Social Media Marketing Strategies for the Racing Industry
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Social Media Marketing Strategies for the Racing Industry

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Learn how "Gen Y" is changing the way you need to market your business online today. Understand the importance of a Social Media Community Manager to connect, build and grow your business.

Learn how "Gen Y" is changing the way you need to market your business online today. Understand the importance of a Social Media Community Manager to connect, build and grow your business.

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    Social Media Marketing Strategies for the Racing Industry Social Media Marketing Strategies for the Racing Industry Presentation Transcript

    • Social Media Marketing Strategies for the Racing Industry
    • About Web Strategy Plus Thanks for joining me today! Presented by: Michelle Hummel CEO of Web Strategy Plus Web Design & Social Media Agency Founder of Web Media University & Cincinnati Social Media Enthusiasts © Web Strategy Plus 2013. All rights reserved.
    • Impact of Social Media Marketing  People no longer blindly trust everything they see or hear they want “social proof”  Building a rich, vibrant networks of friends, fans and followers is now the key to success  70% of consumers trust peer recommendations over advertisements © Web Strategy Plus 2013. All rights reserved.
    • Google Thinks Differently Now  Social signals now aid in the ranking of web pages  More likes count as a “vote” for web page quality What’s Important Today  Quality Content  Social Engagement  Customer Reviews  Brand Advocates © Web Strategy Plus 2013. All rights reserved.
    • Brand Advocate Facts  83% more likely to share information about a product than typical web users  75% more likely to share a great product experience  3x’s more likely to share product opinions with someone they don’t know  2.5 times more likely to use social media to expand their social circle Could you use a few more Brand Advocates? © Web Strategy Plus 2013. All rights reserved. Credit : DigitalTrends.com
    • The Big Players - Facebook  #1 most visited site in the world  If Facebook were a country it would be the 3rd largest in the world  1.19 billion monthly active users, growing at a rate of 5-6 million users per week  58% women and 42% men  More than 5 billion minutes are spent on Facebook each day  3.2 billion Likes and Comments daily  50 million businesses have Facebook fan pages Do you have a Facebook business page? © Web Strategy Plus 2013. All rights reserved. Credit : InternetWorldStats.com
    • The Big Players - Google Plus  70% of brands have a Google Plus page  300 million monthly active users  38.37% of Google+ visits are by those in the 25-34 age bracket  71% men and 29% women  Websites using the +1 button generate 3.5X the Google+ visits than sites with it Do you have a Google Plus business page? © Web Strategy Plus 2013. All rights reserved. Credit : InternetWorldStats.com
    • The Big Players - YouTube • #2 Search Engine in the World • 6 billion hours of videos watched per month • 300,000,000 visits per day • 100 million likes, shares, or comments every week • 100 hours of video is uploaded to YouTube per minute Do you have a YouTube business channel? © Web Strategy Plus 2013. All rights reserved.
    • The Big Players - Twitter • 34% of marketers have generated leads using Twitter, and 20% have closed deals using Twitter • 55% of Twitter users access the platform via their mobile • 100 million active Twitter users • 56 % use Twitter for business purposes • The average number of tweets per hour is around 1.3m Do you have a Twitter business page? © Web Strategy Plus 2013. All rights reserved.
    • The Big Players - LinkedIn • 161 million members in over 200 countries and territories • 2 new members per second • 5.3 billion professionally-oriented searches on the platform in 2012 • More than 2 million LinkedIn Company Pages Average member: • college educated • 43 years old • making $107,000 Do you have a LinkedIn personal or business page? © Web Strategy Plus 2013. All rights reserved.
    • The Big Players - Foursquare • 40+ million people have an account • 4.5 billion check-ins • Over 1.5 million use the Merchant Platform • 78,000+ Mayors are ousted per day • 2,000 check-ins per minute Average member: • 60% male and 40% female • 41% are 25-34 years old • making $107,000 Do you have a Foursquare business page? © Web Strategy Plus 2013. All rights reserved.
    • Mobile – A Love Story Consumers have fallen in love with their Smartphones! Always On Pocket Computer Social Networking Shopping Navigation Camera/Video Texting And….making phone calls Do you go back home if you forgot your phone? © Web Strategy Plus 2013. All rights reserved.
    • Mobile Friendly Site is Critical  Mobile Devices have become bigger than PC sales  86% of adults own a Mobile phone  53% use it to access the Internet  57% of users will not recommend a business with a poorly designed mobile site  Mobile Internet is becoming the Internet Do you have a Mobile Friendly website? © Web Strategy Plus 2013. All rights reserved.
    • Is your site “Social Media Friendly”?  Fresh Content, you must be writing and posting new blogs for SEO  Social Content, you must be providing interesting content others will enjoy and share  Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content? Is your content easily shareable? © Web Strategy Plus 2013. All rights reserved.
    • What is Your “Call To Action”?  You have 3 seconds to grab your prospects attention!  Free Video  Free Info Paper  Free Download  Free Tickets  Free Magazine What is your strongest offer? © Web Strategy Plus 2013. All rights reserved.
    • Do You Have a Social Media Hub?  Blog should be part of your website  Drive traffic with original content  Content is critical even more now with Google+  WordPress is one of the best blogging platforms Do you have a Blog? Does it live on your website? © Web Strategy Plus 2013. All rights reserved.
    • Content is King  “What makes my business so interesting that people will want to talk about it and share it with their friends?”  Fact: You can’t succeed in social media if you don’t have something interesting to say Do you have a Content Marketing Strategy? © Web Strategy Plus 2013. All rights reserved.
    • What is Your Unique Brand Story?  Do you have a unique story about how your business came to be?  When did you go above and beyond for a client?  What is your best testimonial? What is your emotionally engaging story? © Web Strategy Plus 2013. All rights reserved.
    • Who is Your Community Manager? • Provides a human voice • Manages marketing strategies • Finds and connects with your • • • • • target audience online Builds Lasting Customer Relationships Inspires Powerful Word of Mouth Drives Qualified Web Traffic Nurtures and Grows your Community Retains and Attracts new Followers © Web Strategy Plus 2013. All rights reserved.
    • Define Your Goals  Increase blog subscribers  More likes, fans and followers  Improve search engine rankings  Increase blog post comments  Reduce your sites bounce rate  Increase coupon redemption  Turn fans into advocates  Increase website traffic  Increase sales  Increase reviews What are your social media marketing goals? © Web Strategy Plus 2013. All rights reserved.
    • Social Media Engagement  You want people to share things  You want people be advocates  You want people to visit frequently  You want people to refer friends  You want people to buy services “Engaged customers and prospects are far more likely to do some or all of the above.” © Web Strategy Plus 2013. All rights reserved.
    • Find Your Audience Decide what social networks to engage with  Facebook – B2C  LinkedIn – B2B  Foursquare – B2C  Twitter – B2B & B2C  YouTube – B2B & B2C  Google Plus – B2B Where do you plan to engage with social media? © Web Strategy Plus 2013. All rights reserved.
    • Develop Content Strategy  Provide content your audience will enjoy  Be seen as a “thought leader” and “expert” in your industry  Be the “go to” place for great content  Building trust brings sales Online Resource  Technorati Blog Directory Do you share relevant industry related content? © Web Strategy Plus 2013. All rights reserved.
    • QR Code Strategies  Short for Quick Response as it can read the image quickly by a cell phone  Created in 1994, its original use was for Toyota part tracking  Add QR codes to your promotional materials – link to pages on your website for special offers, event details, car specs, videos etc. Have you ever scanned a QR Code? © Web Strategy Plus 2013. All rights reserved.
    • Text (SMS) Campaign Strategies  97% of Texts are Opened vs. Only 5% of Emails  90% of text messages are read within 3 minutes of being delivered  Have attendees signup for text message alerts – special offers, discounted tickets, race stats When was the last time you read a Text Message? © Web Strategy Plus 2013. All rights reserved.
    • Event Marketing Strategies  Post your events on Facebook and invite all your Fans  Take pictures, tag fans in the pictures and share on all social networks  Record the race on your video camera, upload it onto YouTube, link to Facebook How can you better promote your events? © Web Strategy Plus 2013. All rights reserved.
    • Check-in Rewards Program  Fan Appreciation Day – Mayor that day gets free tickets for the next event!  Scroll the Mayor’s name on board  Offer the Mayor special parking or seating  Check-in 3 or more times and get a free t-shirt  Check-in to get 2 free drinks with a $20+ order What fan appreciation programs can you offer? © Web Strategy Plus 2013. All rights reserved.
    • Video Marketing Strategies  Search YouTube for videos relevant to your industry and post to your channel  eMarketer shows people are 33% more likely to consume multimedia content than textual content  Racer and Fan interviews  Video tour of the cars and track  Clips of the race What video content would your fans enjoy? © Web Strategy Plus 2013. All rights reserved.
    • Hashtag Engagement Strategies  Twitter Hashtag for your event #raceindy1213  Tell all participating members to post photos and communicate during the race with #raceindy1213  Tweet special offers, interviews and clips  Ask for RT’s for contest entry during the race – pick a random person to win  Announce winners during the race on board How can you use a Hashtag marketing strategy? © Web Strategy Plus 2013. All rights reserved.
    • Twitter Engagement Strategies  Find out which drivers are using Twitter  Encourage fans to follow them  Tell drivers to tweet updates from the pits  Fans stay involved with what is happening in the pits while they are watching the race Are any of your drivers on Twitter? © Web Strategy Plus 2013. All rights reserved.
    • Facebook Engagement Strategies Hit Like if you're happy it's Friday Caption Contest – the comment with the most likes wins Toyota speedway is _______ Voting contest – who will win the race? What can you ask to increase engagement? © Web Strategy Plus 2013. All rights reserved.
    • Keep Them Informed  Keep your fans updated on what you're working on  Product Announcements, Race Reports, offering a new services? They should be the first to know!  Ask for their feedback before your launch What new press can you share with your fans? © Web Strategy Plus 2013. All rights reserved.
    • “Fan of the Month” Program  Ask your fans trivia questions and award them points  First to answer correctly wins and gets their name added to the board What fun trivia questions can you ask? © Web Strategy Plus 2013. All rights reserved.
    • Create an Editorial Calendar Create a daily posting schedule  Develop a blog content writing schedule  Create Monthly & Weekly Themes  Plan for Events  Decide what days and at what time you will post  Plug into excel to track easily  Don’t forget to include Holidays and post about current events © Web Strategy Plus 2013. All rights reserved.
    • Social Media Posting Strategy  SEO Blogs - 2-4 blogs per month  SEO Press Releases – 1 per month  Facebook – 1 post per day  Twitter – 3-5 Tweets per day  Google Plus - 1 post per day  YouTube – 1 new video per week  LinkedIn Personal Profile – 1 post per day  LinkedIn Groups – 1 post per week  LinkedIn Company Page – 1 per day © Web Strategy Plus 2013. All rights reserved.
    • Listen, Communicate & Respond  Respond quickly to comments  Engage by asking questions, and posting topics for discussion  Customers want to know that they are helping to shape the products you provide  They want to know that you’re thinking about them Online Resource  SendSocialMedia.com © Web Strategy Plus 2013. All rights reserved.
    • Benefits of a Community Manager • • • • • • • • • • • Lasting Customer Relationships Powerful Word of Mouth Drive Qualified Web Traffic Community Around Brand Retain and Attract Followers Sell more Services and Products Build Credibility and Trust Drive Offline Sales Inspire Brand Advocates Provide Customer Service Save Time © Web Strategy Plus 2013. All rights reserved.
    • Questions and Answers What questions can I help answer? Thank you for participating! Michelle Hummel Web Strategy Plus http://www.WebStrategyPlus.com Phone: 513-399-6870 michelle@webstrategyplus.com © Web Strategy Plus 2013. All rights reserved.