

Followers

Web traffic

Surveys

Nielsen measuring advertisement impact

Evaluation Twitter Followers RTs Discussions Twitter apps Twitalyzer twitalyzer.com/ TweetStats tweetstats.com TwInfluence twinfluence.com

Twitter

Followers

RTs

Discussions

Twitter apps

Twitalyzer twitalyzer.com/

TweetStats tweetstats.com

TwInfluence twinfluence.com

Helpful Sites TechSoup Webinar: Understanding the ROI of Social Media http://tinyurl.com/y9rdz2q Ed Bennett: Found in the Cache http://ebennett.org/ 275 Twitter Apps http://www.squidoo.com/twitterapps Facebook Group vs. Facebook Fan Page: What is Better? http://tinyurl.com/4xym8m

TechSoup Webinar: Understanding the ROI of Social Media http://tinyurl.com/y9rdz2q

Ed Bennett: Found in the Cache http://ebennett.org/

275 Twitter Apps http://www.squidoo.com/twitterapps

Facebook Group vs. Facebook Fan Page: What is Better? http://tinyurl.com/4xym8m

References